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Advertising

This document defines key terms related to advertising, including: 1) Advertising is publicity to promote products or services through various media like newspapers, magazines, television. Advertising agencies help companies plan advertisements. 2) The aim of all advertising is to get the consumer's Attention, Interest, Desire, and Action (AIDA). Advertisements promote benefits and features to attract customers. 3) Advertising appears in various media formats like billboards, newspapers, television commercials, direct mail, and online. Effective advertising uses techniques like slogans, images, and jingles to promote products.

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Marcia Ohta
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82 views

Advertising

This document defines key terms related to advertising, including: 1) Advertising is publicity to promote products or services through various media like newspapers, magazines, television. Advertising agencies help companies plan advertisements. 2) The aim of all advertising is to get the consumer's Attention, Interest, Desire, and Action (AIDA). Advertisements promote benefits and features to attract customers. 3) Advertising appears in various media formats like billboards, newspapers, television commercials, direct mail, and online. Effective advertising uses techniques like slogans, images, and jingles to promote products.

Uploaded by

Marcia Ohta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Advertising

Word Meaning
advertisement Item of publicity to promote a product or service in
newspapers, magazines, on TV, etc.
advertising agency Marketing services firm that assists companies in planning
advertisements.
AIDA Attention, Interest, Desire, Action - the aim of all
advertising.
benefit Advantage of a product or service.
billboard Signboard for advertising posters.
broadsheet Newspaper printed in a large format.
campaign organised course or plan of action.
circulation Average number of copies of newspapers or magazines
sold over a period of time.
classified ads Small advertisements in newspapers or magazines,
divided into categories.
commercial Advertisement on radio or television.
coupon Part of a printed advertisement to be used to order goods
or samples.
direct mail Advertisement sent by post to prospective customers.
double-page spread Advertisement printed across two pages in a newspaper
or magazine.
editing Reviewing or rewriting in order to make suitable for
publication.
eye-catcher Something that particularly attracts one's attention.
features Special characteristics of a product.
generic advertising Advertising for a whole sector, such as tourism, rather
than a specific product.
hoarding Wooden structure or signboard, used to carry
advertisements.
hype Excessive or intensive publicity;  exaggerated claims
made in advertising.
jingle Catchy tune, with a short simple rhyme, used to promote
a product.
key words Informative words chosen to indicate the content of a
document.
launch To start an action in order to introduce something (e.g. a
new proeduct).
mailshot Piece of advertising material sent to potential customers
by post.
mass media The main means of mass communication (newspapers,
TV and radio).
plug Favourable publicity in the media for a commercial
product
(e.g. a book).
poster Large sheet of paper used in advertising.
prime time Hours on radio and TV with the largest audience, usually
the evening.
promote Use advertising and publicity to try to increase sales of a
product.
roadside signs Large panels along roads and motorways used for
outdoor advertising.
slogan Phrase used to advertise a product, or to identify a
company or organisation.
slot Specific time in a broadcasting schedule allotted for a
commercial.
soundbite Short extract from a recorded interview or speech.
spam Unsolicited advertising sent through the internet as an
email message.
spot Position of a commercial in a radio programme or TV
schedule.
tabloid Newspaper printed in small format, usually with a lot of
photographs.
target Objective;  what is aimed at.
U.S.P. Unique Selling Proposition;  a declaration of what makes
a product different.
write copy Write a text to be printed or spoken in an advertisement or
a commercial.

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