8/10/2021 200 + Marketing Objective Type Question and Answers

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200 + Marketing
Objective Type
Question and
Answers
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List of 200+ marketing objective type

or multiple choice (MCQ) question and
answers! This will also help you to
learn about the objective type (multiple
choice) question and answers on
Marketing that is most likely to be
asked in SBI, IBPS, BANK PO and
other banking exams.  This article will
also help you to crack various
competitive examinations.

Marketing Multiple
Choice Questions with
Answers or Marketing
Objective Type
Questions and Answers
on Marketing
1. “Benchmark”
means____________

(1) Benches for customers to sit Privacy - Terms

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ADVERTISEMENTS:

(2) Set standards

(3) Benches for salesmen to sit

(4) Products displayed on a bench

(5) All of the above

ADVERTISEMENTS:

Ans. (2)

2. A call centre is____________

(1) A meeting place for DSAs

(2) A training centre for DSAs

ADVERTISEMENTS:

(3) A meeting place for customers

(4) Data centre

(5) A back office set up where customer

queries are answered

Ans. (5)

ADVERTISEMENTS:

3. The sequence of a sales process

is____________

(1) Lead generation, call, presentation

& sale

(2) Sale, presentation, Lead generation

& call
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(3) Presentation, Lead generation, Sale

& Call

ADVERTISEMENTS:

(4) Lead generation, Call, Sale &

Presentation

(5) There is no sequence required

Ans. (1)

4. ‘Value -added services’

means_____________

ADVERTISEMENTS:

(1) Additional services

(2) Better value at a premium

(3) Costlier services

(4) Better value at a discount

ADVERTISEMENTS:

(5) At services

Ans. (1)

5. To ‘Close a Call’
means____________

(1) To clinch the sale

(2) To end the conversation

(3) To put the phone down

ADVERTISEMENTS: Privacy - Terms

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(4) To close the doors

(5) To close the business

Ans. (1)

6. ‘Customization’
means__________

(1) Tailor-made products for each

customer

(2) Customers selling goods

ADVERTISEMENTS:

(3) Tailor-made products for each staff

(4) A selling process

(5) None of these

Ans. (1)

7. A ‘Call’ in marketing language

means__________

(1) Calling on a salesperson

ADVERTISEMENTS:

(2) Calling on a customer

(3) Making a phone-call

(4) Telemarketing

(5) None of these

Ans. (5) Privacy - Terms

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8. A marketing survey is required

for____________

ADVERTISEMENTS:

(1) Deciding marketing strategies

(2) Deciding product strategies

(3) Deciding pricing strategies

(4) All of these

(5) None of these

Ans. (4)

ADVERTISEMENTS:

9. The target group for Education

loans is________

(1) Meritorious students seeking higher

education

(2) All colleges

(3) All parents

(4) Research scholars

(5) All of these

Ans. (1)

10. Cross-selling
means___________

(1) Selling with a cross face

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(2) Cross country marketing

(3) Selling to friends

(4) Selling other products to existing

customers

(5) Selling to employees

Ans. (4)

11. Marketing segmentation is

useful for__________

(1) Preferential marketing

(2) Targeting existing clients

(3) Identifying prospects

(4) Knowing customers’ tastes

(5) All of these

Ans. (5)

12. The target Group for savings

deposit Accounts is

(1) Newborn babies

(2) Students

(3) Parents

(4) Businessman

(5) All of these Privacy - Terms

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Ans. (2)

13. Market Segmentation can be

resorted to by means of

(1) Segmenting by age

(2) Segmenting by income

(3) Segmenting by geographically

(4) All of these

(5) None of these

Ans. (4)

14. The target group for a Car

loan is_____________

(1) All auto drivers

(2) All auto dealers

(3) All car owners

(4) Any individual needing a car

(5) All of these

Ans. (4)

15. Market information

means_____________

(1) Knowledge of industries

(2) Knowledge of households Privacy - Terms

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(3) Knowledge of peers

(4) Knowledge of customer’s tastes

(5) All of these

Ans. (4)

16. Bancassurance
means____________

(1) Banks promising to give loans

(2) Bank promising to pay interest

(3) Banks selling insurance products

(4) Assurance to repay loans

(5) None of these

Ans. (3)

17. The target group for

agricultural loan is________

(1) Any farmer

(2) Farm labourers

(3) Any individual dealing in

agricultural or related activity

(4) Farmers’ societies

(5) All of these

Ans. (3) Privacy - Terms

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18. The target group for credit

card is_____________

(1) Existing cardholders

(2) All graduates

(3) All minors

(4) Individuals with taxable income

(5) All of these

Ans. (4)

19. Market segmentation

means_____________

(1) Segmenting the salesmen

(2) Segmenting the employees

(3) Segmentation the customers as per

their needs

(4) Segmenting the products

(5) All of these

Ans. (3)

20. A ‘Target Group’

means___________

(1) A group of sellers

(2) A group of buyers

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(3) A group of products

(4) A group of person to whom sales

should be focused

(5) All of these

Ans. (4)

21. Marketing is the art

of___________

(1) Buying more

(2) Paying more

(3) Selling more

(4) Talking more

(5) Only land 2

Ans. (3)

22. Marketing of services is

resorted in____________

(1) Manufacturing concerns

(2) Insurance business

(3) Hostels

(4) Only land 2

(5) Only 2 and 3

Ans. (5) Privacy - Terms

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23. Marketing is a__________

