(Title Page)

University of Education
Lower Mall Campus, Lahore
Department of Economics and Business Administration

Project Report
TransData Intenational
A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS
ADMINISTRATION, UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS, LAHORE IN
THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION

Submitted By:
Bsf1703225
Harmain Ayub
2017-21
29th August, 2021

University of Education
 Lower Mall Campus, Lahore
Department of Economics and Business
Administration

LETTER OF UNDERTAKING

This internship / project report was submitted by Harmain

AyubS/o/D/o. Muhammad Ayub Roll No. Bsf1703225 for the partial fulfillment of

the requirements for the degree of Bachelor of Business Administration.

BBA
Session (2017-2021)
with specialization in MARKETING

and is hereby accepted by the evaluation committee.

Internship / project Supervisor

________________________

HOD / Coordinator ________________________

External Examiner ________________________

Principal / Director
________________________

Department of Economics and Business Administration

 UNIVERSITY OF EDUCATION
Lower Mall Campus, Lahore
BBA

• Title Page
• Dedication
I like to dedicate this report to my beloved parents and teachers who support and
guide my through all the stages of my life.
• Acknowledgement
I am forever indebted to my parents for giving me the opportunities and
experiences that have made me who I am. They selflessly encouraged me to
explore new directions in life and seek my own destiny. This journey would not
have been possible if not for them, and I dedicate this milestone to them. In
addition to this acknowledgement i like to thanks my teacher and the loved ones
who always be supportive and by my side in all the ups and downs of my life.
• Executive Summary
Executive summary previews every section of the report in a short form. It can be
called as micro image of the report. It helps the reader to get a quick glance at the
report before reading it in detail. Everything important that you have done,
discovered and concluded should be mentioned but briefly and concisely
following the 7C’s of business communication.
• Table of contents
List the important headings and sub headings in the report with page numbers. 
Also make a separate list of tables and figures in the table of contents if you have
used any.
• Brief introduction to the industry
Business process outsourcing is a business practice in which an organization
contracts with an external service provider to perform an essential business task.
BPO has its roots in the manufacturing industry.The primary goal is to cut costs,
free up time, and focus on core aspects of the business. The two types of BPO are
front office and back office. Business process outsourcing is the act of outsourcing
some aspect of your business's operations to a third-party vendor or service
provider. A BPO call center is a team of outsourced agents who handle incoming
and outgoing customer calls for other businesses. There are different kinds of task
which should be handled by the Provider. Such as providing assistance to the
clients through different sources like Chat support, Email Support and Call
Support. In the current scenario this industry has grown and cover many areas and
creating thousands of jobs to the community. As a student of marketing we can
understand that the satisfaction of customer is how much important for a company
so that's why companies hired a third party to handle their work and fulfill the
customer needs to the best. There BPO companies helps them to retain their
 existing customers and also encourage to attract new customers. There are
different types of services that offers by BPO such as Live chat support. Live chat
agents are the digital counterparts of salespeople standing along shop aisles,
asking customers if they need any help in selecting items, Analytics, Call center
services, Social media services. BPO offers several benefits, such as lower costs,
global expansion, and higher efficiency, while some of the drawbacks include
security issues, hidden costs, and overdependence.

Industry Analysis

• Brief history, Mission and Vision of the organization.

TransData offers unparalleled, devoted industry specialists to design and develop

solutions that fast-track innovations while ensuring quality standards and profitability.
A one-stop solution is what the TransData team offers to all your advanced
businesses. Whether it be the unique experiences of E-commerce services or
maintaining a strong online presence through digital marketing, managed IT services
with full implementation or mobile and app development services, customer service
support or virtual assistant services, we have got it all covered. our expertise also
includes the provision of Business Process Outsourcing (BPO) services that enable us
to be of extraordinary assistance in changing the traditional business environment to a
modern-day innovative business model. At TransData, we do things with passion and
hence fulfill all tests of morals, principles and social integrity. We are proud of being
the stepping stones for your businesses to strive and grow. We thrive on excellence
and customer satisfaction as a result of which our clients are always eager to work
with us.

Values:-
Our values are our biggest strength which are depicted in every employee of
TransData

⦁ Teamwork ⦁ Accountability ⦁ Respect ⦁ Initiative ⦁ Quality

• Introduction of the organization, corporate objective and market

standing.
Founded in the year 2003, with a team of 3 people, we started as a Business Process
Outsourcing services provider. With time, we started to assist our customers in other
business areas and the ideology of a dependable partner strengthened the bond
between TransData and its customers. With a team of 1,000+ professionals, we
provide strategies to build and grow your brand and custom-built IT solutions to help
you minimize operational costs. Our portfolio showcases hundreds of successful
projects that include Solutions Integration, E-commerce growth, Automation, Design,
Digital Marketing, Title & Mortgage, BPO, and Virtual Assistance

Corporate Objectives:-

As soon as you share your business problem, our business analysts assemble
requirements into proper documentation and forward it to system architect and agile
strategists, who analyze it from a 360° standpoint and devise workable solution.

