Mapúa University

333 Sen. Gil Puyat Ave. Makati, 1200 Metro Manila

S.Y. 2019-2020

LGM Motorcycle Sales and Services

Cruz, Ken Jeremy R.

Marquez, Aaron John S.

Jayag, John Eduard B.

Rances, Sean Mikael G.

Sungahid, Marck Daniel G.

Submitted to:

Mr. Elcid Serrano

4th Term, A.Y. 2021- 2022

 Table of Contents

Introduction 1
● Discussion of EA 1
● Discussion Case 1
Definition of Terms/Acronym 2
Business Analysis 2
● Structure 2
● Strategy 2
● Systems 2
● Shared Values 3
● Style 3
● Skills 3
● Staff 3
Corporate Vision/Mission 4
Organizational Structure 4
Subsystems/Departments/Roles/Powers/Functions 4
Leadership style 4
Employee Skills and Development 5
Shared Value 5
Social Responsibility 5
Product And Services 5
Technology Analysis 6
SWOT Analysis 7
Gap Analysis 9
Enterprise Architecture Concepts 11
LGM Motorcycle Sales and Services Enterprise Architecture 11
Reference Model 12
Model and Principles 16
Business Reference Model 17
Application Reference Model 18
Data Reference Model 19
Technical Reference Model 20
Performance Reference Model 21
EA Strategic Actions 22
Strategy for Public Access 23
Reference 24
I. Introduction

Discussion of EA

EA or also known as Enterprise Architecture is a series of planning and strategy to ensure

achieving the company’s long-term goals. It contains multiple things such as the explanation of

departments and its organizational structure. It is also defined as an outline that makes use of

practices of analyzing, planning, and executing. The Enterprise Architecture also focuses on

bringing legacy applications and processes to create the perfect environment for the company. It

allows the company to progress to a digital company for all data related activities.

Discussion of Case

The Company LGM Motorcycles Sales and services is using a pen and paper method to

record all their sales in accordance with the government agencies. They are also using digital

software which is Excel for encoding purposes. Upon understanding their company’s organization,

the company can improve their sales encoding to be a proper secure system. By creating a better

and secure system, they can easily transfer and share data with their company locally. They can

also improve their company’s physical security by hiring security guards instead of hiring local

employees to guard their respective branches.

1
II. Definition of Terms/Acronyms

EA - Enterprise Architecture is the process of studying, designing, planning, and implementing

business strategies to ensure that they are implemented successfully.

Participative - management or decision-making involves the participation of all the people

engaged in an activity or affected by certain decisions

Competent - having the necessary ability, knowledge, or skill to do something successfully.

Automotive - a road vehicle, with four wheels and/or two wheels, powered by an internal combustion

engine capable of carrying a small number of people to one location to another in a relatively short

amount of time.

Aftermarket - The market for spare parts, accessories, and components for motor vehicles. mostly

comprised of parts used for upgrading or modifying the vehicle

III. Business Analysis

a. Business Description and Overview (7S Model)

Structure - The company has the line and functional structure for us to determine the role

and responsibilities of each employee and to help key officers determine the reporting and

workflow of the organization.

Strategy - Every company has its own policy/ies that govern and safeguard the rights of

its employee and the employer. The business follows all the rules and regulations mandated by

law, and we constructed our own Standard Operating Procedure within in order to operate

smoothly and with high standards. Compared to others, ours is more organized.

Systems - The company has 4 main departments; Parts and Services, Administration, Sales

and Marketing, and Credit and collection. The Parts and Services department handles all areas

regarding the products and services offered by the business. Administration has 3 sub departments;
2
Human Resources, Accounting, and Finance. This department handles those different aspects of

the company. The Sales and Marketing department handles the records of the sales the company

is making and how they can achieve more than what they already have. The Credit and collection

department handles the business transactions regarding any credits and the need for collecting in

terms of the customer’s account.

Shared Values - The company aims to develop good customer relationships to maintain

their business. They believe that with good service, they would be able to attain their customers

and, in some cases, even add more to their business.

Style - For style, the company has their democratic and participative style. This method is

open-minded which allows the workers to give their own suggestions and discuss problems or

ideas for the business to ponder on. With the input of the different employees, the business would

be able to make better decisions for the company.

