Improvement Plan Paper in Operation Management
Improvement Plan Paper in Operation Management
Group Members:
Alfonso, Khaila Mae
Antonio, Alleina B.
Benosa, Lara Jane T.
De Castro, Ianvandrei Y.
Eugenio, John Carlo D.R.
Sultan, Farhan
May 2021
TABLE OF CONTENTS
I. Introduction
I. 1 Company’s Profile
II. Production Operation Process
II. 1 Value-added process
II. 2 Sustainability
III. Competitiveness, Strategy and Productivity
III. 1 Competitiveness
III. 2 Strategy
III. 3 Productivity
IV. Forecasting
IV. 1 Forecasting Techniques
V. Product and Service Design
V. 1 Quality Function Development (House of Quality)
VI. Capacity Planning for Products and Services
VI. 1 Efficiency and Utilization
VI. 2 Cost-volume analysis
VI. 3 Break-even analysis
VII. Process Selection and Facility Layout
VII. 1 Process selection
VII. 2 Facility layout
VII. 3 Process layout
VIII. Design of Work System
VIII. 1 Job design
VIII. 2 Work measurement
IX. Location Planning and Analysis
IX. 1 Location decision
IX. 2 Evaluating location alternatives
X. Recommendations
XI. References
XII. Students Profile
I. Introduction
This era came with the influx of trendy food and instagrammable food and drink
shots that lure many goers. Added by the hype on social media, many consumables
introduce their products to the market. As such, the business aspirants took this as an
opportunity to introduce the Neilletea Milk Tea. It aims to offer various extravaganza
The rapid influx of food businesses came with the adventurous appetite of many
Filipinos and their propensity to have a good time with their friends and special someone
while having drinks at hand. Neilletea's Milk teas are an ideal drink, especially when
customers want to have a chill stroll in the park or even at the mall. They can enjoy the
finest brew at the most affordable price while enjoying every sip with fun boba pearls.
One of the shop goals is to deliver satisfactory service wherein customers can
enjoy their teas at their choice. Whether consumed at the shop, for take-out, or even for
deliveries, the Neilletea's Milk Tea shop shall always put the customer's satisfaction as
the shop's primary concern. Through this, the shop builds customer loyalty by providing
quality products at a very affordable price. This shop will value customer perception by
offering various flavors that customers can try and sugar levels according to their taste.
Upon stepping foot at the shop, the customers shall feel every crew's warm welcome and
accommodation.
Having a sound and profitable operations for more than a year already, Neilletea's
Milk Tea Shop continues to gear itself towards better improvement to maintain its
competitive market share. It ensures that the shop keeps up with the market trends and
that the wants and needs of customers are always heard and given the utmost
importance.
Looking at a broader perspective, the shop has its doors open to various
other locations. In this way, Neilletea Milk Tea can serve more milk tea lovers alike. This
will enable the milk tea shop to help other cravers near the area by delivering delicious
and quality milk tea at their convenience. After all, the customers' well-being is always the
The shop continues to serve its customers at a very safe and accommodating
place equipped with furnished facilities and adequately ventilated areas, especially with
the threat of the Covid-19. The shop's facility and the way of handling the products are
especially recalibrated to secure safety and that the rules and protocols of the authorities
and duly observed. Customers' comfort and the satisfaction of their cravings for milk tea
will always be taken care of by the shop's management. Moreover, despite its top
customer service, the shop still maintains and ensures plenty of room for improvement,
One of the main factors considered to operate a business is the production and
operation needed to make products and services. The process is a never-ending cycle in
a business to make a high-quality product that helps the business be more organized to
Value chain analysis is a model for the changing market demand that visualizes
the business activities to see how the company can create a competitive advantage over
its perimeter competitors. The concept of this model is the process of converting raw
materials to products. Neilletea is a business milk tea shop based in Sta Cruz, Laguna,
that wants to provide a high-quality product. The shop operates independently to give
● Inbound Logistics
It refers to the receive, storage, and distribution of raw resources during the
production process. Here supplier relationships play an essential role, and firms
● Operations
Laguna. It is a family business that the family members are the employees and
owners of the shop. The business’s target markets are the Millennials and
Boomers because most of the customers included in that generation prefer the
● Outbound Logistics
orders, processing the product, and serving what they have ordered. This
process helps the business to run smoothly and satisfy its customers.
