Basic 1 Participate in Workplace Communication
Basic 1 Participate in Workplace Communication
Sector: TOURISM
(HOTEL AND RESTAURANT)
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
HOW TO USE THIS COMPETENCY BASED LEARNING MATERIAL
Welcome to the Competency Based Learning Material for the qualification FOOD AND
BEVERAGE SERVICES NCII. This module contains training materials and activities for you
to complete.
You are required to go through, a series of learning activities in order to complete each
learning outcome of the module. In each learning outcome are Information Sheet, Self-Checks,
Task Sheets and Job Sheets. Then follow these activities on your own. If you have questions,
don’t hesitate to ask your trainer for assistance.
The goal of this course is the development of practical skills in supervising work-based
training. Tools in planning, monitoring and evaluation of work-based training shall be prepared
during the workshop to support in the implementation of the training program.
This module is prepared to help you achieve the required competency, in “FOOD AND
BEVERAGE SERVICE NC II”.
This will be the source of information for you to acquire knowledge and skills in this
particular competency independently and at your own pace, with minimum supervision or help
from your trainer.
Remember to:
Work through all the information and complete the activities in each section.
Read Information Sheets and complete the Self-Check. Answer Keys are included in this
package to allow immediate feedback. Answering the Self-Check will help you acquire
the knowledge content of this competency.
Perform the Task Sheets and Job Sheets until you are confident that your output conforms
to the Performance Criteria Checklist that follows the sheets.
Submit outputs of the Task Sheets and Job Sheets to your trainer for evaluation and
recording in the Accomplishment Chart. Outputs shall serve as your portfolio during the
Institutional Competency Evaluation.
A certificate of achievement will be awarded to you after passing the evaluation. You must
pass the Institutional Competency Evaluation for this competency before moving to another
competency.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
FOOD AND BEVERAGE SERVICES NC II
490 Hours
List of Competencies
Unit of
No. Module Title Code
Competency
Practice Practicing
4 occupational health occupational health 500311108
and safety procedure and safety procedure
MODULE CONTENT
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
UNIT OF COMPETENCY : PARTICIPATE IN WORKPLACE COMMUNICATION
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes required
to obtain, interpret and convey information in response to
workplace requirements.
QUALIFICATION LEVEL : NC II
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
LEARNING OUTCOME 1 Obtain and convey workplace information
CONTENTS:
1. Parts of speech
2. Sentence construction
3. Effective communication
ASSESSMENT CRITERIA:
Specific relevant information is accessed from appropriate sources.
2. Effective questioning, active listening and speaking skills are used to gather and convey
information.
3. Appropriate medium is used to transfer information and ideas.
4. Appropriate non-verbal communication is used.
5. Appropriate lines of communication with superiors and colleagues are identified and
followed.
6. Defined workplace procedures for the location and storage of information are used.
7. Personal interaction is carried out clearly and concisely.
CONDITION:
Students/trainees must be provided with the following:
Writing materials (pen & paper)
References (books)
Manuals
ASSESSMENT METHOD:
1. Written test
2. Practical/performance test
3. Interview
LEARNING EXPERIENCE
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Learning Outcome 1: Obtain and convey workplace information
Read Information sheet 1.1-1: This Learning Outcome deals with the
COMMUNICATE EFFECTIVELY development of the Institutional Competency
Evaluation Tool which trainers use in evaluating
Answer Self Check 1.1-1 their trainees after finishing a competency of the
qualification.
Compare answers to Answer Key 1.1-1
Go through the learning activities outlined for
you on the left column to gain the necessary
information or knowledge before doing the tasks
to practice on performing the requirements of the
evaluation tool.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
On site
At an event
Using a phone.
Again, this highlights the potentially wide-ranging nature of our role within industry, and the
continual and diverse way in which we may be called on to interact with all manner of
individuals.
Remember, all communications with both customers and colleagues should be conducted in an
open, polite, professional and friendly manner. The information provided must be clear and
concise.
What types of communication are there?
There are a variety of communications mediums used in the industry. Some may be specific to a
particular establishment or industry sector, and others are quite general across all industry types
and venues.
The basic communication options include:
Verbal –including face to face communication and talking on the phone. This also embraces
the use of languages other than English and the use of Indigenous languages
Written format which includes electronic mail and hard
copy communications such as letters, signs, labels,
posters and advertising and warning material
Non-verbal – facial expressions, gestures, sign language
Use of an interpreter to interpret verbal and printed
language.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
USE LANGUAGE AND TONE APPROPRIATE TO A PARTICULAR AUDIENCE,
PURPOSE AND SITUATION, TAKING INTO ACOUNT THE RELEVANT FACTORS
INVOLED
Introduction
Whether communicating with others in verbal form (face to face or
by phone), or in written format it is vital to make sure that the
language and tone is appropriate to the nature of each individual
communication.
This highlights that many communications need to be undertaken
taking into account the context in which each communication
occurs.
This means there is a need to modify most communications to suit the individual set of
circumstances that apply, and to take into account the individual with whom the communication is
taking place.
The ‘internal’ customer
Customers come from outside the business and may be referred to as ‘external’ customers. That
is, they are external to the business.
By contrast, ‘internal’ customers are other staff, workers and colleagues from within the business.
It is as important to serve and communicate with internal customers with the same care and
attention that is used to serve and communicate with external customers.
