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Case Study On Yes Bank

YES Bank implemented Logi Analytics to automate their reporting and analytics across departments. Previously reports were manually created in Excel each day, causing delays. Logi Analytics provided automated dashboards and visualizations. It reduced report generation time from one day to immediate access. Over 7,000 users now have self-service access. Logi Analytics enabled faster, data-driven decision making. YES Bank continues using it for comprehensive reporting on customers, products, risks, marketing and more.

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AMAN PANDEY
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311 views

Case Study On Yes Bank

YES Bank implemented Logi Analytics to automate their reporting and analytics across departments. Previously reports were manually created in Excel each day, causing delays. Logi Analytics provided automated dashboards and visualizations. It reduced report generation time from one day to immediate access. Over 7,000 users now have self-service access. Logi Analytics enabled faster, data-driven decision making. YES Bank continues using it for comprehensive reporting on customers, products, risks, marketing and more.

Uploaded by

AMAN PANDEY
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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YES BANK: CASE STUDY

As one of the fastest-growing banks in the country, catering to


the Business Intelligence (BI) requirements of over 7,000 employees,
there was a need to transform its analytical and reporting system to
support businesses. YES BANK wanted an enterprise-wide BI system
that would provide every department with a consistent view of sales
figures, product performance and other operational and process-centric
metrics and Management Information Systems (MIS). All this was
required along with ensuring that the right level of access was granted in
accordance with the bank’s hierarchy. Mr Suren Shetty, CIO, YES
BANK described this challenge: “A considerable amount of time was
spent by MIS teams each day to download each department’s data in
Excel, generate the reports and circulate them to the relevant users.
Delays in publishing reports meant delays in information for decision
making. We wanted to completely automate the entire data extraction
and report generation, and deliver it to the relevant business users, which
would help them make speedy, quality and timely decisions. This would
enable us to increase productivity, and remove the risk of data leakage.”

The solution
Mr Shetty, the project sponsor, Mr Rajat Gupta, the overall program
manager, and the project team of eight people carefully evaluated a
number of BI tools available in the market. Many of those tools were
very expensive, difficult and time consuming to implement. YES BANK
then evaluated Logi Analytics. Mr Shetty noted: “We used Logi Info
from Logi Analytics for creating a range of reports for our branches
and CFO, showing them the flexibility of analysis and data
visualisations while demonstrating the benefits of automation. We found
Logi Info was easy for our junior management to use and it enabled
highly analytical reporting. With less than two days of Web-based
training, we had the expertise to create all the different dashboards
needed to support various business units within the bank. Logi Info
helped decision making to become quick, accurate and scientific. We
have used Logi Info for over six years and it still continues to fulfil all
our analytics and reporting requirements.”

The benefits
Logi Info has yielded multiple benefits for YES BANK. It has
immediate productivity benefits:
 Historic view of the previous day’s activity and performance,
which would have otherwise taken an entire working day to
prepare is now waiting for employees before the working day starts
 Not only did this give YES BANK the ability to react faster to
business events, but also the information in the reports was more
comprehensive and easy to comprehend
 Logi Info helped create personalized dashboards for each
individual, team and department to segment and analyze their own
figures to uncover patterns. It also helped identify opportunities to
drive performance

“YES BANK, India’s fourth-largest private sector bank”- Mr. Shetty


added that the user response to Logi Info has been fantastic and there are
now over 7,000 users benefiting from the information and intelligence
that is provided through the Logi Info analytical tool.

The investment in Logi Info has enabled YES BANK to develop an


extensive yet cost effective BI strategy and framework. Logi Info is the
underlying technology for YES BANK’s reporting and analytics
platform, Kaleidoscope. Kaleidoscope aims to provide ‘Business
Intelligence for all’ and is an overarching brand for a wide range of
reports, developed and automated for users across all YES BANK
departments. This platform integrates data from a range of banking
systems, including core banking, loans, wealth management and
treasury.

The reports produced include:


 Customer analytics – interrogation of sales, customer acquisition
and cross-selling
 Productivity measurement
 Risk analytics
 Marketing campaign effectiveness
 Corporate governance

YES BANK is planning to extend access to Logi Info-driven analytics to


mobile devices for its field-based workforce.

Business Intelligence has been implemented in four phases, including


the current phase of unstructured data analytics. Mr. Shetty said: “We
have had excellent feedback from business users over the past six years
on the benefits of Logi Info. When we train users on our banking
systems, it is Logi Info that really captures people’s interest and
imagination and we are very proud of this. The recent redesign of certain
charting elements gave us a wider range of options for visualization and
more control and the addition of the dimension grid that allows users to
manipulate data has been a real hit with our user community.”

Question for students


1. Do a SWOT analysis of the Case.
2. Find out how many branches have Yes bank. (Use internet)
3. Find out which are the places in India they have their offices. (Use internet)
4. What is the Yes bank current stock price? (Use internet)
5. Who are the founder of Yes Bank? (Use internet)
6. List the non-banking subsidiaries of Yes bank. (Use internet)
7. What is the current rank of Yes Bank in India? (Use internet)

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