Skills - The business further improves the skills of their employees by challenging them

through team building exercises which would allow them to cooperate with each other better in

daily operations. It will sharpen their mind when it comes to unexpected scenarios which they are

likely to encounter with the customers.

Staff - There are no positions that are currently vacant as the company hired many

employees to fill in those positions before. The employees were all tested through the interview

phase to see if they were competent enough to join the company. Once they are hired, the company

monitors their performance and assesses their overall standing to see whether or not they meet the

company standards. If so, they remain as an employee.

3
b. Corporate Vision/Mission

The company's mission is to provide the best, yet affordable transportation means to the

people and give/offer customers a satisfying, quality service they deserve. Their vision is to be

considered one of the top companies known with excellence and high standard in terms of products

and service to their valued and prospect customers.

c. Organizational Structure

The company comprises the Administrative Departments: HR/ Accounting/Finance and

Credit, then Sales and Marketing Department, Credit and Collection Department, Parts and Service

Department.

d. Subsystems/Departments/Roles/Powers/Functions

The company has formed the Management Committee which comprises higher officers

and selected employees with whom we lay problems, but not limited to, other sensitive matters

involving employees and operation concerns. This group plays an important role in the decision

making. The company created the Management Committee which is

e. Leadership style

The company has the democratic or participative style, an open-minded style. Management

gives freedom to key officers to implement, to monitor, recommend and make decisions, with a

free discussion to Management as far as operations is concerned.

4
f. Employee Skills and Development

The company conducts team building also within our company with some individuals

whose expertise related to the business.

g. Shared Value

In the business the company values our customers and our goal is to develop a lasting and

good relationship. They are committed to give them the best and quality service they can offer. In

terms of the products, they give them our best support, they educate them on the proper handling,

care and use of the product and always treat them special.

h. Social Responsibility

They have the Standard Operating Procedure to follow, for the protection of rights, both

employees and the employer. The company follows various rules and regulations in order to have

organized and smooth operations, and guide their actions.

IV. Products and Services

Discuss products and services

The company provides products and services mostly related to Motorcycles, the items they

sell involve protective gear such as vests, gloves, protective pants, protective jackets, helmets,

riding shoes, and other gears that protects the rider. They also sell articles used for maintaining the

motorcycle such as motor oil, brake oil, lubricant, extra wheels and various parts for modifying

the motorcycle.

5
 The service they provide involve maintenance and adding aftermarket modifications to the

clients motorcycle, In maintenance they will run a series of checks to insure that there are no faulty

parts should they find a fault they will fix and or replace the part affected, This service includes an

oil and oil filter change, as well as checks to brake calipers, pistons, cables, levers, pivots, wheel

bearings, headlights, chain function and tyre pressure, among others. and to make sure all that the

service was a success it includes a road test. The company also services upgrades and aftermarket

changes to the motorcycle, such as changing the headlight to another color or shape, changing the

seat material, adding extra components to the motorcycle all according to the preference and

specifications of the customer.

V. Technology Analysis

The company utilizes a traditional pen-and-paper method as their database when storing

and recording their sales since it is required by the government agencies to check if the data is

stored in the book of records. In addition to that, the company also has a system and Microsoft

Excel in their computers in order to encode their sales and for accessibility purposes.

6
VI. SWOT Analysis

Strengths Weaknesses

● Location ● Pen and Paper

● Services and Products ● Organization’s Departmental
● Decisions Structure
● Communication
● Leadership Style
● Resources
● Lack of Digital Storage
● Lack of Physical Security

Opportunities Threats

● Easy advertisement/promotion to ● Data breaches

customers ● Poor Strategic Management
● Different types of products can ● Lack of Proper Leadership
easily be stocked ● Data loss
● Thorough Decisions ● Data Theft
● Transmission of Information
● Procurement of needed resources
Table 1(SWOT Analysis)

Strengths - Locations, Services and products, Decisions are made with the consent of all parties,
they have the authority to talk to others when there are problems involved, the company has all the
resources it needs to function
1. Location: The business has 4 branches which makes it so that they have increased
resources and stock for their business. This would also allow the business to also reach out
to new customers and showcase themselves in different areas.
2. Services and Products: The business focuses on what they have and what they specialize
at. They do not include services and products that they are not familiar with nor are they
ready for.
3. Decisions: The business makes sure that the decisions made by the employees are talked
about thoroughly as to have understanding within the business. The business can back track
and trace problems through the decisions made by each employee which would allow them
to learn from their experiences.

