CORPORATE ENTREPRENEURSHIP

AFT 3093
INDIVIDUAL ASSIGNMENT

SEMESTER SEPTEMBER
SESI 2020/2021

“GOING BEYOND OUR SHORES”

LECTURE GROUP : L6
NAME : MOHD DANIAL FIRDAUS BIN
MD SHAHRIL
MATRIC NUMBER : A18A0345
NAME OF LECTURER : DR. NORZALIZAH BINTI
BAHARI
DATE OF SUBMISSION : 20 DECEMBER 2020
INTRODUCTION

Based on the speech given by JDMas Commerce Sdn Bhd CEO, Dato' Bruce Lim Aun
Choong and the title of his talk is "Going Beyond Our Shores." Dato Bruce Lim Aun Choong's
profile before becoming CEO of JDMas commerce Sdn Bhd is that he serves as Vice
President-Group Development at SEG International Bhd.Bruce Lim graduated from the
University of London with a Bachelor of Laws (Honours) degree and a Bachelor of Laws
(Honours) Degree. With the certificates and qualifications that he has, he has taught law at
various law schools in Malaysia, Singapore and Hong Kong for seven years. He then founded
and became CEO of e-Smartlearning. He was responsible for extending legal programmes in
Singapore and Hong Kong, also providing learning solutions.

He then moved to Paramount Corporation Bhd and was active in logistics, distribution and
marketing for its Education Division prior to joining SEG International Bhd as Senior Director,
Group Marketing in 2002. Bruce also enjoyed a two-year stint with the government at the
Ministry of Transport, a retail campion, before assuming his current role in group growth with
the company.After that, the business of JDMas Commerce Sdn Bhd. He is the director of JD
Worldwide's Malaysia Flagship Store. This is recognised and sponsored by the Malaysia
Digital Economy Corporation (MDEC). The said flagship store is also endorsed by YB Datuk
Seri Tiong King Sing, Special Envoy of Malaysia to China.

JDMas activities related to the Malaysia Flagship Store were observed by the Ministry
of International Trade and Industry, the Ministry of Domestic Trade and Consumer Affairs and
the Malaysia Productivity Corporation(MPC). The trading programmer of MA trade will query
professional Malaysian merchants on board JD Worldwide. The partnership between JDMas
Commerce Sdn Bhd and JD Worldwide is able to provide Malaysian brands and merchants
with marketing and promotion to over 250 million Chinese clients. The company may have
customised promotional & promotion strategies focused on the particular needs of the
distributors. In Malaysia and in China, Malaysian merchants can also use JD Cross Border
Logistics and warehouses.
COPRATE ENTREPRENEURSHIP

A corporate entrepreneur is a person who proposes creative and innovative ideas,

implementing those ideas for the benefit of the company in which he operates. Rather than
running their own company, others. They are also exceptional people who can improve the
company's success and effectiveness within an organisation. Chief Executive Officer (CEO)
is one of the example. Organizations are also responsible for making new efforts and
transforming organisations by constructed plans in order to acquire high skills and values of
creativity.

Corporate entrepreneurs are inspired to achieve their own accomplishments by

independence and looking for organisational possibilities, achievement-oriented and guided
by the power and incentives provided. This will make they always want struggle to do their
best for the business and make it success. In addition, entrepreneurs in corporate
entrepreneurship will have a primary focus on the organization's internal and external
operations that depends on the plan or strategy that they are already set. This way is to
achieve good job results. Moreover, they also can try the possible risks of achieving good
results for the company in corporate entrepreneurship by possessing unique skills in a specific
field. These skills we can see from the higher education qualifications and the characteristics
of the entrepreneur already in them from the school level again as we know that the leader is
not made but born where an entry is made. Sometimes, this greater leader that born is the
most smartest than others.

GROWTH PLAN OF COMPANY

On the basis of Dato Bruce Lim Aun Choong’s discourse, he said that there are various
ways to we used and set it as our plan so we can grow our brand, not in national only but to
the international markets. What we can see there are several country that be the best
commerce and always get a higher request from the customer because of the goods that they
produce and their promotion that make the customer from another country attracted with them.
For example, China is a one of the country that advanced in the business world especially in
business online such as Shopee and Lazada. Take advantage of the market's relative rapid
growth and scale. The economy of China is on a recovery path following the Covid-19
pandemic that effect majority all the country in this world. Take the opportunity to ride the wave
towards recovery and its eventual rebound. China's total market size is 10% to 22.8%. This
shows a big different and it should be as our good example that we can follow it to success
like China, or more than it. JDMas Company Sdn Bhd has a logistics network, with JD covering
7 cities at fulfilment centres and 31 cities for front distribution centres. The business has 800+
warehouses. The amount of the projects is 28 projects in 18 cities in China and almost a
coverage district. JD's promotion to operate the JD logistics system still strives to provide its
consumers with a superior shopping experience from a business perspective. That implies
that people's shopping demand must be met everywhere and they need to without exception,
when during the Chinese New Year holiday almost everything shuts down. In addition, JD has
a large household customer base in China that shops for higher quality and quantity products
for family use, particularly during the family reunion time, and always ensures that their
inventory is always available. JD offers cross-border commerce services such as B2C, B2B,
Cross Border Readliness, ASEAN, China, Online and Offline for the company's growth.

