Bachelor of Social Sciences

COMMUNICATION (COM20)
Study Plan for 2020/2021

YEAR ONE
Compulsory Courses: Credits
COMM1000 Interpersonal Communication 3
COMM1002 Introduction to News and Journalism 3
Community and Peer Education:
CPED1000 Residential College Experiential Learning 1
CPED1001/CPED1002 Physical Education I/II (0.5 credit each) 1
CPED1003 Communication Skills and Leadership 1
Language and Skills Courses:
4 Language and Skills Courses or Free Elective Courses 12
General Education Courses:
3 courses from the GE areas 9
30

YEAR TWO
Compulsory Courses: Credits
COMM1001 New Media 3
COMM2001 Introduction to Public Relations 3
COMM2004 Introduction to Culture and Communication 3
COMM2011 English News Writing 3
COMM2012 Chinese News Writing 3
Language and Skills Courses:
1 Language and Skills Course or Free Elective Course 3
General Education Courses:
1 course from the GE areas 3
1 Communication Specialization Required Elective 3
2 Free Elective Courses 6
30

YEAR THREE
Compulsory Courses: Credits
COMM2003 Fundamentals of Visual Culture 3
COMM2010 Intercultural Communication 3
COMM3002 Quantitative Methods 3
General Education Courses:
3 courses from GE areas 9
2 Communication Specialization Required Electives 6
2 Free Elective Courses 6
30

YEAR FOUR
Compulsory Courses: Credits
COMM3003 Qualitative Research Methods 3
COMM4003 Field Internship 3
General Education Courses:
2 courses from GE areas 6

2 Communication Capstone Projects 6

4 Free Elective Courses 12
30

Total: 120 credits

1
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Distribution of curriculum design structure

Curriculum Structure and Distribution Credits Total Credits

1 Major 51
 Core Courses (Type: CM) 36
 Communication Required Courses (Type: RE)
 Capstone Project 6
 Specialization Required Electives # 9
2 Community and Peer Education (Type: CM) 3
3 Language and Skills (CM) or Free Electives (FE) ^ 15
4 General Education (Type: GE) 27
5 Free Electives (Type: FE) 24

Total Graduation Requirement: 120

# Choose one (1) Specialization from the Communication Specialization Required Elective List. In each
Specialization, students are required to take three (3) courses: two (2) Specialization Compulsory
courses, plus any one (1) other course from the Specialization Electives of the same Specialization.

^ Students may test out courses under the Language and Skills curriculum model which include: some or
all of the 3 English language courses / the Chinese language courses / the Portuguese language
courses. Students will then be required to make up the credits by taking more Free Elective courses
(FE).
(https://reg.um.edu.mo/current-students/curriculum-model/ug-curriculum-model/languages-and-skills/ )

Course Type CM: Compulsory/Major Course

RE: Required Elective Course
GE: General Education Course
FE: Free Elective Course

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Compulsory Courses

Course
Level Course Code Course Title Credits

Year 1 COMM1000 Interpersonal Communication 3

Year 2 COMM1001 New Media 3
Year 1 COMM1002 Introduction to News and Journalism 3
Year 2 COMM2001 Introduction to Public Relations 3
Year 3 COMM2003 Fundamentals of Visual Culture 3
Year 2 COMM2004 Introduction to Culture and Communication 3
Year 3 COMM2010 Intercultural Communication 3
Year 2 COMM2011 English News Writing 3
Year 2 COMM2012 Chinese News Writing  3
Year 3 COMM3002 Quantitative Methods  3
Year 4 COMM3003 Qualitative Research Methods 3
Year 4 COMM4003 Field Internship 3
36

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2
 Capstone Courses (RE)
(Choose 2 courses according to your choice of Specialization)
Credits
Year Four
Two (2) Communication Capstone Projects 6
Creative Media
COMM4007 Workshop: Video I
COMM4008 Workshop: Video II
OR
Public Communication
COMM4005 Workshop: Event Planning and Implementation
COMM4010 Integrated Communication Campaigns
OR
Journalism and Mass Communication
COMM4006 Workshop: Chinese Publication
COMM4009 Workshop: English Publication
6