7
 4. Communication: The business takes into account all their employees' words and concerns.
This makes it so that the employees within the company can voice out any problems,
concerns, and new happenings that the business should know about.
5. Resources: The company is self-sufficient in a way that they created their business and
placed it in optimal areas where their business would receive a lot of traction. They also
have a sufficient amount of resources that allow for business continuity.

Weaknesses
1. Pen and Paper: Employees manually record sales.
2. Organization’s Departmental Structure: Lack of proper department system that can
cause poor decision making instead of relying on higher officers or the company head.
3. Leadership Style: Majority of the decisions are made by the Family head and it is more
on democracy and open-minded style.
4. Lack of Digital Storage: Doesn’t utilize digital appliances when recording vast amounts
of data.
5. Lack of Physical Security: They lack security personnel to guard all of their company’s
branches.

Opportunities
1. Easy advertisement/promotion to customers: Locations can be easily seen due to the
main store and branches being near heavy traffic where motorcycles pass thru.
2. Different types of products can easily be stocked: Motorcycle parts and products can
easily be accumulated and stored and be procured upon the customer’s request.
3. Thorough decisions: Implementation of company decisions are easily enforced due to the
employees having a deep understanding of the business.
4. Transmission of information: Information is transferred at faster speeds due to constant
communication between the employees and store branches to one another.
5. Procurement of needed resources: The self-sufficient nature of the business allows them
to easily acquire the resources they lack using many ways of procurement such as
contacting another branch for the lacking resource.

8
Threats
1. Data Breaches: Pen-and-paper is susceptible to data breaches since data stored in those
types of databases can easily be accessed and altered.
2. Poor Strategic Management: The lack of a proper organizational structure will adversely
affect the strategic management of the company due to poor communication and lack of
productivity.
3. Lack of Proper Leadership: The lack of diversity and assigned administrators within the
company can inadvertently affect data accuracy due to the lack of proper leadership.
4. Data Loss: Digital storages are efficient when storing huge amounts of data in a small
space, the lack thereof, would mean that the data of the company can easily be exploited
due to the data being in the open without any security protocols. In addition to that, the
company would be vulnerable to data loss since there would be no backups for the data.
5. Data Theft: Physical security is important to avoid data theft. The lack of physical security
would make the database of the company even more vulnerable since unauthorized
personnel and visitors can enter company premises and steal data.

VII. Gap Analysis

CURRENT FUTURE GAP ACTIONS TO

STATE STATE CLOSE GAP

WHAT The company is The company The company Adding physical

still functioning should be lacks proper security features
properly and improved in security and as well as a
goes on with terms of security record keeping database to the
their business and record using company. Proper
processes. keeping. technological training would
means. be given to the
employees
which would
allow them to be
familiar with the
new system.

WHERE The problem The problem will The difference The problem will
stems in the fact be changed will be seen be addressed
that they use within the through the through the

9
 only pen and company as well measuring of the owners as they
paper for their since new performance of are the head of
record keeping. systems will be the company the business.
They also do not added and after the systems
possess security implemented. have been
features in any implemented.
of their
branches.

WHEN The problems The change The differences The problems

are encountered would happen are needed when will be addressed
frequently since once the systems the business as soon as they
the business are fully encounters the are encountered
always uses the integrated into problem and see by the business.
pen and paper the business and that the system is
method. the results from the solution to it.
the performance
is shown.

WHO The work is The system will The gap is The final
done by all the be implemented identified by the decision always
employees of the by the analysts who comes from the
establishment. managerial created the head of the
positions who Enterprise business.
have authority in Architecture that
teaching the analyzed the
other employees business.
on the new
system.

HOW It is sequenced The The gap will be The system will

in the optimal implementation improved be rolled out in a
and logical will be timed on through the moderate pace
order. a logical basis to integrated that will allow
create a realistic systems. the employees to
time frame. get used to it as
it is introduced.
Table 2(Gap Analysis)

10
VIII. Enterprise Architecture Concepts
Objectives
Here are the following objectives of this research:
1. Improving physical security of the company.
2. Creation of a system for consolidation of data.
3. To facilitate ease in data consolidation and usage.
Scope
1. The enterprise architecture discussed will only encompass the company LGM Motorcycle
Sales and Services and its owned branches.
2. The objectives stated will only be applied to affected areas/departments in the company.

