CORPORATE

SOCIAL
RESPONSIBILITY
ASSIGNMENT
 OVERVIEW OF CORPORATE SOCIAL
RESPONSIBILITY:

Corporate social responsibility (also known as CSR) is

a term used to describe a company’s efforts to
improve society in some way. These efforts can range
from donating money to nonprofits to implementing
environmentally friendly policies in the work place.
The purpose of corporate social responsibility is to
give back to the community, take part in
philanthropic causes and provide positive social
value. Businesses are increasingly turning to CSR to
make a difference and build a positive brand around
their company. CSR initiatives can help nonprofits
make up that leftover 25% after they have looked to
individual donors. CSR also encourages corporate
volunteerism in the communities where employees
live and work.
COMPANY CHOSEN:

Google
 COMPANY PROFILE:
INTRODUCTION:
Google is an American multinational technology
company that specializes in Internet related services
and products, which include online advertising
technologies, a search engine, cloud computing,
software, and hardware. It is considered one of the
big four technology companies along with Amazon,
Facebook, and Apple.

HISTORY:
The Google story began in 1995 at Stanford
University. Google was founded at Larry Page and
Sergey Brin while they were students at Stanford
University. The company was officially launched in
September 1998 in a friend’s garage. In one of the
most anticipated initial public offerings (IPO) Google
raised $1.67 billion in August of 2004. Offices
throughout the world.
Google’s mission statement and corporate culture
reflect a philosophy that you can “make money
without doing evil” and that “work should be
challenging and the challenge should be fun”. These
beliefs dominate life at Google. The official mission
statement of the company is to “organize the world’s
information and make it universally accessible and
useful”.

In 2006 Google was selected by MBA students as the

ideal place to work. In 2007 and 2008 Fortune
Magazine named Google the No.1 employer in their
annual 100 best companies to work for.

Sundar Pichai appointed CEO of Google on October

24, 2015, replacing Larry Page, who became the CEO
of Alphabet. On December 3, 2019, Pichai also
became the CEO of Alphabet. Google.com is the most
visited website worldwide. Several other Google-
owned websites are also on the list of most popular
websites, including YouTube and Blogger. On the list
of most valuable brands, Google is ranked second by
Forbes and fourth by Interbrand.
MISSION AND VISION:

Google mission statement is to “organize the world’s

information and make it universally accessible and
useful”. Its vision statement is to “provide an
important service to the world instantly delivering
relevant information on virtually any topic”. In 2019,
Sundar Pichai emphasized a renewed mission to
allow people “to get things done”.

PRODUCTS AND SERVICES:

Google indexes billions of web pages to allow users
to search for the information they desired through
the use of keywords and operators. According to
comScore market research from November 2009,
Google search is the dominant search engine in the
United States market with a

market share of 65.6%. In May 2017, Google enabled

a new personal tab in Google search letting users
search for content in their Google accounts’ various
services including, email messages from Gmail and
photos from Google Photos. Google offers Gmail for
email, Google Calendar for time-management and
scheduling, Google Maps for mapping, navigation
and satellite imagery, Google Drive for cloud storage
of files, Google Docs, sheets and slides for
productivity, Google Photos for photo storage and
sharing, Google Keep for notetaking, Google
Translate for language translation, YouTube for video
viewing and sharing, Google my business for
managing public business information and Duo for
social interaction. In March 2019, Google unveiled a
cloud gaming service named Stadia. A job search
product has also existed since before 2017, Google
for jobs is an enhanced search feature that
aggregates listings from job boards and career sites.

CSR AND GOOGLE:

Being a leading technology brand, Google is also
known for its philanthropic activities. Till now, it has
invested a substantial sum and resources into such
activities. From education to employment and more
areas, it is devoting its resources to make life better
for people in America and overseas.

CSR ACTIVITIES OF GOOGLE:

EDUCATION AND LEARNING:

Education and learning for the underprivileged and under
presented is one of the primary focus areas in the CSR
strategy of Google. The search giant is devoting its
technological resources to help thousands of them find
quality education and a better career. It has committed
around $50 million to help kids and people in
marginalized and disadvantaged communities in several
regions of the world. This funding will help fill the learning
gap and prepare kids for the jobs of tomorrow. The gap
otherwise keeps growing larger and larger.

JOBLESSNESS AND POVERTY:

Apart from education and learning, Google is
investing in projects and nonprofit institutions that
work to improve the condition of employment. It is
investing funds and technology to help people find
the right opportunities and to prepare them for the
growing number of IT jobs. For example, it has
donated around $1.5 million to code for America
which is a project with its primary focus being job
matching. “Over the next two years, Google.org is
providing funding and Google volunteers to help
code for America develop and scale new
technologies to connect 30,000 job seekers with
training and job search support”.

RACIAL JUSTICE AND EMPOWERMENT:

Another important social issue that Google is trying
to address with funds and resources is racial
discrimination. It is devoting its resources to help
those who have been marginalized or discriminated
against on the basis of race.

Google is working to advance equity and inclusion in

the American system which is currently marked by a
heavy degree of racial bias. People of color are facing
very heavy degree of discrimination in the American
Society. Moreover, based upon data and research
one out of every three black men can expect to be
imprisoned once in a lifetime. Grant funding by
Google is currently focused on organizations working
to addressing racial bias and inequity in the United
States. Moreover, it plans to invest in organizations
using data science and innovative new approaches to
identify and analyze bias in the criminal system and
support movement leaders who are changing the
national narrative on race. The focus of Google is also
on the criminal justice system and its digitation and
analysis to identify and address racial bias.

Google’s overall CSR performance is satisfactory. The

company’s philosophy, focus on the user and all else
will follow, has led to useful and popular products
that make the business profitable and beneficial to
users, customers and investors. In addition, the firm’s
philosophy, you can make money without doing devil,
pushes Google to engage into CSR activities that
benefit employees and communities and satisfy
regulatory requirements.
Slideshow of CSR of Google:
https://www.slideshare.net/priyakumar12139/cs
r-of-google

YouTube links of CSR of Google:

https://youtu.be/8TnaB43ZvfI

https://youtu.be/hsGlPVKY6Wk

OUTCOME OF GOOGLE’S CSR ACTIVITIES

AND IT’S BENEFITS TO THE SOCIETY:
Google’s trusted not only for its environmentally
friendly initiatives but also due to their outspoken
CEO Sundar Pichai. He stands up against social issues
including president Donald trump’s anti-Muslim
comments. Google also earn RI’s highest CSR score
much in part due to their data center using 50% less
energy than others in the world. They also have
committed over $1 billion to renewable energy
projects and enable other businesses to reduce
environmental impact through services such as
Gmail. Google focuses on the areas where they can
have the largest impact. Google supports digital skills
training for job seekers, equitable access to capital,
and small and medium businesses- particularly in
underrepresented communities. Google supports
organizations using technology to address societal
and environmental challenges. They also empower
third party advocates to share the value,
responsibility, and accessibility of AI and emergency
technology. Google supports organizations that are
supporting equitable access to quality learning
materials, computer science education, and digital
responsibility resources. Google has overall helped
the society and the environment by many ways such
as job opportunity, translating foreign language,
increasing general knowledge, providing funds during
natural calamities and much more. in short, GOOGLE
has made our life much easier.

NAME: TEJASWI SHARMA V

REGISTER NUMBER: 2013721042073
DEPARTMENT: B.COM CS