(1) One day effort

(2) Team effort

(3) One man effort

(4) All the above

(5) None of the above

Ans. (2)

24. Service marketing is the same

as___________

(1) Transaction marketing

(2) Relationship marketing

(3) Internal marketing

(4) Outdoor marketing

(5) All the above

Ans. (2)

25. Good marketing requires one

of the following

(1) Proper planning

(2) Good team work

(3) Good communication skills

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(4) Knowledge of products

(5) All of these

Ans. (2)

26. Marketing in banks is a

necessity today, due to

(1) Liberalisation

(2) Nationalisation

(3) Fashion

(4) Urbanisation

(5) Marketing in banks is not

necessary, as banking in India is more
than 200 years old

Ans. (1)

27. Marketing is influenced

by__________

(1) Product demand

(2) Public taste

(3) Buyer behaviour

(4) Brand image

(5) All of the above

Ans. (5)
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28. Market share

means__________

(1) Share of business among peers

(2) Share market

(3) Share prices

(4) IPOs

(5) Scope for marketing

Ans. (1)

29. Marketing helps

in__________

(1) Boosting production

(2) Getting new clients

(3) Interacting with strangers

(4) All of these

(5) None of these

Ans. (4)

30. A DSA helps in________

(1) Boosting direct sales

(2) Boosting sales through the net

(3) Strengthening indirect marketing

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(4) Strengthening telemarketing

(5) All of the above

Ans. (1)

31. A DSA (Direct Selling Agent)

is one___________

(1) Who sells through the internet

(2) Who works on the bank counters

(3) Who works in bank office setup

(4) Who sells direct to the client

(5) None of the above

Ans. (4)

32. Selling is_________

(1) Different from marketing

(2) A sub-function of marketing

(3) Same as marketing

(4) More than marketing

(5) None of these

Ans. (5)

33. A ‘Lead’ in marketing jargon,

means__________
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(1) A likely consumer

(2) A metal

(3) A leash

(4) A team leader

(5) None of these

Ans. (1)

34. Good selling skills

involve____________

(1) Patience

(2) Presence

(3) Empathy

(4) Knowledge

(5) All of these

Ans. (5)

35. EMI stands for:

(1) Earnest Monthly Instalment

(2) Equated Money Instalment

(3) Equated Monthly Instalment

(4) Equated Major Instalment

(5) Essential Monthly Instalment Privacy - Terms

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Ans. (3)

36. A true marketing mindset

requires___________

(1) Control mindset

(2) Command mindset

(3) Passive mindset

(4) Active mindset

(5) Inert mindset

Ans. (4)

37. Innovation
means_________

(1) Inspiration

(2) Enthusiasm

(3) Compensation

(4) Creativity

(5) All of these

Ans. (4)

38. Internal marketing

means__________

(1) Marketing to self

(2) Marketing to family members Privacy - Terms

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(3) Marketing to the staff members

(4) Marketing inside India

(5) Marketing outside India

Ans. (3)

39. Modern styles of marketing

are____________

(1) Telemarketing

(2) Web marketing

(3) Advertisement on the net

(4) E-mails

(5) All of these

Ans. (5)

40. A good and effective DSA

should_____________

(1) Copy the competitor company

(2) Criticize the competitor company

(3) Join the competitor company

(4) Be passive

(5) Be more effective than the

competitor company

Ans. (5) Privacy - Terms

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41. Prior to the Industrial

Revolution, selling was no
problem and no sales team is
required because

(1) Marketing was not a subject then

(2) People was not a subject then

(3) People don’t want to sell anything

(4) Small-scale enterprises dominated

the economic scene

(5) None of these

Ans. (4)

42. A form of distribution in

which manufacturer makes an
agreement, with a middleman in
each market area stipulating that
the distribution of the product
within that is to be confined
solely to that middleman is
known as-

(1) Mass Distribution

(2) Exclusive agency distribution

(3) Selective distribution

(4) Price Distribution

(5) None of these

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Ans. (2)

43. The long term objective of

marketing is_________

(1) Customer Satisfaction

(2) Profit Maximisation

(3) Cost cutting

(4) Profit Maximisation with customer

(5) None of these

Ans. (4)

44. Which among the following is

statistical indicator for equality
in income distribution?

(1) Gini Coefficient

(2) Price Indices

(3) GNP

(4) GDP

(5) None of these

Ans. (1)

45. Short term planning focuses

on

(1) Functional Plans

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(2) Long term objectives

(3) Specific Goals

(4) Both (1) and (3)

(5) None of these

Ans. (4)

46. In marketing terms, Attitude

can best be defined as a

(1) Rude behaviour of salesperson

(2) Rude behaviour of Consumer

(3) Mental state of consumer

(4) Ego of the marketing executive

(5) None of these

Ans. (3)

47. The nominal scale used for

marketing research, refers to

(1) Population characteristics based on

age or sex or ownership of a specific
consumer durable

(2) Ordering of scale

(3) Both 1 and 2

(4) Neither 1 nor 2

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(5) None of these

Ans. (1)

48. Reference group influences

vis-a-vis consumption decision, is
a function of the

(1) Product category

(2) Group characteristics

(3) Group communication process

(4) All of the above

(5) None of these

Ans. (4)