IX. LGM Motorcycle Sales and Services Enterprise Architecture

Figure 1(Enterprise Architecture)

The objective of the researchers is it to provide the business with a newer and better security
module to better protect their data from being stolen, upgraded databases to better store and back
up their important documents and receipts of transaction and to modernize the system they are
currently using to the most cost effective and best upgrade possible to achieve this the researchers
opted to propose following the figure above (figure 1).

11
X. Reference Model

Figure 2(Reference Model)

Enterprise Description Contents Principles

Architecture Model

Business Reference The model describes Principles The business

Model how the business Goals and Objectives processes of the
works Vision and Mission company must
Organizational comply with the
Structure laws of the
Policies Philippines as well
Workflow as their rules and
regulations. The
business shall comply
with the laws of the
Philippines as well as
their rules and
regulations.

12
The management of
data must be done
on all branches.
Doing so will help the
company achieve
uniformity and it
would help them
avoid errors in their
business processes.

Processes must be
disseminated across
the departments and
branches of the
company. In order
for the company to
obtain their goals and
objectives, all
sectors/departments/b
ranches of the
company must be
informed about the
processes and new
information that
sprouts out.

The different offices

and departments
implement
technological
solutions/processes
in order to improve
their functions. The
company will have
better processes when
they employ the use of
technology in their
business functions.

The departments
and branches shall
work together
towards the
common goal. The
management of the
13
 information the
company possesses
must be the top
priority of the
employees.

Data Reference The model describes Data Models Data is a valuable

Model the classification of Data Management asset to the
the data and how it Data Utilization company. Data is the
would support the Business Intelligence element that would
sharing and use of it. Data Integration allow the company to
Data Delivery/ analyze the business
Dissemination in ways that they
previously could not.

Data must be
secured. The data of
the company is
important and should
be heavily secured.

Data must be
uniform and
integrated properly.
The data collected
may be different from
the other branches
which calls for the
need for integration
and uniformity.

Data must be
accessible to the
users. The data of the
company must be
easily accessible to
the employees who
need it for their
business function.

Data must be shared

with all departments
and branches. The
data gained by the
company must be
accessible to all
14
 branches and
departments to
increase the quality of
their outputs.

Application The model shows the Information The applications of

Reference Model classification of the Exchange the business are
different services the Middleware technology-
company provides Process Alignment independent. In the
and how it correlates Software event that there is a
to achieving the goals Applications problem with the
and objectives of the technological area of
company. the business, they
must be able to
continue to operate
despite the problem at
hand.

Technical Reference The model shows the Technological The hardware and
Model technological aspect Standards software
of the business that components of the
supports system must be
compatible. The
standards for the
hardware and
software components
must be set in order
to achieve
interoperability
within the system.

The technology used

must be on par with
the standards. The
company must employ
the optimal and
affordable system
software and
hardware that would
support the business
in its technological
endeavors.

Performance The model will Inputs, Outputs, and Usage of

15
 Reference Model identify the areas of Outcomes performance
the business that need measurement model.
improvement. It will
also measure the
performance of the
overall system.
Table 3(Reference Model)

XI. Model and Principles

Business Model: Product to Service Model
Guiding Principles
Principle 1- The system is data driven in the sense that all data stored in the database will be easily
accessible and transferable to the different sectors and departments of the company.
Principle 2 - The system is standards driven in the sense that it will maintain and better the
interoperability of the systems in the enterprise architecture.
Principle 3 - The system integrated is resilient which means that it is flexible enough to
accommodate different business situations.
Principle 4 - The system complies to the laws, as well as the rules and regulations as it continues
to function.
Principle 5 - The system is ownership driven which allows it to achieve the set goals and
objectives of the business.
Principle 6 - The system is security driven meaning it protects the system and all the information
inside it from external and internal threats.

16
XII. Business Reference Model

Figure 3(Business Reference Model)

The Business Reference Model is a graphical representation whose goal is to develop and express
a high-level picture of how the Federal government accomplishes its different objectives in terms
of business to all interested parties. With the use of this model, the company can achieve uniformity
through proper management across all branches while having a secure dissemination of processes
towards the departments and branches of the company.

