MINI PROJECT REPORT

On
Amazon Online Shopping Portal
In partial fulfilment of the Requirement for the subject
Subject Code - KMBN (252)

SUBMITTED TO:
Er. DINESH KUMAR SINGH
H.O.D
MBA Department

SUBMITTED BY:-
AARIKA AGARWAL
MBA 1stYEAR (2nd SEM)
Sub. Code: KMBN (252)
SESSION 2020-2021

ALIGARH COLLEGE OF ENGINEERING AND

TECHNOLOGY, ALIGARH
 DECLARATION

I the undersigned solemnly declare that the Mini project report

Amazon Online Shopping Portal is based on my own work
carried out during the course of our study under the supervision of Dr.
Roshan Sheikh.
I assert the statements made and conclusions drawn are an outcome of
my research work. I further certify that
➢ The work contained in the report is original and has been
done by me under the general supervision of my supervisor.
➢ The work has not been submitted to any other Institution for
any other degree/diploma/certificate in this university or any
other University of India or abroad.
➢ We have followed the guidelines provided by the university
in writing the report.
➢ Whenever we have used materials (data, theoretical analysis,
and text) from other sources, we have given due credit to
them in the text of the report .
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my teacher

Dr. Roshan Sheikh as well as our H.O.D Dr. Dinesh Kumar Singh
who gave me the golden opportunity to do this wonderful project on
the topic Amazon Online Shopping Portal which also helped
me in doing a lot of Research and i came to know about so many new
things I am really thankful to them.
Secondly i would also like to thank my parents and friends who
helped me a lot in finalizing this project within the limited time frame
 TABLE OF CONTENT

S.No. TOPICS Page No.

1. Company Profile 5-6
2. Introduction 7
3. Research Methodology 10-12

4. Data Analysis & 13-16

Interpretation
5. Findings & Suggestions 17

6. Conclusion 18
7. Appendices 19-20
 COMPANY PROFILE

Amazon.com, Inc. is an American multinational technology company which focuses on e-

commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big
Five companies in the U.S. information technology industry, along
with Google, Apple, Microsoft, and Facebook.[9][10][11][12] The company has been referred to
as "one of the most influential economic and cultural forces in the world", as well as the
world's most valuable brand.
Jeff Bezos founded Amazon from his garage in Bellevue, Washington, on July 5, 1994. It
started as an online marketplace for books but expanded to sell electronics, software, video
games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the
most valuable retailer in the United States by market capitalization. In 2017, Amazon
acquired Whole Foods Market for US$13.4 billion, which substantially increased its footprint
as a physical retailer. In 2018, its two-day delivery service, Amazon Prime, surpassed
100 million subscribers worldwide.
Amazon is known for its disruption of well-established industries through technological
innovation and mass scale. It is the world's largest online marketplace, AI
assistant provider, live-streaming platform and cloud computing platform as measured
by revenue and market capitalization. Amazon is the largest Internet company by revenue in
the world. It is the second largest private employer in the United States[25] and one of
the world's most valuable companies. As of 2020, Amazon has the highest global brand
valuation.
Amazon distributes a variety of downloadable and streaming content through its Amazon
Prime Video, Amazon Music, Twitch, and Audible subsidiaries. Amazon also has a
publishing arm, Amazon Publishing, film and television studio Amazon Studios, and a cloud
computing subsidiary, Amazon Web Services. It produces consumer
electronics including Kindle e-readers, Fire tablets, Fire TV, and Echo devices. Its
acquisitions over the years include Ring, Twitch, Whole Foods Market, and IMDb. Amazon
is currently in the process of purchasing film and television studio, Metro-Goldwyn-Mayer.
Amazon has been criticized for practices including technological surveillance overreach, a
hyper-competitive and demanding work culture,tax avoidance, and anti-competitive behavior.

