How To Grow in Youtube
How To Grow in Youtube
There’s no denying it; video marketing has been on the rise over
the past few years, growing ever more popular and accessible for
brands. And while popular sites such as SnapChat, Facebook,
Instagram, Twitter, and even your own website are great places to
invest, YouTube remains the giant in the space, with individuals
spending a billion hours each day watching videos on this
platform.
4. Show Up
If you’re running YouTube by yourself or as part of a small
organization, it can be extremely beneficial to put your own face
on screen. When you put a face to a brand, your audience can
more easily connect with you as an individual. This is especially
important for bloggers; fitness, life, or business coaches; and
solopreneurs.
5. Post Great Thumbnails
They may seem like a small thing (because they are), but
thumbnails can have a big impact. YouTube advertises other
videos via thumbnail in its sidebar, so you want yours to stand out
among the pack. The same goes for YouTube search. Videos with a
catchy title and appealing thumbnail usually rank higher, even if
the content itself isn’t as valuable, because they have a higher
click-through-rate (CTR). To get your CTR where it needs to be,
try using tactics such as highlighted areas, arrows, large text, and
unexpected or unusual images. See the example below from Neil
Patel.