Guarantees and Warranties: Solutions To The Lemon Problem
Guarantees and Warranties: Solutions To The Lemon Problem
Of course, there is more than one solution to the problem of asymmetric information, or "how
to avoid buying a lemon."
Industry Standards:
Firms may set requirements to produce goods and services that meet industry standards, thus
attracting customers who might not be able to properly evaluate the industry's products and services.
This method is practiced most often by high-quality producers of goods and services who wish to
differentiate themselves from low-quality producers.
Similar to creating industry standards, firms may attain external product certification so that
consumers can rely on expert verification of the quality of their goods and services.
Liability Laws:
Liability laws are part of consumer protection regulations as established by the government.
Firms may be subject to penalties and fines if minimum industry standards are not met.
Licensing:
Licensing falls under consumer protection regulations as well. A firm, such as a public
utility, might require a license by the government to sell certain goods and services.
Social Regulation:
Social regulation is a significant measure taken by the government when other consumer
protection laws fail to provide adequate regulatory functions. Oversight of a nation's banking
industry is a type of social regulation designed to protect everyone.
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