The need for effective communication
All communication, whether verbal or written, needs to be effective in order to demonstrate our
intention to meet customer and colleague needs and to deliver service and responses quickly.
To help achieve effective communication, the following five rules apply:
Every message must have a purpose
Messages should match the interests and abilities of the
receiver
Unnecessary words should be eliminated
Chosen words should be within the experience range of the
receiver
Verbal messages should be clear and concise, using the correct words and their pronunciation,
along with appropriate inflection, tone, language, speed and volume of voice.
This means that in some instances, written communication may need to:
Use graphics or pictures to help clarify meaning
Be produced in a language other than English
Be printed in a font that is easy to read and in a print size that encourages people to read it
Be available in ‘take away’ form so that people can take a copy with them to read later and or
in more detail.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Clear verbal communication skills
Verbal communication involves sending and receiving messages via language or speech (verbal
communication) or via body language (non-verbal communication).
Many people think that communication is a one-way thing where you send a ‘message’ to a
customer or staff member, or vice versa.
In actual fact, for communication to occur there must be
‘feedback’. The receiver must also send a message that
indicates they have understood the message that has been sent.
Without feedback, there is only monologue, not dialogue.
Without feedback it is possible to argue that no real
communication has occurred.
It is now recognised that communication comprises both
‘verbal communication’ and ‘non-verbal communication’:
Verbal communication is questioning, listening and answering – the spoken word
Non-verbal communication is body language – facial expressions, eye contact, gestures and
posture.
It is important for the body language to match the verbal message because where there is a
mismatch. This occurs when a positive verbal message is sent while the
speaker is frowning and or looking annoyed), the listener will nearly always:
Be confused about what they are hearing or seeing
Believe the message that the body language is sending, rather than
believing the verbal message.
Check your establishment policies
Many venues have policies and procedures to guide communication so it is necessary to find out
what these are.
Even where no formal printed policies and procedures exist, there are usually many generally
accepted and unacceptable communication techniques. The best way to determine what applies in
your workplace is to:
Read the policies and procedures
Look and listen to what others do
Ask your supervisor.
What do we communicate?
Communication takes place with customers and colleagues on a constant basis. Whilst the content
of the communication may vary for different audiences, the success of effective communication is
vital to ensure the success of the customer’s visit to your establishment.
In this Section, we will explore the different types of communication provided to:
Customers
Colleagues.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Communicating with customers
Communication with the customers visiting your property is primarily aimed at providing
information about such products and services. It not only means providing a standard answer to
questions that may be asked, but to provide information tailored to the needs of each individual
customer.
You have to be able to supply relevant information immediately in an accurate and concise
manner in order to build your credibility in the eyes of the customer, and to optimise the potential
to make sales.
It is important that staff not only have communication skills, but
a good understanding of product knowledge. In this case
‘product’ knowledge, not only refers to all the products that
your establishment provides such as beds, pools and gym
equipment, but also all the ‘services’ that are also provided.
Examples of services may include massage services, kids’
club and cooking demonstrations.
Another reason to develop knowledge is that a customer may be indecisive about making a choice
and you might be able to assist by providing information that will allow them to make a decision
more suited to meet their needs. This may refer to where to visit, what to eat, which room to
choose or which wine to select.
The better you meet their identified need, the greater the
chance of them making a purchase, returning to the venue to
spend more money at a later date, and recommending us to
their friends.
Whenever you identify an opportunity to improve your product and
service knowledge, seize it! By effectively communicating this
information, all stakeholders benefit. Customers are happy as
they are having their needs met, staff are happy through greater tips
and service and managers are happy through increased sales and
repeat business.
Special offers. These can be in any area of the property from dining, to retail shops, gaming,
bars and through to accommodation. Some of these specials may also include off-site
activities such as tickets to a live show, entry to the zoo, free day tour of the local tourist
attractions
Availability. You don’t have to necessarily keep up to date at all times with vacancies,
occupancy rates or table bookings. But, you should at the very least know where to go, who to
ask or what number to ring to find out. There is little point in convincing a guest to stay an
extra night or two, and then find out you are fully booked
How to purchase or order. Even though you may work in a bar area, it is part of your
establishment knowledge that you can inform a guest or potential customer of how to make a
booking in other areas of the property. This maximises revenue and provides outstanding
customer service.
Golden rule when communicating with customers
It must be a Golden Rule for you when working in the industry to never say “I don’t know” to a
customer, and leave it at that.
If a customer asks a question and you do not know the correct answer you should:
Be truthful – tell them you don’t know the answer
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Apologise – where appropriate
Inform them you will find out the answer to their question
Find out the answer. This may involve accessing a web site, contacting another staff member,
looking up information in a brochure or making a phone call
Pass on the information to the customer – either verbally or in written form as appropriate.
Communicating with colleagues
Communication with colleagues is different to that provided to customers. However the objective
is the same i.e. to ensure each customer has an enjoyable experience at your establishment.
Communication used between colleagues may come in different formats, whether through
meetings, emails, documentation or phone calls, but the purpose normally is ‘operationally
focused’ relating to relaying information in one of the following:
Operational performance – financial summary, feedback of activities or customer complaints
Upcoming events – times, dates, inclusions, staffing requirements and
requirements for ordering of stock
Products and services – new or amended offerings
Promotional activities – scheduled activities, merchandising,
promotional codes, inclusions in packages or promotions, prices and
availability
Specific customer issues – VIP status, special requests, bookings or
complaints.