49. Just in time (JIT) technique is

getting wider acceptance world
over, the technique was first
introduced in

(1) India

(2) Indonesia

(3) Japan

(4) America

(5) None of These

Ans. (3)

50. Gate Keepers___________ Privacy - Terms

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(1) Use the products

(2) Reports on product performance

(3) Control the flow of information into

buying centre

(4) Issue challan for discharge of

products

(5) None of these

Ans. (4)

51. Consumer Day is celebrated

on____________

(1) 15th March

(2) 16th March

(3) 20th April

(4) 20th March

(5) None of these

Ans. (1)

52. A situation where by market

is expanded by developing new
products to satisfy new consumer
needs is called

(1) Market development

(2) Diversification
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(3) Both land 2

(4) Neither 1 nor 2

(5) None of these

Ans. (2)

53. The level of commitment that

consumers feel toward a given
brand is called

(1) Brand equity

(2) Brand name

(3) Brand loyalty

(4) Brand utility

(5) None of these

Ans. (3)

54. Assigning specific jobs and

work places to the selected
candidates is known
as____________

(1) Placement (2) Recruitment

(3) Transfer (4) Promotion

(5) None of these

Ans. (1)

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55. As a counselor, a personnel

manager__________

(1) Reminds the management of moral

obligations towards employees

(2) Encourages the employees

(3) Tries to settle the disputes between

labour and management

(4) All of the above

(5) None of the above

Ans. (2)

56. Which among the following is

NOT included in fringe benefits
available to an employee?

(1) Old age survivors benefits

(2) Pensions

(3) Gratuities

(4) Both land 2

(5) None of these

Ans. (5)

57. Which among the following is

an example of tele-conferencing?

(1) Computer conferencing

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(2) Audio conferencing

(3) Video conferencing

(4) All of the above

(5) None of the above

Ans. (4)

58. Information systems can

assist managers by

(1) Providing information

(2) Providing data on internal sources

(3) Directing

(4) All of the above

(5) None of the above

Ans. (4)

59. Which among the following is

a disadvantage of an EDI system?

(1) Speed

(2) Errors

(3) Expensive

(4) Mismatch

(5) None of these

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Ans. (3)

60. In online marketing, there

is____________

(1) No exchange

(2) Exchange is the core of marketing

(3) Guarantee

(4) Only warranty

(5) None of these

Ans. (4)

61. EMI is marketing tool if

(1) It is very high

(2) It is very low

(3) It is increasing

(4) It is fluctuating

(5) It has no role as marketing tool

Ans. (2)

62. The target group for Home-

loan is

(1) All body-builders

(2) Tiles manufacturers

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(3) Housing societies

(4) Farmers’ societies

(5) Individuals not owning any house

Ans. (5)

63. Delivery Channels means:

(1) Sales outlets

(2) Purchased goods

(3) Product shelf-life

(4) Courier person

(5) Channel finance

Ans. (1)

64. Customer Relation can be

ensured by:

(1) Offering freebies

(2) Offering loans at low rates

(3) Catchy slogans

(4) Giving incentives

(5) Personalized services

Ans. (5)

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65. Standard marketing practices

include

(1) Poaching

(2) Unhealthy competition

(3) Lowering the selling price

(4) Unhealthy discount scheme

(5) Phishing

Ans. (3)

66. Marketing of service is

adopted in

(1) Grocery stores

(2) Garments trade

(3) Medicine shop

(4) Fruit stalls

(5) Hotels

Ans. (5)

67. Selling is _____________

(1) Same as marketing

(2) More than marketing

(3) Offering discounts

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(4) A sub-function of marketing

(5) Nothing to do with marketing

Ans. (4)

68. Indirect marketing is the

same as

(1) Onsite selling

(2) Using a smart-phone

(3) Viral marketing

(4) Advertisements

(5) Online marketing

Ans. (4)

69. ‘To close a call’ means

(1) To look for a new clients

(2) Telemarketing

(3) To clinch the sale deal

(4) Online marketing

(5) Indoor marketing

Ans. (3)

70. Market size also means

(1) Marketing planning Privacy - Terms

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(2) Market pricing

(3) Market space

(4) Market distribution

(5) Market channels

Ans. (4)

71. Digital Marketing is the same

as

(1) Online marketing

(2) Cross-selling

(3) Website designing

(4) Road shows

(5) Door-to-door marketing

Ans. (1)

72. Service Marketing is resorted

to in

(1) All MNCs

(2) All production houses

(3) Industrial units

(4) Insurance companies and banks

(5) Fish markets

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Ans. (4)

73. Customization results in

(1) Customer exit

(2) Customer retention

(3) Customer complaints

(4) Better balance sheet figures

(5) Better technology

Ans. (4)

74. The sole aim of marketing is

to

(1) improve the balance sheet figures

(2) increase recruitments

(3) increase profits

(4) increase production

(5) increase branch network

Ans. (3)

75. Efficient marketing style

requires

(1) Proper planning

(2) Good debating skills

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(3) Arrogant staff

(4) Knowledge of many languages

(5) Ignorant customers

Ans. (2)

76. Target group means

(1) All employers

(2) All sales persons

(3) Intended buyers

(4) All industries

(5) Call center persons

Ans. (3)

77. ‘Push’ marketing style

requires

(1) Collective effort

(2) Good pushing strength

(3) Lengthy talks

(4) Ability to identify the leads

(5) Aggressive marketing

Ans. (1)

78. Web marketing involves Privacy - Terms

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(1) Selling websites

(2) Door-to-door marketing

(3) E-mail chatting

(4) Browsing the yellow page

(5) Web advertisements

Ans. (5)

79. The task of marketing

involves

(1) Opening new branches

(2) Buying a company

(3) Selling a company

(4) Selling products and services of a

company

(5) Mergers

Ans. (4)

80. Market space means

(1) Place where goods are sold

(2) Trade fairs and meals

(3) Road shows

(4) Scope available for selling

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(5) Competition

Ans. (4)

81. Which one of the following Is

NOT a target group for saving
accounts?