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 HISTORY

Jeff Bezos founded Amazon in July 1994. He chose Seattle because of technical talent
as Microsoft is located there. In May 1997, Amazon went public. It began selling music and
videos in 1998, at which time it began operations internationally by acquiring online sellers
of books in United Kingdom and Germany. The following year, Amazon began selling items
including video games, consumer electronics, home improvement items, software, games,
and toys.
In 2002, Amazon launched Amazon Web Services (AWS), which provided data on website
popularity, Internet traffic patterns and other statistics for marketers and developers. In 2006,
Amazon grew its AWS portfolio when Elastic Compute Cloud (EC2), which rents computer
processing power as well as Simple Storage Service (S3), that rents data storage via the
Internet, were made available. That same year, Amazon started Fulfillment by Amazon which
managed the inventory of individuals and small companies selling their belongings through
the company internet site. In 2012, Amazon bought Kiva Systems to automate its inventory-
management business, purchasing Whole Foods Market supermarket chain five years later in
2017.
On February 2, 2021, Amazon announced that Jeff Bezos would be stepping down as CEO
and transition to Executive Chair of Amazon's board in Q3 of 2021. Andy Jassy, who is
currently CEO of AWS, will succeed Bezos as CEO of the company.
Board of directors:
As of September 2020, the board of directors is:

• Jeff Bezos, Executive Chairman, Amazon.com, Inc.

• Andy Jassy, President and CEO, Amazon.com, Inc.
• Keith B. Alexander, CEO, IronNet Cybersecurity, former NSA Director
• Rosalind Brewer, Group President, and COO, Starbucks
• Jamie Gorelick, partner, Wilmer Cutler Pickering Hale, and Dorr
• Daniel P. Huttenlocher, Dean of the Schwarzman College of Computing at
the Massachusetts Institute of Technology
• Judy McGrath, former CEO, MTV Networks
• Indra Nooyi, former CEO, PepsiCo
• Jon Rubinstein, former chairman, and former CEO, Palm, Inc.
• Thomas O. Ryder, former chairman, and former CEO, Reader's Digest
Association
• Patty Stonesifer, President, and CEO, Martha's Table
• Wendell P. Weeks, chairman, President, and CEO, Corning Inc.

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 INTRODUCTION

This project is a web based shopping system for an existing shop.

The project objective is to deliver the online shopping application into android
platform.
Online shopping is the process whereby consumers directly buy goods or services
from a seller in real-time, without an intermediary service, over the Internet. It is a
form of electronic commerce. This project is an attempt to provide the advantages of
online shopping to customers of a real shop. It helps buying the products in the shop
anywhere through internet by using an android device. Thus, the customer will get
the service of online shopping and home delivery from his favorite shop.
The objective of the project is to make an application in android platform to
purchase items in an existing shop. In order to build such an application complete
web support, need to be provided. A complete and efficient web application which
can provide the online shopping experience is the basic objective of the project. The
web application can be implemented in the form of an android application with web
view.

Project over view:

The central concept of the application is to allow the customer to shop virtually
using the Internet and allow customers to buy the items and articles of their
desire from the store.

The Server process the customers and the items are shipped to the address
submitted by them. The application was designed into two modules first is for
the customers who wish to buy the articles. Second is for the storekeepers who
maintains and updates the information pertaining to the articles and those of the
customers. The end user of this product is a departmental store where the
application is hosted on the web and the administrator maintains the database.
The application which is deployed at the customer database, the details of the
items are brought forward from the database for the customer view based on the
selection through the menu and the database of all the products are updated at
the end of each transaction. Data entry into the application can be done through
various screens designed for various levels of users. Once the authorized
personnel feed the relevant data into the system, several reports could be
generated as per thesecurity.

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 OBJECTIVE OF THE STUDY

• Assess the issues and challenges of running Amazon in India.

• To study Amazon business models to overcome these challenges
and become the leading ecommerce company in India.
• To study expansion strategy of Amazon in India.
• To study the online purchase portal system.

AMAZON INDIA BUSINESS MODELS

Ecommerce business model generally consists of eight key components i.e.

value proposition, market opportunity, revenue model, competitive
environment, competitive advantage, market strategy, organizational
development, and management team.

Value proposition specify how product and service are put together and
extended to fulfil customer needs by company (Kambil et al., 1996). For
attracting the customer Amazon India is doing a lot for this it has enlisted
mom- and-pop store owners as partners in its delivery platform. In small
villages and remote areas where few people have internet access, residents
can go to their local store and use the owner’s internet connection to browse
and select goods from online Store. Store owners record their orders, alert
customers when their products are delivered to the store, collect the cash
payment, and pass along the money — minus a handling fee to Amazon. And
store owners report increased sales of their own while customers are on-site.

