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Swot Analysis of First Group - 193966872

FirstGroup is a leading transportation operator in the UK and North America, with over 124,000 employees transporting over 2.5 billion passengers annually. It has a strong financial position and reputation for safety. However, it faces threats from economic downturns and increasing costs. It competes against companies like Arriva, Atlantic Express, and Go-Ahead Group.

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123 views

Swot Analysis of First Group - 193966872

FirstGroup is a leading transportation operator in the UK and North America, with over 124,000 employees transporting over 2.5 billion passengers annually. It has a strong financial position and reputation for safety. However, it faces threats from economic downturns and increasing costs. It competes against companies like Arriva, Atlantic Express, and Go-Ahead Group.

Uploaded by

vinay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FirstGroup

Parent Company FirstGroup plc.

Category Transportation

Sector Transportation and Logistics

Tagline/ Slogan Keeping people moving and communities prospering

USP Leading transport operator in the UK and North America

STP

Segment Customers which require transportation and logistics services

Customers which requires Services like Local and express bus, intercity
Target Group bus, franchised rail and tram, school bus

Positioning The leading passenger transport operator in the UK and North America

SWOT Analysis

1. Strong financial performance over the years


2. Approximately 124,000 employees we transport more than 2.5 billion
passengers every year
3. Highly trained staff from drivers to subordinates
4. Recognized as a leading brand name in the UK and North America
travel industry for their injury prevention, health and safety
working philosophy

Strength 5. Strong financial position and good brand reputation

1. Increased cost of operations because of increasing fuel and labour


cost
2. Travel industries are expensive and require huge capital outlays and
Weakness chances of accidents that could be very expensive

1. Technology advances can result in cost savings


2. People nowadays using more public transport and offers less private
cars because of environment consciousness and increasing fuel prices
Opportunity 3. Mergers and acquisitions to increase customer base

Threats 1. An economic downturn, whether at a global, regional or national level


could have a negative impact on the Group’s businesses and the
opportunity to grow existing, or win new, contracts.
2. All of the Group’s businesses compete in the areas of pricing and
service and face competition from a number of sources
3. Constantly changing safety, equipment, employment, environmental,
insurance coverage laws and regulations

Competition

1. Arriva plc
2. Atlantic Express Transportation Corp.
Competitors 3. The Go-Ahead Group plc

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