Marketing Standing:-

TransData is one of the leading company in the BPO industry. TransData has huge
advantage over its competitirs because of their dedicated team who work 24/7 in
rotational shifts to accomplish organizational's goal.

• Policy of the organization

• With 17 years in business and decade long partnerships, we have the

scalability and endurance you’re looking for in your innovation partner. Each
TransData team member is wisely picked, agile trained, and professionally
groomed.

• Competitors

Followings are the competitors of TransData International

MindBridge Inc, Ibex Inc, Next Bridge Inc, Abacus Inc, Elite Inc.

• Business Volume
TransData is operating with hundreds of employees and dozens of projects are still
under operation. They have 1000+ Professionals and and 1530 Successful Projects
and 1310 Satisfied Customers. They have started different projects such as Medical
Billing, Graphic Desiging, and Mortgage support. They have four physical locations
in Lahore.

• Product Lines

Basically TransData is a services provider company and they are not manufactuing
any producs so in that extent they are offering different services such as Contact
verification, Medical Billing, Graphic Designing, Title services and Software
development.

• Organizational Structure (900- 1000 words)

The term organizational structure refers to how the people in an organization are
grouped and to whom they report, It defines how activities such as task allocation,
coordination, and supervision are directed toward the achievement of organizational
aims.

• Organizational Hierarchy chart

Founder
Chief Executive Officer
Chief Financial Officer
Director of Operations
Vice President of Sales and Marketing
Shift Manager
Team Leader

• Number of employees

Currently more than 1000 Professional are working at TransData.

• Main office

Johar Town, Lahore

 • Brief Introduction of all the departments

Human Resource

The human resources department of an organization performs human resource

management, overseeing various aspects of employment, such as compliance with
labor law and employment standards, interviewing, administration of employee
benefits, organizing of employee files with the required documents for future
reference, and some aspects of recruitment and employee offboarding.

Training and Development

Training and development involves improving the effectiveness of organizations and
the individuals and teams within them. Training may be viewed as related to
immediate changes in organizational effectiveness via organized instruction, while
development is related to the progress of longer-term organizational and employee
goals.

Operations and Management

It is concerned with managing an entire production or service system which is the
process that converts inputs in the forms of raw materials, labor, consumers, and
energy into outputs in the form of goods and services for consumers.

Quality Assurance
Quality assurance comprises administrative and procedural activities implemented in
a quality system so that requirements and goals for a product, service or activity will
be fulfilled.

Sales and Marketing

A sales and marketing manager is responsible for researching and developing

marketing opportunities and planning and implementing new sales plans.

• Comments on the organizational structure 

This company operates with the cooperation of all departments and their structure is
well defined according to the modern technology.

• Departmental Work

• Department hierarchy

Hierarchy in TransData company structure starts with highest authority holder level at
the top while ends with the lowest authority.

Number of employees working in different departments

Currently more than 1000 employees are working in different departments at

TransData International.

Departments under Finance/ Marketing/ HR department

HR Department
Our team of qualified HR professionals ensures to manage employees not merely as
people but as an asset of TransData. We believe in keeping the TransData intact by
administering the vision of all employees as single working unit striving for a
common goal of making TransData prosper through hard work and dedication.

Finance Department

At our Finance department we have structured a team of competent personnel;

qualified in all the relevant financial functions. The team comprises of Chartered
Accountants, Financial Management Experts, Financial Analysts, Cost and
Management Accountants to look after every area of accounting and finance function
in the company.

Audit Department

In order to ensure financial and operational quality of process and adherence of

corporate control environment; different types of audits are conducted. The
operational audits are mainly conducted by GMP Compliance Committee which has
formulated an audit plan. On the other hand TransData has Internal Audit Department
which provides objective assurance and consulting activity to add value and improve
organization’s operations through disciplined approach to evaluate and improve the
effectiveness of governance policies. Both departments submit their findings to CEO
and prospective preventive

10. Marketing Functions

Briefly discuss about the 4P’s of the organization

The four Ps of marketing product, price, place, promotion are often referred to as
the marketing mix. These are the key elements involved in marketing a good or
service, and they interact significantly with each other. Considering all of these
elements is one way to approach a holistic marketing strategy.

Product

Product refers to a good or service that a company offers to customers.TransData is

offering its services at reasonable cost with high Quality. Ideally, a product should
fulfill an existing consumer demand. Our product may be so compelling that
consumers believe they need to have it and it creates a new demand.

Price

Price is the cost consumers pay for a product. TransData must link the price to the
product's real and perceived value, but they also must consider supply costs, seasonal
discounts, and competitors' prices.

Place

TransData makes decisions regarding place, they are trying to determine where they
sell a product and how to deliver the product to the market. Currently they are
offering their product through online channels.

Promotion

Promotion includes advertising, public relations, and promotional strategy. The goal
of TransData is to promoting a product is to reveal to consumers why they need it
and why they should pay a certain price for it.
 • Human Resource Management

Employees recruitment and selection

TransData have a proper structure starting from posting an ad of a job to the selection
of right person for the right job.It includes conducting an official interview from
management side. They follow the process of hiring employees among the shortlisted
candidates and providing them a job in the organization.

