THE

YORK
PROGRAMMES
-FOR A BETTER YOU
 Rasha Jawad
MBA - Class of 2019

IT TAKES ONLY ONE PERSON

TO CHANGE YOUR LIFE
FOR BETTER….

& THAT IS
YOU…
 ARE YOU READY?
Grow Strong Roots &
Get Right Associations

Why United Kingdom?

United Kingdom has become one of the top destinations to study around the world. With traditions of
excellence dating back hundreds of years, high class institutions in every corner offering much more
flexibility than many other countries, the United Kingdom has a lot to offer students that other
English-speaking countries cannot offer.
UK institutions provides best quality of teaching and it has some of the reputed universities of the world.

Growing Destination
Worldwide Recognition Multicultural Nation
Degrees and qualifications from UK higher education UK is known for its multicultural society, with all
institutions are known around the world as high religions and faiths represented in some way. With
quality and world class. This standard of excellence is different ethnic and religious system, UK is very open
set by some of the older universities with to new traditions and cultures.
recognizable names, such as Oxford and Cambridge,
but the tradition carries through to many of the Professional Study Environment
universities and colleges throughout UK. This All institutions provide a conducive learning
reputation gathers a lot of respect in a professional environment with top class resources, library and
network. support system all under strong framework.
Flexible yet Reliable
Education Costs are Affordable
The cost of education for any student is generally The programmes are designed to maintain rigour and
lower compared to other western countries. Also the zeal throughout the course and your classes. Hence
time consumed for earning a UK degree is usually focus on subject is emphasised and enthusiasm
lesser. towards learning could be concentrated on. That is
why the British Educational System bred so many
geniuses.
York St. John University
On behalf of all the staff at York Business
School I would like to welcome you to the
excellent wide-range of opportunities for
learning and development that we have for
you.

Dr. Bob Gammie

Dean,
York Business School

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 York St John University is one of the oldest
education institutions in the UK and has been at
the forefront of teaching and education in the city
for over 178 years

2006
&
Motto
Motto‘Ut‘Ut
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Vitam
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53
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First York Minster
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 York Business School Middle East

Class of 2019

York Business School is a progressive, innovative, international business school that puts the students at the
centre of everything that we do. We are an accredited CMI provider, a PRME signatory and a member of
Business in the Community, which stands for responsible business providers.
Furthermore, York St John University is one of only two UK Universities to be awarded the Social Enterprise
Gold Mark for Business Excellence. York Business School’s unique selling proposition is that we provide an
exceptional student-centred experience, based on both internationally significant research and pedagogic
best practice.

We build on a tradition of distinction in academic, professional and social engagement in order to produce
graduates who are responsible and innovative decision-makers and are able to make a meaningful
contribution in all spheres of society.
Our mission is to transform individuals in order to enhance their capacity and capability to make a difference
in society through building and sustaining a learning community through teaching, research and enterprise
of the highest standard.
This exceptional teaching and learning experience reflects our highly-trained and skilled staff, who create
engaging and inspiring learning environments.

2018
 In Academic Partnership

Lincoln University of Business and Management (LUBM) is involved in collaborating with leading universities
and B-schools globally to provide high international quality and accredited programs to learners in Middle
East.
The programs are customised to suit a busy working professional’s ‘wish list’, ticking all the right boxes of
flexibility, affordability, quality, applicability and feasibility of a program.
The program consists of modules that are vital to businesses today. The pedagogy involves laying a sound
foundation through concepts and applying those to relevant scenarios of a work place. Faculty members
engage the students in discussions, case studies, videos, simulations and activities or presentations
performed individually or in groups.
The professional team ensures that the busy executives are able to complete the programs on time by
providing real time assistance.
The school also firmly believes in power of networking as the professional development rests heavily on
exchange of ideas of like-minded individuals. We offer opportunities for students and alumni to interact with
industry leaders during guest lectures and conference.

The underlying objective of the school is to build a robust community of high performing professionals and
entrepreneurs who in turn set an example and motivate the coming generation in laying foundation to a
holistic society.

USPs of Lincoln

Flexible and Hands on Diversified

affordable learning student base

Fast Track
Strong Student to New International
Support Opportunities Recognition
ACCREDITATIONS & AFFILIATIONS
 RANKINGS

NSS
National Student Survey

27
TOP

We are in the Top 27 English

universities for overall

#34
student satisfaction in 2019
National Student Survey

By times Higher Education

The student experience Survey 2018

Ranks 23rd position among

other 153 universities on the
landscape of UK

#54 #23rd
Out of 140 UK universities by
Student Crowd University
Rankings 2019

#37 #111
 EMBRACE DISCOMFORT & NEVER,
EVER GIVE UP
The programs are designed to create a systematic intervention and disrupt old habits to build a dynamic
behavior.
Why should you take business management programmes?

