Revision For Final Test Final Update
Revision For Final Test Final Update
o AIDA: it stands for 4 words of creating ads which are Attention - Interested -Desire -
Action.
o Trade discount: a fixed percentage offered to a distributor
o Captive product pricing: pricing one item very low and its complement very high.
o Media mentions: items where the company’ name is seen in newspapers, magazines,
and websites.
o Brand strategy: ways of promoting a brand.
o Brand loyalty:when people like a brand and buy it again and again.
o Flat fee: when a customer pays the same fee each month/year/etc.
o Penetration pricing: pricing goof at a lower price to encourage people to buy them-
often the prices are later raised.
o Key publications: the most important magazines and newspapers.
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o Exhibition stand: the place where you show your products at a trade fair.
1. There are 7 tips to create the ad that will work for you. What are they?
Company Size
Actual Project
Area of Expertise
People 0n Ads
Customer List
Fee Structure
Competitor
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Marketing Mix is a term used to talk/mention about putting marketing tools together, using them
to achieve marketing goals/ objectives in the market. When people talk about the marketing mix,
they often refer to four PS: Product-price-placement-promotion.
10. Other than price, what factors are important for your product differentiation?
Quality – Performance – Image – Customer service – Appearance/design
11. How many expression with “brand” do you know?
Brand awareness
Brand equity
Brand extension
Brand identity
Brand image
Brand loyalty
Brand name
Branding
Derived brand
Off - brand
12. List some types of shop you know?
Chain stores
Convenience stores
Franchises
High - street shops
Hypermarkets
Mail - order stores
Online stores
Outlet stores
13. What are the advantages and disadvantages of individual interview method?
Advantages:
Allow people to examine a prototype, leading to more informed responses.
Usually has the best response rate.
Disadvantages: very expensive
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Captive product pricing
Economy pricing
Geographical pricing
Penetration pricing
Premium pricing
Price skimming
15. How many ways can you use to promote your company’s profile / boost your company’s
public face?
Press release
Sponsoring
Press conference
Company newsletter
Homepage
Brand representative
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