INSTITUTE OF MANAGEMENT TECHNOLOGY

PGDM, PDGM (Finance) & PDGM (Marketing)

Term - I, AY 2021-2022
Course Handout

Course Code. : OPM 20101

Course Title : Operations Management
No. of Sessions : 20
Duration of session : 75 Min
Instructor(s) : Prof. Kalyana C Chejarla (Section-B) (Instructor in-charge)
Prof. Sourabh Bhattacharya (Section-A)
Prof. Arun Kumar Biswal (Sections-C & D)
Email : [email protected]

1. Course Description
Every organization makes products that might be tangible goods, such as cars and computers,
or offer intangible services such as education and insurance. At the heart of the organization is
the set of operations that makes these products. Operations management considers the way in
which these central operations are designed, planned, organized and controlled.

2. Course Objective

The objective of this course is to introduce the function of Operations to students and to impart
them with tools necessary to design Operations to suit different environment contexts. Specific
Learning Outcomes are:

LO1: Understand and map the product and process characteristics

LO2: Define and plan operating capacity

LO3: Analyze and calculate process capacity

LO4: Design and calculate Service Operations performance

LO5: Design and calculate Inventory performance

3. Course Outcomes and Assessment:

# Programme Course Outcomes Learning Assessment

goals method
The course aims At the end of the course the students The outcomes would be
to impart should be able to assessed through
1 Functional Knowledge
Proficiency &  Appreciate the role of operations in the  Exams
Integration overall organization context  Case Analysis
  Understand the operations choices in
product and process characteristics
(LO1)
Skills
 Ability to take Strategic Operations
decisions such as facility location,
capacity etc (LO2)
2 Analytical and  Class participation
 Ability to analyze processes and
Critical Thinking
identify bottlenecks (LO3)  Case Analysis
Ability
 Differentiate between service and  Exams
manufacturing processes and
challenges therein. (LO4)
 Understand the use of the right
inventory model based on demand
characteristics (LO5)
3 Communication  Ability to articulate the decisions  Case Analysis
Skills involving Design of Operations (LO1)  Class Participation
 Present effective business cases and
operations concepts

4. Text Book
 Chase R.B., Shankar R., Jacobs F.R., Operations and Supply Management,
15th e, McGrawHill

5. Reference Books:
 Operations Management; Theory and Practice; B Mahadevan, 3e, Pearson
 Supply Chain Management; Strategy, Planning, and Operation; Sunil
Chopra, Peter Meindl, D V Kalra; 5e, Pearson
 Operations Management, Producing Goods and Services; Donald Waters,
2e, Prentice Hall
 Operations Management, Contemporary concepts and cases; Roger G
Schroeder, 3e, Tata McgrawHill.

6. Pedagogy
The course will be delivered using lectures, cases, article reviews, practitioners’ sessions, role
plays, online videos, simulations and group presentations by students. Course will be tracked
using ERP for attendance and evaluation. Course hand-out, study material / cases, preparation
instructions etc. will be shared with students using ERP / emails / classroom instructions.
7. Course Content and Session Plan
Topic Topic Objectives Source Material Sessions
Introduction to Operations • Identify the major elements and concepts that Ch: 1 & 2 2/8 - Introduction
Management & Supply Chain define of OSCM Case: Akshayapatra: 3/8 - Role of OSCM in Strategy
Management • Recognize career opportunities in OSCM Feeding India’s 9/8 - Case Discussion
• Role of OSCM in Overall business strategy School Children
(HBS: 9-608-038)
Strategic Capacity • Explain what capacity management is and why Ch: 5 10/8 - Capacity Planning
Management it is strategically important Case: Shouldice 16/8 - Shouldice Hospital case
• Exemplify how to plan capacity Hospital (from text discussion
• Evaluate capacity alternatives through decision book) 17/8 - Use of Decision trees
trees
• Compare capacity planning in services and
manufacturing
Manufacturing Processes & • Understand different types of manufacturing Ch: 7 & 8 23/8 - Product Process Matrix
Facility Layout processes (Product Process Matrix) Case: Different 24/8 - Process Flow Design
• Identify common Manufacturing layouts and Shades of Capacity: 30/8 - Facility Layouts
performance metrics Butterfly Edufields
(Ivey: W19067)
Group Presentation # 1 31/8
MID TERM EXAM
Service Processes and • Describe elements of a queuing model. Ch: 9 & 10 6/9 - Challenges of Service
Waiting Line Analysis • Describe main types of basic queuing models Case: Swami and Process
• Identify key measures of performance of queues Friends at Malgudi 7/9 - Single Server
and the relationships between them. Post office (IIMA: 13/9 - Multi Server
A00012)
Process Design and Analysis • Exemplify and depict a common business Ch: 11 & 23 14/9 - Process flowcharting
processes using Process Flow Charting 20/9 - Kristen Cookies
 • Analyse different types of processes using Case: Kristen’s 21/9 - Little’s law and Theory of
relevant performance metrics Cookie Company Constraints
(HBS: 9-608-037)
Supply Planning & Inventory • Understand the process of production planning Chapter 20 (Chase) 27/9 - Single Period models
Management • Understand need for different types of inventory Case: Athletic Knit 28/9 - Multi-Period (P & Q)
and associated costs (Ivey: W12175) models
• Understand the usage Inventory of control 4/10 - Inventory Classification and
systems Control
Group Presentation # 2 5/10
8. Assessment Scheme:

Component Weightage
Class Participation 15
Group Project 1 15
Group Project 2 15
Mid Term 15
End Term Exam 40

Details about the assessment components and guidelines

i. Class Participation
The following rubrics will be used while assessing the students. The students are
expected to read the assigned reading material and the case (if any) thoroughly.

A B C D
Preparation Is well prepared for Is usually prepared Is rarely prepared Is almost never
(20%) class with assigned for class with for the class prepared for the
reading material assigned reading class
Quality of Input Voluntarily & material
Offers consistently Occasionally offers Offers limited or no
in Discussion frequently offers appropriate responses, nothing responses, or single
(30%) creative or original responses and that really word responses;
responses/ occasionally creative challenges the class Is unable to connect
interpretations/ or original responses; to think beyond the theory to the case; Is
observations; Is frequently able to obvious; unable to relate
Is consistently able connect theory to the Is weakly able to concepts across
to connect theory to case; connect theory to cases & to other
the case; Is occasionally able the case; related disciplines
Is consistently able to relate concepts Is unable to relate
to relate concepts across cases & to concepts across
across cases & to other related cases & to other
Level of other related
Involves others in disciplines
Responds to others’ related disciplines
Rarely raises any Never raises any
disciplines
Engagement in class discussions by questions but does questions; questions;
Class (30%) asking questions and not raise any Is neither able to Shows no interest in
seeking others’ pertinent questions; build on others’ class discussion and
responses; Offers matter of fact ideas nor able to appears distracted
Offers follow up responses and comprehend or
responses, builds on seldom builds on consolidate content
other ideas; others’ ideas; discussed thus far
Enhances class Merely paraphrases
learning by ideas already
consolidating ideas expressed
expressed at different
points of time during
the discussion
Behavior (20%) Demonstrates Can assist the leader Is a mere spectator
Goes back to an
leadership by being in streamlining the to a wayward point issue after it is
able to bring the class class discussion once and keeps away already been
back on track during initiated by the from conflict discussed and
wayward discussions; leader and also situations settled;
Possesses the ability assists the leader in Raises unrelated
to diffuse conflicting diffusing conflicts points and disrupts
situations the flow of the class;
Does not give
enough opportunity
ii. Group Projects to assess class
participation
Groups of 4~5 students will have to make one presentation each on the assigned case /
article / video / news at middle and end of the term respectively.

iii. Interim & Comprehensive Exam (at the end of the trimester)

Mid-term exam will be conducted at the middle of the course and an end term exam
covering the entire syllabus will be for 2 hrs. The exam pattern may be subjective and
/ or analytical including problems and cases.

9. Plagiarism Policy

Copying of the language, structure, ideas, or thoughts of another and representing the
same as one's own original work amounts to plagiarism. Examples of plagiarism
include: failing to use quotation marks when directly quoting from a source; failing to
document distinctive ideas from a source; fabricating or inventing sources; and copying
information from books and the internet.
Students found guilty of plagiarism will not be evaluated. Instructor shall decide to give
warning or grade cut or refer such students to the disciplinary committee for further
action.

10. Consultation Hours: Anytime, with prior appointment