Amazon targets the middle class & upper class people who have hands on
experience in technology but don’t have much time to do shopping from the
physical outlets. Taking this into consideration Amazon has successfully
positioned itself as a Glocal (Go global Act local) e-commerce giant where
one can buy anything & get it delivered at any remote locations. Using the
catchphrase AurDikhaoin its most recent campaign in India, it has further
helped them carve a distinct space in the consumer’s mind.

Company acquired many IT & e-commerce start-ups like pets.com,

audible.com, Junglee.com, IMBD.com, Zappos.com, Woot etc. for providing
high value to their customers using existing technology of the acquired
partners at lowcost.

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Company’s CRM records data on customer’s buying behavior. It enables
them to offer individual items, related items or bundle them as an offer, based
upon preferences demonstrated through purchases or itemsvisited.
Revenue model defines how a firm aims to generate higher return on
investment and profits. Important e-commerce revenue models include
advertising, subscription, transaction fee, sales, and affiliate revenue models
(Laudon and Traver, 2009). Market opportunity gives description of possible
revenue a company is likely to generate from its proposed marketspace.

Amazon’s strategy involves discounts, low prices and wide range of products
sold via direct selling or marketplace. In the U.S., by contrast, Amazon holds
and sells its own inventory of toys, books, and more in addition to selling
goods from third-party sellers. The Indian Government, however, plans to
allow foreign companies that manufacture their products in the country to
sell them directly to consumers over the Internet. But Amazon would have to
start making its products in India to take advantage of the change in the law.
Amazon’s model in India differs slightly from the business model in United
States. As we discussed earlier that Indian government doesn’t allow
companies with major foreign ownership to operate retail locations having
their own inventory. Because of this, Amazon serves as a middle man
between sellers and buyers, and doesn’t sell any inventory of its own. But,
Amazon helps sellers with warehousing and shipping goods.In the U.S., by
contrast, Amazon holds and sells its own inventory of toys, books, and more
in addition to selling goods from third-party sellers.

Competitive environment pertains to rival companies operating in same

market space, potential new entrants in the market, product substitutes
available in the market and bargaining power of customers and suppliers over
your business (Porter,1979).

Market strategy is the program company designs to outline how it will get
into the market and draw in customers (Laudon and Traver, 2009).
Organizational development strikes a balance between all the functions and
skills necessary to carry out each job in a company, which require timely
recruitment of suitable candidates. Management team comprises employees
at the highest level of company who determine growth and expansion
Amazon has the same business model considering all keycomponents.

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 RESEARCH METHODOLOGY

INTRODUCTION
Understanding of what system analysis mean will be great importance before giving into detail
discussion about analysis of existing system.
In order to just computerize without solving the problem, information collected should be
organized and analyzed because it is when the problems and potentials are clearly identified
that the new system could be use to solve the problem.
METHODS OF RESEARCH
The main instrument for this study is the questionnaire and the analysis essential measure.
However, in some instances, the interview method was used to gather data. The target
population of the study was students – undergraduates of National Open University of Nigeria,
Damaturu Study Centre, Damaturu, Yobe State, Nigeria. This approach of research is most
appropriate to gather accounts of students` experiences on use of the e-registration portal and
identify user requirements to further improve acceptability and use. The study adopted a case
study research design using both questionnaire and interview. The interview was face to face
and employed open ended questions in line with De Vos (2002) that provided a set of
predetermined questions and guides them thinking about the content of the interview to be
covered. The choice of a case study approach is because it provides a basis for closer integration
of theory and practice. This is also supportive of the colorful nature of the study. The in-depth
interviews administered by the researcher in a semi-structured way were conducted on 11
respondents in separate sessions.The respondents were adequately educated on the purpose of
the interview and on issues of confidentiality
The questionnaire was used to collect preliminary data and thereafter the face to face interview
conducted on the 10 respondents that included key student union leaders and staff (e-
registration team members in the institute). The questionnaire items were designed to strictly
measure students` acceptance and use of web-based registration as well as outcome of use
thereby ensuring content validity, predictive validity, concurrent validity, construct validity,
face validity, reliability and test stability. Precisely, the reliability was determined via a test-
retest reliability method of two weeks interval. The reliability co-efficient via Cronbach alpha
returned an r=0.87 indicating that the instrument is highly reliable to achieving stated
objectives.