Regardless of the information communicated, the importance of having
clear and concise communication channels can never be underestimated.
Non verbal communication
‘Body language’ is also called ‘non-verbal communication’.
Non-verbal communication is anything other than words that communicates a message.
It includes:
The way we stand including the use of ‘space’ and where
we stand in relation to others
The way we talk
The clothes we wear and the accessories we use
Our facial expressions.
All these things communicate something.
In dealing with other people, the non-verbal cues are often used, consciously or subconsciously, in
making judgements about people, about what they say and about their honesty and deceptiveness.
It is important to remember that while we are making judgements about customers based on their
non-verbal communication, the customers are also making judgements about us based on the non-
verbal communication we consciously or unconsciously send.
Major aspects of non-verbal communication
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Five distinct aspects of non-verbal communication have been identified.
1) Emblems
These are the explicit type of gestures and body language that are used with complete intention,
and whose meanings are generally accepted and understood.
Examples are:
Cupping the hand to the ear to indicate ‘I can’t hear you’
Holding the forefinger vertically in front of the lips to
indicate ‘Shhh, be quiet’.
2) Illustrators
3) Affect displays
These are the ways in which our facial expressions or our body movements reveal
our emotions.
In everyday life, people tend not to monitor or intentionally control their affect displays. Their
true emotions are allowed to show.
In certain workplace situations however, staff may be required to display emotions that are
contrary to their real feelings.
This is the case where staff are primarily in contact with customers that requires them to smile all
the time and present themselves as happy and nice when they may even feel the opposite.
4) Regulators
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
The position of the head.
These behaviours regulate the verbal message, for instance, making it stronger or gentler, more
authoritative or friendlier, casual or more formal. Just like illustrators, regulators are hardly
noticed by the person speaking, but they are certainly noticed by others.
5) Adaptors
In most instances where there is a conflict between verbal and non-verbal communication, the
body language is the one that people tend to take more notice of. Actions do indeed speak louder
than words.
Reading body language
The following information can be used to help read the body language of others, and used to assist
in sending the required non-verbal communication when communicating with others.
Kinesics
Kinesics is the art or science of decoding body language.
There are many aspects to be considered:
Space. The allocation of space is important. There is a direct relation between a person’s
power and space. More important and powerful people have bigger offices, and people tend
not to stand as close to them
People also have a need to stake out a claim on a piece of ground so that it is their own
territory, within which they have control. Attempts to invade this are commonly resisted or, at
least, evoke negative or defensive behaviour. For example, staff may seek to establish their
own space in and around their work station
People also move around with an imaginary bubble of private space surrounding them. They
regard this as their own personal space. Only known people or loved ones can break into this
area. When others cross into this personal space, it is a negative experience causing concern
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
The size of the ‘bubble’ depends on the nature of the context. It is different in a crowded room
to what it is in a social gathering where there is no crowd, and different again to what is
acceptable for a fleeting social meeting or a talk with a senior or junior colleague
While children use touch quite instinctively as a means of communication, adults tend to steer
away from it in most cases, although some individuals are very much ‘touchy-feely’ people
As a general rule, touching guests has little or no place in hospitality, tourism or events.
Exceptions are hand shaking, and the placement of a reassuring hand following some anxious
moment or event
Legislation regarding harassment has meant that many people restrict natural touching
instincts. Certainly it is more acceptable for women to touch men socially, than it is for men to
touch women.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Gestures
Movements of the arms, legs, hands and feet all send information. They can be
used to supplement information given verbally.
Examples of some body movements and their meaning or purpose include:
Pointing - to reinforce the direction given to a customer or to indicate the
location of an item
Throwing up the hands in alarm - to reinforce emotions
Moving the head or other body parts to stress certain things – especially to
support the spoken word
Using wide and energetic gestures - to convey a certain personality type or to express self-
image
Mirroring the stance of the other person, where two people are talking about something they
share to indicate agreement or submission, and to express or reinforce person to person
relationships.
Silence
Many people will say that ‘silence is golden’ but in reality it is not.
Generally speaking, most people find long periods of silence awkward and embarrassing in
conversations and communication.
It may also be seen as threatening and can be misinterpreted as boredom or rejection.
However, it does have its place in genuine communication:
When the receiver of a message keeps quiet to allow the sender to send their message
When allowing a customer to think about information they have been given so that they can
make a buying decision.
Time
The interpretation that a person puts on ‘time’ is very much an individual thing. One person may
regard a 30-minute conversation as a brief natter, while others see it as a long ordeal.
Another aspect of the impression you make in valuing other
people’s time is the ability to turn up at a meeting when
required or when you say you will. Being either early or late
says something.
Again, what is regarded by some people as getting
something done quickly and therefore being efficient, eager
to serve, willing to please, may be seen by others as almost
the opposite. They might see it as too hasty and therefore as
being disinterested, detached and impersonal.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
USE ACTIVE LISTENING AND QUESTIONING TO FACILITATE EFFECTIVE TWO-
WAY COMMUNICATION WITH OTHERS
Introduction
The use of questions and effective listening are keys in nearly all effective two-way
communication.
An important fact is to realise that just because we talk and listen on a regular basis, we are not
necessarily good at it.
Listening
Listening is sometimes referred to as the neglected skill.
It is without doubt a much underrated skill, especially when you consider we have two ears, and
only one mouth!