● Marketing Sales
Today’s food industry has become highly diversified, and the demand for
Milk Tea is one of the trendy foods for millennials and boomers to use as a
refreshing drink for any time of the day. Business competitors have different
kinds of approaches to increase their sales to get along with them. One of the
● Service
Neilletea has a competitive edge among other milk tea stores in Sta Cruz,
Laguna, because they are the only milk tea store with delivery. The goal service
of the business to provide to its customers is to fulfill its needs and wants by
serving them the highest standard of quality tea and different kinds of flavors
of milk tea. The ambiance of the store is making the customers feel more
welcome. Even though the employees are their family members, they have to
undergo training on communicating with their customers and how they will
● Innovating
According to Purcell (2021), this growing need for growth and change also
NielleTea is a family business and a small enterprise, it will be more difficult for
them to innovate to compete. The company has limited resources and does not
have a vast network compared to other milk tea businesses. Given that the type of
challenging. SMEs are also frequently unaware of the close relationship between
business innovation and business survival and growth or are unsure how to
● Economic Conditions
by a sharply rising wave of new COVID-19 cases since mid-March 2021 (IHS
Markit, 2021). It is tougher for the business to deliver the needs of its consumers
beverage industry, there are numerous safety measures to follow when preparing
order to grow. This could mean not being able to handle every customer
(Beattie, 2020). Businesses cannot maintain and improve their products and
services when their business starts to grow or expand. So NielleTea needs to have
A. COMPETITIVE ADVANTAGE
Quality
Quality is essential in a business, and quality is not just about offering a product or
service that exceeds the standard. Still, it is also about the reputation you gain to deliver
a customer’s experience above and beyond consistently. The quality of the products you
offer to your consumers helps the business maintain customer satisfaction and loyalty. It
builds a reputation for quality by gaining accreditation with a recognized quality standard.
Neilletea assures its customers to give them the best quality milk tea in town, so they
choose a well-known supplier and distributor that supplies the best quality powdered
Cost of Operation
business. These are the day-to-day business expenses required to keep the lights on and
have the staff necessary to sell and fulfill customer’s needs; also, the cost of operation
includes buying or making the product and service of the business. The Neilletea store
owned by Faller’s has different suppliers regarding its cups and flavored powdered milk
tea. The monthly cost of operation of the business, including the supplies of raw materials,
Agility
The future is unpredictable, and with the world and its technology changing even
Businesses that embrace agile can adapt more quickly, delivering little and often testing
the environment and remaining customer-focused. The Neilletea store has been
operating for more than a year now, and through those months have passed, the business
already has experiences handling the business industry changes. Neilletea considers
B. STRATEGY
Quality-Based Strategy
Quality is the most crucial factor in gaining consumer loyalty in a business. When
it comes to quality, it refers not only to the product but also to the service provided by the
enterprise. But since Nielletea is a young firm, it is easier for them to communicate and
interact with their customers. It gives them the advantage of being able to respond
products and services in a short period. Consequently, providing good quality service and
required to complete tasks. It involves the planning, product and service design,
processing the product, delivering the goods, and responding to the customer’s needs.
Given that Nielletea is a family business wherein its employees are also members of the
family, it has the leverage of reducing the time it takes to plan or make business decisions.
Since they can discuss it at any time of day and because they all share the same goal. It
was also mentioned earlier that Nielletea has the benefit of interacting with its customers,
C. PRODUCTIVITY
Labor Productivity
Increased labor productivity in the industry drives economic growth. It signifies that
industry either manages to produce more goods and services based on the available
resources or produces more goods and services with fewer resources. Labor productivity
affects opportunity, working conditions of the business, and higher profit. It is an essential
The given data of the performance of the employees of NEILLETEA for six weeks.
