BANKING UNIVERSITY OF HO CHI MINH CITY

BUSINESS ADMINISTRATION

SUBJECT: ENTREPRENEURSHIP

ESSAY
T-PROTECT TRAFFIC SAFETY TOOLS
JOINT STOCK COMPANY
GROUP 3
MEMBERS:
NGUYEN HUYNH THANH XUAN – 050606180466

HUA NGUYEN HUONG XUAN – 050606180465

NGUYEN THAO UYEN THANH – 050606180355

NGUYEN THI HOANG THO – 050606180378

VO THI HOAI THUONG – 050606180406

NGUYEN TRONG TAI - 030334180220

LECTURER: DANG LE THANH NHAN

CONTENTS
SUMMARY..............................................................................................................................4
1. BUSINESS IDEAS:..................................................................................................5
1.1. FINDING THE PROBLEM:............................................................................5
1.2. T-PROTECT in the “Pregnancy” period:.......................................................7
1.3. Valuation:.........................................................................................................11
Table 1. Reference price list..................................................................................11
1.4. Development prospects:..................................................................................12
1.5. Brand Positioning:...........................................................................................13
1.6. Feasibility and risk management:..................................................................13
2. MARKET ANALYSIS:.........................................................................................14
2.1. Select the target school exam:.........................................................................14
2.2. Consumers:......................................................................................................15
2.3. Competitor:......................................................................................................15
2.4. SWOT analysis:...............................................................................................19
3. PARTNER AND SUPPLIER:...............................................................................20
3.1. PARTNER:......................................................................................................20
3.2. SUPPLIER:......................................................................................................20
4. DEVELOPMENT STRATEGY:...........................................................................22
4.1. Product:............................................................................................................22
4.2. Distribution strategy:......................................................................................24
4.3. Marketing strategy:.........................................................................................25
5. SOCIAL RESPONSIBILITIES:...........................................................................28
5.1. With customers:...............................................................................................28
5.2. With staff:........................................................................................................28
5.3. With the social community:............................................................................28
6. SMALL FINANCIAL PLAN:...............................................................................29

Figure 1. Logo of T-Protect traffic safety equipment joint stock company.......7

Figure 2. T-Body shockproof jacket......................................................................8
Figure 3. Smart helmet T-Head.............................................................................9

2
Figure 4. Nuviz Ride: HUD...................................................................................11
Figure 5. Focal length of the displayed image.....................................................11
Figure 6. Market competitors...............................................................................16
Figure 7. Technology.............................................................................................20
Figure 8. Specifications.........................................................................................21
Figure 9. AI technology.........................................................................................22
Figure 10. Distribution..........................................................................................24
Figure 11. Impressions and final results..............................................................25
Figure 12: Personnel chart - T-Protect traffic safety equipment joint stock
company..................................................................................................................28

Table 1. Reference price list.................................................................................11

Table 2. Balance Sheet..........................................................................................29
Table 3: Annual business results report..............................................................30

3
SUMMARY
According to information from Tuoi Tre Online newspaper, statistics in 5 years (from
October 15, 2015 to October 14, 2020), the country had 94,024 traffic accidents, killing
39,917 people. , injured 77,477 people. Compared with the same period of 5 years ago,
traffic accidents decreased by 70,085 cases, by 9,372 deaths, and by 90,628 people were
injured. Meanwhile, in the past 5 years, the number of cars increased by nearly 58.7%
and motorbikes increased by nearly 50.9%, creating a great challenge in ensuring traffic
safety and order. Every day that passes, there are people who are forever dead or
disabled, living a vegetative life just because of traffic accidents. The sounds of children
crying for their fathers, wives crying for their husbands, and the white-headed people
seeing the green-headed people make us feel heartbroken. Just like that, the pain called
traffic accidents kept smoldering, lasting, becoming the obsession of road users. In
Vietnam, up to 90% of traffic participants wear helmets. However, each year, the number
of traumatic brain injuries increases from 10-15%, up to tens of thousands of cases per
year. This shows that the enforcement of helmet wearing by road users is good, but the
quality of helmets is problematic. People participating in traffic by motorbikes and
motorbikes are the most vulnerable objects when an accident occurs, simply the only
safety protection device for them is a helmet. The risk is that, but many people are still
not aware and understand the importance of using a standard helmet for themselves.

