PSG Styleguide 2011
PSG Styleguide 2011
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Logotype Logo Symbol
As outlined in the brief, PSG’s new identity is an evolution of their existing brand. Therefore some aspects of the
current logo have been taken forward to develop a new look and identity.
The typographic form of the logo is retained but with the addition of a more recognisable logo symbol. The
logotype has been constructed and customised using Uni Sans. This font exhibits legible characters with a contrast
of both soft and hard edges. The use of lowercase gives an approachable and more contemporary feel and enables
a balanced appearance as both the left and right-hand characters have a descender.
The circle to the left of the old logotype has been developed to create a more unique logo symbol which can be
interpreted in several ways. The grey portion of the symbol represents “Consult Educate Motivate” and the green
segment represent “Excel” which make up the four components of the company’s tagline. Also, the green segment
can be interpreted as a percentage or a visual representation of data analysis, which furthermore convey the idea of
the interaction of different elements: assessing risk; analysing processes; providing training, which equal achieving
Tagline effective solutions.
The symbol has been placed at the top right to avoid a symmetrical look. This gives more interest to the layout and
avoids the regimented feel of symmetry. It also draws the eye across the letters to read the company name.
The logo colour palette is based on the blue and grey that were inherited from the existing logo with the addition
of green as an accent colour. This achieves a more striking and memorable colour palette. The silver foil of the old
Logo Symbol Logotype logo has been replaced by grey and the current blue has been replaced with a darker blue. The contrast of blue
and green are used throughout the PSG identity to draw attention to different elements. The grey is more neutral
and is used to give balance to the palette.
The emphasis of the new identity is to enable PSG to become more visually recognisable, which is particularly
important as they begin to develop relationships with clients outside Australia. This visual recognition is achieved
through the consistent application of the new brand throughout the company’s printed and digital marketing
materials. The key role of the new corporate identity and its application is to build a brand that conveys a
professional company to their existing and future clients.
Tagline
Logo Variations
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AUSTRALIA CONSULTING RECRUITING
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Greyscale One Colour Mono
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Greyscale One Colour Mono
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PMS 368
PMS 430
PMS 289
Corporate Fonts
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Uni Sans - Logo Typeface
Uni Sans is a custom sans font which is applicable for any type of
graphic design - web, print and motion graphics.
AUSTRALIA
FS Lola - Text Typeface
FS Lola is a typeface with a distinctly individual combination of
both masculine and feminine qualities. This unique design is
versatile in a broad variety of design environments at both large
and small sizes.
Business Card
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Malcolm Gresham
Managing Director
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Mr Kim D’Alton
Creative Director
Tangelo Creative Mr Kim D’Alton
15 Phillimore Street Creative Director
FREMANTLE WA 6160 Tangelo Creative
15 Phillimore Street
FREMANTLE WA 6160
25 January 2010
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facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Yours sincerely,
Malcolm Gresham
Managing Director
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Dear Kim,
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possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
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Mr Kim D’Alton possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Creative Director
Tangelo Creative Kind regards,
15 Phillimore Street
FREMANTLE WA 6160 Malcolm Gresham
Managing Director
25 January 2010
Dear Mr D’Alton,
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Yours sincerely,
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Malcolm Gresham
Managing Director
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Information about other PSG courses can be
Risk Management Training found at: practicalsolutionsgroup.com.au
What is TapRooT®? Training Courses Overview of 2 Day Workshop Risk Assessment/Management Best Practices
TapRooT® is a root cause analysis methodology that 2-Day TapRooT® Incident Investigation and Root What will you learn? - 2 Day Workshop
helps solve problems both reactively and proactively. It Cause Analysis This 2 day workshop has been developed for those Even if you are already an experienced trained risk
is renowned for its ability to produce consistent results who are responsible for leading or participating assessor, this course is guaranteed to improve your risk
In just two days you will learn the basics of the
when analysing the following: in implementing their organisation’s continuing knowledge and skills as an risk assessor as well as a
TapRooT® System for finding the root causes of
• major accidents incidents, accidents, quality problems, near-misses, improvement and problem solving programs which facilitator of risk assessment workshops and groups.
