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Integrated Academy of Management and Technology, Ghaziabad Bca I Semester Business Communication 2017-20

This document outlines the course details for Business Communication at Integrated Academy of Management and Technology in Ghaziabad for the first semester of the BCA program in 2017-20. It provides information on the course objectives, total lectures, end term exam structure, internal assessment breakdown, self-study expectations, lecture plan outline with topics and durations, and recommended textbooks. The goal of the course is to develop good communication skills for students' future careers in the corporate world.

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shahabuddin khan
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44 views

Integrated Academy of Management and Technology, Ghaziabad Bca I Semester Business Communication 2017-20

This document outlines the course details for Business Communication at Integrated Academy of Management and Technology in Ghaziabad for the first semester of the BCA program in 2017-20. It provides information on the course objectives, total lectures, end term exam structure, internal assessment breakdown, self-study expectations, lecture plan outline with topics and durations, and recommended textbooks. The goal of the course is to develop good communication skills for students' future careers in the corporate world.

Uploaded by

shahabuddin khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Integrated Academy of Management and Technology, Ghaziabad

BCA I SEMESTER
Business Communication
2017-20
Faculty: Prof. Rahul Goel
Mobile: 9971578570
E mail : [email protected]
Faculty Contact hrs: 4:00 pm to 5:00 pm

Total Lectures: 40 (4 Lectures / Week)


Course Objective:
This course intends to develop good communication skills in students for their future jobs and
Endeavors in the corporate world so that they can gain a cutting edge over their other
counterparts within the country and across the globe.

End term Exam: 100 Marks

Internal Marks (50):


S No Head Marks Final Marks
1 Class Test-1 30 30
( Average of Class
2 PUT 50#
Test-1 & PUT)
3 Attendance 10 10
Teacher’s
4 10 10
Assessment
Total 50
#
: PUT marks first will be converted to 30 & then average of Class Test -1 and PUT will be taken.

Self Study: Students are required to study at your own for the topic mentioned in lesson plan
under self-study head. More emphasis shall be given on implementing the lessons
in their day to day life.
Lecture Plan outline
S No Topics No of Lectures Mode of delivery Self Study
1 Unit – I: INTRODUCTION: : Means of 6 Class discussion,
Communication: Meaning and Definition - Stories,
Process - Functions – Objectives - Case studies
Importance - Essentials of good
communication - Communication barriers,
7C’s of Communication
2 Unit – II Types of Communication: Oral 8 Class discussion,
Communication: Meaning, nature and scope Stories,
- Principle of effective oral communication - Case studies
Techniques of effective speech - Media of Communication-
oral communication (Face-to-face -Games,
Role plays
conversation - Teleconferences - Press
Conference - Demonstration - Radio
Recording - Dictaphone - Meetings -
Rumour - Demonstration and Dramatisation
- Public address system - Grapevine - Group
Discussion - Oral report - Closed circuit TV).
The art of listening - Principles of good
listening.
3 Unit– III Written Communication: 5 Class discussion, Assignm-
Purpose of writing, Clarity in Writing, Class activity ent
Principle of Effective writing, Writing
Techniques, Electronic Writing Process

4 Unit– IV Business Letters & Reports: 5 Lecture , Assignm-


Need and functions of business letters - Class Discussion, ent
Planning & layout of business letter - Kinds practical Activity
of business letters - Essentials of effective
correspondence, Purpose, Kind and
Objective of Reports, Writing Reports.

5 Unit – V Drafting of business letters: 8 Lecture ,


Enquiries and replies - Placing and fulfilling Class Discussion,
orders - Complaints and follow-up Sales practical Activity
letters - Circular letters Application for
employment and resume

6 Unit – VI Information Technology for 8 Lecture &


Communication: Topics Prescribed for class discussion
workshop/skill lab Word Processor- Telex -
Facsimile(Fax) - E-mail- Voice mail –
Internet - Multimedia - Teleconferencing -
Mobile Phone Conversation - Video
Conferencing -SMS - Telephone Answering
Machine - Advantages and limitations of
these types. Group Discussion, Mock
Interview, Decision Making in a Group

Text Book: 1. Lesikar RV & Pettit Jr. JD – Basic Business Communication: Theory & Application
(Tata Mc Grow Hill, 10th Edition).
2. Bisen & Priya – Business Communication (New Age International Publication)
3. Kalkar, Suryavanshi, Sengupta-Business Communication (Orient Blackswan)
4. M.K. Sehgal & V. Khetrapal - Business Communication (Excel Books).
5. P.D. Chaturvedi – Busines Communication (Pearson Education, 3st Edition 2006).
6. Sharma R.C., Mohan Krishna – Business: Correspondence and Report Writing (Tata McGraw Hill,
3rd Edition).
7. Rajendra Pal - Business Communication (Sultanchand & Sons Publication).
8. Business communication By R.K Madhukar
9. Essential Communication skills by shalini Aggarwal
10. Business communication & communicative English- Sultan Chand
11. Business communication – Sanjay sahitya bhavan
12. Business Communication by Parag Diwan & L.N. Aggarwal

Signature of Faculty Member

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