CUSTOMER
1 2 40
2 2 38
3 3 42
4 3 45
5 3 42
6 2 44
40
Labor Productivity = 2
= 20
CUSTOMER PRODUCTIVITY
1 2 40 20
2 2 38 19
3 3 42 14
4 3 45 15
5 3 42 14
6 2 44 22
The crew of two (2) is best in providing services such as servicing the customers
to provide the best quality of taste of the product depending on their preferences.
Multifactor Productivity
and services. It is a measure of productivity used to indicate all the resources of the rate
= 1.2164
IV. Forecasting
Financial and operational decisions are made based on economic situations and an
funding, and other strategies (Beattie, 2020). Every action, every process businesses
strategies (Landau, 2018). It is a company's method of emerging strategies that will help
increases or decreases in which the trend-line can move up or down, and the angle can
be steep or shallow. The concept describes the goals and applications of linear trend
forecasting and appropriately used the critical components required for its
implementation.
Formula:
𝑭𝒕 = 𝒂 + 𝒃𝒕
Ft= Forecast to period t
a= Value of Ft at t=0
● The Highlighted months, which are March to July, is the season of summer that shows an
12(6879.67) − 78(1055.83)
𝑏= 2 = 0.12
12(650) − (78)
A seasonality forecast, when appropriately used, can reduce business costs while
ranging from inventory levels to staffing initiatives. Seasonality forecasting methods can
help business professionals analyze stock prices and economic trends (Morrow, 2020).
𝑨𝒄𝒕𝒖𝒂𝒍 𝑺𝒂𝒍𝒆𝒔
Formula: 𝑫𝒆𝒔𝒆𝒂𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝒇𝒊𝒈𝒖𝒓𝒆 =
𝑺𝒆𝒂𝒔𝒐𝒏𝒂𝒍 𝑰𝒏𝒅𝒆𝒙
Seasonal Deseasonalized
Quarter Quarter sales Average
Index Sales (figure)
January 78,300
March 84,100
April 89,900
12
June 101,500
September 88,450
October 81,200
December 84,390
● SI1 = 0.91 means that the season is 0.91 times the average season.
● SI2 = 1.09 means that the season is 1.09 times the average season. The
● SI3 = 1.09 means that the season is 1.09 times the average season.
● SI4 = 0.92 means that the season is 0.92 times the average season.
designing. Also, it ascertains its weakness, moderate and vigorous parts of Neilletea that
need to be indicated.
d. Good Taste
a. Affordable price
d. High-quality product
Weak relationship
Moderate relationship
Strong relationship
business to satisfy their customers. The above matrix, indicating the affordable price and
high-quality product has a strong relationship with good taste. On the other hand, the
customer services. The relationship of having affordable price and high-quality product
portrays that their customers are satisfied since they can get the product at a very
affordable price and easily measure the quality base on its price. Moreover, those
suggestions and complaints depict how excellent a business with regards to its customer
services. Business owners need to know and get feedback from their customers to
improve their operations and services. As well as, they would know how other things
might affect their business. The affordable price has a moderate relationship with the
cleanliness of the area because it is essential to maintain the neatness and orderliness
of the area, making sure that each guest is comfortable that boosts the value of the
business. The moderate relationship between the convenient and accessible place to a
service time of the shop easily gives a customer hassle-free satisfaction since the area is
convenient to everyone; therefore, customers can save time to find the shop. However, it
shows that the convenient and accessible place has a weak relationship from its good
taste because customers tend to know how good the quality of the product is, not only
how convenient it is. Moreover, the high-quality product has a weak relationship between
the cleanliness of the shop’s area and service time since they can know its quality based
on tasting the product, not on thinking how clean and how long their service time. On the
other hand, it proves that the high-quality product has a moderate relationship to excellent
customer service because they can get suggestions or feedback from their customers
Neilletea milk tea shop provides a good quality of products making an edge over
its competitors to provide high-quality and good services in the food industry. However,
customers have different standards in terms of taste, price, and satisfaction; therefore,
owners are doing their best to accommodate all of the suggestions to attract more
customers and improve their day-to-day operations. In addition, Neilletea milk tea shops
make sure that they prioritize their customers' needs and desires; that’s why more people
Some factors that need to consider why interrelationships and relationship matrix
needed to understand better are to know the customer’s preference and standards for the
quality of a product. Also, it provides some suggestions that will improve the excellent
performance of the business in terms of providing goods and services to their customers.