Understanding that pain, T-Protect was born with the purpose of specializing in providing
products to increase safety for users when participating in traffic including shockproof
vests (T-Body) and smart helmets. (T-Head), which helps to increase coolness and
comfort during use, convenient for movement, and reduces shocks when the body
experiences strong impacts. A special feature is that on each T-Body anti-shock shirt
product, we equip emergency backup ventilators with the ability to self-adjust the
pressure up to 90%, making the user's breathing more natural. . In addition, similar to the
working mechanism of air bags in cars, we equipped with a sensor called ACU that will
recognize collisions through the accelerometer. Then activate the system to inflate the air

4
bags. The large amount of gas compressed in a small volume causes the airbag to inflate
at a great speed, about 100km/h. Helps the user's entire body to be completely protected.

On each T-Head smart helmet product, we design with noise-canceling, impact-reducing

structure, ventilation system. In addition, we also added a dash cam on the back of the T-
Head hat to help record the traffic situation behind the user's back and project it on the
glass at the left and right corners of the hat.

Since this is a nascent product line in the market, the marketing process combined with
the organization of traffic safety programs will be accelerated in the first years. T-Protect
will have modern and specific communication campaigns, helping to change people's
views on using self-protection products when participating in traffic. Eliminate floating
products with poor quality in the market, forming T-Protect product lines with high
quality but stable price, combined with reasonable warranty suitable for all audiences. .

In the future, T-Protect wishes to expand its business activities not only in neighboring
provinces and cities, but also throughout Vietnam and appear in markets around the
world.

1. BUSINESS IDEAS:

1.1. FINDING THE PROBLEM:

According to the general report of the Office of the National Traffic Safety Committee,
traffic accidents in June 2020 (from May 15, 2020 to June 14, 2020) occurred
nationwide, killing 489 people. and wounded 871 people. Compared to the same month
of 2019, there were a decrease of 264 cases (down 18.87%), a decrease of 142 deaths
(down 22.5%), a decrease of 234 injured people (down 21.18%). In which, the number of
motorcyclists and motorbikes causing traffic accidents accounts for 60%, the number of
motorcyclists who are victims of traffic accidents is 85%.

According to Deputy Chairman of the National Traffic Safety Committee - Khuat Viet
Hung, wearing a helmet reduces the risk of traffic accidents by 40%. According to Mr.

5
Hung, wearing a standard motorcycle helmet reduces the number of casualties by 2,800
people each year.

Of the 40% of victims of traffic accidents are young people (15 to 27 years old), if
wearing helmets, 700 teenagers will be injured in traffic accidents.

However, walking around some streets of Ho Chi Minh City can see: The phenomenon of
selling "fashionable" helmets of poor quality still exists. More dangerous is that many
people know this is an unsafe hat to use, but they still buy it. Just for the sole reason:
cheap, fashionable, lose no regrets and can cope with the police, especially the number of
teenagers, they forget that the dangers related to health and life are still hanging in the
city. top. There are many traffic accidents, due to poor quality helmets, when they
collide, they break into sharp and sharp objects, causing injury to the user. Test the
impact on over 200 helmets that the Police team investigating crimes on economic order
and position has just seized. Just use your hand to gently squeeze the hat, the hat has been
flattened, with a light knock, it has broken. Can the protective function of the helmet
ensure the safety of road users? And recent traffic accidents show that using poor quality
helmets has cost a lot of lives. Each year, the number of traumatic brain injuries increases
from 10-15%, to tens of thousands of cases per year. This shows that the enforcement of
helmet wearing by road users is good, but the quality of helmets is problematic. People
participating in traffic by motorbikes and motorbikes are the most vulnerable objects
when an accident occurs, simply the only safety protection device for them is a helmet.
The risk is that, but many people are still not aware and understand the importance of
using a standard helmet for themselves.

Besides, there are also many cases of traffic accidents due to reckless overtaking, falling
into the blind spot of cars and especially containers. A very dangerous thing when
speeding, reckless overtaking and lurking accidents is that in fact, on traffic roads, there
are many crossroads for people's lives, many agencies, schools and houses, narrow roads,

6
therefore, if the vehicle driver is subjective, does not control the speed and steering
wheel, it will lead to an accident.
1.2. T-PROTECT in the “Pregnancy” period:

Figure 1. Logo of T-Protect traffic safety equipment joint stock company

Understanding the current situation, T-Protect was born with the purpose of specializing
in providing products to increase safety for users when participating in traffic including
shockproof vests (T-Body) and smart helmets. Smart (T-Head), helps to increase
coolness and comfort during use, convenient for moving, reduces shocks when the body
encounters strong impacts.
T-Protect not only stops at bringing high-quality product lines, increasing the safety of
users when participating in traffic, but also makes the impossible possible. Technological
innovation has brought T-Protect products to the future technology, promising to bring
customers many new experiences such as being able to observe the traffic situation
behind through the projection screen. on the glass of the hat, reducing deaths in traffic
collisions, helping to change people's views on using self-protection products. Eliminate
floating products with poor quality in the market, forming T-Protect product lines with
high quality but stable price, combined with reasonable warranty, suitable for all
customers. statue.
Through the market research process, T-Protect will send to customers 2 main product
lines of the company. A product line will have the effect of protecting the user's head
area, avoiding strong impacts in the event of a collision and reducing the rate of brain
injury. The rest of the products we design protect the body through the same mechanism
of action as the airbags are equipped in cars. Will withstand a great force acting on the
body, avoiding unfortunate situations that occur when colliding with large vehicles such
as cars, containers, trucks.
download,... hereafter T-Protect would like to describe in more detail the two product
lines that we plan to bring to the market:

7
 1.2.1. T-Body shockproof vest:

Figure 2. T-Body shockproof jacket

T-Body is designed with 2 unique layers with a weight of nearly 1kg. The outermost
layer is used with Dry-tech moisture-wicking fabric produced by Cafina, providing the
ultimate solution for you with a product line finished with special technology. Drytech
will diffuse sweat through the fabric surface, causing them to evaporate quickly and bring
heat from the body to the outside, helping to say goodbye to the worry of sweat
accumulation. Drytech fabric has an evaporation rate of 15,000g/m2/24h. They have a
higher waterproof performance than the original 20,000mm/cm2. This performance does
not change after 20 washes. Canifa's Drytech line of moisture-wicking fabrics has a
composition of 30% to 40% of Dry tech Polyester yarn, the rest is Cotton fabric, which is
made up of 2 components: Cotton and Polyester Drytech. This material helps to
evaporate moisture 1.4 times faster than cotton. Therefore, Canifa's Drytech shirts always
achieve the following outstanding advantages:
- Excellent sweat absorption ability, pushing moisture away from the fabric surface
quickly.
- Keep the body dry and cool.
- Always help the wearer to be comfortable and balanced in all activities, even in
the case of strong physical activities such as gymnastics and sports.

8
The next layer is an airbag consisting of 3 main parts: air surface, mini gas generation
system, mini collision sensor. The material that makes up the airbag for the T-Body
shockproof vest is a stretchy fabric or a material that ensures the ability to collapse in the
required places on the shirt and easily inflate when needed. In the event of a collision, the
airbag inflates almost instantly in milliseconds, protecting vital parts of the human body.
When a collision occurs, a sensor called ACU (mini version specifically for T-Body) will
recognize the collision through the accelerometer. Then activate the system to inflate the
air bags. The large amount of gas compressed in a small volume causes the airbag to
inflate at a very high speed, about 100km/h.
Specifically, this system goes through 3 main stages from the time the vehicle encounters
a collision until the airbag deploys. First, the main control system (ACU) controls the
collision sensors,... to recognize the level of impact. When this number exceeds the
specified value, the fuse in the blower will ignite.
Next, the fuse produces a current of 1A to 1.5A in under 2 milliseconds to ignite the
igniter and gas-generating particles to produce large amounts of gas in a short time.
Finally, the airbag is inflated to reduce the impact of the occupant falling to the ground,
and the air immediately escapes through the rear exhaust vents. In addition, the T-Body
shockproof vest is also equipped with an emergency backup ventilator with the ability to
self-regulate the pressure up to 90%, making the user's breathing more natural.
1.2.2. Smart helmet T-Head:

Figure 3. Smart helmet T-Head

The first attraction in T-Head is the comprehensive acoustic glass. This is a unique and
unique design in the world. Next, the earpads of the hat are very smooth and airy, with
high sweat absorption thanks to the earthy brown fabric. The lining is sewn seamlessly,
creating a luxury for the hat. In addition, the earpads and liner are easily removable. This
is the great thing about T-Head hats because it makes it easy for customers to clean the

9
hat. The back of the neck is made of high quality leather and thick padding. Helps the
wearer feel smoother, more comfortable when traveling long distances. T-Head is
equipped with a high-class floor lock, making it easy for customers to adjust when
wearing a hat. T-Head's hat buckle is made from very luxurious copper color. Buckle
with ocher color helps to harmonize with the hat lining. The hat's logo is placed in the
center, covered with a very delicate protective paint. The smoke glasses are cool
sunglasses, which will soften the natural light a bit, prevent glare from sunlight, UV rays,
and still see the road clearly at night. The glass pulls up and down easily and the sound
inside the hat should limit scratches

In addition, T-Head is also equipped with a noise canceling button (Headband). The
headband is made of metal material, with double silk structure, the elasticity does not
come out of shape, the helmet suspension design is rotatable and adjustable, the design is
stylish and ergonomic support, Adjustable and buckle can be rotated.