17
XIII. Application Reference Model

Figure 4(Application Reference Model)

The Application Reference Model (ARM) is a functional framework that supports Federal
agencies and is driven by business needs. It categorizes application capabilities based on how they
contribute to business and/or performance goals. Through the utilization of this model, the
company can have a proper information exchange, process alignment and software processes. In
addition to that, the company can continue to operate regardless of a technical issue amidst a
business process.

18
XIV. Data Reference Model

Figure 5(Data Reference Model)

The DRM is a framework whose principal goal is to allow information exchange and reuse
throughout the government by promoting universal data management practices and standardizing
the description and discovery of common data. It also provides comprehension of the meaning of
data, how to access it, and how to leverage it to enhance performance results by facilitating
identification of existing data holdings lying in "silos." Since the importance of having secured
data is paramount to a company, the use of this model can lead to a systematized integration of
data and accessibility. Data must be collected across numerous branches, and the use of the data
reference model can alleviate the problems faced through integration and uniformity.

19
XV. Technical Reference Model

Figure 6(Technical Reference Model)

The Technical Reference Model (TRM) serves as a foundation for building technology
architectures by providing a reference of general platform services and technological aspects. In
addition to that, it is also a set of architectural and solution building blocks that will, in the end,
provide a platform for business and infrastructure applications to deliver application and
infrastructure services. Businesses and companies must have compatible software and hardware
components. Companies can make use of this model to make the system compatible and in order
so the system can attain interoperability. Aside from that, the company can utilize this model so
that they can have an optimal and affordable system that would be on par with the standards so
that it could support the technical endeavors that the company may face.

20
XVI. Performance Reference Model

Figure 7(Performance Reference Model)

The Performance Reference Model (PRM) is intended to connect investments or activities to the
strategic goal set out by agencies and the federal government. It is a reference model that focuses
on the functional and organizational components of a company's main business. Companies must
be able to assess every sector in order to progress, through the use of the performance reference
model, companies can identify the sectors of the company that require improvements through the
overall measurement of the system through the performance measurement model.

21
XVII. EA Strategic Actions

To help ensure the accessibility and the quality of the products and services of LGM Motorcycle
Sales and Services, they would continue to utilize the proposed Enterprise Architecture which will
do the following actions:

1. Continue to enhance the current Enterprise Architecture that was proposed which will allow the
company to function optimally. The employees will slowly get used to the new systems as they
will receive guidance from their leaders.

2. Continuing the use of digital record keeping of the different products and services of the
company.

3. Continuing the communication and exchange of information between branches which would
allow the gathering and integrating of data to be done accurately.

4. Continuing to provide quality products and services that comply with the standards of the
business.

5. Monitoring the performance of the company in all branches to determine if there is a need for
change or improvement in certain areas/aspects.

22
XVIII. Strategy for Public Access
To communicate with the public on the affairs within the business they employ the use of SMS in
order to inform and notify their customers what is happening inside the business from closing
times due to holidays or company meetings, promotion of new parts and apparel for sale and the
status of motorcycles left in the company branch for maintenance or modifications
The information given thru SMS are the following:
1. status of the motorcycle
2. updates on what work needs to be done to the motorcycle
3. Promotions and discounts regarding motorcycle parts and apparel sold in shop
4. The arrival of parts requested by the customer
5. announcements if the branch is going to be closed or have different operating hours due to
events and holidays

23
XIX. Reference
https://eapad.dk/gov/us/feaf2/consolidated-reference-model/performance-reference-model/
https://pubs.opengroup.org/architecture/togaf8-doc/arch/chap19.html
https://cio-
wiki.org/wiki/Data_Reference_Model_(DRM)#:~:text=The%20Data%20Reference%20Model%
20(DRM,Federal%20Enterprise%20Architecture%20(FEA).&text=The%20DRM%20describes
%20artifacts%20which,approach%20to%20accomplish%20its%20purpose.

https://cio-wiki.org/wiki/Application-
Capability_Reference_Model_(ARM)#:~:text=The%20Application%2DCapability%20Referenc
e%20Model,business%20and%2For%20performance%20objectives.

https://cio-wiki.org/wiki/Business_Reference_Model_(BRM)

24