(1) Salaried persons

(2) Loss making companies

(3) Doctors

(4) Government employees

(5) Insurance agents

Ans. (2)

82. Target group for home loans

is

(1) Existing creditors

(2) Persons having no house of their

own

(3) Persons having one or more than

one house

(4) Builders

(5) NRIs

Ans. (2)

83. Digital marketing is similar to Privacy - Terms

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(1) Cold calling

(2) Web designing

(3) Online marketing

(4) Market for cast

(5) Outdoor marketing

Ans. (3)

84. Full form of DSA

is___________

(1) Delivery Staff Agency

(2) Direct Selling Agency

(3) Distributors and Supply Agency

(4) Driving Sales Ahead

(5) None of the above

Ans. (2)

85. In online marketing, there

is____________

(1) Only warranty

(2) No exchange

(3) Exchange is the core of marketing

(4) Guarantee
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(5) None of the above

Ans. (1)

86. Which of the following is a

part of marketing?

(1) The Process of Creating Pricing

(2) Distribution

(3) Promotion

(4) All of these

(5) None of these

Ans. (4)

87. Marketing involves:

(1) Product

(2) Programme

(3) Problem

(4) All of these

(5) None of these

Ans. (1)

88. A total system of interacting

business activities designed to
plan, price, promote and
distribute want satisfying
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Products and Services to Present

and Potential Customers.

(1) A System of Production

(2) A system of Accounting

(3) A Product

(4) All of these

(5) None of these

Ans. (4)

89. Which is the essential of

marketing?

(1) Marketing is a human activity

(2) Marketing is a Product

(3) Marketing is a knowledge

(4) All of these

(5) None of these

Ans. (1)

90. Marketing includes

(1) Consumer-oriented Process

(2) Certain market

(3) Socio-economic activity

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(4) All of these

(5) None of these

Ans. (4)

91. Which is/are the functions of

marketing?

(1) Pricing of goods and services

(2) Promotion

(3) Marketing Research

(4) Product Development

(5) All of these

Ans. (5)

92. What is the basis of

marketing?

(1) Exchange

(2) Net Sales and Net Profit

(3) Profit

(4) Packaging

(5) All of these

Ans. (1)

93. Marketing is required in

banks due to- Privacy - Terms

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(1) Computerisation

(2) Increase in population

(3) Globalisation

(4) Government dictates

(5) None of these

Ans. (3)

94. Marketing is a Social-

economic activity because:

(1) Marketing is related with Social

Satisfaction

(2) It is a Social Person

(3) It is a Corporate Citizen

(4) All of these

(5) None of these

Ans. (1)

95. Certain market means-

(1) The place where functions of

marketing is exercised

(2) Future market

(3) Present market

(4) All of these Privacy - Terms

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(5) None of these

Ans. (1)

96. Which is the subject matter of

Marketing?

(1) Machine, man and money

(2) Product or Service

(3) Capital

(4) Brand

(5) Place

Ans. (2)

97. Marketing is:

(1) a day to day function

(2) a one-off affair

(3) a one man show

(4) a collective process

(5) None of these

Ans. (4)

98. Which is the subject Matter of

marketing?

(1) Man
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(2) Labour

(3) Planning

(4) Word

(5) Goods and Services

Ans. (5)

99. Rural Marketing is related to-

(1) Book

(2) Car

(3) Rural product like-Agricultural

tools

(4) Mobile

(5) TV

Ans. (3)

100. Which is the feature of Rural

Market?

(1) Number of Consumer

(2) High Income

(3) Educated Population

(4) High Living Standard

(5) None of these

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Ans. (1)

101. Lead generation means

(1) Tips for selling tactics

(2) Tips for better production

(3) Generating leaders

(4) Likely sources for prospective

clients

(5) None of these

Ans. (4)

102. Marketing Channel means

(1) Delivery period

(2) Delivery time

(3) Delivery place

(4) All of these

(5) None of these

Ans. (4)

103. E-marketing is same as

(1) Virtual Marketing

(2) Digital Marketing

(3) Real time marketing Privacy - Terms

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(4) All of the above

(5) None of the above

Ans. (4)

104. Marketing in Banks is:

(1) A one Day Function

(2) A One Man Function

(3) A One off Affair

(4) All of these

(5) None of these

Ans. (5)

105. Effective Marketing Helps

in:

(1) Boosting the purchases

(2) Boosting the sales

(3) Diversified Business

(4) Realization of Dreams

(5) All of these

Ans. (2)

106. A “Buyer’s Market” means:

(1) buyers are also sellers Privacy - Terms

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(2) sellers are also buyers

(3) there are not sellers

(4) demand exceeds supply

(5) supply exceeds demand

Ans. (5)

107. The sequence of sales

process is

(1) a call, a lead, presentation, sale

(2) a lead, a call, presentation, sale

(3) presentation, sale, lead, call

(4) presentation, lead, sale, call

(5) sale, call, lead, presentation

Ans. (2)

108. A presentation means

(1) Display of products

(2) a gift

(3) explaining the utility of products

(4) display of communication skills

(5) All of these

Ans. (3) Privacy - Terms

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109. Customer retention means:

(1) Retaining the customer at the bank

for the full day

(2) quick disposal

(3) customer dealing with the same

bank for a long time

(4) better standards

(5) all of these

Ans. (3)

110. Niche market means:

(1) a free market

(2) a social market

(3) equity market

(4) capital market

(5) a specified market for the target

group

Ans. (5)

111. Which of the following is

target customer?