In fact, when looking at vehicle-mounted assistive devices (such as a GPS system

monitor), your eyes have to adjust when you have to look at an object much closer than
you can see in front of you. . This is like taking a photo, while when driving, your eyes
"focus" at infinity, when looking down at the screen, you have to "focus" closer, this will
make you lose time focusing on observation and reduce driving safety. Understanding
that problem, we proceeded to attach an information display device on the Nuviz
Ride:HUD windshield, and at the same time, connect Bluetooth with a 360 camera
mounted on the back of the helmet to help users easily observe their surroundings. . One
screen will show the image behind, while the other screen shows some related
information (speed, calls, weather ...). T-Head also has a distance warning feature with
vehicles moving behind.

10
 Figure 4. Nuviz Ride: HUD

Basically, Nuviz Ride:HUD will be mounted on the chin guard of a full-face helmet and
project the image directly onto the transparent glass surface of the helmet. According to
Nuviz, the device will "change the way bikers get the information they need while
driving" with the following key features:
 Nuviz Ride:HUD is an information display device on the windshield that can attach to
the chin guard of a full-face helmet and project the information directly onto the
transparent surface of the glass.
 The core part of Nuviz Ride:HUD is an LCOS (Liquid Crystal On Silicon) display
module capable of producing bright and sharp images with high contrast on any
transparent surface.
 From inside the helmet, you just need to glance down to the right corner of the glasses to
be able to grasp all the information without having to look down.
 The most valuable feature of Nuviz Ride:HUD is that your eyes do not need to "focus"
closer when looking down the right corner of the glass. The focal length of the displayed
image is set at a distance that corresponds to your field of vision while driving.
Therefore, your eyes can still see all the information without must "distract" from looking
ahead.

Figure 5. Focal length of the displayed image

1.3. Valuation:
1.3.1. T-Body shockproof vest:
For the careful care and improve the safety for users, and use good materials. Through
market research, we divide into 4 shirt sizes for ages 5 and up. Here is the price list for
reference:

Table 1. Reference price list

Size Height Bust Waistline Hip Price (VND)
XS 110-125cm 66 65 65 3.000.000
S 126-145cm 78 70 70 3.500.000
M 146-155cm 85 75 80 3.700.000
L 156-170cm 95 78 89 3.900.000

11
 XL 171-185cm 120 95 100 4.200.000

For customers who need to order their own size to suit their body and increase their
fashion, the price of materials will change upon request and an additional service charge
is available 2 million dong.
1.3.2. Smart helmet T-Head:
The test version of the T-Head helmet will be officially introduced in July 2021 and the
commercial version is expected to reach customers by the end of 2025. The selling price
of the T-Head is estimated to be in about 10 million 499 thousand for a product.
In particular, customers who buy a combo of 1 T-Head smart helmet and 1 T-Body
shockproof shirt will enjoy a preferential price of only 12 million (for sizes XS; S; M)
and 14 million (for shirt size L; XL). Along with that, you can use the free hat and shirt
cleaning service within 6 months.
1.3.3. Pricing Strategy:
Stage Feature Strategy
Development stage The product has begun to In this stage, if competitors have
gain a foothold and is even not yet appeared, "skimming"
more motivating customer pricing is appropriate. Improve
interest. the product and launch the
product lines with different
models. Increase product
production.
Saturation phase Instruments Joint Stock Improve products, add new
Company functions. Pricing higher than
competitors to affirm the quality
and value of famous traffic safety
products T-Protect in the market
Depression period Most customers are reduce as much as possible, use
familiar with the product discounting and promotion
and no longer have a high strategies to enhance the
shopping demand. possibility of liquidation.

