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Model Questions B.SC - .CSIT 6th Sem

1. The document provides a model question paper for an E-Commerce course. It contains 20 marks for two questions in Section A and 40 marks for eight 5-mark questions in Section B. 2. Section A asks about security mechanisms in e-commerce systems, the SET payment protocol, and B2B e-commerce business models. 3. Section B questions cover defining e-commerce versus e-business, benefits of e-commerce, revenue models, e-payments, shopping carts, security threats, digital marketing techniques, social media marketing tools, and SEO activities.

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Nezuko Kamado
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69 views

Model Questions B.SC - .CSIT 6th Sem

1. The document provides a model question paper for an E-Commerce course. It contains 20 marks for two questions in Section A and 40 marks for eight 5-mark questions in Section B. 2. Section A asks about security mechanisms in e-commerce systems, the SET payment protocol, and B2B e-commerce business models. 3. Section B questions cover defining e-commerce versus e-business, benefits of e-commerce, revenue models, e-payments, shopping carts, security threats, digital marketing techniques, social media marketing tools, and SEO activities.

Uploaded by

Nezuko Kamado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Model Question (E-Commerce)

Course Title: E-Commerce Full Marks: 60


Course No: CSC370 Pass Marks: 24
Semester: VI Time: 3 Hrs.

Section A
Attempt any two questions. (2 × 10 = 20)
1. Describe the various security mechanisms used to secure ecommerce systems. [10]
2. What is Secured Electronic Transaction (SET) Protocol? Describe how purchase request,
payment authorization and payment capture are done in SET? [2 + 8]
3. Consider a company is planning to establish a B2B e-commerce system. Now describe in
detail about the possible types of B2B Business Models the company can adapt. [10]

Section B
Attempt any eight questions. (8 × 5 = 40)
4. What is e-commerce? How it differs from e-business? [2.5+2.5]
5. How the features like ubiquity, information density and richness make e-commerce better
than traditional commerce. Justify with examples.[5]
6. Describe the possible types of revenues models that can be adapted in e-commerce
systems.[5]
7. What is e-payment? Describe the working mechanism of online credit card
transaction.[1+4]
8. What is a shopping cart in an e-commerce application? How can you build shopping carts?
[1+4]
9. Discuss the possible security threats in e-commerce systems. [5]
10. How linear, non-linear, in-banner and in-text video ads are used for digital marketing? [5]
11. Describe how promoted tweets, promoted trends and lead generation cards are used as
Twitter marketing tools? [5]
12. Consider you are given a role of SEO analyst to perform search engine optimization
analysis of www.sastodeal.com, what kind of SEO activities you will perform so as to
improve rank of the website. [5]

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