It helps the owners analyze and interpret what part of their services satisfy their customers
Capacity refers to the ability to achieve, store, or produce. For an entity, capacity
refers to the ability to generate production within a given time frame. Management
relative output over time. (Juneja, n.d) As a result, it is incredibly beneficial in terms of
budget planning. It allows the business to see production levels and how the service must
be provided for the acceptable duration of the workers to satisfy demand and labor costs.
method of generating multiple results from a single set of inputs. On the other hand,
utilization measures how effectively an entity utilizes its productive capacity (Kemp,
2018).
𝐴𝑐𝑡𝑢𝑎𝑙 𝑂𝑢𝑡𝑝𝑢𝑡
Efficiency = 𝐸𝑓𝑓𝑒𝑐𝑡𝑖𝑣𝑒 𝐶𝑎𝑝𝑎𝑐𝑖𝑡𝑦
x 100
45
=52 𝑥 100%
Efficiency = 86.54%
𝐴𝑐𝑡𝑢𝑎𝑙 𝑂𝑢𝑡𝑝𝑢𝑡
Utilization = 𝐷𝑒𝑠𝑖𝑔𝑛 𝐶𝑎𝑝𝑎𝑐𝑖𝑡𝑦x 100
45
= 60x 100
Utilization = 75%
Cost Volume Benefit Analysis (CVP) examines the effect of varying levels of
volume and costs on operating profit. It calculates a break-even point for cost systems
with various revenue rates to assist managers in making short-term economic decisions
(Thakur, n.d)
sales and variable costs. The amount of money available to pay fixed expenses is
𝑪𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏 𝑴𝒂𝒓𝒈𝒊𝒏
Contribution Margin Ratio = 𝑻𝒐𝒕𝒂𝒍 𝑺𝒂𝒍𝒆𝒔
24,300
= 78,300
= 31%
The variable cost ratio is a measure that compares the costs of rising output to the
higher sales that will be generated as a result of the increase. A variable cost ratio forecast
helps an organization look for the best balance between increased sales and increased
𝟓𝟒,𝟎𝟎𝟎
= 78,300
= 69%
based on collected sales and related costs. The study demonstrates how many profits
10,368
= 18
𝟏𝟎,𝟑𝟔𝟖 + 𝟗𝟎,𝟎𝟎𝟎
= 18
= 5,576 cups
The margin of safety is the decrease in revenue that can occur before a company
reaches its breakeven point. This reminds management of the risk of loss that a company
= 44,892
The degree of operating leverage (DOL) is a multiple that determines how much a
𝑪𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏 𝑴𝒂𝒓𝒈𝒊𝒏
Degree of Operating Leverage = 𝑵𝒆𝒕 𝑰𝒏𝒄𝒐𝒎𝒆
24,300
= 13,932
= 1.74
VII. Process Selection and Facility Layout
NEILLETEA business has two different suppliers; one of their suppliers is for the
main ingredients of the products, and the other supplier is for those inventory needed to
serve their products such as cups, straws, tissue, etc. NEILLETEA business is the one
who directly purchases goods and inventory to their supplier by going on site. The
selection of products depends on the quality of the main ingredients and a low-cost choice
for the inventory. The inventory materials used to serve their customers are not branded
materials but high quality for their ingredients to process their product.
The target market of their business is primarily millennials and boomers, in which
their business is located on the roadside along passing people and vehicles. NEILLETEA
can serve multiple customers, but it takes a bit of time to process and serve the product
because it is made after the order has been accepted. Their business sells 40-60 cups in
5 working hours 3 pm to 8 pm daily. For the waiting area, their business offers to sit with
a beautiful design and backgrounds that could be used for entertainment purposes of
their customers, such as taking pictures, site seeing, etc. In front of the store, it has a list
of products and their respective prices. Also, where the customer could take their order.