(1) structure

(2) factors
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(3) future customer

(4) suppliers and producers

(5) none of these

Ans. (3)

112. “Marketing is a mixture of

mixture” this statement is related
to:

(1) product planning

(2) price determination

(3) cost

(4) saving

(5) marketing mix

Ans. (5)

113. Which of the following is the

starting point of marketing?

(1) market

(2) production place

(3) buyer’s house

(4) seller’s house

(5) all of these

Ans. (1) Privacy - Terms

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114. Which of the following

customers are main customers of
a bank?

(1) customer

(2) employee

(3) society

(4) all of these

(5) none of these

Ans. (4)

115. For customer oriented

company, customer satisfaction
is:

(1) target

(2) marketing tool

(3) enterprise of profit

(4) both land 2

(5) all of these

Ans. (4)

116. Promotion mix contain(s):

(1) advertisement

(2) personnel sale

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(3) sales promotion

(4) publicity

(5) all of these

Ans. (5)

117. Demand consists:

(1) want or need

(2) willingness to spend

(3) resource to purchase

(4) only 1 and 2

(5) all of these

Ans. (5)

118. All the market efforts starts

with the discovery of:

(1) Product

(2) Needs & wants of consumers

(3) Corruption

(4) Valid Crime Case

(5) All of the Above

Ans. (2)

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119. What type of relation is there

between company and suppliers?

(1) Direct

(2) Indirect

(3) Multilevel

(4) Social

(5) Private

Ans. (1)

120. What decision is taken

under Planning?

(1) What to do?

(2) When to do?

(3) How to do?

(4) Why to do?

(5) All of the above

Ans. (5)

121. Out of the

following_____________ is
NOT one of the three levels of a
product.

(1) Core

(2) Augmented Privacy - Terms

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(3) Actual

(4) Fragmented

(5) All of these

Ans. (4)

122. Out of the

following______________ is
NOT an objective of pricing.

(1) Profit

(2) Stabilising demand and sales of the

product

(3) Improvement in product quality

(4) Expansion of business

(5) All of these

Ans. (4)

123. Which of the following

pricing methods is NOT based on
competitors pricing?

(1) English Auction

(2) Sealed-Bid Auction

(3) Group Pricing

(4) None of these

(5) All of these Privacy - Terms

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Ans. (3)

124. A prospect means:

(1) any customer who walks into the

bank

(2) an employee of the bank

(3) a customer who is likely to be

interested in bank’s product or service

(4) a depositor of the bank’

(5) a borrower of the bank

Ans. (3)

125. Goods that are typically

bought by a consumer based on a
comparison of suitability, quality,
price & style are
called___________ goods.

(1) Industrial

(2) Specialty

(3) Shopping

(4) Convenience

(5) All of these

Ans. (3)

126. Innovation means:

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(1) Compensation

(2) inspiration

(3) additional perquisites

(4) implementing new ideas or new

methods

(5) None of these

Ans. (4)

127. A lead means:

(1) a prospect who is more likely to

avail of the Bank’s product

(2) a political leader

(3) a religious leader

(4) a bank chairman

(5) None of these

Ans. (1)

128. A Call means:

(1) calling on friends

(2) calling on bank employees

(3) calling on prospective customers

(4) to make telephone calls

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(5) calling on relatives

Ans. (3)

129. The Traditional Marketing

style involves:

(1) Telemarketing

(2) Digital Marketing

(3) Indirect Marketing

(4) Direct Marketing

(5) All of the above

Ans. (4)

130. Modern Method of

Marketing include:

(1) Publicity on the net

(2) Advertisement on the net

(3) Soliciting business through e-mails

(4) Tele marketing

(5) All of the above

Ans. (5)

131. A true marketing requires:

(1) Command and other mindset

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(2) Control Mindset

(3) Passive mindset

(4) Active mindset

(5) None of these

Ans. (4)

132. Which of the following

sentences is TRUE?

(1) Marketing is not required in a

Buyers’ Market

(2) Marketing is not required in a

Sellers’s market

(3) Marketing is not required due to

competition

(4) Marketing is not required due to

liberalization

(5) Marketing is not required due to

globalization

Ans. (2)

133. Market information means:

(1) Knowledge of shops and bazaars

(2) Knowledge of shopping malls

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(3) Knowledge of customer profile and

product mix

(4) Knowledge of various languages

(5) None of these

Ans. (3)

134. Market Research is needed

for:

(1) checking the market area

(2) checking the right product to be

sold

(3) making proper marketing decisions

(4) deciding right time to sell

(5) All of the above

Ans. (5)

135. For effective marketing the

salesmen should have which of
these qualities?