1.4. Development prospects:

With the continuous development of modern science, there will be great prospects for T-
Protect in the future. The payment from 3 million to 14 million to use the product to
optimize the level of safety in traffic, convenient for observing obstacles on the road and
minimizing the risk of injury in the event of a collision. traffic. T-Protect is proud to be

12
an enterprise that provides high-safety products, modern technology at a stable price,
meeting the needs of customers when using traditional motorcycles and motorcycles.
With materials selected through many stages of research, T-Protect hopes that this will be
a promising brand in the market of protective gear for road users.
1.5. Brand Positioning:
Host unit T-Protect traffic safety equipment joint
stock company
Core values Optimal safety equipment for the process
of participating in traffic
Vision T-Protect is a brand specializing in
providing high-safety, modern technology
products at a stable price, meeting the
needs of customers when using media and
motorcycles.
Eliminate floating products with poor
quality in the market.
Mission T-Protect not only stops at bringing high
quality product lines, increasing the safety
for users when participating in traffic, but
also makes the impossible possible.
Slogan PROTECT YOUR LIFE
Brand awareness T-Protect is a brand specializing in
providing equipment with modern
technology, high quality and prestige in
Asian countries such as Vietnam,
Malaysia, Thailand, Laos, etc. mix of
black T+1st on light gray background
Product Shockproof vest (T-Body); Smart helmet
(T-Head)
Modern technology, basic colors for both
men and women can be used (black, gray)

1.6. Feasibility and risk management:

1.6.1. Competitive risk:
We always create product lines with high quality, ensure safety for customers when
using, pioneer in saying no to floating goods.
and poor quality. Constantly innovating technology, keeping up with market trends and
always putting ethics first.

13
 1.6.2. Operational risk:
Always take the safety of customers as the driving force throughout T-Protect's business
activities. We understand that only when customers support, T-Protect can maintain and
develop. Besides taking care and improving product lines, we always attach importance
to staff training and service improvement and reasonable warranty policy, helping
customers have a great experience at T-Protect.
1.6.3. Brand risk:
T-Protect is actively signing trademark rights and entire brand identity. Allowing
customers to check the code before receiving the goods, the boxes and canvas bags used
to build T-Protect products are finely engraved and printed, limiting the case of
plagiarism and foul play from competitors.
1.6.4. Quality risk:
We are always concerned about the quality and safety of our products. T-Protect is
willing to offer a reward of 30 million dong to any customer who finds the weak point of
the product. Always take measures to recall products when errors are detected and attach
a 1-for-1 policy for customers when products are recalled and handled.
1.6.5. Financial risk:
In addition to business activities obtained from selling products and services, we also
have sideline financial activities such as leasing premises, providing project-based
personnel for other companies to maintain revolving capital.
There are always pricing strategies suitable for each time and product life cycle. Our
company to reduce inventory will have events such as giving gratitude gifts, loyalty
incentives, giving coupons, vouchers, ... and other events.
This event also helps businesses reduce a little cost and collect a number of potential
customers.
2. MARKET ANALYSIS:

2.1. Select the target school exam:

T-Protect's target market is towards places with outstanding economic status such as
administrative centers in provinces and big city centers such as Ho Chi Minh City, Hanoi.
Because this area has all the factors of potential customers that we target and customers
here have medium to high income levels.
In addition, we focus on distributing products through intermediary retail agents such as
supermarkets and trade centers.

14
In the future, we will try to expand our business nationwide, maybe even expand
internationally.
2.2. Consumers:
The target market of T-Protect is directed to areas where the dominant economic as Ho
Chi Minh City, Hanoi City. Because this area is full of quality factors of potential
customers that we target and customers here have incomes from medium to high. 
In addition, we focus on distributing products through intermediary retail agents such as
supermarkets and trade centers. 
In the future, we will try to expand our business nationwide, maybe even expand
internationally. 
Target customers
Age 24-35
Sex 70% male, 30% female
60% business man, Tourism, transportation staff.
Occupation
Another 40%
Dynamic, modern, personable, medium-high
Characteristics income. High demand in traffic safety. Motorcycle
lovers and people who like to travel by moto
 
Potential customers
Age 18-23
Sex 70% male, 30% female
60% students
Occupation
Another 40%
Dynamic, modern, high demand in traffic safety.
Characteristics Motorcycle lovers and people who like to travel
by moto

2.3. Competitor:
According to the provisions of the National Technical Regulation on helmets, helmet
manufacturers must carry out the certification of conformity with national technical
regulations (certification of conformity) on helmets before they can be sold. circulate on
the market. However, the percentage of enterprises that carry out the certification of
conformity in a substantive and serious manner is not high. Most of the enterprises
certified for conformity are large-scale enterprises with fairly methodical investments in
factories, technological equipment, testing and quality control facilities; remaining small