MAIN ISSUE AND CHALLENGE

In the talk, the first problem of Covid-19 on JD, which forced many business operations
to close during this epidemic because of no profit at all. Most of entreprenuer can cover their
expenses that are more that their revenues. But this is a great opportunity for JD Business,
where many people need to stay at home because of quarantine and almost of the time, they
will looking at their smartphone .JD takes this as their big chance to get more sale which is JD
make a websites and online shop. This is good plan for the industry that worried about their
sales during this pandemic, because the powerful of e-commerce market is real. JD also make
a survey about the market, products, e-commerce and so on.

If we talk about business online, it was a great one because it is trend right now to buy
goods and products from online, but there are several people that do not trusted the business
online because scared if the size is not same as description given, the colour is not same as
in the picture or the products is totally different and broke already especially old generation
that do not have experience on this online business. JDMas have began providing online
services after that. As a result, people have started to trust online services because the review
of other consumers is shows good. It is possible for JDMas Commerce to get this service from
any part of the world. For all these reasons, the speaker said that ‘I believe the popularity of
online business will continue’. This is because the trend of world slowly change and people
will slowly follow a new trends. Our findings show that most respondents understand the
strategic significance of technology as a vital component of company, not just a means of cost
efficiency, as executives note. Company respondents who have successfully implemented
crisis report responses to various other technical capacities, in particular, fill the void for
technological talent during the crisis, the use of more innovative technologies, and the pace
of experimentation and innovation.

Last but not least, the speaker do not said the good only, but the speaker also stated
that there is a problem which is Huawei recently did not have good ties with the US. This
impacts the e-commerce sector because China and the US are contributors to the e-
commerce market, but because the market emphasis is on Malaysia, this does not impact
JDMas . Furthermore, there is a side effect that products from the US cannot be exported to
China, but China cannot export their products to the US, but this can be resolved with the
change of leadership because there are many instances that the US needs to overcome. In
addition, many goods from China are exported to Malaysia when this happens, because
Malaysia is not affected by the crisis, because Malaysia is the target of investment in JDMas
e-commerce. The problem did not have a lasting impact on the issue of JDMas commerce
Sdn Bhd Huawei because the effect was only affected by the Covid-19 epidemic in Malaysia,
where China tightened its control and border laws and at that time the production rate was
restricted to exports abroad and this problem caused goods from China to arrive slowly and
vice versa as a result of JDMas affecting Covid-19.

INTRAPRENEUR ATTRIBUTES OF EMPLOYEES

Based on talk, what I get from listening it, I think that JDMas takes care of its
employees, make the employees as his friend, and make them loves to work there so that all
its business operations run smoothly as expected. Furthermore, JDMas carefully hires its
workers among the most important features is that prospective employees need to be on time.
Time is gold, that is quote that useful for entrepreneur. It is very important for a business or
organisation because a company's success depends on employees and leaders who are
committed to achieving the vision, purpose and goal of the company. JDMas also find worker
that have strong contact with him. This is because contact is very necessary for workers and
employers to build a healthy relationship. The important of strong contact is JDMas can know
what problem that they faced right now and he can find a solution to settle the problem.
Furthermore, workers with communication skills are also able to draw clients to promote the
services provided by JDMas Commerce Sdn Bhd. Next, JDMas Sdn Bhd want to looking for
disciplined staff, same like all the employers. This is really important because it will be one of
the company's picture with this discipline, because when the employee is disciplined, all
activities will run smoothly. The employees that do not take serious in working and do not
disciplined will effect the company especially other staff and the emplyers. For instance, we
can see that JDMas provides its employees with uniforms and rewards employees who work
overtime. Furthermore, JDMas provides staff with training and encouragement to develop their
skills. This is good because they can avoid any problem in future and the staff will gain
experiences during training period. As said, we can see that one of the businesses that can
deliver better workers is JDMas.
CONCLUSION

As everyone knows, JDMas has be worldwide market of online shopping and that is
nearly topped the chart in China, where it is in the third best position. We can see how JDMas
survived during of Covid-19, while other company mostly closed and became the best e-
commerce due to the services offered. Next, while JDMas can be said to be still new on the
market, but they can compete with e-commerce such as Alibaba and Amazon, which have the
largest US market, here we can see how rapid growth occurs in JdMas, which is a rise of 10
percent to 22.8 percent only in 8 years, but now they have shown that their market covers
almost the whole of China and even globally including Malaysia. Moreover, since they market
Malaysian-made products internationally, the attitude taken by JDMas is very wise. Everyone
that running a business need to follow JDMas steps that shows a good image of the economic
growth in the country. Every companies also benefit from being able to sell their goods globally
through JDMas and take the chance to upgraded their business to the best one. In order to
run these large corporations to a higher level, JDMas has shown that there are corporate
entrepreneurs in their companies where strong leadership qualities are required.
REFERENCES

“GOING BEYOND OUR SHORES” dato Bruce Lim Aun Choong pengarah utusan JDMas
Commerce Sdn Bhd

https://www.facebook.com/watch/live/?v=192584249136557&ref=watch_permalink

JD.com: leveraging the edge of e-business. August 2018Emerald Emerging Markets Case
Studies,

https://www.researchgate.net/publication/327863250_JDcom_leveraging_the_edge_
of_e-business

https://www.jdmas.my/
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