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Big Data 101 Module 4 Video 1

Big data is being used across many industries to gain insights and improve operations. Transportation systems can use big data from cameras, weather sensors, and GPS to better predict traffic patterns. Airlines can analyze engine and sensor data to monitor plane safety and efficiency. Businesses are also using customer data from various sources to generate personalized recommendations and marketing.

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Dipak Nandeshwar
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41 views

Big Data 101 Module 4 Video 1

Big data is being used across many industries to gain insights and improve operations. Transportation systems can use big data from cameras, weather sensors, and GPS to better predict traffic patterns. Airlines can analyze engine and sensor data to monitor plane safety and efficiency. Businesses are also using customer data from various sources to generate personalized recommendations and marketing.

Uploaded by

Dipak Nandeshwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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- [Instructor] Hello, and welcome to Big Data University.

In this lesson, we will look at some use cases for big data,
and we will see how big data is adding value in business.
We'll be looking at big data exploration to find, visualize
and understand big data to improve business knowledge.
We will learn the concept of the enhanced 360 degree view,
this is a way of looking at the customer
to achieve a true unified view,
incorporating internal and external data sources.
We will explore the concept of security
and intelligence extension, to lower risk, detect fraud,
and monitor cyber security in real-time.
We will look at operations analysis to analyze
a variety of machine data to improve business results.
Big data exploration addresses the challenge faced
by every large organization.
Business information is spread across
multiple systems and silos,
big data exploration enables you to explore,
and mine big data to find, visualize and understand
all your data, to improve decision making.
By creating a unified view of information
across all data sources,
both inside and outside of your organization,
you gain enhanced value and new insights.
Let's look at a transportation example.
By using data from different systems such as cameras
at different points in a city, weather information,
and GPS data from Uber, taxis, trucks and cars,
we can predict traffic at a faster and more accurate pace
to deploy real-time, smarter traffic systems
that improve traffic flow.
There are many positive benefits from this,
including reduced fuel emissions,
public transportation planning,
and longer-lasting transportation infrastructure.
With the advent of self-driving cars,
machine learning algorithms can be trained using historical
and real-time data from human-driven cars on the road,
this would teach the driverless car how real drivers behaved
in different traffic situations
in varying weather conditions and circumstances.
In the digital era, the touch points between an organization
and its customers have increased many times over,
organizations now require specialized solutions
to effectively manage these connections.
An enhanced 360 degree view of the customer
is a holistic approach, that takes into account
all available and meaningful information about the customer
to drive better engagement, revenue, and long-term loyalty.
This is the basis for modern
customer relationship management, or CRM systems.
Let's look at an example in detail.
By taking an enhanced 360 degree view of the customer,
and taking available and meaningful information
such as spending habits, shopping behavior and preferences,
grocery stores are able to plan, prepare,
and provide better services to customers.
The growing number of high-tech crimes,
cyber-based terrorism, espionage, computer intrusions,
and major cyber fraud cases,
poses a real threat to every individual and organization.
To meet these security challenges,
businesses are using big data technologies
to change and enhance their cyber security
and intelligence activities, how?
By processing and analyzing new data types,
such as social media, emails,
and analyzing hours and hours of video footage.
Analyzing data in motion, and at rest,
can help find new associations,
or uncover patterns and facts to significantly improve
intelligence, security, and law enforcement.
Operations analysis focuses on analyzing machine data,
which can include anything from signals, sensors, and logs,
to data from GPS devices.
This type of data is growing at an exponential rate,
and it comes in large volume, and a variety of formats.
Using big data for operations analysis,
organizations can gain real-time visibility into operations,
customer experience, transactions, and behavior.
Big data empowers businesses to predict
when a machine will stop working,
when machine components need to be replaced,
and even when employees will resign.
Let's look at an example.
Airplane engines generate large amounts
of data every second.
By analyzing this massive amount of data from the turbine,
and even other sensors on the plane
such as GPS, temperature, and speed,
organizations are able to gain real-time visibility
into the operations of the plane.
This data is used to run the aircraft safely
and efficiently, and in the unlikely event of a crash,
this data can also tell air crash investigators
exactly what caused the accident.
Many present-day aviation regulations and protocols
have come from the data collected in past incidents.
Personalized recommendations.
Walmart consistently sends tailored product offers
based on customer behavior, online and in stores.
Walmart has also enjoyed success in email marketing
campaigns by optimizing the time that offers are sent.
Walmart tracks each campaign's open rate,
and realigns delivery times based on
individual user patterns.
Thank you for taking this lesson.
You have seen some use cases for big data,
and how big data is adding value to business.
Happy learning.

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