POPULATION

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The target population of the study comprises the students of the National Open University of
Nigeria, Damaturu Study Centre, Damaturu, Yobe State, Nigeria. The Institution has six
Faculties. The targeted populations used are students from institution and most of them are
from Computer Department of about 100 students in total.
DATA ANALYSIS
Data collected on the study were analyzed using percentages and frequency count. Because the
frequency count will show the occurrence number and percentage will show percentage of each
of the respondents.
1. System architecture
Based upon the experiences of the previous registration process, it was anticipated that
100 workstations would be necessary for the purposes of the registration exercise.
These workstations, which would be a mixture of PC-compatible machines and Apple
Macintosh systems, would be distributed throughout the University departments and
campus. For each of these two types of system, a user-friendly interface program (front-
end) was written, which would display the equivalent of the original paper registration
form. The student data would be retrieved from an information store, written using
System. In the following sections we shall examine this architecture in more detail.
2. The student information storage and retrieval
It is important that the student information is stored and manipulated in a manner which
protects it from failures such as machine crashes. Furthermore, this information must
be accessible from anywhere in the campus, and consistent despite concurrent accesses.
Therefore, a distributed information store (the registration database) was built using the
facilities provided by System. The database represents each student record as a separate
persistent object, the StudentRecord, which is responsible for its own concurrency
control, state management, and replication. This enables update operations on different
student records (StudentRecord objects) to occur concurrently, improving the
throughput of the system. Each StudentRecord object was manipulated within the scope
of an atomic action, which was begun whenever a front-end system requested access to
the student data; this registration action may modify the student record, or simply
terminate without modifying the data, depending upon the front-end user's
requirements.

SOLUTION PROFERRED BY THE PROPOSED SYSTEM

The solution proffered is to develop an online registration portal that can perform the below:
1. Registration of students in the faculty of science

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2. Online Course Registration processes
3. Online Exam registration processes
4. Provision of payment details

VARIABLES USED AND ITS RELATIONSHIP

i. VARIABLE USED FOR REGISTRATION
The variables needed for the processing of registration are: name, matric no,
password, department, program and school.
ii. VARIABLE USED FOR LOGIN PAGE
The variables are matric no and password.
iii. VARIABLE USED FOR COURSE REGISTRATION PAGE
The variables are matric no, password, level, course of study, course title, course
code, unit and amount.
iv. VARIABLE USED FOR EXAM REGISTRATION PAGE
The variables are matric no, password, level, course of study, exam duration,
exam code, venue course registered for.

DATA ANALYSIS AND INTERPRETATION

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The survey is conducted with 100 respondents and the data is collected through questionnaire.
These following are the points on that basis we asked questions and get the responses of the
respondents.
1. Age group:
In this point we analyze that the particular age group that is mostly and frequently using the
amazon online shopping application is between 20 to 30. The average of this group is the
highest among all the group ages.The following are the group ages.
1. Age between 10 – 20: only 10% of this age group using this app.
2. Age between 20 – 30: mostly people of this age are using this online shopping app.
which are 40%.
3. Age between 30 – 40: the second age group which uses this app. is 30-40 that comes
with 30%.
4. Age between 40 – 50: in this group also only 10% are using this app.

Age Group

age 10 - 20 age 20 -30 age 30 - 40 age 40 - 50

2. Security:
So, in this point the question related to the security process and points which comes under the
security guidelines. In which we asked questions related to these following points.

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 1. Log in process: the responds which are satisfied with this app log in process is 23%.
2. Payment process: only 14% are satisfied with the process of payment.
3. Safety: the safety features of this app is proving satisfaction to 32% respondents.
4. Privacy terms: 32% of the respondents are satisfied and agreed with the privacy terms
and policies.

Security

log in payment safety privacy

3. User Friendly:
These following points are related to the user friendly are asked by the respondents.
1. Sign up process: 35% of the respondents are satisfied with sign up process because it is
not difficult.