Business The skills Highest program Subjects taught Wide range

management acquired are in demand for in the program of career
fruitful long term
programs can be highly are closely related opportunities
career goal or to
taken by executives transferable become an to integral aspects
across industries entrepreneur of business

Structure & Mode

The programme is delivered in modular fashion. Each component is treated as a separate domain and
lectures are delivered over an interactive platform either in contact or as recorded videos. Webinars,
discussion forums and workshops are created to assist group learning. An industry specific conference is
conducted in the subject areas where learners can participate and understand how these concepts are
being applied across industries and countries. The structure is demonstrated as below:

VLP CLASSROOM
BLENDED
LEARNING

Mode of Delivery

Modular- that is you study only one unit at a time Offsite learning is self or assisted learning via
Blended recorded sessions, virtual platform or
Combination of contact sessions & learning independent study.
through virtual platforms In class- Presentation, activities, case studies,
Contact sessions are in workshop / AV, debates/discussion, group work, industry
seminar/conference basis conference.
Assessments are crucial part of any program to evaluate the understanding and applicability of intended
learning outcomes of any course. The purpose of any program is to cultivate desired decision-making
ability in any work or business related area, which takes team or leadership effort, driven by business
ethics, take responsibility and analyse future implications in strategic aspects of business unit.

> Class Activities

> Assignments
> Project Work
> Debates / Discussions
> Traditional Pen & Paper Exam
> Case Study
> Presentation
> Report Writing

Focus on researching concepts and its live

application.

The research project is an integral part of the

programme wherein the learner can explore their
creative ideas in business and learn its feasibility in
a real world. It assists learners in understanding
their own learning and problem-solving skills while
developing better organisational and critical
thinking abilities.
 SAY YES TO
EXPERIENCES
BA (Hons) Business Management
As the global business environment continues to become
increasingly competitive and challenging, businesses need to
be more innovative, take more risks and develop sustainable
business models that serve their customers and have a positive
impact on society’s well-being. The BA (Hons) Business
Management degree aims to provide you with a critical
understanding of the role of business in contemporary society.
Pursuing the programme is a great opportunity to gain a degree
that is clearly focused on your long-term career prospects in a
wide variety of contexts. Whether you are thinking of setting up
your own business, working in a large corporation, the public
sector or small and medium enterprises you will need to possess
an understanding of how businesses operate.

Stage 240 credits from

Ofqual approved institution
1

Top Up: 120 credits from YSJ Stage

2

Program Aims:
Academic Excellence – to develop individuals with a sound
knowledge and understanding of overall functioning of
departments.
Critical Thinking and Effective Communication – to create
reflective practitioners who are able to analyse and
synthesise complex information. Develop students’ ability
to communicate and collaborate in a variety of contexts.
Learning and Personal Development – to promote
individuals who are willing to adapt to a complex and
rapidly changing environment.
Active Citizenship - to foster through adopting a critical
stance students’ contribution to society at large.
Mode: Blended Programme
Structure
The programme is committed to the provision of skills that will
enhance your employability in a business management
environment.
Stage 1
240 credits from a recognised Ofqual awarding body.
Accepted qualifications are:

Higher National Diploma (HND)

Level 5 Diploma in Management (QCF / NQF) from a
recognised Professional Body
FdA in Business Management or equivalent from a UK HEI
International qualifications (equivalent UK Diploma in HE)
approved via the NARIC database and in line with common
competitor practice.
Stage 2

Code Unit Credits

3BM290 Introduction to Business Research 20

3BM170 Strategic HRM 20
3BM060 International Marketing 20
3BM070 Strategic Corporate Finance 20
3BM020 Organisational Strategy & Decision Making 20
3BM280 Applied Business Research 20

Total 120

Total Programme Credits 360

Entry Criteria
Residents with minimum 18 years of age, completed high
school diploma or equivalent & fluency in Academic English.
Student with 240 UK credits* are eligible for final year Top-Up.

Assessment
> Class Activities > Traditional Pen & Paper Exam
> Assignments > Case Study
> Project Work > Presentation
> Debates / Discussions > Report Writing
*(a) from approved institutions only. (b) Min of 120 credits at Level 5.
MBA
Overview:
What will you get?
The York Business School Masters of Business Administration
(MBA) has been designed to help you gain the skills,
knowledge and experience you need to give yourself that
competitive edge. The MBA will provide in-depth, specialist
knowledge and mastery of techniques relevant to the study of
opportunities and challenges of business management.