Because we listen so often, we assume we are good at it and do not need to spend any time
worrying about how to do it, or how to improve doing it.
Fortunately, if we practise, we can improve our listening.
Effective listening:
Encourages others to fully transmit their message by indicating our interest and concern
Increases the likelihood that the receiver is in possession of all the relevant facts before
proceeding
Improves the quality of relationships – staff to staff, staff to customer and staff to management
Assists in problem resolution
Enhances the chance of a proper understanding between people
Reduces many problems and conflicts found in the workplace
Improves staff morale
Raises workplace productivity.
When we listen effectively we gain the appreciation, gratitude and respect of the other person,
whether a customer or staff member.
We have two listening options. One involves listening only (active listening). The other involves
you giving verbal feedback that ensures the channel of communication continues clear and
without conflict (reflective listening).
Active listening
When engaged in active listening, you do not speak, but listen.
You allow your body language to encourage the speaker.
Active listening is:
Showing sensitivity to the talker and showing all due respect
Displaying empathy with the person speaking
Demonstrating your attention to all the non-verbal signals you send
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Not interrupting the speaker
Encouraging the other person to continue talking by using encouraging behaviour – nods,
murmurs, short words of encouragement
Concentrating on what is being said rather than allowing yourself to drift off and thinking of
something else
Not being judgmental about the way the speaker looks, or what they are saying.
Reflective listening
In this variation, you still listen to the speaker, but you encourage them to continue with your
words rather than non-verbally.
Reflective listening is especially useful where emotions are seen to be clouding the issue. This
form of listening enables you to acknowledge the way the person is feeling.
Reflective listening requires you to:
Paraphrase what the speaker says i.e. sum up what has been said and repeat it using similar
words
Read between the lines of what is actually being said factoring in their body language
Utilise questioning to sum up or clarify the situation. In
many situations, an effective communicator will ask lots of
questions
Continue being non-judgmental
Refrain from making comments or interrupting
Continue being sensitive which means taking into
account the way the speaker feels, as well as what they are
saying.
Questioning
The asking of questions is a powerful tool in communication.
Questioning is not simply a method of eliciting information, although it naturally performs that
primary role.
‘Reflective questioning’ is the same idea as reflective listening, in that it
involves repeating back to the speaker what they have just said. In
addition, as its name states, reflective questioning puts the words in the
shape of a question.
It frequently begins with the word ‘So ...’ For example, “So, you feel
really angry when you see someone walk out of the room and not turn out
the light?”
This method:
Shows the speaker that you have listened to what they have said
Gives them feedback as to whether or not you have focused on the main points of the issue as
they see them
Encourages them to go on and provide more information
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Encourages them to clarify what they have already stated. Many people will provide extra
useful information when encouraged to keep talking.
Open and closed questions
When asking questions we can use ‘closed’ and ‘open’ questions.
Closed questions are asked in such a way as to elicit only a ‘Yes’ or ‘No’ answer. They are
suitable only in rare customer-service instances because they do not encourage the speaker to talk.
A much better choice is the use of ‘open’ questions.
These are questions that probe the talker for more information and encourage them to supply
further detail.
They are questions that begin with:
What
Why
How
Where
When.
These questions dig for further information, show attention, interest, concern and a desire to
assist, as well as giving another opportunity to gain facts. An open question cannot be answered
with a ‘Yes’ or ‘No’.
Methods to aid effective listening
Effective listening requires practice, and concentration is the key.
Practice should be focused and based on the following points:
Prepare yourself to listen. Get rid of things that may interrupt or act
as blocks to communication. Get into the right frame of mind
Become interested. Focus on what is being said and get caught up
in it. Make sure you find some way to find interesting what is being
said. Ask questions, look interested, ask yourself how you can use
what you are being told
Keep an open mind. Do not pre-judge the situation, do not interrupt
and do not tune-out. Make sure you don’t try to make what is being
said fit into your pre-conceived notions, ideas and prejudices
Identify the main idea. Listen to what is being said with the
intention of extracting the core message. Realise that this may come at the start of the
message, the middle or the end. There is no set rule
Listen critically. Weigh up what is being said without simply accepting what is being
transmitted
Don’t get distracted. Focus your attention on the speaker and what they are saying
Take notes. Don’t be afraid to write down vital points; it demonstrates interest and that you
are taking things seriously
Help where necessary e.g. where the speaker pauses, prompt them into continuing
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Reflect on what has been said. Restate a point the speaker has made. For example, “You said
that ...”
Keep quiet. Realise that interrupting is a major cause of communication breakdown, and often
annoys the speaker.
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
A customer
Once again, there may be many reasons for a conflict situation to arise with a
customer.
Examples include:
Lack of service or poor service. This can involve the guest having to wait ‘too long’, the
quality of products being sub-standard, staff who are disrespectful, rude or offensive
Expectations not being met. The advertisements that your venue runs, coupled with word of
mouth advertising, create these expectations and they may often be unrealistic
Dissatisfaction with the accommodation or services e.g. a steak may have been tough, the
room too noisy or the view not what was anticipated
Unhygienic conditions; perhaps the room showed a lack of proper attention to detail and
incorrect housekeeping practices
Low comfort levels – an area of the property could have been too cold, too noisy or too
crowded
Rowdy and unacceptable behaviour displayed by other patrons – the gaming room may have
been patronised by a noisy and boisterous group who were swearing loudly, and making
suggestive comments
A mistake with an account e.g. the guest account may have charged for items that should have
been on someone else’s bill
Error in the reservation or reservation not found. The guest may have arrived late at night,
after a long drive in bad weather only to find there was a problem with a booking that they had
been led to believe was guaranteed and problem-free
Special requests not being adhered to. The flowers and champagne that were ordered for 4pm
were not delivered and spoiled a very special occasion.
