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Social Media & Influencer Marketing Manager Job Description

This document provides a job description for a Social Media & Influencer Marketing Manager position. The role involves managing social media strategies and campaigns to increase brand awareness and engagement across platforms. Key responsibilities include identifying target audiences, setting campaign objectives and metrics, developing social media strategies in collaboration with internal and external stakeholders, managing influencer marketing programs, and analyzing campaign performance. The ideal candidate has experience in social media management, is familiar with analytics tools, and has strong communication, project management, and presentation skills.

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Swati Sharma
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99 views9 pages

Social Media & Influencer Marketing Manager Job Description

This document provides a job description for a Social Media & Influencer Marketing Manager position. The role involves managing social media strategies and campaigns to increase brand awareness and engagement across platforms. Key responsibilities include identifying target audiences, setting campaign objectives and metrics, developing social media strategies in collaboration with internal and external stakeholders, managing influencer marketing programs, and analyzing campaign performance. The ideal candidate has experience in social media management, is familiar with analytics tools, and has strong communication, project management, and presentation skills.

Uploaded by

Swati Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social Media & Influencer

Marketing Manager

Job Description
Social Media
Job specification

Title: Social Media & Influencer Marketing Manager

Job purpose

As the Social Media & Influencer Marketing Manager, you’ll manage the creation of social

media strategies, and the planning and execution of successful social media and influencer

campaigns. Ultimately, you should be able to increase brand awareness and audience

engagement across a range of social platforms, and be able to report on the effectiveness of

your activity.

You should have excellent multitasking skills, a creative way of thinking, brand

understanding, and be comfortable presenting ideas and results to both clients and internal

teams.

You’ll have previous experience in social media and influencer marketing and be comfortable

leading your own projects. You’ll need to be happy addressing current clients and prospects,

and using social listening and analytics tools.

You’ll work closely with the Creative, Content & Digital PR, Paid Media, and Data Science &

Audience Insights departments, and report to the Director of Paid Media & Data Insights.

Role & responsibility

• Audience: Work alongside the Data Science & Audience Insights team and use our

social listening tools to identify and build an understanding of our

clients’/prospects’ target audiences and trends

• Set clear objectives: Agree objectives for campaigns considering traffic, brand

awareness, customer retention, online reputation, leads or sales as a starting point

• Social strategy: Work alongside the client’s internal team, agency, or/and our

Content & Digital PR team to define and manage the Social strategy. This may also

include working alongside the Paid Media team when amplifying social campaigns.
• Campaign Analysis: Analyse the end of campaign performance, coming back to the

campaign objectives and business goals, and identifying successes and areas for

improvement

• Influencer marketing: Work with clients to define the right approach for influencers

to meet the set objectives. Identify and liaise with relevant influencers, negotiating

fair rates for content, and ensuring the relevant agreements are in place

• Project management skills: Effectively manage client campaigns, ensuring they’re

delivered on time, to a high standard; communicating with social influencers and

platform partners (e.g. Vamp / Whalar etc) will be necessary, as well as internal

communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams

• New Business: Build responses to prospects’ briefs, identifying areas for

improvement and ideas for new activity and be able to present these in a compelling

way to senior stakeholders

• Presentation and people skills: Strong presentation and speaking skills; ability to

build and maintain relationships easily; ability to effectively communicate

information and ideas in written and verbal format and build and maintain

relationships; organised (you’ll work on multiple projects at once), with high

attention to detail; a proactive, can-do attitude

Qualification & skills requirements

• Proven work experience within social media

• Expertise in managing multiple social media platforms

• Ability to deliver creative content ideas

• Familiarity with online marketing strategies and channels

• Expertise with social listening and community management tools, e.g. BrandWatch,

Pulsar, Sprout, etc.

• Paid social knowledge is beneficial, but not essential

• Ability to grasp future trends in digital technologies and act proactively

• Maintains excellent writing and language skills

• Excellent communication skills

• Multitasking and analytics skills

• Must have the right to work in the UK


Desired behaviours

• Proven experience in planning and managing social media and influencer

campaigns and longer-term strategies

• Commercially and creatively minded

• Excellent communication skills and the ability to work well alone as well as with

different departments across the business

• Process driven and demonstrate an ability to deliver in a timely manor

• Energetic, enthusiastic, proactive and driven

• A self-starter with respect for others’ points of view


What you’ll get
Our employees make us who we are, so to make sure we attract and retain the best and
brightest brains in the industry, we offer an attractive benefits package. As well as all the
usual perks you would expect from a leading agency (stylish office, tick! Pool table, tick!
Friday beers, tick! daily breakfast and fruit, tick!), here are a few more benefits we think
you might also like:

• Agency bonus: Rewarding you for over-delivering on revenue and contributing to


new business

• Flexi time: Do your daily hours any time between 8h00-18h30

• Above-statutory employer’s pension contribution: It matters, so we make sure it’s


done properly (4% contribution)

• Private medical insurance: To keep you fighting fit and give you and your family
peace of mind

• Life assurance and income protection: We know it feels good to be covered, just in
case

• On-site physio: Fortnightly visits from a highly skilled and qualified


physiotherapist

• Yoga classes: Weekly hour-long sessions for the yogis among us

• Mindfulness sessions: To teach you stress-busting, headspace-increasing


techniques
Manifesto

We’re a company of committed and curious people.

A group of diverse and expert minds, who understand that brands


need to delight and reward if they’re going to earn the right to talk
with people.

So, we refuse to get by on ‘best practice’. We don’t see the point in


phrases like ‘user needs’.

Instead, we get to what people actually want.

We work with people who also trust their instincts and are just as
bold with their vision as we are. People who know that to get
noticed, you have to be different.

For us, it’s all about marrying data with creativity, backed by
bulletproof technology. A blend of hard logic with the kind of ideas
that hit you with crystal clarity in the middle of the night.

Not head or heart. Both.

Our values

If it doesn’t feel right, we speak out. The devil’s in it.

We act on our curiosity, So, we keep our eyes on it.


and question things
Brands we’ve worked with
Our story

Greenlight has lived and breathed digital since 2001, when we


started as three people in an old North London print shop. Today,
we’re a full-service digital and commerce agency made up of 170
people, with a reputation for producing integrated,
transformational strategies across the entire digital space.

We’re still run by the very same people who set us up, and we’re
proud to be independent. It means we can move more quickly,
boldly and effectively.

Our approach is data-led, and 100% audience focused, which


allows us to solve problems in the most impactful and measurably
effective way for our clients. Of course, all this would mean nothing
without our incredible staff. Our teams are made up of some of the
most skilled, passionate, and inquisitive minds in the industry.
People who really care about making a difference, and who our
clients genuinely enjoy working with.

It’s this focus and passion that’s seen us deliver innovative work
for brands such as ghd, Dixons Carphone, Superdry, Furniture
Village, and eBay in over 30 countries.

We’re the people that grow our clients’ business, by putting their
customers first.

And with over 140 nominations and awards under our belts, we
think we must be doing something right.

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