(1) Creativity

(2) Team spirit

(3) Motivation

(4) Effective communication skills

(5) All of these Privacy - Terms

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Ans. (5)

136. In market skimming pricing

strategy:

(1) Initially price is higher and then it

is reduced

(2) Initially price is lower and then it is

increased

(3) Initial price is high and is

maintained high

(4) Initial price is low and is

maintained low

(5) None of these

Ans. (2)

137. Marketing plan helps in:

(1) better lead generation

(2) better systems

(3) better results

(4) improved balance sheet

(5) better customer service

Ans. (3)

138. If Marketing is done

effectively which of the following
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is NOT required?

(1) Publicity

(2) Advertisement

(3) Market Research

(4) Market Segmentation

(5) None of these

Ans. (1)

139. What is Motivation?

(1) Better communication skills

(2) Sales Coaching

(3) Market Research

(4) Inspiring the employees to perform

better

(5) None of these

Ans. (4)

140. In a Selling Process in

today’s world:

(1) Only standard products are sold

(2) No customization required

(3) the seller need not have product

knowledge Privacy - Terms

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(4) the seller should aim at customer

satisfaction

(5) only quantum of sales matters

Ans. (4)

141. Find the TRUE statement:

(1) Marketing is a waste of the

employees’ time

(2) Marketing is not required in India

due to its vast population

(3) Marketing involves additional work

(4) Marketing involves team work

(5) Marketing is not required today

due to IT advancement

Ans. (4)

142. A Target market is:

(1) entire country

(2) entire city

(3) entire globe

(4) that which consists of customers

who need the identified product

(5) all of these

Ans. (4) Privacy - Terms

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143. Sales forecasting involves:

(1) Sales Planning

(2) Sales Pricing

(3) Distribution Channels

(4) Consumer tastes

(5) All of the above

Ans. (5)

144. Which of the following

product is being sold under the
brand name ZODIAC?

(1) Shirts

(2) Ties

(3) Both land 2

(4) Liberty

(5) None of these

Ans. (3)

145. SWIFT – cars are being

manufactured by

(1) DCM

(2) Maruti

(3) Premier Automobiles Privacy - Terms

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(4) Hyundai

(5) All of these

Ans. (2)

146. “With you all the way” is the

slogan of:

(1) Vodafone

(2) SBI

(3) ICICI

(4) Raymonds

(5) All of these

Ans. (2)

147. Which company used the

slogan “The complete Man”?

(1) DCM

(2) GRASIM

(3) RAYMONDS

(4) VIMAL

(5) All of these

Ans. (3)

148. Which brand uses the slogan

“Made for each other” for its Privacy - Terms

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cigarettes?

(1) Cavenders

(2) Four Square

(3) Red & White

(4) Wills

(5) All of these

Ans. (4)

149. The markets are grouped

into different types based on the
geographical area, location of
market palace, product, nature of
transaction, and volume of the
transaction:

In the above statement the following is

NOT correct:

(1) Nature of transaction

(2) Geographical area

(3) Location of marketplace

(4) Volume of transaction

(5) None of these

Ans. (3)

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150. The following offering is

NOT a service:

(1) Fixed deposit receipt

(2) Postage stamp

(3) Gift coupon of a chain store

(4) Insurance Policy

(5) All of these

Ans. (3)

151. The act of obtaining a desired

object from someone by offering
something in return is called as
a(n):

(1) Transaction

(2) Exchange

(3) Relationship

(4) Value

(5) All of these

Ans. (2)

152. Economists use the

term_____________ to refer to
a collection of buyers and sellers
who transact in a particular
product class. Privacy - Terms

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(1) Customer

(2) Market

(3) Experience

(4) All of these

(5) None of these

Ans. (2)

153. Out of the items mentioned

below_____________ is NOT a
product.

(1) Lecture by Shri Sudhansu Maharaj

(2) Shimla

(3) Visit to Bank’s London office

(4) None of these

(5) All of these

Ans. (3)

154. A product line is a group of

related products that function in
a similar manner, are sold to the
same customer groups, and
marketed through the same type
of outlets:

(1) Group
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(2) Line

(3) Category

(4) Market

(5) All of these

Ans. (2)

155. Which of the following

pricing strategies is NOT ideal for
new products?

(1) Market-Skimming

(2) Discriminatory Pricing

(3) Promotional Pricing

(4) None of these

(5) All of these

Ans. (2)

156. A_________ discount is

offered by the seller to
intermediary who performs
functions like selling, storing and
record Keeping.

(1) Quantity

(2) Trade

(3) Cash
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(4) Seasonal

(5) All of these

Ans. (2)

157. In market skimming pricing

strategy:

(1) Initially price is lower and then it is

increased

(2) Initially price is higher and then it

is reduced

(3) Initial price is high and is

maintained high

(4) None of these

(5) All of these

Ans. (2)

158. Bank of Mathura is offering 1

% higher interest rate on fixed
deposit to senior citizens of 60
years and above. It is practicing
______________.

(1) Promotional pricing

(2) Psychological pricing

(3) Segmental pricing

(4) Product mix pricing Privacy - Terms

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(5) All of these

Ans. (3)

159. With___________ pricing,

the products are priced below list
price (or even below cost) for a
temporary period to create
buying urgency.