• everyday incidents operational errors, hospital sentinel events, and involve risk analyses. The applications cover all kinds
of business opportunities, threats, interruptions, Regardless of what assessment MATRIX you are
• minor near-misses other types of problems. Once you find the real root
disruptions and incidents. currently using, this course focuses on the methods
• quality issues causes using this systematic process, learn to develop
Risk Management • human errors effective fixes that will keep problems from happening and processes independent of the specific matrix
Attendees will learn how to take emotion, subjectivity, format.
• maintenance problems again. Check your corrective action effectiveness using and guesswork out of risk analysis. By understanding
• medical mistakes the SMARTER technique.
Training
how to use simple but effective tools for quantifying
• sentinel events risk, an organisation can make more confident
Training Options
• productivity issues 5-Day TapRooT® Advanced Root Cause Analysis intelligent decisions about choosing increasing Public Training and In-house Training
• manufacturing mistakes Team Leader Training exposures to opportunities and decreasing exposure to Both of these training options are available. Please
• production delays threats. visit our website to request more information about a
What will you learn?
• environmental releases training session that meets your needs:
During the 5-Day course you will learn: Register and you will receive
• SnapCharT®
TapRooT® isn’t just for complex problems or high
• Root Cause Tree® • A CD of copies of risk management resources www.pracitcalsolutionsgroup.com.au
risk operations. The methodical approach and including training PowerPoints accumulated by
• SMARTER
straightforward nature of the system is why people use the trainer over 20 years of professional risk
• Corrective Action Helper® Module
it to analyse every day problems. management practice
• Critical Human Action Profile (CHAP)
• Safeguards Analysis • A 200 page handout notebook on Risk Management
We invite you to attend our training and discover how Best Practices
• Equifactor® Equipment Troubleshooting Technique
TapRooT® can assist with your problem solving!
• Change Analysis
Training Options
Training Options Plus you will learn many advanced skills that a Team
Public Training and In-house Training
Public Training and In-house Training Leader needs to collect information, analyze root
Both of these training options are available. Please
Both of these training options are available. Please causes, and develop effective fixes that will help your
visit our website to request more information about a
visit our website to request more information about a company improve performance.
training session that meets your needs:
training session that meets your needs: www.pracitcalsolutionsgroup.com.au
www.pracitcalsolutionsgroup.com.au
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The ETTO Principle
What is Super-Thinker® Safety? How will it help? Efficiency - Thoroughness Trade-Off This perspective delivers
Super-Thinker® Safety is a “Continuous Improvement Tool” Super-Thinker® will allow your people to move to a higher Why Things That Go Right • A more incisive view of systems failure
that is designed to promote collective discussion and level of safety performance by diagnosing and improving - Sometimes Go Wrong • O
ffers a more perceptive approach to accident
agreement regarding areas of improvement that contribute the 22 Key Factors describing over 450 actions and 9 Safety
The ETTO Principle looks at the common trait of people at investigation; and
to safety performance. Improvement Tools that drive Safety Performance.
work to adjust what they do to match conditions. It argues • M
ost importantly, enables us to design more resilient
“How people think about safety dictates how they practice Super-Thinker® will provide a process and the tools that this efficiency-thoroughness trade-off (ETTO) usually systems.
safety.” The system and tools are in a pocket sized booklet, to promote better thinking, planning, clarity and sacrificing thoroughness for efficiency – is normal rather
tabbed for easy identification and access. understanding that enable individuals and groups to reach than exceptional. There are several practical benefits from studying how ETTO
agreement on the priority and course of action necessary affects how work is done. Most importantly, by paying
This tool is designed to be used constantly to focus, explore While everyone unwittingly applies the ETTO Principle few
to improve Safety Performance. attention to what people actually do, instead of to what
and align thinking and behaviour related to safe work realise its implications for when processes go wrong. they should do, it becomes possible to detect the problems
practices. Super-Thinker® will provide management with a detailed
This ground breaking principle makes us see complex that people face in their everyday work as well as the smart
report from each site/sector/or division on the priority of
systems in a new way. solutions they create.
