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International Marketing QB

This document outlines the course units, topics, and question types for an international marketing subject. The five units cover: 1) features and process of international marketing; 2) international market entry strategies; 3) product, pricing, and distribution decisions; 4) international pricing policies and distribution logistics; and 5) international promotional strategies and global service marketing. Long answer questions require explanation of concepts while short answer questions define key terms. The course aims to equip students with knowledge of international marketing strategies and decisions.

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Abdallah El Jeddawi Asa
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51 views

International Marketing QB

This document outlines the course units, topics, and question types for an international marketing subject. The five units cover: 1) features and process of international marketing; 2) international market entry strategies; 3) product, pricing, and distribution decisions; 4) international pricing policies and distribution logistics; and 5) international promotional strategies and global service marketing. Long answer questions require explanation of concepts while short answer questions define key terms. The course aims to equip students with knowledge of international marketing strategies and decisions.

Uploaded by

Abdallah El Jeddawi Asa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EThames Degree College

External Question Bank


Course: BCOM SAM Semester: 6
Subject: International Faculty Name: Aishwarya S Ray
Marketing

Unit-1
Long Answer Type Questions

1. What are the features of international marketing


2. Explain the process of international marketing
3. Why is there a need for international marketing
4. What are the advantages and disadvantages of international marketing
5. Domestic marketing vs international marketing
6. What are the methods of entering a new market
7. What are the various types of tariff and non tariff barriers
8. What are different types of trading blocks
9. Explain the various orientations of international marketing

Short Answer Type Questions


1. Define international marketing.
2. What is domestic marketing?
3. Define trading blocks.
4. What is marketing.
Unit-2
Long Answer Type Questions
1. Explain various international market entry strategies with the help of example.
2. Differentiate between export licensing and contract manufacturing.
3. What is joint venture? Explain different advantages and disadvantages involved with joint venture.
4. Explain about screening and selection of markets.
Short Answer Type Questions
1. What is joint venture?
2. What is franchising?
3. Define export licensing.
Unit-3
Long Answer Type Questions

1. Explain the various product decisions that one needs to take into account before going international
2. Product standardization vs product adaptation
3. Explain the advantages and disadvantages of having a global brand
4. What factors would you consider for pricing your products before entering international market
5. What are different methods of pricing in international markets
6. Explain the various types of direct and indirect channels of distribution in international markets
7. What are the factors influencing the selection of international distributors
8. What are the steps to plan international promotion campaigns
9. What are the various tools for international promotion

Short Answer Type Questions


1. Define standardization.
2. What is product adaptation?
3. What is global brand?
4. Explain product life cycle.
Unit-4
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Long Answer Type Questions
1. Explain different factors affecting international price determination.
2. Explain different international pricing policies.
3. Explain different distribution channels their roles and functions.
4. Write about international distribution logistics inventory management.

Short Answer Type Questions


1. Write about pricing.
2. What are different factors affecting international price determination.
3. What are different types of pricing?
4. What is logistics inventory management?
Unit-5
Long Answer Type Questions

1. What are the different types of control that an organisation can adopt while implementing strategies
2. What are the different types of international promotional strategies
3. What is the need for global service marketing
4. What are the drivers for global service marketing
5. Explain the advantages and disadvantages of global service marketing
6. What is service culture and what are the factors affecting the same

Short Answer Type Questions

1. Write about international market ethics.


2. What do you mean by international promotional strategies?

**** All the Best****

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