15
businesses with poor financial capacity; using a house with a small area as a workshop,
without a plastic injection molding machine for hat shells or a foam forming machine;
purchasing only parts or assemblies to assemble finished helmets, it is almost impossible
to get a certificate of conformity, or if there is a certificate of stability, the quality of the
helmet is not high due to its efficiency and effectiveness. of the quality management
system.
From the product selection criteria and goals set by T-Protect, we have mapped the traffic
safety equipment segment in Vietnam with the needs of consumers:

High (>13
million)
Medium-high
(1 million-12
million)
Medium (200-1
million)
Low (200<)

Shockproof Coat HELMET PRODUCT

Figure 6. Market competitors

Criteria T-Protect Opponent

Quality  Using innovative raw  Meet the basic

16
 materials, high quality requirements of the
machinery of market but no
international standards improvement
 Products work with  Products that use
modern technology, information display on
increasingly improved glass but are quite
according to the expensive (up to several
development of science tens of millions)
and technology
 Having superior
functions compared to
competitors' products
(ventilator; noise-
cancelling button;
information display
device on the steering
wheel Nuviz
Ride:HUD)

Utilities  Home delivery within 3  Home delivery

days.  Easy to order via
 Easy to order via website, fanpage, e-
website, fanpage, e- commerce platform.
commerce platform  There is a consulting
(shoppee; lazada; tiki; admin team but limited
amazon). in time frame.
 Allow to check QR code  Depending on the value
to check genuine goods of the new product, the
before receiving goods goods will be checked

17
  Modern information before receiving the
storage system helps goods.
protect customers'
interests.
 24/7 consulting admin
team to support
customers with product
information and
reasonable service
advice.
Price Low price with high quality Reasonable price with
product line quality

Service  Provide warranty  Use the form of

services providing membership
 Periodic product cards and send
cleaning and incentives to customers
maintenance for a fee according to each
 Shockproof shirt sewing membership level
service on request  Provide warranty
 Use the form of services
providing membership  No delivery cost support
cards and send  Packed by plastic
incentives to customers bag/paper bag
according to each
membership level
 Serve cakes, water,
coffee to customers
when they come to use

18
 the service at the store
 Packed by wooden box
and luxury cloth bag
 Support delivery costs
for customers
 Insurance policy for
customers in case of
injury when the product
is faulty
 Service staff with
professional attitude,
helping customers feel
comfortable when using
the service

2.4. SWOT analysis:

Prestigious brand, high quality, modern technology

Hunting to optimize safety when participating in No interesting stories to do yet trademark
traffic The product is new, so it is not 100% perfect.
Price is stable compared to product quality Few models and colors for customers to choose
There are many sizes to choose from and tailor-
made service for T-Body

SWOT
Unexpected change in the legal environment
With the continuous development of modern
science, there will be great prospects for T-Protect Unstable raw material costs Increased competition
in the future. Products that optimize the level of rate
safety in in traffic

19
 3. PARTNER AND SUPPLIER:

3.1. PARTNER:
T-Protect realizes the importance of cooperating with e-commerce platforms to help
distribute products to consumers more quickly. Therefore, T-Protect will link with sites
like Shoppee, Tiki, Lazada, Amazon and combine with recruiting collaborators to sell
products with discounts up to
5%/product. Besides, T-Protect also applies an agent recruitment model to help increase
brand awareness, reduce capital input and provide customers with the best service.
We will proceed to build legal barriers to protect the rights and strengthen the
responsibilities of agents and collaborators under T-Protect's management.
Preventing cases of plagiarism, imitation, abusing T-Protect brand for activities for
personal benefit.
3.2. SUPPLIER:

Figure 7. Technology

After conducting market research on fabric supply across regions in Vietnam, we selected
Cafina to cooperate in fabric supply and support processing the outer layer of T-Body
shockproof jacket. Canifa's Drytech line of moisture-wicking fabrics has a composition of
30% to 40% of Dry tech Polyester yarn, the rest is Cotton fabric, which is made up of 2
components: Cotton and Polyester Drytech. This material helps to evaporate moisture 1.4
times faster than cotton. Therefore, Canifa's Drytech shirts always achieve the following
outstanding advantages:

20
 The ability to absorb sweat is extremely good, pushing moisture away from the fabric
surface quickly.
Keep the body dry and cool.
Always help the wearer be comfortable and balanced in all activities, even in the case of
strong physical activities such as gymnastics and sports.
In addition, we have signed a cooperation contract with TVC components company to
produce the second layer of T-Body shockproof jacket with airbags and ACU impact
sensors. According to a market survey, TVC is a brand that provides the most durable
and stable air bags, which is suitable for the needs of T-Protect.

