SCHOOL: GRADE LEVEL: 12

TEACHER: Rochelle Dr. Tan LEARNING AREA: Entrepreneurship

I. OBJECTIVES
a. Content The learner demonstrates understanding of environment and
Standards market in one’s locality/town.
b. Performance The learner independently creates a business vicinity map
Standards reflective of potential market in one’s locality/town.

c. Learning
Competencies 3.2 Develop a brand name
d. Specific
Competencies Develop a brand name

II. CONTENT Players in the market

2. Learner’s pp.
Materials Pages

3. Text book pp. 86 - 87

4. Additional Power point presentation

b. Other Learning
Resources
IV. PROCEDURES TEACHER’S TASK
a. Reviewing
Previous Lesson Guess the Logo:
or Presenting Identify the following logo and write the answer in the chat box:
New Lesson

b. Establishing a
Purpose for the Definition of Branding:
Lesson
• According to Canon, Perrault, and McCarthy (2008)
branding means “the use of a name, term, symbol, or
design – or a combination of these – to identify a
product.
• It encompasses the use of brand names, trademarks,
and practically all other means of product identification.

c. Presenting
Examples/ 1. A brand combines dimensions that differentiate the
Instances of the offerings designed to meet similar need.
Lesson 2. Brand name is a word, letter or a group of words or
letter.
Examples are: Air21; Datu Puti, TV5: PLDT;
Fashion21; Mr.Clean and the likes.
3. Trademark is a legal term. It includes only those
words, symbols or marks that are legally registered
 for use by a single company.
4. Characteristic of a good brand name:
Short and simple, easy to spell and read, easy to
recognize and remember, easy to pronounce, can
be pronounce in only one way, and can be
pronounced in all languages (for international
markets)
5. How to Build a Brand:
Research your target audience and your
competitors, pick your focus and personality, choose
your business name, write your slogan, Choose the
look of your brand (colors and font), Design your
logo, apply your branding across your business and
evolve it as you grow.

d. Discussing
New Concepts Group Work:
and Practicing Group the class into 4. You are to market your
New Skills #1 product/services. Develop a brand name and a log for it.
(remember to apply the characteristics of a good brand name
and how to build a brand)
Group 1: Food
Group 2: Clothing
Group 3: wellness and Spa
Group 4: printing shop

e. Discussing Use the thumbs up thumbs down button for the following
New Concepts sentences. Thumbs up if it’s correct and thumbs down if it’s
and Practicing wrong.
New Skills #2 1. A brand combines dimensions that differentiate the
offerings designed to meet similar need.
2. Research your target audience and your competitors.
3. Trademark is not a legal term.
4. Branding encompasses the use of brand names,
trademarks, and practically all other means of product
identification.
5. Brand name is used for identification only.

f. Developing
Mastery (Leads
to Formative
Assessment 3)
g. Finding REAL APPLICATION OF BRANDING
Practical
 Applications of  Branding is all about making differences.
Concepts and  To brand a product it is essential to teach consumer
Skills in Daily “who” the product is – by giving it a name and using
Living other brand elements to help identify it – as well as
“what” the product does and “why” consumers should
care.
h. Making
Generalization  Explain the meaning of branding
and Abstractions  Differentiate brand name from trademark.
about the lesson  Describe the importance of branding from
entrepreneurs who will start their business.
i. Evaluating Quiz:
Learning Identification:
1. It includes only those words, symbols or marks that are
legally registered for use by a single company.
2. The use of a name, term, symbol, or design – or a
combination of these – to identify a product.
3. Is a word, letter or a group of words or letter.
4. To differentiate a particular product or service from other like
or similar brands.
5. To authenticate that a product or services is the genuine or
desired article.

j. Additional Reflection:
Activities for Write your thoughts in your notebook.
Application or What is the importance of branding to a product or services?
Remediation
VI. REMARKS Don’t forget to submit your group work to our google
classroom.
VII. REFLECTION
a. No. of learners
who earned 80%
in the evaluation
b. No. of learners
who required
additional
activities for
remediation

c. Did the
remedial lessons
work?
d. No. of learners
who continue to
require
remediation

e. Which of my
teaching
strategies work
well? Why did
this work?
f. What difficulties
did I encounter
which my
principal or
supervisor can
help me solve?
g. What
innovation or
localized
materials did I
used/discover
which I wish to
share with other
teacher?

Prepared by: Rochelle Dr. Tan