Mcom TQM Lecture 4
Mcom TQM Lecture 4
Motivation:
The process that accounts for individual‟s intensity, direction and persistence of effort toward attaining a goal.
Intensity:- Power or passion to attain goal.
Direction:- Selection of way or path to reach or attain the goal
Persistence:- Determination to achieve objective.
Motivation is „a decision-making process through which the individual chooses the desired outcomes and sets in
motion the behaviour appropriate to acquiring them. Knowledge of motivation helps us to understand the utilization
of employee involvement to achieve process improvement.
Theories of Motivation
One of the first and most popular motivational theories was developed by Abraham Maslow. He stated that motivation
could best be explained in terms of a hierarchy of needs and that there were five levels. These levels are survival,
security, social, esteem, and self-actualization. Once a given level is satisfied, it can no longer motivate a person.
Relating these needs to motivation, we know that Level 1 (survival) means food, clothing, and shelter, which is
usually provided by a job. In the workplace, Level 1 needs include proper lighting, heating/air conditioning,
ventilation, phone system, data/voice access, and computer information system.1 Level 2 (security) can mean a safe
place to work and job security, which are very important to employees. When the organization demonstrates an
interest in the personal well-being of employees, it is a motivating factor. A threat of losing one‟s job certainly does
not enhance motivation. Level 2 is not limited to job security. It also includes having privacy on the job such as being
able to lock one‟s office door or having lockable storage for personal items, as well as having a safe work
environment that may include ergonomic adjustable furniture. Because we are social animals, Level 3 (social) relates
to our need to belong. It has been said that cutting someone out of the group is devastating to that individual. Isolation
is an effective punishment. Conversely, giving an individual the opportunity to be part of the group by feeling
important and needed will motivate that person. If possible, employees should be provided with both formal social
areas such as a cafeteria and conference rooms and informal areas such as water coolers and bulletin boards. Being a
member of a team is a good way to bring employees into the group.
Dr. Saqib Rehman Lecture 4 TQM MCOM II CFE Group of Colleges
Level 4 (esteem) relates to pride and self-worth. Everyone, regardless of position or job assignment, wants to be
recognized as a person of value to the organization. Where possible, employees should be given offices or personal
spaces with aesthetics. Business cards, workspace size, and office protocols also provide employees with a certain
level of self-esteem within an organization. Seeking advice or input into business or production processes is a good
way of telling employees that they are of value. This activity requires giving employees control and freedom of their
jobs by providing trust. Level 5 (self-actualization) says that individuals must be given the opportunity to go as far as
their abilities will take them. Many organizations have a policy of promoting from within. It is true that some
employees do not want to move up the corporate ladder, which is understandable. However, those who do want to
move up must know that it is possible.
It is important to note that as employees move up the hierarchy, they will immediately revert back to the previous
level if they feel threatened. For example, if an employee is satisfied in Level 3, a rumor of downsizing may cause an
immediate return to Level 2.
Employee Wants
While management thinks that good pay is the number one want of the employee, survey results show that this factor
is usually in the middle of the ranking. Table 4-1 shows employee wants and manager perceptions of employee wants.
Employee wants tend to follow the theories of Maslow and Herzberg. It is interesting to note that the managers‟
perceptions are much different. By involving employees through the use of teams in meaningful work and by
providing the proper reward and recognition, managers can reap the advantages of greater quality and productivity
along with employee satisfaction. This chapter describes how managers can develop employee motivation and how
they can involve their employees through empowerment. If managers are to effectively motivate employees, they
must align their actions closer to the motivators.
Cross-Functional Teams
Dr. Saqib Rehman Lecture 4 TQM MCOM II CFE Group of Colleges
Cross-functional teams are not unique to total quality – they are commonly used in new product development, for
example – but are increasingly becoming a mainstay of quality programs. These teams are similar in many ways to the
departmental teams just discussed: they receive training in problem solving, identify and solve problems, and either
implement or recommended solutions. The differences are that members of cross-functional teams come from several
departments or functions, deal with problems that involve a variety of functions, and typically dissolve after the
problem is solved. For example, a cross-functional team in a brokerage might deal with problems in handling
questions from clients. The issues raised would not be limited to stocks, bonds, or mutual funds, so people from all of
these areas would be involved. Cross-functional teams make a great deal f sense in an organization devoted to process
improvement, because most processes do not respect functional boundaries. If a process is to be comprehensively
addressed, the team addressing it cannot be limited, by either membership or charter, to only one function. To be
effective, cross-functional teams should include people from several departments: those who are feeling the effects of
the problems, those who may be causing it, those who can provide remedies, and those who an furnish data.
Self-Managed Teams
Self-managed teams (SMTs), also known as self-directed teams or autonomous work groups, are natural work teams
with broad responsibilities, including the responsibility to manage themselves. SMTs are empowered to take
corrective action and resolve day-to-day problems; they also have direct access to information that allows them to
plan, control, and improve their operations. Although self-managed teams have been used for decades, (the SMT
concept was developed in Britain and Sweden in the 1950s, and one of the early companies to adopt it was Volvo, the
Swedish auto manufacturer), their popularity has increased in recent years, due in part to their use in TQ. In the
absence of a supervisor, SMTs often handle budgeting, scheduling, setting goals, and ordering supplies. Some teams
even evaluate one another‟s performance and hire replacements for departing team members. SMTs have resulted in
improved quality and customer service, greater flexibility, reduced costs, faster response, simpler job classifications,
increased employee commitment to the organization, and the ability to attract and retain the best people.
1. Farming stage : When a team is created, it consist of group of individuals and team work does not exist at this
stage. Team‟s purpose, members‟ roles, acceptance of roles, authority and process of functioning are learnt in the
formation process.
2. Storming stage : Initial agreements and role allocations are challenged and re-established at this stage of team
development. At this stage, hostilities and personal needs often emerge which may be resolved.
3. Norming stage : During norming stage of team development, formal and informal relationships get established
among team members. Openness and cooperation have been observed as signs of team‟s behaviour.
4. Performing stage : At this stage, the team starts operating in successful manner. Trust, openness, healthy conflict
and decisiveness of a group‟s performance can be reached at this stage.
5. Adjourning: is a stage that is reserved for temporary teams. The team needs to evaluate its performance and
determined lessons learned. This information can be transferred by members when they participate on future teams.
They also need to be a celebration to recognize the team‟s contribution to the organization.
REWARDS
Reward is a tangible one, such as increased salaries, commissions, cash bonus, gain sharing, etc; to promote desirable
behavior. Rewards can be Intrinsic or Extrinsic.
Dr. Saqib Rehman Lecture 4 TQM MCOM II CFE Group of Colleges