Warning signs
At all times during a shift, you should be aware of various ‘warning signs’ which may be
displayed by either another colleague or by a patron that can indicate that a problem exists or is
imminent.
These warning signs will always be verbal, non-verbal or a combination of both.
The warning signs given by a workplace colleague are usually quite different to those that we may
observe in a guest.
Colleague warning signs
The workplace colleague is inclined to:
Avoid verbal and visual contact. He or she may take their breaks in physically different areas,
avoiding walking down the same corridor, asking for shifts that help avoid the chance of contact,
sitting so that the
other person is not in the direct line of sight
Indulge in negative facial expressions. The person may sneer your way, roll their eyes and
shake their head slowly from side to side, or purse their lips
Make negative remarks. This can spill over into areas that are
outside the initial cause of the conflict. For example, a staff
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CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
member may be annoyed that you did not help do the cleaning up after a function. Their
perception was that you are a slacker, you are lazy and not a team player
The truth is that the boss told you to go home because you had been at work for twelve hours
that day and were required back early the following day. The negative remarks will not stop at
your perceived laziness, but will usually involve unrelated areas such as your attitude, your
relationships with others, your personal habits, and so on
Make rude gestures or remarks. These can be offensive remarks (perhaps of a sexual nature),
or finger and forearm gestures designed to convey a specific message.
Most establishments have bullying and harassment policies that make these sorts of actions
unacceptable in the workplace. If encountered, you should seriously consider reporting them to
management as they constitute workplace harassment.
Customer warning signs
A customer or guest in the workplace may, by comparison:
Look angry or aggressive. This is part of their non-verbal communication and an aspect that
frequently is very accurate at reflecting their state of mind. When a guest looks angry or
aggressive, it is likely that that is exactly how they are feeling
Appear flustered or frustrated. The majority of our guests are in an environment that is strange
to them, and it is to be expected that they are somewhat confused. We need to be able to
differentiate this level of confusion from the higher level of frustration that accompanies the
onset of conflict. The fluster and frustration associated with conflict is usually more intense,
and often accompanied by other verbal and non-verbal cues too
Contorted facial expressions. Many people are unwilling to verbalise their anger or frustration,
and so they ‘make do’ with ‘pulling faces’ about the situation. The point to note here is that
just because someone hasn’t said they are upset or annoyed, doesn’t mean that they aren’t!
Glance around as if seeking assistance. Once again, this person may be unwilling to ask for
help, but is giving off plenty of body language that indicates they are seeking it. It is part of
our job to look for these signals and to respond appropriately
Physically touch another guest or colleague. This can be the real signal that the guest has a
problem and that conflict could ensue. Most people are reluctant to invade someone else’s
space, let alone touch a stranger, so this action is highly indicative that a problem exists, and
help is being sought
Become too loud. As the customer becomes more and more annoyed, their volume level rises.
This is another method of attracting help and a way of inflaming the situation, by letting
others know about the problem
Slamming room doors. This is a characteristically frustrated response. It is obviously socially
unacceptable to hit someone, or to break something but the customer can find a lot of
satisfaction in releasing frustration by slamming a door.
When, and if, this does happen, it is a common mistake for the ‘discussion’ to then focus on
the ‘door slamming episode’. The smart operator will recognise the slamming as a symptom
of a bigger problem. Strive to fix the main problem rather than getting bogged down in
arguing over the door
Throwing something. This is a variation on the ‘door slamming’ although with the obvious
potential for more damage or injury. If nothing is damaged or injured it may be better to
ignore the action and focus on the problem that caused it.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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“Participate In Workplace Communication”
On the other hand, security may need to be informed. The key, though, is to see the ‘throwing’
for what it is, rather than misconstrue it only as a hostile act
Being argumentative. This is very common and stands to reason. What else can the customer
do? If we are not prepared to listen to them, or to remedy a problem, there is little else left for
them to do.
At all times, you should be alert to the above warning signs.
Other possible reasons for conflict
Conflicts may also flare when:
A colleague feels they are being treated unfairly. This may be due to their
shift on the roster appearing less attractive than someone else’s, not being
given the opportunity to work overtime or not being selected to work on a
certain function. This feeling may also be caused by staff who fail to share
information, refuse to help and co-operate in the workplace, and who
favour some colleagues over others
A customer feels they are being treated unfairly. This can be caused if they
are served out of turn, if a promise has not been kept, or if they become
aware that another guest has secured a better deal
A misunderstanding between a colleague or customer. This can be a simple misunderstanding
brought about by poor communication, the use of a certain word that has different
connotations for both parties, unintentional slurs and statements which were spoken in jest
but not received the same way.
Seeking solutions
By identifying the risk of a possible conflict via a warning sign you will have a greater chance of
stopping a conflict from escalating into an unwanted situation.
The moment you identify one of these warning signs, you should do everything in your power to
stop the problem getting worse. This means you must take swift action and act in a tactful manner.
Not acting is the worst thing you can do.