(1) Reference

(2) By-product

(3) Promotional

(4) Market penetration

(5) All of the above

Ans. (3)

160. Digital Marketing means:

(1) Marketing of digital instruments

(2) Marketing through Advertisements

(3) Marketing through Internet and

Telephones

(4) Both 1 & 3

(5) None of the above

Ans. (3)

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161. Difference between Direct

and Indirect Marketing is:

(1) Direct marketing is to employees of

the concerned company, while Indirect
is to outsiders

(2) Direct marketing is to outsider,

while Indirect is to employees of the
concerned company

(3) Direct Marketing is to Bank’s

owner, Insiders is to outsiders

(4) Direct Marketing is to other Bank’s

employees, Indirect outsiders

(5) None of these

Ans. (1)

162. Which of the following is the

most logical budget setting
method?

(1) Affordable method

(2) Percentage-of-Sales method

(3) Competitive-parity method

(4) Objective-and-task method

(5) None of these

Ans. (4)
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163. One common misuse of

marketing research findings in
contemporary business is the
tendency for marketing research
to:

(1) become a vehicle for pitching the

sponsor’s products

(2) become a vehicle for discriminating

in the marketplace

(3) become a means for raising prices

(4) become a means for unfair

competition

(5) none of these

Ans. (1)

170. A ‘Buyers’ Market’ means:

(1) buyers are also sellers

(2) sellers are also buyers

(3) there are no sellers

(4) supply exceeds demand

(5) none of these

Ans. (4)

171. Market share analysis helps

to track: Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

(1) Share price movements

(2) percentage share of business

(3) pricing strategy for share values

(4) All of these

(5) None of these

Ans. (2)

172. Marketing in Banks is

required for:

(1) Getting new customers

(2) Retaining existing customers

(3) Lending

(4) Accepting of deposits

(5) All of these

Ans. (5)

173. Safe deposit locker can be

canvassed among

(1) Persons below poverty line

(2) All existing account holders

(3) ATM cardholders

(4) Students
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(5) None of these

Ans. (2)

174. EMI can be a marketing tool

if

(1) It is very high

(2) EMI is increasing

(3) It is very low

(4) It is a flat rate

(5) None of these

Ans. (3)

175. The advantages of audience

selectivity, no ad competition and
personalization apply to which
type of media?

(1) Newspapers

(2) Television

(3) Direct Mail

(4) Radio

(5) None of these

Ans. (3)

176. Costs that do not vary with

production or sales levels are Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

called:

(1) fixed costs

(2) variable costs

(3) standard costs

(4) independent costs

(5) None of these

Ans. (1)

177. If a company were to make a

product such as a suit of clothes
and sold that product to a
retailer, the company would have
sold to the _______ market.

(1) reseller

(2) business

(3) government

(4) service

(5) None of these

Ans. (1)

178. The shrinking of distances

due to technological advance
such as computer and fax
connections by telephone, are
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8/10/2021 200 + Marketing Objective Type Question and Answers

one characteristic of what new

challenge to marketing?

(1) Rapid globalization

(2) The changing world economy

(3) The call for more socially

responsible marketing

(4) The micro-chip revolution

(5) None of these

Ans. (1)

179. The goal of the marketing

logistics system should be to
provide:

(1) a targeted level of promotional

support

(2) a targeted level of customer service

at the least cost

(3) a targeted level of transportation

expense ratio

(4) a targeted level of field support

(5) None of these

Ans. (2)

180. The practice of going after a

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8/10/2021 200 + Marketing Objective Type Question and Answers

or subsets of a few markets is

called ____________.

(1) undifferentiated marketing

(2) differentiated marketing

(3) concentrated marketing

(4) turbo marketing

(5) None of these

Ans. (3)

181. What are the 4 P’s in

Marketing?

(1) purpose, place, product and

promotion

(2) person, place, product and

promotion

(3) price, place, product and

promotion

(4) person, price, product and

promotion

(5) None of these

Ans. (3)

182. Relationship selling means:

(1) Cross selling

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8/10/2021 200 + Marketing Objective Type Question and Answers

(2) Selling to relatives

(3) telemarketing

(4) preparing a list of products to sell

for customers

(5) None of these

Ans. (1)

183. Credit cards are used

for____________.

(1) Cash withdrawals

(2) Purchase of air tickets

(3) Purchase of consumable items from

retail outlets

(4) All of these

(5) None of these

Ans. (4)

184. Marketing is successful

when:

(1) Demand exceeds supply

(2) Salesman are effectively trained

(3) Supply exceeds demand

(4) a company sell products at lower

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8/10/2021 200 + Marketing Objective Type Question and Answers

(5) None of these

Ans. (3)

185. A prospect means:

(1) a person who is working in a bank/

financial institution

(2) details of a company

(3) a likely buyer

(4) head of an financial institution

(5) None of these

Ans. (3)

186. NRI is an easy target for

effective marketing because
_________.