Figure 8. Specifications

With specific specifications, T-Protect selected Phillips as the ventilator supplier for T-
Body products. But to help customers more comfortable during movement or movement,
we are doing our best to reduce the weight of the machine to about 0.3kg (0.4kg less than
the current weight) but still ensure the machine works with constant quality.
The world's first motorcycle HUD information display system is currently being
developed and perfected by Nuviz - a group of guys who are passionate about
motorcycles and see-through display technology. T-Protect will order directly at Nuviz
Nuviz Ride: HUD products. We hope Nuviz will improve the product and create a new
21
version of Nuviz Ride:HUD using AI technology, reflecting images directly on the
helmet's glass through the ultra-compact Nuviz Ride: HUD device.

Figure 9. AI technology

In addition, we directly create hat frames and import materials at facilities in Ho Chi
Minh City with constraints on quality, delivery time and price.
4. DEVELOPMENT STRATEGY:

4.1. Product:
The purchasing decision of consumers depends on many factors, especially the traffic
safety equipment industry, which is affected by the following factors:
 Age
 Reasonable price
 Durable
 High end brand
 Aesthetic
 Feel confident in a brand
 Expressing style
 Ensure safety when using
 Included features
Based on consumer buying decision factors, we can see that most consumer decisions
depend on: price, accompanying features, ensuring safety when using and durability of
the product. traffic safety tool.
T-Protect Target Registration:

22
In the future we will try to perfect the current product lines. After the ideation period is
completed, we will conduct a screening of ideas to come up with reasonable plans to
improve quality, lower costs, provide all-inclusive services at super preferential prices. .
With a very competitive appeal, we are confident that we will increase customer
satisfaction and launch an improved product from the T-Head line. This will be a special
helmet for people with hearing loss when participating in traffic. The T-Head+1 product
will be equipped with a CIC hearing aid that is mounted in the middle of the hat shell and
the inner part of the hat, ensuring that people are not uncomfortable when using it. It is
expected that in September 2026, it will conduct testing, find out the weak points to
overcome and upgrade. The deadline to complete the product is 1/2027 and prepare a
plan to deliver products to the market through channels such as website, fanpage, and
23
investing in short film projects. We will deliver 500 T-Head+1 products to the market in
April 2027 and launched pricing strategies for products such as the T-Body and T-Head
lines.

It can be said that this innovative product is very humane because there are no helmets on
the market to support people affected by the ear. Because we consider this a humanitarian
product, for the community, T-Protect is committed not to profit from this product,
contributing to supporting the spirit of people to overcome guilt when participating in
traffic.

4.2. Distribution strategy:

Figure 10. Distribution

Objective: bring products to consumers easily; Support for promotional activities;

positioning the shockproof shirt product in the mind of the customer.
The first stage: letting customers leave their previous poor quality helmet products → the
company will reduce prices at agents or distribution stores for the first 2000 products
across the country, focusing on Ho Chi Minh City and Hanoi and some major
consumption points (restricting such intermediaries will reduce costs and commissions
for distributors to keep product prices at the maximum level to attract customers at the
right time first point )
On average, each province has 2 official agents. In each province, there are marketing
staff (collaborators) who are fixed, in addition to the main salary, they are also rewarded
according to the sales of the agent.
The chain of its own direct resellers and the website and fanpage for direct sales via the
internet → ensuring easy access to products for customers.

24
 Distributing to big motorbike stores, supermarkets, …
4.3. Marketing strategy:
Objectives of the marketing strategy
Launched T-Protect and company product lines such as T-Body shockproof vest and T-
Head smart helmet
Increase the number of people knowing about the product.
Building and strengthening the T-Protect brand.
Open new market.

Increase sales through media: TV, social networks, newspapers, giving short, easy to
understand, easy to remember and share messages.
Within the first 1.5 years, customers recognize the brand.
Within the first 1 to 4 years, increase market share from 0% - 9%.