There is an old saying that you should ‘nip it in the bud’ (act now before things get worse), and it
is very true.
The majority of conflicts can be overcome, or simply avoided if someone does something. The
customer has to see that we are taking their problem seriously and that we are doing something
about it.
Being tactful means that you have to show a sense of what is appropriate for the circumstances at
the time.
It means being considerate when dealing with others, especially to their emotions and their needs.
It also includes showing skill and sensitivity when dealing with people and ensuring that they
know you are doing your best to help them.
Conflict resolution techniques
When faced with a conflict situation, it is standard operating
practice to apply generally and widely accepted conflict resolution
techniques.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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“Participate In Workplace Communication”
While the techniques presented here are widely recognised and used, you should be aware that
your individual workplace may have a different approach. Naturally, house rules and policies
must be followed where they differ from what is presented here.
Definitely finding a speedy resolution to a conflict should be your main aim. The quicker things
can be resolved, the better. Remember that not only will the conflict affect the guest, but it also
has the potential to rub off on to anyone else who hears or sees the conflict taking place. Conflict
situations are bad PR for the establishment.
Various tools have been tried and tested and found to be useful in helping to help reach a
resolution. Some of those tools include:
Listening and discussing the conflict
When confronted with a conflict, the first thing the employee should do is listen to what the
parties involved have to say.
Listening to the parties allows you to collect facts about the situation. It is very true that situations
are rarely what they appear to be ‘on the surface’ or at first glance. The more information you
have, the greater the chance that you will select the right course of action to resolve things.
By discussing specific points of a conflict a more in-depth picture may be gained and the time you
spend doing this also helps send a message that you are genuine in your attempts to resolve the
situation.
Show empathy
Empathy means showing understanding and understanding another
person’s feelings. The employee should always try to put
themselves into the other person’s shoes.
Within the limits of your authority or discretionary power you
should aim to ‘take the customer’s side’. It is useful if you can
become the advocate for the customer rather than be seen as an
‘enforcer’ for the venue.
Being empathetic also involves verbally recognising that you realise not only the problem that has
caused the conflict, but that you also appreciate the emotions and feelings that are now caught up
in the whole thing.
Remember that when dealing with a complaint from a customer not to take the matter personally,
and be aware that when you deal with a complaint you represent the company you work for.
Compromise
To compromise means finding an acceptable solution that is less than the initially expected
position. The steak may have been tough and cold but that’s something that can’t be changed.
The question is: what can we do to try to put it right?
Perhaps we can offer not to charge for it. Perhaps we can offer a free item and a verbal apology
from the manager. The possibilities for compromise are endless. You just have to make sure that
you don’t step outside the limits of your powers.
When seeking to compromise, it is important to make sure that all parties involved accept the
resolution that is finally agreed on. If we agree to do something then that should be an end to the
conflict, as opposed to a partial solution.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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Compromising, too, requires the parties to be flexible in their approach to the situation, and to
arrive at a workable outcome.
Unfortunately, though, compromising may not always reach an outcome that is satisfactory to all
concerned, but it generally brings the parties at least closer together and helps to set the
groundwork for eventual resolution.
Cooperating
When handling a conflict situation, you may decide it is best to
cooperate with the parties involved.
This generally means agreeing with the parties in a positive manner
and working with them to find a speedy resolution.
In most conflict situations, cooperating is an excellent technique to use
because it gets the customers what it is they are after.
However, you must never agree with the parties’ requests or demands
if they are not in line with the establishment’s policies and procedures
or if they are beyond the limits of your personal jurisdiction.
Defining the conflict
Once all parties have voiced their concerns, you should verbally summarise the conflict, defining
the key points. This will ensure that you fully understand and appreciate the issues in the dispute.
It further demonstrates that you have been paying attention to what has been said.
Consider using a notepad to write down key details to show the
customer you are taking the matter seriously.
You should then make sure that all parties involved are in
agreement with the summary you have given. It is important that
you have not left out any points that the guests see as critical.
Be prepared to amend your summary to factor in any further
points that are made.
Developing solutions
Any solutions decided on with the conflicting parties will greatly depend on the guidelines set out
in the workplace policies and procedures.
For example, a hotel may permit their reception staff to give away a complimentary restaurant
meal to a guest who has complained. Another property may stipulate that only managers are
authorised to give away complimentary restaurant meals to guests who have complained.
It is important for the employee to have the skills, ability and knowledge to find resolutions for
conflicts that not only meet the needs of the conflicting parties. Adhere to all establishment
policies and procedures as well as any Health and Safety regulations.
In some cases, you may choose to ask the conflicting parties what they would consider to be a
satisfactory resolution to the situation. This saves you having to try to determine what they are
seeking. There is always the risk that you may misinterpret their demands when you don’t ask
them specifically what they want. Misinterpreting demands, even when done innocently, will
only serve to inflame the situation.
Wherever possible, try to accommodate the parties’ suggestions, but accept that this will never
happen 100% of the time.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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Personal characteristics to employ when resolving conflict
At all times when handling a conflict situation, you will need to display certain personal
characteristics.
