Assignment: Case 4

Course: (Bus520)

Assignment Submitted By
Name: Sakhwat Hossen
ID-2115202660

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Date of submission: 17/4/2021

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 1. Write a synopsis of the case

The case suggests that the actual organizational crisis and their operational factor it means how
they operate their ride after having some cases. Malcolm Thornton was the main focus in the case.
He was newly promoted manager for ride operation at an amusement park. A 10-year old boy who
was a passenger on park ride death by using the park ride. According to cases the incident was
normal occurrence in the industry. Lots of incident happened with using the thrill ride. The main
focus of cases is Thorton ignorance and dishonesty. There was lack of safety policy, faulty
structure, absence of signal detection regarding incident occurrence. After facing lots of
occurrence Throton ignore all the things and he continues the ride operation. And then what
happened lastly after the boy death the thrill ride was not operate further and after two years the

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park was abandoned permanently.

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2. As per the case, how did signal detection go away?

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Answer: Signal detection means before occurring any indecent signal detection provide signal to
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protect the occurrences. For example, signal detection provide signal that thrill ride need
maintenance, testing. Accident and injuries caused by ride increase continuously. To control this
deficiency, have three approaches for rider safety. These are testing and inspection, maintenance,
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and oversight by the third parties. And he was ignoring all the incident. Having all the waring bell
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still he didn’t take any action beside all this he ignored. He continues the ride open after facing
incident.
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3. What types of circumstances or work/life issues could have compelled Thornton to

commit illicit behaviors? In each case, describe a few ways that Thornton could have
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overcome them.
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Answer: According to cases Thorton ignore every occurrence happened with thrill ride. A lots of
incident happened during the ride. Lots of tragedy occurred in thrill ride. In season one, two, three
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some of serious injuries includes residual pain, neck pain, memory loss of ride passenger. But this
injury doesn’t consider by Thorton. He continuously reopened the ride without considering ride
safety, maintenance, testing and inspection of the thrill. This illicit behavior commit by the thorton
just because of optimal return and his own profit like promotion. According to cases Thorton was

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 worked there for year and he knows how to manage such kind of bad news. We easily can say that
Thorton commit illicit behavior for the optimal return. According to the cases more than a billion
visits in amusement park and some of visitor directly like to taken thrill ride. It means that the
demand for Thrill ride was huge. For this demand Thorton believed the optimal return from thrill
ride will be huge that’s why Thorton commit such type of illicit behavior.

In some moment Thorton faces tragedy situation. In season 0ne, the incident report was written,
but no inspection, or assessment or adjustment to ride followed. But this report was hide by thorton
he continues to ride opened.

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4. In your view, how should executives have been involved?

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Answer: According to the cases there was lots of tragedy occurred in Amusement park. A lot of

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executive work in that park. Thorton was the sole monitor and main custodian off all accident and
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safety record for thrill ride. But no alternative personnel in the park receive information about the
problem. There was no one else to whom employees could turn if Torthon was inaccessible.
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apparently no higher level executive of the park is tracked the record. That’s why such occurrence
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happened continually and they also continually opened the park. But here the other executive
observed all the occurrence and they can take some necessary step to reduce the occurrences. For
example, they can report to the senior personnel directly that thrill ride need more maintenance.
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They can also provide right instruction to rider. When Thornton unable to track all the record
others executive should take all the necessary step and they should involve in reducing
occurrences.
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5. In today’s fourth Industrial Revolution techno-focused environment, why is it no

longer possible to keep organizational crises private? How does this exposure affect
the role of the corporate executives regarding signal detection and action?
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Answer: Because of technological advancement it is no longer to keep the organizational crisis

private. It is feasible to everywhere because of media. Media capture everything happened with in
industry and made it visible to everywhere. The possibilities of billions of people connected by

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 mobile devices, with unprecedented processing power, storage capacity, and access to knowledge,
are unlimited this is also a reason. According to the we saw that Thorton was try to hide the incident
from public but he was failed make it hide. It’s tough to keep organizational crisis private. By
today or tomorrow it will be disclosed because of the technological advancement.

But this technological advancement affects the role of corporate excutive because some issue need
to hide. If it is not possible it will hamper the organizational output.

6. This crisis so mentioned took place in the U.S., but there are amusement parks all over the
world. Based on data regarding cross-cultural norms, describe how the process and
outcomes of Thornton’s actions might have been handled differently in a country in Aisa.

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ANSWER: there are lots of amusement park exists all over the world. In U.S a park faces a crisis

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that will threaten the survival of organization. U.S amusement park face lots of tragedy that was

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discussed in cases but that tragedy doesn’t consider and Thorton doesn’t take any necessary action
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to reduce the incident. Apparently they continued their thrill ride. With considering Thorton action
Asian country can handle the situation differently. Asian country can use signal detection more
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appropriately as the first priority is the safety. Apparently to control and manage such deficiency,
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amusement park should follow the three approaches for the rider safety; that are testing and
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inspection, maintenance, and oversight third party. We know that at top level amusement parks,
safety of the rider is the first priority. In this way Asian country amusement park can manage such
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crisis where Thorton was failed.

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