Tourism Industry The Gujarat Experience Sector
Tourism Industry The Gujarat Experience Sector
Sector Profile
Table of Contents
1 India Scenario
2 Gujarat Scenario
3 Vibrant Tourist Destination
4 ‘Khusbhoo Gujarat Ki’
5 Tourist Attractions
6 Arts & Crafts
7 Fairs & Festivals
8 Cinematic Tourism
9 Tourism Policy
10 Investment Opportunities
11 Success Stories
12 Awards & Accolades
Key Contacts
2
Tourism sector:
India Scenario
Economic Impact of Tourism
2nd in the World in terms of Contribution to Employment
83.5% 81.4%
6
Vibrant Tourist Destination
7
Tourist Flow
Tourist footfalls in Gujarat is growing fast with Gujarat Tourism sector
performing better than country average
Source: GITCO 8
Khushboo Gujarat Ki
‘Khushboo Gujarat Ki‘ campaign by Mr. Amitabh Bachchan has
reinforced Gujarat as a tourist destination and contributed to the
increasing tourist flow into the State.
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Diverse Tourist Attractions
10
Diverse Tourist Attractions
Spiritual
Sites
Architectural
Archaeological & Heritage
Sites
Sites
Gujarat
Natural
Ecosystems/ Beaches/
Water Based
Wildlife
Attractions
Sanctuaries
Heritage
Circuits
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Top Tourist Destinations
Spiritual Sites
A glorious structure, believed to be built more than 2500 years
ago by Vajranabh (the great grandson of Lord Krishna), seems
Dwarka
to rise from the waters of the Arabian Sea
Temple Main temple is known as Jagat Mandir (Universal Shrine) or
Trilok Sundar (the most beautiful in all the three worlds)
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Top Tourist Destinations
Beaches / Water Based Attractions
The beach was once home to the royal palace of the Nawab of
Chorwad Junagadh
Beach As a place for relaxing and enjoying the ocean breeze, it
serves as an ideal excursion from Somnath
Unai Hot
Dumas Beach Kevadia Colony
Springs
14
Top Tourist Destinations
Heritage Circuits
Sabarmati Ashram (Ahmedabad)
A crucial location for India’s independence movement
Worth visiting to understand Gandhiji’s way of life and his philosophies,
especially his art of khadi weaving
Gandhi
Dandi (Navsari)
Circuit Coastal village made famous by Mahatma Gandhi’s Salt March during the
independence struggle
Porbandar
Birth place of Mahatma Gandhi
Buddhist Monastery (Mehsana)
The monastery has two votive stupas and an open central court yard, around
which an arrangement of cells creates a swastika-like pattern
Dev Ni Mori (Aravalli)
Buddhist Has remains of Buddhist Monastery belonging to 3 rd – 4th Century AD
Circuit Has a stupa which is unique on account of having an encrypted chest
containing relics of Buddha
Buddhist Caves (Junagadh)
The caves, carved during Emperor Ashoka's period to 1st - 4th Century AD, are
3 separate sites of rooms carved out of stone to be used as monks’ quarters
Rama Trail Krishna Circuit Sardar Patel Circuit 15
Top Tourist Destinations
Natural Ecosystems/ Wildlife Sanctuaries
Located at the foothills of Girnar in Junagadh, Gir National Park
Gir
is extremely popular for abode of the Asiatic Lions
National
Close proximity to heritage sites like Mahabat Maqbara, Durbar
Park Hall Museum, Narsinh Mehta's Choro and Ashokan Rock Edicts
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Rich Heritage of Arts & Crafts
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Rich Heritage of Arts & Crafts
Aari Embroidery, Terracotta, Zari Embroidery,
Ahmedabad Surendranagar Surat
• An enduring custom and • Most of the terracotta figures are • The Zari weaving in Surat makes
inherited skill offered to the Hindu deities use of a wide range of trimmings,
• Mostly practiced in the • Thanagadh in Surendranagar has fringes and motifs, mostly to
Ahmedabad district by various a large number of small-scale produce exquisite fabric designs
organizations such as the Mahila ceramic manufacturing units • Apart from fabric designs, zaris
Vividh Laxi Odhyogik Sahakari • The Matikam Kalakari and Rural from Surat are also used to adorn
Mandli Ltd that employs nearly Technology Institute (MKRTI) – a materials made even of woods
100 craftsmen working from their State government promoted and glasses
households organization teams up with • In 2010, the Geographical
• Embellished with subtle designs Central Glass and Ceramic Indication (GI) status has been
of various sizes and shapes, Aari Research Institute (CGCRI) along bestowed upon the ‘Zari’ making
made sarees, suits, dupattas and with designers from National craft of Surat, providing this craft
other attires find themselves to Institute of Design (NID) and a unique identity and quality
be the centre of attention for National Institute of Fashion based upon its geographical