These have been found to be useful and effective when trying to negotiate a solution to a problem,
and they include:
Being assertive without being aggressive. It is up to you to lead the discussion and determine
the solution
Being constructive. It is important you realise that whatever has caused the problem is past
and has gone forever. Your main concern must be in suggesting and identifying action that
can remedy the current situation and enable everyone to move on
Being well-informed. You must know all about house policies and procedures, your personal
limits of authority and discretion, and all about the in-house rules and regulations and how far
you can bend them before they are broken
Acting on workplace policies and procedures. Like it or not, there will be certain boundaries
that you must not cross. Where you believe these boundaries should be crossed, you should
involve a more senior person who has the power to do so
Exercising patience. You must realise that no conflict can be solved instantaneously. Most
people demand an opportunity to voice their displeasure, vent their anger or ‘get it off their
chest’. In many cases it is only after this has been allowed to occur, can real progress be made
on finding a solution
Showing tolerance. There are many times where you will be told that you are the worst in the
world, and you must be prepared to accept and put up with that. People will often take their
frustration out on you, but you should bear in mind that what they are saying is not personal,
even though it may sound and feel like it! When dealing with the paying public, being
‘dumped on’ goes with the territory. You can’t change that, it’s just the way it is. Accept the
abuse and criticism as a part of the resolution process, and get on with finding the solution.
Don’t let it cause further conflict.
Understanding the total picture. Try to see things from the other person’s
perspective. Take into account their feelings as well as considering what
has happened to them
Compromising – be prepared to negotiate a way out of the conflict
Being consistent. When dealing with guests it is vitally important to be
consistent. Failing to be consistent sends a message that certain guests are
rated differently. That is likely to spark a whole new rash of conflict
situations!
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Different types of generic written communication that is used in a hospitality or tourism
organisation
Examples of specific documentation that may be produced for key job roles in the hospitality
and tourism industry.
Purpose of written documentation
Regardless of the type of written document you are producing, the objective remains quite similar.
A document with a clear purpose has all the information the reader needs
without being long or containing too many words.
When identifying your purpose, determine first:
Key messages you want to give your reader
Action you want your reader to make in response to your written
communication.
Types of written documentation
Different types of generic written communication that are used in a hospitality or tourism
organisation include:
Letters
Memos
Faxes
Emails.
They are used to communicate with others to:
Provide information in a clear and concise manner
Inform work team members of a change in policies or procedures
Reply to a booking inquiry or guest complaint
Record decisions made at a meeting.
Letters
In your working day, you will need to write many different kinds of letters. The layout of any
letter should be clear and have all the information set out in an easy to read manner.
Letters are often used to communicate to individuals outside an organisation. Common business
letters include:
Covering letter
The covering letter briefly describes what is being sent (e.g. brochure) and the purpose of
sending it
Letter of inquiry
Asks for information
Information letter
Written in response to a letter of inquiry (e.g. the letter confirms details of a guest booking).
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Parts of the letter
SAMPLE LETTER
Luxury Hotel
PO Box 2345
Jakarta, 10002
Indonesia
4 January, 2012
Mr X
24 Sunrise Road
Jakarta, 10002
Indonesia
Dear Mr X,
Congratulations on your recent engagement. We are delighted that you are considering Luxury
Hotel as a possible venue for your Wedding Reception. Here at the Luxury Hotel, we pride
ourselves on our catering facilities and the entire team of staff are excited at the prospect of
helping you with your big day.
Please find attached our Wedding Package, detailing menus and inclusions. We appreciate the
multitude of tasks involved with organising your wedding, and so we are only too happy to help
with suggestions for flowers, cars, photography, cake etc.
Included with our compliments will be your Bridal Suite, complete with spectacular City
Views, a Champagne breakfast and late check-out.
If we can be of any further assistance, or should you wish to view our Reception facilities,
please do not hesitate to contact us on 9922 2211.
We look forward to welcoming you to the Luxury Hotel, and to working with you to make your
Wedding Reception truly memorable.
Kind Regards
Nick Hyland
Banquet Manager
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usually a business letterhead at the top of the page and one or two blank lines between each part
of the letter.
Memos
A memorandum or memo is used to send a brief message to a large number of people within the
organisation.
Format of memos
If your organisation has a specific style for memos, follow that format. Otherwise, memos are
commonly formatted with the Date, To, From and Subject (usually last) headings appearing on
the left-hand side of the memo with a blank line between each section.
Please refer to the sample memos that appear on the next two pages.
SAMPLE MEMO #1
Memorandum
Please be advised that our recycling program, implemented in 2010, is being significantly
expanded:
Two full-time employees have been hired to concentrate on recycling with mixed paper
now being picked up from guest rooms
The number of recycling containers and locations has been increased so that their
locations are convenient for all employees.
We expect the cost of waste disposal to decrease by about 20% so all managers are
required to stress the importance of recycling in the daily operational meetings. This
message should be reinforced with the latest cost savings.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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SAMPLE MEMO #2
Organise your information in letters, memos, and other documents. This is particularly important
for documents such as timetables and instructions where it is essential that readers receive
information in the right order.
Memorandum
A Airfare 1,000
C Hotel 2,000
D Meals 500
Should you require any further clarifications, please feel free to contact me.
Yours sincerely
Mr Peters
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Faxes
A coversheet has details so that the recipient knows what the fax is about.
Some businesses have pre-printed fax coversheets. You can
write the details in by hand.
The easiest way is to use a fax template. You can type in the
details on the computer.
If no fax coversheet or no template is available, you might need
to produce one.
The next section tells you about the parts of the fax in a fax
template, or in a fax coversheet that you make.