What is the program all about?

The traditional MBA provides a broad skillset that prepares
business professionals for success in any industry at any time in
their career. The program curriculum builds a foundation of
knowledge by completing a set of core courses in a year. This
broader knowledge lays the groundwork for individuals
looking to assume more responsibility in their current
organization or to seek a new position with a different industry.

General MBA vs Specialist MBA?

It offers students a broad base of knowledge in business and
management that can be applied to many areas in any industry.
The focus is on strengthening leadership, communication and
critical thinking skills,which are imperative to success in any
field.

Programme Duration:

1 YEAR

Mode of Learning:

BLENDED

(A perfect mix of in class learning combined with workshops,

simulations, collaborative case based learning and E-Learning)
Programme Modules:
Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Change 20
MMBB06 Global Business Strategy 20
MMBB07 Marketing and Data Analytics 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Business Development and Value Creation 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree/diploma or equivalent
> Fluency in Academic as well as Business English
> Approved prior experiential learning (APEL) candidates
who have experience and good command in English need
pre approval by University
> Experience in business development is an advantage

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Business Analytics Manager
• Public Relationship Director
• Real Estate Director
• Corporate Affairs Manager
• Financial Manager
• Policy Advisor
• Marketing Manager
• Customer Excellence Manager
• Media Planner
• Entrepreneur
MBA Strategic Human Resource
Management and Leadership
Overview:
What will you get?
The York Business School’s Masters of Business Administration
(MBA) in Strategic Human Resource Management and
Leadership has been designed to help you attain the skills,
knowledge and experience you need to give yourself that
competitive edge. The program will help develop critical
awareness and understanding of business thus providing the
ability to connect with theoretical and hands on learning.

What is the program all about?

This MBA combines an in-depth understanding of strategic
human resource management with a broader exploration of its
people & organizational context. The Program will be integrated
and contextualised through a range of modules, culminating in
a capstone project.

MBA in Strategic Human Resource Management

vs General Management
A specialist MBA in Strategic Human Resource Management
will provide you with in-depth business concepts and enables
you to develop sound understanding of HR roles in any
organization. It will also help you understanding key skills,
processes and practices of business management, strategic
human resource management and leadership.

Programme Duration:

1 YEAR

Mode of Learning:

BLENDED

(A perfect mix of in class learning combined with workshops,

simulations, collaborative case based learning and E-Learning)
Programme Modules:
Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Cultural Change 20
MMBB07 Global Business Strategy 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Marketing and Data Analytics 20
MMBB12 Strategic Human Resource Management 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree/diploma or equivalent
> Fluency in Academic as well as Business English.
> Experience in human resource is an advantage

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Senior Human Resource Consultant
• Vice President – Human Resource
• Employee Relationship Manager
• Director of Engagement and Culture
• Senior Leadership Role
• Director – Market Development
• Talent Acquisition Manager
• Director - Strategy
MBA in Project and Operations
Overview:
What will you get?
The York Business School’s MBA in Project and Operations
management has been designed to manage the processes,
lifecycle, project concepts, tools and techniques to achieve
project success in competitive environment.

What is the program all about?

MBA in Project and operations Management helps in critical
understanding of the issues relating to business management,
project management and operations management, which will
enhance your ability to maximize individual and organizational
potential. It will also help in creating practical personal and
professional development plans for the teams within
organization.

MBA in Project and Operations Management vs

General Management
A specialist MBA in Project and Operations Management brings
together relevant contemporary academic theory and research
with practical understanding of activities within organizations.
It is designed to teach core competencies to develop strategies
for organizations and also aims for a more focused approach
than a general MBA does.

Programme Duration:

1 YEAR

Mode of Learning:

BLENDED

(A perfect mix of in class learning combined with workshops,

simulations, collaborative case based learning and E-Learning)
Programme Modules:
Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Cultural Change 20
MMBB07 Global Business Strategy 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Marketing and Data Analytics 20
MMBB10 Operations and Project Management 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree/diploma or equivalent
> Fluency in Academic as well as Business English.
> Experience in project and operations is welcome

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Project Analyst
• Project Manager
• Director of Operations
• Facilities Management
• General Manager
• Project Coordinator
MBA in Healthcare Management
Overview:
What will you get?
The York Business School Masters of Business Administration
(MBA) in Healthcare Management has been designed to help
you gain the skills, knowledge and experience you need to give
yourself that competitive edge. The course helps in dealing
with the complexities of modern healthcare systems.
What is the program all about?
MBA in healthcare management will help formulate, develop
and implement healthcare strategies in hospital. The
programme provides you with the opportunity to gain a
practitioner-focused MBA, laying the foundations for a critically
aware and holistic understanding of business management,
with a particular focus on healthcare management.

