Case 21m
Case 21m
producing resources (King, Covin and Hegarty, 2003) and consumer value perspective
(Priem, 2007). More efforts are needed to extend the RBT from merely examining the
resource attributes (Peteraf and Barney, 2003; Rodriguez and Rodriguez, 2005) to
analyzing
the extent of the relationship between these resources and other related variables
towards
achieving competitive advantage level (Armstrong and Shimizu, 2007). By moving
towards
this direction, such a study will not only improve the rigour of the RBT but also
sustain the
continued relevance of the RBT of competitive advantage in strategic management
(Meyer,
2006; Hambrick and Chen, 2008).
Further, as mentioned, based on the studies by Oliver (1997), Barney et al. (2001),
Hitt et
al. (2001), Makadok (2001), Afuah (2002), Adner and Helfat (2003), Miller (2003)
and
Sapienza et al. (2006), while a lot of attention has been paid to those attributes
of capabilities
that lead to competitive advantage of firms, a lot less attention has been given to
the
deployment of capabilities and supporting empirical evidence of these capabilities.
As such,
as far as resources, capabilities, competitive advantage and performance of
organization are
concerned, by introducing systems into the relationship equation, it is expected
that the
study will be able to fill in the gap that curr