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Communication Specialization Required Electives (RE)

a) Students are required to choose ONE Specialization Electives

Specialization among Creative Media, Public COMM3006 Advertising Planning and Strategy
Communication, and Journalism and Mass COMM3007 Public Relations Planning and Strategy
Communication. COMM3008 Public Opinion
b) In each Specialization, please choose three (3) COMM3009 Persuasion: Theory and Practice
courses: two (2) Specialization Compulsory COMM4000 Organizational Communication
courses, plus any one (1) other course from the COMM4011 Media Management
Specialization Electives of the same COMM4012 Special Topics in Public Communication
Specialization. COMM4013 Writing for Public Relations and Advertising

Specialization 1: Creative Media Specialization 3: Journalism and Mass Communication

Specialization Compulsory Specialization Compulsory
COMM2006 Video Production COMM2002 Media and Society
COMM2007 Photography COMM3010 Advanced News Writing and Reporting in
Chinese
Specialization Electives
COMM2013 Animation I Specialization Electives
COMM3004 Digital Graphics COMM2009 Chinese Media History
COMM3005 Multimedia Design COMM3001 Communication Theory
COMM3015 Advanced Video Production COMM3011 Advanced News Writing and Reporting in
COMM3016 Documentary English
COMM3017 Scriptwriting COMM3012 Chinese News Editing
COMM3024 Animation II COMM3013 English News Editing
COMM3025 Cinema Studies COMM3018 Broadcast News Writing in Chinese
COMM3026 Cultural Industries and Policies COMM3019 Gender, Media and Diversity
COMM4015 Special Topics in Creative Media COMM3021 Broadcast Journalism
COMM3022 New Media Journalism
Specialization 2: Public Communication COMM3023 Political Communication
COMM3027 Macao Media and Culture
Specialization Compulsory
COMM3028 Popular Culture and Communication
COMM2005 Advertising COMM4001 Global Media Studies
COMM3020 Crisis Management COMM4002 Media Law and Ethics
COMM4004 Graduation Project

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
Courses with Pre-requisite
Course Pre-requisite Course Pre-requisite
COMM3006 COMM2005 COMM3022 COMM1001
COMM3007 COMM2001 COMM3024 COMM2013
COMM3015 COMM2006 COMM4010 COMM2001

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3
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
Pre-requisite for COMM3002 Quantitative Methods:
 GEST1001 Quantitative Reasoning for Business, or;
 GEST1002 Quantitative Reasoning for Social Sciences, or;
 GEST1003 Quantitative Reasoning for Health Sciences, or;
 GEST1004 Quantitative Reasoning for Science and Technology.
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
For non-Chinese speaking students of the Communication major (admitted in and after
2020/2021 or resumed with Study Plan COM20) may apply for course substitution for the
course COMM2012 Chinese News Writing, COMM4006 Workshop: Chinese Publication(1)
and COMM3010 Advanced News Writing and Reporting in Chinese(1). Please contact the
Department of Communication Office (Room E21B-2041) for details and all applications
MUST be applied through this Office:

Courses to be substituted Substituted Courses

Choose one of the following courses:
Compulsory COMM2012 COMM2002 Media and Society
requirement Chinese News Writing COMM2005 Advertising
COMM2007 Photography
Capstone COMM4006(1) COMM4010
Course Workshop: Chinese Publication Integrated Communication Campaigns
Specialization COMM 3010(1) COMM3011
Compulsory: Advanced News Writing and Advanced News Writing and Reporting
Journalism and Reporting in Chinese in English
Mass
Communication
(1) Applies only to students with Specialization in Journalism and Mass Communication.

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Enquiries

傳播系 系主任
Department of Communication: Head of Department of Communication
Office: Room 2041, Humanities and Social
Sciences Building (E21B) 李 天 宗 教授 Prof. Tien Tsung LEE
Faculty of Social Sciences
University of Macau PhD, University of Oregon
Avenida da Universidade MA, University of Minnesota – Twin Cities
Taipa, Macao BSc, University of Oregon
E-mail: [email protected] E-mail: [email protected]
Tel.: (853) 8822 8961/ 8822 8978 Tel.: (853) 8822 8387 Office: E21B-2041a
Website: https://comm.fss.um.edu.mo/ Website: https://comm.fss.um.edu.mo/tien-tsung-lee/

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註冊處 Registry:
E-mail: [email protected] Tel.: (853) 8822 4007
Website: http://reg.um.edu.mo/