MBA in Healthcare Management vs General Management

A specialist in HealthCare Management develops and builds
key managerial skills to plan and deliver health services. It helps
in innovation and optimally link resources together to provide
quality patient care and experiences. The MBA Healthcare
Management brings together relevant contemporary academic
theory and research with practical understanding of activities
within organizations thus giving a more focused approach and,
relate to theories developed from relevant research, and
learning by practical

Programme Duration:

1 YEAR

Mode of Learning:

BLENDED

(A fantastic mix of in class learning combined with workshops,

simulations, collaborative case based learning and E-Learning)
Programme Modules:
Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Cultural Change 20
MMBB07 Global Business Strategy 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Marketing and Data Analytics 20
MMBB14 The Essence of Healthcare Management 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree / diploma or equivalent
> Fluency in Academic as well as Business English
> Experience in healthcare industry is a plus

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Personal care Aide
• Healthcare counselor
• Health Service Manager
• Health Insurance Specialist
• Healthcare Operations Director
• Health Information Manager
• Healthcare Facility Manager
• Wellness Relationship Manager
MBA in Finance
Overview:
What will you get?
The York Business School Masters of Business Administration
(MBA) in Finance has been designed to help you gain the skills,
knowledge and experience you need to give yourself that
competitive edge. The programme provides you with the
opportunity to gain a practitioner-focused MBA, laying the
foundations for a critically aware and holistic understanding of
business management, with a particular focus on finance. The
program will demonstrate a critical understanding of the role of
accounting information in the planning, control and decision
making of a range of organizations.
What will you get?
This program seeks to develop an understanding of the theory
and practice relating to the key aspects of financial and
management accounting. It provides the principles of financial
accounting and the interpretation of accounts. The modules
also is an introduction to management accounting including
the principles of cost accounting and short/long term decision
making.

MBA in Finance vs General Management

The specialist MBA in finance Management helps to
understand the fundamental concepts underlying financial
accounting statements. Appraise the performance of a range of
organizations using appropriate accounting ratios and the
usefulness of financial accounting information for a range of
stakeholders. The modules will help in assessing financial
performance and financial position using ratio analysis. The key
subjects would focus on principles of cost behaviour, planning,
control and decision making.

Programme Duration:
Programme Mode of
Duration: Learning:

1 YEAR BLENDED

(A perfect mix of in class learning combined with

workshops, simulations, collaborative case based learning
and E-Learning)
Programme Modules:

Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Cultural Change 20
MMBB07 Global Business Strategy 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Marketing and Data Analytics 20
MMBB13 Managing Financial Performance 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree / diploma or equivalent
> Fluency in Academic as well as Business English
> Experience in finance industry / role is an advantage

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Portfolio Manager
• Research Analyst
• Private Wealth Manager
• Financial Analyst
• Risk Manager
• Investment Banker
• Banking professional
MBA in Quality Management
Overview:
What will you get?
The York Business School Masters of Business Administration
(MBA) in Quality Management has been designed to help you
gain the skills, knowledge and experience you need to give
yourself that competitive edge. The programme provides you
with the opportunity to gain a practitioner-focused MBA, laying
the foundations for a critically aware and holistic understanding
of business management, with a particular focus on quality
management.

What will you get?

The program aims in providing principles and concepts of Total
quality Management, Quality cost principles, testing and
measurement techniques and quality assurance. The course
will provide you with a comprehensive underpinning on the
areas required to manage quality in contemporary
organizations, including Total Quality Management (TQM),
Strategic Quality Management, Quality, Environmental and
Sustainability Systems and Performance Management.
MBA in Total Quality Management vs General Management
The MBA Quality Management specialist is designed to give
students an in-depth understanding of the concepts and
techniques used to assess and improve process outcomes. The
program aims in delivering quality cost principles, testing and
measurement techniques, strategic quality management,
technical communications, quality assurance and customer
satisfaction. The specialist context will demonstrate in-depth,
specialist knowledge and mastery of techniques relevant to the
study of opportunities and challenges of business and quality
management.

