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Assignment - : Case Study Akshaya Patra Foundation

Name: Trupti Nivrutti Deore Specialization: Business Analytics Roll No: 2k191133 The document discusses a case study on Akshaya Patra Foundation, a non-profit organization in India that provides school meals. It feeds over 1.8 million children daily across India. The foundation leverages technology and has state-of-the-art kitchens. It has also implemented green initiatives like biogas plants and solar panels to reduce waste and energy costs. The foundation is considered target audience centered as it focuses on providing meals to school children. It also takes a proactive strategic approach through public-private partnerships and expert advice.

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396 views2 pages

Assignment - : Case Study Akshaya Patra Foundation

Name: Trupti Nivrutti Deore Specialization: Business Analytics Roll No: 2k191133 The document discusses a case study on Akshaya Patra Foundation, a non-profit organization in India that provides school meals. It feeds over 1.8 million children daily across India. The foundation leverages technology and has state-of-the-art kitchens. It has also implemented green initiatives like biogas plants and solar panels to reduce waste and energy costs. The foundation is considered target audience centered as it focuses on providing meals to school children. It also takes a proactive strategic approach through public-private partnerships and expert advice.

Uploaded by

Trupti Deore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Name: Trupti Nivrutti Deore

Specialization: Business Analytics


Roll No: 2k191133

Assignment - Case study Akshaya Patra Foundation

1) Analysis of case: Akshaya Patra Foundation is a non-profit organization


in India that runs school meals. The organization was founded in 2000.
Our goal is to help with classroom hunger and children's education. It
feeds 1,800,907 children every day across India. The food delivered by
Akshaya Patra is considered to be "healthy, nutritious and delicious".
Also Aiming to bring children to school, the organization has worked
towards reaching more children with wholesome food on every single
school day.
Continuously leveraging technology to cater to millions of children, their
state-of-the-art kitchens have become a subject of study attracting
curious visitors from around the world. With humble beginnings of
serving just 1,500 children across 5 schools their program has become
the world's largest (not-for-profit run) mid-day meal programme serving
wholesome food to over 1.6 million children from 13,839 schools across
12 states in India.

2) Facts of case: Renewable utensils produce about 350 kilograms of


organic waste per day in the kitchen. In an effort to reduce the amount
of waste going to landfills, the foundation has installed biogas plants in
some of its kitchens. The initiative started with centralized kitchens on
Earth Day (April 22) 201 at Bellary and Vasantpura (Bengaluru) and has
now expanded to six kitchens across the country. Biogas plants with the
capacity to process 1 ton (TPD) of organic waste per day produce 120 to
150 m3 of biogas equivalent to 30 kg of LPG. This gas is used in cooking
in the kitchen and saves the foundation Rs 38,500 per month. This
translates into a saving of about 10% of the energy required for cooking.
Another green initiative of the foundation is to install solar photovoltaic
(PV) systems in some of its kitchens. Depending on the weather, the
system generates 80-100 units of electricity per day and the daily energy
requirement of this power facility e.g. The Bangalore project generates
10 KW of electricity and is utilized entirely by this facility, while the Surat
project generates 12 KW of electricity and some of the extra energy is
returned to the power supply.

3) Do you think the Akshaya Patra foundation is a target audience


centred organization? Why?
Yes, I think Akshaya Patra foundation is a target audience centred
organisation because the target audience is the intended audience or
the target audience said a publication, advertisement or other message
reader. In marketing and advertising, it is a specific group of customers
in a predefined target market, known as the target or recipient for a
particular ad or message. Businesses that have a broad target market
will focus on a specific audience to send a specific message to a specific
market, such as Body Shops Mother's Day ads, which were intended for
spouses of women and children without covering the entire market.
Female auto.
And, Akshaya Patra foundation has the same aim. That is why we can call
Akshaya Patra foundation as target audience centred organisation.
4) comment on strategic planning of the Akshaya Patra foundation? Is it
reactive or proactive?
Akshaya Patra foundation focussed on public private relationship where
it raises funds from the government, corporate and general public
second it seeks support from many experts who regularly provide
expertise on improving efficiency, transparency and nutritional elements
to their meals.
Akshaya Patra foundation is a proactive type of non-profit organisation.

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