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Customer Preferences at The Time of Purchase A Car With Refferences To Tata Harrier

This document is an introduction to a study on customer preferences when purchasing cars, with a focus on the Tata Harrier. It was submitted in partial fulfillment of an MBA degree at L.N. Mishra Institute of Economic Development & Social Change. The study was conducted under the guidance of Dr. S.D Singh and submitted by Sonali Chaurasia. Certificates are included from the guide and the student declaring the work is original.

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46 views

Customer Preferences at The Time of Purchase A Car With Refferences To Tata Harrier

This document is an introduction to a study on customer preferences when purchasing cars, with a focus on the Tata Harrier. It was submitted in partial fulfillment of an MBA degree at L.N. Mishra Institute of Economic Development & Social Change. The study was conducted under the guidance of Dr. S.D Singh and submitted by Sonali Chaurasia. Certificates are included from the guide and the student declaring the work is original.

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saur1
Copyright
© © All Rights Reserved
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Download as DOC, PDF, TXT or read online on Scribd
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ON

CUSTOMER PREFERENCES AT THE TIME OF PURCHASE A CAR


WITH REFFERENCES TO TATA HARRIER

With special reference to TATA MOTORS, Patna, Submitted in Partial


fulfillments of the Requirement for the Award of the Degree of

MASTER OF BUSINESS ADMINISTRATION


(2019 – 2021)

SUBMITTED TO
L.N. Mishra Institute of Economic Development & Social Change

UNDER THE GUIDANCE SUBMITTED BY


DR. S.D SINGH SONALI CHAURASIA
PROFESSOR ROLL NO: - 19203
L.N.M.I, PATNA M.B.A (IB)
Patna- 800001 SESSION (2019-21)
CERTIFICATE BY THE GUIDE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the SONALI CHAURASIA student of

MBA (IB) has completed his project on “CUSTOMER

PREFERENCES AT THE TIME OF PURCHASE A CAR WITH

REFFERENCES TO TATA HARRIER” which is based on

data collected by researcher.

This report is completed under my supervision. It is

only for academic purpose and is a bonafide work

done by researcher.

Date:- Signature of Guide

DR. S.D SINGH


PROFESSOR OF MBA
LNMI, Patna- 800001
ACKNOWLEDGEMENT
There is always a sense of gratitude one expresses to others for the

helpful and needy service they render during all phases of life. I have

completed this project with the help of different personalities. I wish to

express my gratitude towards all of them.

It gives me immense pleasure to express my deep regards and

sincere sense of gratitude to Mr. Nishant Dubey (company mentor) for

his valuable guidance throughout the training. Thank you sir for your able

and worthy guidance.

I would also like to thank my guide DR. S.D SINGH for steering my

confidence and capability for giving me insight into training by giving me

exposure to the arena of competitive and real world.

Lastly I would like to thank my parents for their constant support

during the duration of my training.

Thank You One and All

SONALI CHAURASIA
DECLARATION
I declare that the project entitled “CUSTOMER PREFERENCES AT

THE TIME OF PURCHASE A CAR WITH REFFERENCES TO

TATA HARRIER” of Tata Motor in Patna is a record of independent

work carried by me during the period of two months under the proper

guidance of my faculty guide DR. S.D SINGH and my Project Guide.

I also declare that this project is the result of my

effort and has not been submitted to any other University of Institution

for the award of any degree, diploma or personal favour whatsoever. All

the details and analysis provided in the report hold true to the best of my

knowledge.

SONALI CHAURASIA

L.N.M.I, Patna

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