Running Head: PROJECT PROPOSAL 1

A Project Proposal to Improve Marketing Effectiveness in Freshbyte Food Processing Company

By

[Learner’s First and Last Name]

A Research Project Presented in Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Supervision and Management
at the
Business Department
School of Business and Technology
Florida SouthWestern State College

Dr. Anita Rose

[Date]
PROJECT PROPOSAL 2

Project Goals

This project plans to build the level of comprehension of persuasive factors on

advertising adequacy in a food processing business showcase intensely portrayed by a

determined interest and circuitous buyer promoting speculations, and simultaneously to prescribe

a way to improve the long term return on marketing investments (ROMI). Freshbyte invest

noteworthy sums in product marketing together with the clients and indirectly customers’ brand.

Project Analysis

The proposed project depends on the idea of The Marketing Effectiveness Continuum

which causes advertisers to comprehend the authoritative issues and change the board related

with conveying durable improved showcasing adequacy. The project depend on the hypothesis

that with proper modelling as well as analysis, advertising can be a solid generator of genuine

incentive for your organization and increase ROMI.

Expected Results

The anticipated outcomes will be a huge improvement in long haul ROMI and a detail in

the financial backing explicitly assigned to help the three components of the showcasing

adequacy culture: estimation and measurements, modelling and reenactment and management.

Problem Statement

The showcasing venture control work in an organization working in a business market

from food processing company like Freshbyte gets special relevance mainly because of the

association with its clients. Huge share of invested amounts by the organization in showcasing is

done by implication in light of the last purchaser however the advertising activities must be

actualized in a joint associations with their clients mirroring the arrangement with the two

accomplice’s marketable strategies and procedures.

Freshbyte has a decent performance tracking advertising investments and on vital

arrangement with their accomplices (clients), however is obviously missing the connection

between those ventures and its return in a steady manner. The issue is that no one makes certain

about the ROMI and how to verify advertising viability of these inferred advertising investment?

How would you improve what you are doing today? What would you be able to do to make

advertising activities carried out by colleagues increasingly viable? How would you or ought to

even climb to next degree of refinement in your marketing viability?

Literature Review

The literature review is made out of four sections. The initial segment centers on key

meanings of business to business showcasing and determined interest. The subsequent part

explains the idea of advertising viability and expounds on why promoting adequacy could be the

key preferred position for the 21st century. The third part will join these areas by giving bits of

knowledge into brilliant standards with regards to promoting in the time of responsibility by

expounding on success estimation and showcasing measurements and dashboards. To wrap

things up, the fourth segment will concentrate on ROMI modelling for advertising viability

which is the main focus of this project.

Research Methodology

The research methodology permits a profound depiction of real business circumstances

and practices in associations, in spite of the fact that it is important to play it safe structure

speculations and surmising, because of explicit setting of the case. From other viewpoint, the

contextual analysis approach just depicts issues and openings that associations confronting, and

the manner in which this specific case is created mirrors a case explicit methodology and permits
PROJECT PROPOSAL 4

the incorporation of the information acclimatized by the prescribed reference index audit, within

the specific setting of the contextual investigation.

The chosen Freshbyte case and secondary information examination fills in as a vehicle to

infer general ramifications and suggestions for other comparable organizations which are based

business to plan of action and simultaneously are putting by implication vigorously in

showcasing in light of the last buyers. All things considered, the investigation depends on a

sound hypothetical system permitting deductive impression of different acknowledged ideas.

The research methodology has been used in a regular basis in business research ventures,

despite the fact that doesn't exist one definitive definition. The definition which better fits the

present case is an observational research that:

 Research on a contemporary situation within its genuine setting; where

 The limits among situation and setting are not obvious by any stretch of the imagination;

and where

 The researcher uses several sources of proof.

Basically, the project depends on a sound hypothetical structure, depending on books and

papers. By reading up on the themes and ideas encompassing business-to business advertising,

promoting viability, showcasing modelling and responsibility, and ROMI modelling, a general

overview is built up that characterizes the extent of the task just as its limits and confinements.

Secondary information empowers to cover contextual investigation for the most part and to

recognize the primary loop holes of the association with respect to marketing viability, lastly

fabricate a powerful method of reasoning to suggestions to improve showcasing adequacy in our

project case.
PROJECT PROPOSAL 5

Time Scope

The study will cover the period of three years from 2019 to 2020.

Project Budget

Task Cost
Proposal writing 2,000
Data collection 2,500
Conducting Interviews and questionnaires 5,000
Data entry and analysis 2,000
Progress report writing 4,000
Project drafting 4,500
Submission of final project 3,000
Total 23,000
PROJECT PROPOSAL 6

Reference

Rogers, S. C. (2014). Marketing Strategies, Tactics, and Techniques: A Handbook for

Practitioners. Santa Barbara, CA: Greenwood Publishing Group.

K.Usharani. (2013). Marketing Strategies & Financial Viability of Self Help Groups. Sarup &

Sons.

Dobkin, J. (2015). Direct Marketing Strategies: Forget Theory - Here's What Really

Works! Danielle Adams Publishing.