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Fishbay PPT Notes

The document analyzes key data points regarding Fishbay.in's margins, sales, and prices: 1) Retail consumers on Fishbay.in have margins 5% greater than restaurant consumers, but most retail consumers purchase low quantities, resulting in lower overall profits. Catering to restaurant bulk orders would be more profitable despite the margin difference. 2) Karavali Fresh Fish brick-and-mortar shop leads in most fish categories but Fishbay.in sales may be reducing the physical shop's sales. Regaining 50% of Fishbay.in sales would still make catering to restaurants more profitable. 3) Fish markets currently offer more competitive prices than KFDC for most varieties

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Divyank Jyoti
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107 views

Fishbay PPT Notes

The document analyzes key data points regarding Fishbay.in's margins, sales, and prices: 1) Retail consumers on Fishbay.in have margins 5% greater than restaurant consumers, but most retail consumers purchase low quantities, resulting in lower overall profits. Catering to restaurant bulk orders would be more profitable despite the margin difference. 2) Karavali Fresh Fish brick-and-mortar shop leads in most fish categories but Fishbay.in sales may be reducing the physical shop's sales. Regaining 50% of Fishbay.in sales would still make catering to restaurants more profitable. 3) Fish markets currently offer more competitive prices than KFDC for most varieties

Uploaded by

Divyank Jyoti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Let us look at some data that is available to us in the case.

Margins
Looking at the margins of Fishbay.in, we can easily conclude that the retail consumers
convert higher margins which is on an average 5% greater than the restaurant consumers.
But it is worth noting that most retail consumers fall in the low consumption category which
would result in lesser profits quantitatively.
The important observation made here is that it would be more profitable to cater to
restaurant consumers as the bulk orders would make up for the difference in margins.

Sales
The sales records reveal that Karavali Fresh Fish, which is the brick-and-mortar shop owned
by Haneef, is leading the sales in most of the categories of fishes. It is also imperative that
sales of Fishbay.in could be eating away some sales portion from the physical shop. If we
eliminate the customer segment from Fishbay.in (represented by the grey line), the brick-
and-mortar shop would likely regain its share of sales. Assuming that around 50% of the
sales are added back to the physical shop, it would still be more profitable to cater to
restaurants.

Prices
From the price standpoint, we know that KFDC have a more consistent pricing policy as it is
administered by the state-funded fisheries which is also a disadvantage in a dynamic priced
market.
In comparison, the fish markets offer more competitive prices for most of the varieties. But
they fall short on maintaining quality and hygiene standards which is a major off putter for
the consumers in the current scenario. But the future prospects are looking good for fish
markets owing to the recent government efforts to build modern fish markets with quality
infrastructure.
This could result in a market shift for retail consumers towards fish markets as they could
then provide competitive prices along with quality products.

Now I would ask Jishnu to take over for explaining more granular details relating to finances
for Fishbay.

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