Programme Duration:
Programme Mode of
Duration: Learning:

1 YEAR BLENDED

(A perfect mix of in class learning combined with

workshops, simulations, collaborative case based learning
and E-Learning)
Programme Modules:

Code Unit Credits

MMBB04 Dynamic Perspectives on Sustainable Business 20

MMBB05 Leading Innovation and Cultural Change 20
MMBB07 Global Business Strategy 20
MMBB08 Accounting and Finance for Decision Making 20
MMBB09 Marketing and Data Analytics 20
MMBB11 Perspectives on Quality Assurance Management 20
MMBB15 Capstone Project 60

Entry Criteria
> Candidates with min. 21 years of age
> Completed degree/diploma or equivalent
> Fluency in Academic as well as Business English
> Experience in quality related role is desirable

Assessment
The assessment would be a combination of
> Report writing
> Class Activities/Assignments/Debates and Discussions
> Case Study & Presentations
> Traditional Pen & Paper Exam

Career Pathways:
• Quality Assurance Manager
• Director: Quality and Regulatory
• Senior Executive: Quality Improvement
• Aquisitions Analyst
• Vice President: Quality and Compliance
• Quality Operations Manager
• Project Quality Manager
Conversion MBA
Overview:
There is nothing better than Conversion MBA to nourish your skills and
survive in this highly competitive world. Our Business School admits
the same and has come up with a conversion MBA course for those
who have big dreams and are looking to complement their knowledge.

Students indulged in our conversion MBA programme will get global

recognition. And will be able to qualify as an effective and efficient
leader on the business landscape.

Conversion MBA offered at our Business School is designed to assist

the professionals who are looking to plunge in a state-of-the-art
business management. The tutees looking for the course should hold
a degree in MSc or MA in cognate business or any management
discipline. Thousands of students are a part of this programme and will
learn the ways to succeed in the business world.

The course will mould you in a way that you can easily couple the
practicality and theoretical know-how for developing professional and
sure-shot solutions.

Conversion MBA course offered by us will open the doors to a

multitude of opportunities. And will act as a staircase towards a
flourishing career.

Programme Mode of
Duration: Learning:

9-12 Months BLENDED

Entry Criteria
MBA or masters from a recognised University in business or related
field. Pre approval from University is mandatory

Learning Outcomes:
• Close Gaps on Fundamental Business Skills
• Develop a Range of Effective Leadership Styles
• Build a Powerful Network
• Make an Immediate Impact
• Take Charge of Your Career
Executive MBA
Overview:
Sustaining the competitive and harsh executive sector is a task full of
difficulties. As an executive, you need to prove yourself while ensuring
that you are the right candidate. At our university, we entirely
understand what you need and that’s why we have designed our
Executive MBA course that is meant to polish your skills while making
you a better at professionalism.

The executive MBA course showcase amalgamation with Priemeast,

which is a celebrated and renowned company in the field of leadership
and organizational changes.

The Executive MBA course is not merely theoretical. But it is full of

practicality which is a missing trait among executive MBA programs
offered by other universities.

We will assist you in developing best-in-class skills, critical

brainstorming, and detailed understanding related to current
management and business world. It will also help you embracing your
bleeding edge, while enhancing the organizational and individual
potential.

Programme Mode of
Duration: Learning:

12 Months BLENDED

Entry Criteria
120 UK credits from an approved OfQual qualification provider

Learning Outcomes:
• Gain self-awareness in their roles as leaders and team members
• Employ a deep understanding and knowledge of stakeholders
• Promote decision Making and Critical Thinking
• Act on opportunities in the complex and changing
global environment
• Make decisions that shape comprehensive responses
to business challenges and opportunities
OUR LEARNERS

ABNEL JOSEPH AMIRA

ANTHONY JOKGHDAR
Sr. HR Manager, Etihad Spokesperson | Ex Govt.
Official, Entreprenuer

AHMED ESWARAM
DERGHAM SEETHARAMAN
CFA | Al Baker Investment, Credit Analyst - ADCB
Qatar Airlines

and many more....

JOIN THE LEAGUE OF NOTABLE ALUMNI

JULIA TIM GEOFF HARRY

DAVIS SMITH COOKE GRATION
Comedian Radio Personality Rugby Union Journalist

ALISTAIR BELLA JACK PAUL

GRIFFIN HARDY HARRISON BLOMFIELD
Member of
Singer-Songwriter Musician Military Officer Parliament of the UK
 Experience UK

The learners also get an opportunity to learn research concepts over 5 days in the university’s
campus in York, or its brand new facility in London UK, at no additional course fee*

Visa / travel / stay is students responsibility. Depends on Minimum of 25 students participation

Experience UAE
Notes:
Middle East: University Campuses:
Student Recruitment
& Support York Campus:
Lord Mayor's Walk,
Corniche Area, York, YO31 7EX
Al Majaz
Sharjah, UAE +44 1904 624624
[email protected]
+971 56 56 56 346 www.yorksj.ac.uk
+971 6 55 11 300
[email protected]
www.ysj.mba London Campus:
20-25 Glasshouse Yard,
Clerkenwell Road,
London, United Kingdom
EC1A 4JT