Figure 11. Impressions and final results

Surrounding the idea of “Protect your life”, we come up with a 4P strategy:

 Product:
T-Protect applies a multi-brand strategy, in a different brand strategy for each product
type but changes in shape, function, size and some additional attributes, etc.
Products at T-Protect are pioneers in the market of traffic safety tools with high quality,
modern technology, and stable prices compared to other high-end product lines.
T-Body is designed with 2 unique layers with a weight of nearly 1kg. The outermost
layer is used with Dry-tech moisture-wicking fabric. gas surface, mini gas generating

25
system, mini impact sensor. The material that makes up the airbag for the T-Body
shockproof vest is a stretchy fabric or a material that ensures the ability to collapse in the
required places on the shirt and easily inflate when needed. In addition, the T-Body
shockproof vest is also equipped with an emergency backup ventilator with the ability to
automatically adjust the pressure to reach 90%, making the user's breath more natural.
The first attraction in T-Head is the comprehensive acoustic glass. This is a unique and
unique design in the world. Next, the earpads of the hat are very smooth and airy, with
high sweat absorption thanks to the earthy brown fabric. The lining is sewn seamlessly,
creating a luxury for the hat. In addition, T-Head is also equipped with a noise canceling
button (Headband) and an information display device on the steering wheel Nuviz
Ride:HUD, and Bluetooth connectivity with a 360 camera mounted on the back of the
helmet to help The user can easily observe the surroundings.
Price:
Applying a competitive pricing strategy with available competitors in the market,
especially Andres, Non Son, Agu, etc., using a price index strategy to have the most
competitive prices The products at T-Protect are high quality products. level than
conventional product lines, we have to perform price indexing to get competitive prices
that are not too expensive compared to product lines of the same type but without
incurring losses.
Product prices range from 1 million to 12 million depending on the function, utility and
time of sale.
 Promotion:
Slogan: “Protect your life”
Logo: a combination of black T+1st on a light gray background
Phase 1: 1 first year creating awareness in the mind of consumers
Advertisement:
Spreading rumors: intentionally revealing some information about a new product before
the actual product will appear 2 months later. The smart helmet that people were
interested in before will have many diverse features such as folding, neatly stacking,
changing shapes, etc. → but all of this is just a rumor and after the rumor is confirmed. If
the determination is correct and the product is launched, the people in need will focus on
the product with great features
Television: broadcast many times on TV with lively, youthful, easy-to-get-in-the-heart
advertising clips, with a frequency that must appear just enough to make an impression in
the minds of consumers and for just enough time. to enter the customer's heart

26
Two weeks before the actual launch of the advertisement on TV and social networks,
there will be an advertisement that is curious to consumers, then the official
advertisement, in this way the product image will be saved. in the mind of many
customers than.
Number of advertisements aired during peak hours and in regular newspapers to recall
product names.
The day after the advertisement appeared, the goods were also distributed to
supermarkets and stores at the same time with high coverage to avoid out of stock.
Ads must be really impressive (can use images of famous KOLs in the motor world). To
do this, you need a professional Copywriter.
Social networks: like facebook, zalo... about detailed articles about new products and
product quality.. create promotional clips on youtube through movies short
Event organization:
About 1 month after launching the product, organizing seminars to meet customers, this
is the time when the manufacturer has the opportunity to listen to customers' confide,
promptly grasp the needs and desires of customers. The consumer offers the best product
according to the needs of the consumer. In the events held, we combine it with a product
trial session for young people.
Phase 2: The first 2.5 years increase the market share to 9% of the total market share of
traffic safety equipment.
Choice of media: TV, cinema (regarded as highly effective due to targeting the right
customers), social networks.
Take a survey on the use of products at T-Protect and improve the product further.
Implement promotions such as scratch cards to win stylish gifts, English scholarships or
short-term summer study abroad trips.
 Place:
First, the market is mainly in the two big cities of Ho Chi Minh and Hanoi, along with a
number of other large cities in the country, if there are other markets, they are only
secondary, it is necessary to focus on Hanoi and Ho Chi Minh City because this is where
the market is located. higher income, more development, people pay more. Extends the
risk of dilution.
Apply the mentioned distribution strategy.

27
 5. SOCIAL RESPONSIBILITIES:

5.1. With customers:

T-Protect strives to meet consumer demand for products with the ability to optimize
safety during consumers' traffic. We are committed to bringing the best quality products
and peace of mind to our customers.
5.2. With staff:
Employees are assets. T-Protect is committed to creating a safe and stable working
environment for employees to contribute their labor and promote creativity with
commensurate remuneration.

Figure 12: Personnel chart - T-Protect traffic safety equipment joint stock company

5.3. With the social community:

With the motto "Associating production and business with social security", from the very
first day of its establishment, T-Protect's activities for the community and society have
always been focused on, promoted implementation, and become a enterprise
characteristics. T-Protect is committed to improving social security, creating more jobs
for local people, joining hands with the community for the local socio-economic
development through many methods. .

28
 6. SMALL FINANCIAL PLAN:

The annual balance sheet of the going concern enterprise (June 22, 2021)

Table 2. Balance Sheet

29
Table 3: Annual business results report

REFERENCES

30