Training & development

In order to make new employees more known to the company the TransData hired a
team of Trainers that provides training to the newly selected staff and tell them about
the working of the company. This process occurs just after the selection of candidates.

Performance management

There is a proper way of performance management in which HR department gets the

information about the working of employees and then appraise them accordingly. It
includes the promotion of their job and increment in the salary as well.

Compensation policy

Compensation includes payments like bonuses, profit sharing, overtime pay,

recognition rewards and sales commission. TransData also provides social services
benefits to the employees in the form of medical allowance, overtime, and bonuses.

• Financial Analysis

• When evaluating services from a specific sector, some key ratios

are more informative than others.
• TransData is characterized by high capital expenditures, such as
the amount that must be spent on R&D to explore new ideas.
• Key financial ratios for BPO companies are those related to R&D
costs and the company's ability to manage high levels of debt and
profitability.

• Critical Analysis
 Detailed analysis of Marketing functions.

Analysis of micro environment of the organization

At TransData micro environment deals with the environment which is in direct

contact with company and affects the routine activities of business straight away. It
is a collection of forces or factors that are close to the organization and can influence
the performance as well as the day to day activities of the firm, Six components of
microenvironment are: 

Company, Marketing Intermediates, Suppliers, Competitors, General Public and the

Customers

Analysis of the macro environment of the organization

Macro environment refers to the major external and uncontrollable factors that
influence the decision making of an organization. A company does not operate alone
in its business environment, but operates in a larger context. It comprises of forces
that provide opportunities, but at the same time also pose threats to company.
Six components of macro environment
are Demographic, Economic, Natural, Technological, Political and Cultural environm
ents. 
Industry analysis

Industry analysis is a market assessment tool used by businesses and analysts to

understand the competitive dynamics of an industry. As mentioned earlier TransData
lies in BPO industry so there are many competitirs out there and competition is too
much high. The only company can survive in this condition by providing services at
Comparively reasonable costs and Quality work.

Forecasting demand

TransData consider this factor as an important element while planning about the
future goals. Its help them to determine the expected future position of the company.
Demand forecasting helps estimate the total sales and revenue for a future period of
time.

Customer analysis

Customer analysis helps TransData to gather information about the Clients. They use
different channels such as Fiver, Upwork, and other platforms to attract the
customers.

Competitor analysis

When it come to the competition then companies take serious note about the working
of their competitiors.TransData keeps the information about competitors' features,
market share, pricing, marketing, differentiators, strengths, weaknesses, geography,
culture and customer review.

STP
STP marketing focuses on commercial effectiveness, selecting the most valuable
segments for a business and then developing a marketing mix and product positioning
strategy for each segment. TransData targets their customer with specific services.

Marketing mix strategies

Marketing mix model helps TransData to quantifies the impact of marketing strategies
across traditional and digital media based on an organization's past media
investments. The paradigm shift in the Online marketing landscape has had a
significant impact on the promotional strategies of BPO companies..

SWOT Analysis

For BPO companies SWOT analysis helps to identifies and assesses the strengths,
weaknesses, opportunities and threats an organization faces. A SWOT analysis of the
TransData industry illustrates to upper management what the industry is excelling in,
what improvements need to be made, where growth is possible and what preemptive
measures need to be taken to protect shareholder or company value.

Strengths
The strength of this company is that they have comparative advantage over its
competitors because they have good organization structure and providing high
quality services on comparatively low costs. They also have advantage of good
search engine optimization at search engines.

Weaknesses
Weakness of this company is that the salary system is not as goos as their
competitors. Many employees seeking to switch the job just because of low salary
package and no fix date of salary.
Opportunities

The opportunity for this company is to get more and more projects by doing
online marketing. In the current scenaio many companies are still looking to hire a
BPO company and it is the moment to grab more business by making clever moves.

Threats
The strong part of competitors are actually the threat for a company. By keeping this
mind this company tries to overcome the drawbacks.

• Conclusion
.

Recommendation

After the completion of SWOT analysis the following are the recommendations of the
company.

* Company should Reduce Unnecessary Investments.

* To get more advantage company should optimize Servers, Software, Networks,

Storage, Other Resources.

* They should Simplify & Standardize All Business Processes.

* They should make a better strategy to give salaries to staff on time.

* They should make a proper way of appraising employees such as annually or semi-
annually increment in salaries, It helps them to retain their employees.

* Government should regulate the BPO industry because these are the leading
industries of modern era. It helps the comminty by providing more jobs to local
residents.

• References & Sources

Following are the references from where this information is collected:-

* Personal Experience

* https://transdata.biz/

* https://en.wikipedia.org/wiki/Outsourcing

* https://en.wikipedia.org/wiki/Marketing

* https://www.investopedia.com/terms/b/business.asp

* Company's Officials
Annexes