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 2. Access to the tools: 20% of the respondents are satisfied with these tools access.
3. Suggestions for products: 20% respondents are satisfied with this.
4. Recover password: easy process of recovering of password gives satisfaction to 25%
respondents.

User Friendly

sign up process access suggestions recover password

4. Purpose of visiting:
Different people visit the app for different purpose and in this the peoples according to the
purpose of visit is distinguished.

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• Purpose of shopping: 44% of the respondents actually visit to shop something from the
online store that is amazon here.
• Purpose to add items in cart: 33% of the respondents visit to this app for adding items
into the cart and buy that item later or may be only for recommendation purpose.
• Purpose of looking for products: 17% of the respondents visit only for viewing the
products, they don’t buy or add the items in cart.
• Not interested ones: the 6% of the respondents don’t visit to the app at all they just
signed in and after that never or occasionally visit.

Purpose of visit

shopping add to cart only visit not interested

FINDINGS & SUGGESTIONS

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• 20-30 years and 30-40 years age group. They each account for 40 and 30 percent of the total
respondents. Based on the occupation self-employed respondents dominated rest of the
respondents. All the respondents preferred to use online shopping.
• The amazon e-commerce sites should take the primary issues really serious as well as the
delivery of product with better return policies to make themselves credible before the eyes of
the customer.
• Consumer should be educated on online shopping procedures with proper steps to be followed
while online shopping.
• Can make very delivery to all priced product.
• Amazon focused on the review given by customer for changes begin the product.
• The Amazon should add some offers with the products is every quarts so as to gain more and
more number of customers.
• If amazon would provide different designs to variety of products, they can gain more no of
customers and can easily satisfy them
• The amazon is making tremendous mark among the customer, because whatever the product
is their packing will obviously safe and secure, so they can maintain it for ever, to retain
customer.

CONCLUSION

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The project entitled Online shopping system was completed successfully.The system has
been developed with much care and free of errors and at the same time it is efficient and less
time consuming. The purpose of this project was to develop a web application and an android
application for purchasing items from a shop.This project helped us in gaining valuable
information and practical knowledge on several topics like designing web pages using
html & CSS, usage of responsive templates, designing of android applications, and
management of database using MySQL . The entire system is secured. Also, the project
helped us understanding about the development phases of a project and software development
life cycle. We learned how to test different features of aproject.This project has given us
great satisfaction in having designed an application which can be implemented to any nearby
shops or branded shops selling various kinds of products by simple modifications.There is a
scope for further development in our project to a great extent.
Anumberoffeaturescanbeaddedtothissysteminfuturelikeproviding moderator more control
over products so that each moderator can maintain their own products. Another feature we
wished to implement was providing classes for customers so that different offers can be given
to each class. System may keep track of history of purchases of each customer and provide
suggestions based on their history. These features could have implemented unless the time
did not limitus.

APPENDICES

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NOTE:
• Please put a tick mark ( ^ ) in an appropriate box or fill the information in blank
space.

1. Mark your age group.

• 10-20 ( )
• 21-30 ( )
• 31- 40 ( )
• 41- 50 ( )

2. Satisfied with log in process (comes under security).

• Yes ( )
• No ( )

3. Satisfied with payment process (comes under security).

• Yes ( )
• No ( )

4. Satisfied with safety (comes under security).

• Yes ( )
• No ( )

5. Satisfied with privacy terms (comes under security).

• Yes ( )
• No ( )

6. Satisfied with sign up process (comes under user friendly).

• Yes ( )
• No ( )

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7. Satisfied with tools access (comes under user friendly).
• Yes ( )
• No ( )

8. Satisfied with suggestion given for products (comes under user friendly).
• Yes ( )
• No ( )

9. Satisfied with password recovery process (comes under user friendly).

• Yes ( )
• No ( )

10. Visiting for shopping purpose (comes under purpose of visit).

• Yes ( )
• No ( )

11. Visiting for adding items to cart (comes under purpose of visit).

• Yes ( )
• No ( )

12. Visiting only looking for product not for buying and adding items to cart (comes
under purpose of visit).

• Yes ( )
• No ( )

13. Not interested in shopping & occasionally visit (comes under purpose of visit).

• Yes ( )
• No ( )

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