women across the globe Technology (NIFT), to impart location
training to potters, for reviving
their products and designs, as
they can be sold in domestic as
well as international markets
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Rich Heritage of Arts & Crafts
Cane & Bamboo, Rogan Paintings, Pachchikam Jewellery,
West & South-East Gujarat Kutch Kutch
• The communities spread in the • Rogan painting or Rogan art is a • Gujarat, popularly known as the
southeast Gujarat make several rare craft with centuries-old 'Jewel of the West‘, has been
handwoven bamboo products tradition – the word ‘Rogan’ identified for its large collection
such as baskets (woven typically literally means oil based painting of flickering and customary jewels
by men), trays, boxes, mats and in Persian language • The uniqueness of this designer
musical instruments and sieves • Gujarat bears a rich tradition in jewellery is that instead of gold,
used as farm tools and fish traps hand painted and printed textiles silver, a soft metal is used
• Besides basket-weaving, bamboo • Rogan is a seasonal art practiced nowadays to provide it an
is used chiefly in the construction during wedding occasions to aesthetic appeal
of houses and fencing adorn the bridal trousseau such • Offering a wide variety of
• Umbrella handles made of as ghaghara, odhana, chabla, bracelets, bangles, necklaces,
bamboo are a specialty and have dharajo and other items like bed earrings, chokers, and jhumkas,
designs of leaves, creepers, plants, sheets, pillow cases and quilts Pachchikam is a flashy and fragile
rings and crosses etched on them • Rogan painting on attires give jewel that can be worn on formal
the impression of embroidery occasions
because the surface application of
paint has an embossed and shiny
look, similar to the embroidery
works applied on clothes
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Rich Heritage of Arts & Crafts
Bandhani and Block Print, Patola,
Kutch & Saurashtra Patan & Rajkot
• Form of tie and dye that dates • One of the most difficult weaving
back to more than 4000 years techniques in the world, the Patan
• An important element in marriage Patola (or the double-ikat weave)
ceremonies, the embellished cloth involves printing a pattern on a
is considered by many as yarn, tying sections of pre-woven
auspicious and believed to hold the warp & weft yarn and then dying it
power to harbor good luck • Patola displays an identical design
• The crafting process involves on both the sides with colours and
printing the design on fabric and patterns (geometric, figurative and
creating thousands of dots, by floral) often being symbolic
using a sharp tool, each of which is • Less labourious and more
then tied using a wax thread. The affordable than the traditional
fabric is then dyed in a variery of Patan Patola, Rajkot Patola is a
colours. single-ikat weave
• The cloth (made of silk, gajji-a • The single-ikat Patola is also
satin weave on silk fabric, cotton produced in Surendranagar
or wool) combined with the colors
and designs reveal the identity of
the community who wears it
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Vibrant Fairs & Festivals
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Vibrant Fairs & Festivals
• Navratri • Modera Dance Festival
• Polo Utsav • Adalaj Water Festival
• Rann Utsav • Paragliding Festival
• International • Shetrunjay Festival
Kite Festival • Sabarmati Festival Festivals
• Don Festival • Monsoon Festival
• Boat Festival • Tanariri Festival
• Sasan Festival • Beach Festival
• Panch Mahotsav
23
Cinematic Tourism
24
Preferred Film Making Destination
• Diverse landscape ranging from 1600 km long coastline to Sahiyadhri, Vindhya &
Landscape Aravalli Hills, from White desert of Kutch to Narmada, Tapi, Mahi & Sabarmati Rivers
& History • Majestic forts, magnificent palaces, exquisitely carved temples and imposing
historical monuments
Gujarat • Movies like Refugee and Border have been shot in Gujarat and have featured
Captured sequences along the Rann of Kutch to epic Mythology TV serials filmed at Umergaon
in Camera and Halol
Single
• A separate single window clearance desk to assist filmmakers scout locations and
Window extend logistic support
Clearance
Gujarat • Promotion of quality and popular Gujarati films through financial assistance to
Film Gujarati film producers
Policy • Prize Money for Gujarati Films that win national award or gain international acclaim
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Tourism Policy
26
Tourism Policy 2015-2020
27
Policy Coverage
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Incentives and Concessions*
Ceiling: Rs.
