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What Is ?: Source

Google Analytics is a free service offered by Google that provides website statistics and reports. It allows users to track visitor and transaction data through a dashboard and detailed reports. The tracking code needs to be added to website pages to collect this data and send it back to Google servers. Google Analytics then analyzes website traffic sources and behavior, conversions, ecommerce, and adwords performance to help optimize websites. It also provides industry benchmarks and keyword analytics. Consulting companies like Fox Group assist clients with online presence through services like website development, social media marketing, SEO, and analytics reporting.

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Kiran Paranjape
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32 views

What Is ?: Source

Google Analytics is a free service offered by Google that provides website statistics and reports. It allows users to track visitor and transaction data through a dashboard and detailed reports. The tracking code needs to be added to website pages to collect this data and send it back to Google servers. Google Analytics then analyzes website traffic sources and behavior, conversions, ecommerce, and adwords performance to help optimize websites. It also provides industry benchmarks and keyword analytics. Consulting companies like Fox Group assist clients with online presence through services like website development, social media marketing, SEO, and analytics reporting.

Uploaded by

Kiran Paranjape
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is ?

• Free service offered by Google

• The most widely used website statistics service*

• Provides statistics and reports about visitors and


transactions on a website

• At-a-glance dashboard view as well as detailed reports

* Source: http://w3techs.com/technologies/overview/traffic_analysis/all
How does Google Analytics work?
• Establish a User ID and password at
google.com/analytics

• Google then provides a “page tag” or Google


Analytics Tracking Code that needs to be
added to each page of a website

• This tag collects data and sends it back to the


Google servers for processing
What does it do?
Google Analytics is a powerful tool that analyzes:
• Website traffic
– Where visitors came from
– How they are navigating through your site
• How they navigated from page to page
• Which pages they stayed on longest or left from the most frequently (“bounce rate”)
• Conversions
• downloads
• page views
• registrations
• E-commerce
– Volume of transactions
– Dollar value of transaction
– Success of transactions
• % complete and % dropped out of sales funnel
• AdWords Performance
How can it help a website?
• Helps with development and optimization of
landing pages
– How relevant were they to the visitor?
• Identifies navigation challenges that may
prevent visitors from getting to your goal
• Optimization of AdWords performance
– keywords
– timing
– geographic differences
AdWords Report
Dashboard Report
Industry Benchmarking
• To gain access to this feature users must opt-in
to “share the account data in an anonymous,
aggregated format”

• Once enabled, Google Analytics assesses the


profiles in your account, categorizes them by
vertical market and number of visits
• and aggregates the data for inclusion in the
benchmarking project
Website’s new visits benchmarked
against similar industry
Website’s new bounce rate
benchmarked against similar industry
Keywords Overview
• There are two types of traffic that come to a site
through search engines; organic (unpaid) and
paid. By reviewing the keywords users are
entering into search engines, web masters are
able to get an overview of the organic traffic that
is coming through their site.
• if a keyword has a high ‘average time on site’
associated with it, the visit was probably of more
value to the user than a visit resulting from a
keyword with a low average time on site.
• Although Google Analytics lets you do a
multitude of comparisons on a website’s data
it does not allow you to directly compare
against other sites.
Fox Group LLC

• About the Fox Group LLC


– Founded 1989
– U.S. and abroad
– Management consulting group
• Specilices in assisting physicians, hospitals, etc
What do they do for you?
• Website presence, activity and reach
• Social media participation
• Google Adwords
• SEO
• Online Presence Analytics Report
• Local Buiseness Listing
• Intigration with social media platforms
– Facebook, Twitter, YouTube
How do they do it?
• Medical professionals have the ability to educate
the public
• Patients are people, and people are social
• Patients are rightfully taking ownership of their
healthcare decisions by searching for information
in the web
• $279 per month and $2999 start up Cost for
online presence pro
• $199 per month and $1999 start up Cost for
online presence basic

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