As much as possible, their business is well sanitized for their customer to be more
attracted and feel safe in the environment and the customer’s convenience and
NEILLETEA business key product for the process layout is indicated below on how
their business purchases its goods and materials needed in producing the product.
Their business uses this process layout to acquire high-quality products and cost-
After taking the order of the customer. They move into the preparation phase
wherein they mix and blend the ingredients and then proceed to adding toppings and
sealing cups. The vendors give courtesy through verbal after the order is completed.
The following are the three tasks included in the process layout of Neilletea. The cycle
time for the desired output 640 oz a day is 600 seconds per unit.
A 300
B 180
C 120
TOTAL 600
procedures, and relationships needed to perform the specified set of functions is referred
to as job design. In other words, work design includes the task components and the
pattern of employee engagement, intending to meet both the organizational and social
needs of the jobholder. Moreover, the goal of a job design is to organize the work to
reduce employee boredom and discontent caused by the repetitive nature of the task.
Compensation
Kappel, 2018 defines compensation as the overall amount of cash and non-cash
payments you make to an employee in return for their services to the business. It is
usually one of the most expensive costs for companies with workers. The term
"compensation" refers to more than just an employee's daily pay. It also provides a wide
Concerning basic pay, Peters (2021), the initial salary paid to an employee, without
any benefits, bonuses, or promotions, is known as base pay. It represents the amount of
money an employee is paid in return for their services. The hourly wage, weekly, monthly,
or annual salary of an employee are all examples of base pay. About NeilleTea, basic
income was determined for a specific job. Employees are paid 27 pesos per hour in cash
wages. Other benefits are based on an employee's commitment to the company's goals.
The employee will be motivated, and it means that the above-mentioned behavioral
variables are evaluated and taken into account when designing jobs using this method.
Simple and Repetitive tasks in selling milk tea are essential in the growth of their
business. In particular, their productivity, maximizing their time management, and etc.
business. The reason being, it is where the business will be getting its target market and
also possibly attract talents. A business location also helps create an image since there
are always parts of a city that carry a reputation, whether it is a reputation for simple living
pinpoints the right location for their business, It can lead to higher profit and possibly faster
The location will be important in reaching out to the target market, preferably
in a busy environment, primarily when the business sells merchandise products such as
food like milk tea. The traffic is not the only thing to consider since the business also
needs to pay attention to the area's policy and cost of operation within the chosen
location.
market, such as the common market. Furthermore, the area has access to the right
amount of resources to make their price affordable for their target market.
Actual Location of NeilleTea
IX. 2 Factors that affect location decisions
NeilleTea intends to sell merchandise and gain profit from its target market.
As part of the food industry, the problem they will be facing from selecting the location is
the number of possible competitors, pedestrian traffic, the public of nearby residents, and
the appeal of the structure. The most important thing is the pedestrian traffic, that’s why
you should know whether the street your business will be located on was frequently used
Government
The rules and regulations within the place would be necessary when
opening a business. They will serve as a guide on how and where to place the business
since these rules and regulations give the government the power to shut down your
business when you violate it lawfully. Additionally, the authorities will cover the amount of
X. Recommendations
In today's society, Milk Tea is one of the refreshing drinks of every Filipino and one
of the most trending products. It means that there were many opportunities for the
business and utilized its resources efficiently to help the business grow.
Statistics Authority. The current location of the NeilleTea was accessible to its target
market, such as the common market. Hence, to continue to grow the business, we will be
proposing an improvement plan that NeilleTea can consider to increase its reach to the
in achieving higher productivity rate and higher profit as it will improve its capability to
location. Handmade sweets such as cakes, cupcakes, donuts, and etc. are also
recommended in maximizing their profit as it fits their business which is drinks and could
advantage in this new situation wherein people tend not to go outside their home and it
also reaches people who tend to take orders online casually. Here is a proposed floor
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XII. Students Profile