Capital Subsidy 10 Crore 100% Mega Tourism
Reimbursement
up to 20% on eligible capital
Units
of Registration
investment for eligible tourism Fee/Stamp Duty Capital Subsidy
units
15% (subject to a
5% for new Tourism Units at Luxury Tax
}
ceiling of Rs. 20
+ Yatra Dhams, Eco-tourism
Centers & Tourism units in &
Exemption Crore)
around Gandhinagar Entertainment 5 Registration
Fee/ Stamp Duty
+ 5% for women Tax Exemption
Years
entrepreneurs, SC/ST 100%
category & differently abled Electricity Duty Reimbursement
Exemption
Interest Subsidy Luxury Tax,
Entertainment
5% in Municipal Corporation areas for eligible
tourism units
7% for areas other than above
7% for Heritage Hotels
* As per provision of Gujarat Tourism Policy 2015-2020
} 5
Years
Tax & Electricity
Duty
Exemption for a
period of 7 years
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Investment Opportunities
30
Opportunities Galore
Tourism: A Wholesome Menu Development of Tourism Circuits
through Public Private Partnership
Gandhi Circuit
Beach & Cruise Cinematic Spiritual
Buddhist Circuit
Sardar Circuit
Coastal Circuit
Heritage & Handicraft &
Archaeological
Cultural Textile Yoga Circuit
Rama Trail
Krishna Circuit
Adventure &
Ecological Medical
Water Sports
Parsi Circuit
Sufi Circuit
Jain Circuit
Educational Industrial Rural
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Opportunities Galore
Archaeological Tourism Handicraft & Textile Tourism
32
Opportunities Galore
Cinematic Tourism Spiritual Tourism
33
Opportunities Galore
Cruise Tourism Beach Tourism
• Tie-ups with big hotels, resorts, tour • Package tours for pre-identified
operators, etc. as an extension of their households
existing business or their CSR initiative
• Tie-ups with local village communities
or NGOs
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Opportunities Galore
Industrial Tourism Medical Tourism
INVESTMENT
OPPORTUNIIES
• Development of the
iconic structure
• Tourism projects and
services around the
structure
• Hotel, Convention
Centre, Museum/
Exhibition Hall, Laser,
Sadhu Bet, Kevadiya, Narmada Light and Sound Show,
Memorial Garden,
Visitor Centre Building
Estimated Project Cost - USD 416.67 Million and Ferry Services
39
Success Stories
40
Success Stories
International Kite Festival
The Sky of Gujarat filled up with
Vibrant Colors
41
Success Stories
Rann Utsav
Putting the Nondescript Village on
the World Tourism Map
The tourist footfall surged by 67% from 2 lakh (in 2013-14) to 3.2
lakh (in 2014-15)
42
Awards & Accolades
43
Awards & Accolades
Travel Trade Journal Jury Choice Awards 2016 - Gujarat Tourism for
2016 Innovative Tourism Product
44
Key Contacts
45
Supporting Agencies
TOURISM CORPORATION GUJARAT PAVITRA GUJARAT TOURISM
OF GUJARAT LIMITED YATRADHAM VIKAS OPPORTUNITY LTD
(TCGL) BOARD (GPYVB) (GUJTOP)
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Thank You
Thank You
Disclaimer:
Industrial Extension Bureau (iNDEXTb), Government of Gujarat has made every attempt to ensure the accuracy and
reliability of the information provided in this document. However, the information is provided "as is" without warranty of
any kind. iNDEXTb periodically adds, changes, improves or updates the information in this document without any notice. For
further clarification kindly get in touch with Industrial Extension Bureau (iNDEXTb), Government of Gujarat.
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