(1) he likes Indian goods

(2) he is easily approachable

(3) it is cheaper to contact NRISs

(4) there are special products designed

for NRIs

(5) None of the above

Ans. (1)

187. Study of marketing

environment means Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

(1) study of company’s markets,

customers and competitors

(2) study of economic environment

(3) study of current trends

(4) All of these

(5) None of these

Ans. (4)

188. A Market plan includes:

(1) market objectives

(2) market research

(3) pricing strategy

(4) situation analysis

(5) All of these

Ans. (5)

189. Customization is useful for:

(1) motivating the sales force

(2) to add variety in marketing

(3) value added service

(4) pleasing target customers

(5) None of these Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

Ans. (2)

190. Telemarketing campaigns

are resorted to:

(1) avoid cold calls

(2) avoid buyer resistance

(3) avoid seller inhibitions

(4) reaching a wider audience

(5) none of these

Ans. (4)

191. Customer Retention means:

(1) retaining the customers at the Bank

for the full day

(2) quick disposal

(3) customers dealing with the same

bank for long time

(4) better standards

(5) None of these

Ans. (2)

192. The Traditional Marketing

style involves

(1) Telemarketing
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8/10/2021 200 + Marketing Objective Type Question and Answers

(2) Direct Marketing

(3) Indirect Marketing

(4) Digital Marketing

(5) None of these

Ans. (3)

193. Which is the technique used

for effective marketing planning?

(1) psychological tools for marketing

(2) goal oriented

(3) marketing research

(4) physical distribution

(5) All the above

Ans. (5)

194. ‘Niche’ Market means:

(1) a free market

(2) a social market

(3) equity market

(4) capital market

(5) a specified market for the target

group
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Ans. (5)

195. Banks sell insurance for:

(1) Earning more profits

(2) Increasing loans

(3) Increasing deposits

(4) Taking over insurance companies

(5) None of these

Ans. (1)

196. The sales process begins

with

(1) Customer identification

(2) Sales presentation

(3) Lead generation

(4) Sales closure

(5) None of these

Ans. (3)

197. Service marketing is the

same as_____________

(1) Transaction marketing

(2) Relationship marketing

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8/10/2021 200 + Marketing Objective Type Question and Answers

(3) Internal marketing

(4) Outdoor marketing

(5) None of these

Ans. (2)

198. Good marketing requires

one of the following

(1) Proper planning

(2) Good team work

(3) Good communication skills

(4) Knowledge of products

(5) None of these

Ans. (2)

199. Marketing in banks is a

necessity today, due to

(1) Liberalisation

(2) Nationalisation

(3) Fashion

(4) Urbanisation

(5) None of these

Ans. (1)
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8/10/2021 200 + Marketing Objective Type Question and Answers

200. Marketing is influenced

by______________

(1) Product demand

(2) Public taste

(3) Buyer behaviour

(4) Brand image

(5) All of the above

Ans. (5)

201. Market share

means_________________

(1) Share market

(2) Share prices

(3) IPOs

(4) Scope for marketing

(5) Share of business among peers

Ans. (5)

202. Marketing helps

in_____________

(1) Boosting production

(2) Getting new clients

(3) Interacting with strangers Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

(4) All of these

(5) None of these

Ans. (4)

203. A DSA (Direct Selling Agent)

is one___________

(1) Who sells through the internet

(2) Who sells direct to the client

(3) Who works on the bank counters

(4) Who works in bank office setup

(5) None of these

Ans. (2)

204. Selling is____________

(1) Different from marketing

(2) A sub-function of marketing

(3) Same as marketing

(4) All of these

(5) None of these

Ans. (5)

205. A ‘Lead’ in marketing

jargon, means___________
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8/10/2021 200 + Marketing Objective Type Question and Answers

(1) A metal

(2) A leash

(3) A likely consumer

(4) A team leader

(5) None of these

Ans. (3)

206. In Banking services, market

can be segmented on the basis of:

(1) Density

(2) Customers

(3) Employee

(4) Both 1 and 2

(5) Neither 1 nor 2

Ans. (3)

207. Promotion in Marketing

means:

(1) passing an examination

(2) elevation from one grade to another

(3) selling the products through

various means

(4) selling the product in specific areas Privacy - Terms

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(5) none of these

Ans. (3)

208. In ‘Double-win’ strategy:

(1) Customer gets an additional benefit

(2) Customer gets price debate

(3) Both customs and the sales person

come out with sense of satisfaction

(4) Both (1) and (2)

(5) None of these

Ans. (2)

209. Which among the following

is NOT an example of Direct
marketing?

(1) Tele-marketing

(2) Sales on internet

(3) Mail order sales

(4) Retail stores

(5) None of these

Ans. (4)

210. A method, in which Brand

equity is measured by comparing
difference between the retail Privacy - Terms

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8/10/2021 200 + Marketing Objective Type Question and Answers

price of the brand and the retail

price of an unbranded product in
the same category is called:

(1) Brand goodwill method

(2) Price premium method

(3) Marketing Integrated method

(4) Both land 2

(5) Neither 1 nor 2

Ans. (2)

211. A true marketing requires

(1) Command and order mindset

(2) Control mindset

(3) Active mindset

(4) Passive mindset

(5) None of these

Ans. (3)

212. A non-traditional, low cost,

flexible and highly effective
marketing is termed as:

(1) Strategic marketing

(2) Guerilla Marketing

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(3) Direct Marketing

(4) Indirect Marketing

(5) None of these

Ans. (2)

213. Which of the following is the

most appropriate reason for
Bank marketing?

(1) Globalization

(2) Variety of Banking products

(3) mergers

(4) Recession

(5) None of these

Ans. (1)

214. The choice between high

markups and high volume is part
of which of the following retailer
marketing decisions?

(1) Target market decisions

(2) Product assortment and services

decisions

(3) Pricing decisions

(4) Promotion decisions

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(5) None of these

Ans. (3)

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