What will it do? Key Factors regarding Safety at each level, and will enable
• It reveals how success and failure are not polar opposites;
The Super-Thinker® Safety program will allow an further action to be planned and implemented. Because the smart solutions overcome the problems, neither
and may be seen from the traditional event reports or work
organisation to identify where, how and why safety
Management will then be able to: • A
dverse outcomes can arise from the same processes analyses. This can then be used to identify potential flaws in
performance can be improved and generate the strategy
and actions necessary to make those improvements. • Compare the results across the organisation from each that produce success. the system, as well as more efficient ways of working.
individual/team/site or division
The Super-Thinker® process will get everyone onto the Another benefit is that it becomes unnecessary to look for
• Determine whether the issues are generic or specific The ETTO Principle turns common theory someone to blame when things go wrong. This will not only
same page in terms of agreeing what needs to happen and
give your managers and team leaders a practical “nuts & • D
etermine how best to address these issues at a local or
on its head be a benefit to learning from experience, but also create a
bolts” tool that will allow them to develop their skills in • C
ommon assumptions about blame, responsibility, and better safety climate in the company.
enterprise level
how to lead people and manage improvements in safety for human error Finally, it helps us to avoid the ETTO fallacy, i.e., to require
managers/team leaders and operators. • I dentify Key Factors to provide a rapid response to
• I t removes the need for specialised theories and models that people are both efficient and thorough at the same time
support the Continuous Improvement Process within the
Super-Thinker Safety is complimentary and supportive to
® of failure – or rather that they are thorough when with hindsight it
organisation.
ALL existing OHS Management Systems and safety training was wrong to be efficient.
• I t offers a viable basis for effective and just approaches
programs.
to both reactive and proactive safety management.
PSG3309
PSG3309
Front - Single Page Tech Sheet
Super Thinker Safety Tech Sheet The Etto Principle Tech Sheet
Tech Sheets
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Risk Management Training TapRooT® Training
Training Options Plus you will learn many advanced skills that a Team
Public Training and In-house Training Leader needs to collect information, analyze root
Both of these training options are available. Please causes, and develop effective fixes that will help your
visit our website to request more information about a company improve performance.
training session that meets your needs:
PSG2562/rm
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Additional Information
PERTH (Head Office) SINGAPORE
44 O’Malley Street 14 Robinson Road
Osborne Park WA 6017 #13-00 Far East Finance Building
Australia Singapore 048545
T +61 8 9205 4800 T +65 6494 9204 Practical Solutions Group Pty Ltd
F +61 8 9445 3980 F +65 3125 7364 T +61 (0)8 9205 4800 F +61 (0)8 9445 3980
E [email protected]
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Practical Solutions Group Pty Ltd
44 O’Malley Street, Osborne Park
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WA 6017 Australia
T +61 (0)8 9205 4800
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F +61 (0)8 9445 3980
E [email protected]
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TapRooT® Training
Training Options Plus you will learn many advanced skills that a Team
Public Training and In-house Training Leader needs to collect information, analyze root
Both of these training options are available. Please causes, and develop effective fixes that will help your
Solutions Group Pty Ltd visit our website to request more information about a
training session that meets your needs:
company improve performance.
BlACK
Australia
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practicalsolutionsgroup.com.au
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TapRooT® Training Risk Assesment
Manager
What is TapRooT®? TapRooT® isn’t just for complex problems or high
risk operations. The methodical approach and
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training session that meets your needs:
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For more information please contact:
Practical Solutions Group Pty Ltd
T +61 (0)8 9205 4800
E [email protected]
www.practicalsolutionsgroup.com.au
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The ETTO Principle Super-Thinker® Safety
risk management Efficiency - Thoroughness Trade-Off
Changing the way the world solves problems
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