Parts of the fax
You send the coversheet as the first page. A coversheet has information about what is inside. A
coversheet has details about the communication. These details are the same for emails, memos,
and faxes.
Sample fax coversheet
Sincerely
Reservations Department
Big Hotel
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You can make a fax coversheet like this one, if you want to. Here is how to fill in the details:
Put the name of the recipient in To
Put the recipient’s fax number and phone number below their name. You will need to have
the fax number so that you can send the fax
Note that ‘Re’ is short for ‘regarding’. It is the subject of the message
Put your name in from
Put your fax number and phone number below your name. This is useful if the recipient wants
to talk to you
Put the date in the space for the date. (The sender’s fax number and the date and time are
usually printed by the recipient’s fax machine on each page, but it is also a good idea to put
this information in the details)
Put the number of pages. The recipient can count the number of pages in their fax and make
sure that they got all the pages
Type or write a message to the recipient on the coversheet.
Emails
Emails are electronic. Letters often use paper. Compared to letters, emails
are:
Faster – almost immediate delivery
Cheaper – no postage costs
Tree-saving – you do not have to print out every email
Easier to sort and file – you can sort emails electronically and the
computer does the work for you.
In the days before email, memos were printed and sent to staff. Now, you
can send memos by computer, so memos and emails are almost the same thing.
Emails can be made in different programs (MS Outlook and MS Outlook Express). But the parts
of an email are usually the same. And the actions (reply, save, delete, add attachments) that you
can do are usually the same, too.
Some email programs have features (font type, font size, text alignment, bullets, underline, bold,
adds pictures and more) that are the same as the programs for writing letters. You can make
emails look as good as letters.
To produce an email, you first need to open the email program and then get a New Message on
the computer screen.
You should have the necessary information and communication technology skills to open email
programs.
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Parts of the email
To fill in the To: box, first, you need the person’s address. For other staff members, usually this is
easy to find. For guests:
Use the property’s database. Guest information often includes their email address
Look in the email address book as there might be previous email communication with that
guest
CC (now) means ‘courtesy copy’. Put in the email addresses for the people whom you want to
tell, just for their information. You do not have to fill in this space.
The Subject should tell you what the email is about. Put words such as ‘Confirmation of booking
Oasis Hotel’, ‘Blue Water Restaurant closed tonight’, or ‘John’s farewell party’. Do not put words
such as ‘Hello’, ‘Important’, or ‘Read this’ because they do not give any information.
For a formal greeting, you can use ‘Dear’, the same as for letters. For an informal greeting, you
can use ‘Hi’.
Follow your property’s policy and procedure on emails. If there is not a policy and procedure
especially for emails, you can follow the rules below. You should follow email rules because:
It makes your work professional
It makes your messages efficient
It protects your property from misunderstandings, lawsuits, and angry customers.
Another name for these rules is ‘etiquette’. Here are some rules, or email etiquette, that you
should use when you write the information:
Keep the email short
Do not write long sentences
Do not use abbreviations. These can cause confusion or the recipient might not understand
them. Some people use abbreviations such as FYI (for your information), BTW (by the way)
and B4 (before) to make emails short, but it is better to write words in full
Talk about only one subject in the email. If you need to talk about many things, write many
emails
Check your punctuation. Make sure that periods, commas, capital letters are all correct
Do not write in ALL CAPITAL LETTERS because it is like SHOUTING
Do not use fancy fonts, because the recipient might not be able to see them on their computer.
Use standard fonts like Arial or Times New Roman
If you use colour in your writing, make sure it is easy to read
Use plain text, and not HTML, if you are not sure about the recipient’s computer
Do not send big attachments. They can make the recipient’s email box full
Compress large files, or send smaller size files if you think this will be useful
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
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Before you send the email, read it to find mistakes and do a spell check. Make sure that the
message means what you want it to mean, and that there can be no misunderstanding
In the same way that letters can have enclosures, emails
can have attachments. You can send (as separate
electronic files) pictures, brochures, itineraries and text
documents. Attach any necessary files
At the end of the information, you can write ‘Regards or
‘Thanks’
Finally, put your name. Write your full name and
position for ‘business to customer’ emails. For internal
emails, this may not be necessary.
Types of job specific documentation
As previously mentioned, there are many generic types of written communication that can be used
in any position, within any organisation. The following are examples of specific documentation
that would be completed for F&B and Front Office departments within a hospitality organisation.
They only provide a brief example and are not for specific roles, as there are many roles within
each department.
These documents are commonly prepared using the previously mentioned types of documents.
Food and Beverage
Reservations – including booking information, special
requests, receipts and confirmation to customers
Menus – including specials of the day, menus for specific
groups, drink lists and menus in different languages
Banquets – menus, schedule of events, invitations, enquiry
letters, invoices, name cards
Conferences – schedule of events, enquiry letters, confirmation letters, secretarial services
Financial documents – daily checklists, sales sheets, register dockets, reconciliation sheets,
breakage sheets, ‘comp’ (complimentary) sheets, forecasts and budgets.
Front Office
Activity Sheets – arrivals and departure sheets and VIP Lists
Registration Cards – for completion and signature by
customers
Guest Accounts
Customer Surveys and complaint forms
Currency exchange documents
Payment forms, vouchers, letters and receipts.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
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SELF-CHECK 1.1-1
It is a requirement of this Unit you complete Self-Check as advised by your Trainer. You must
submit documentation, suitable evidence or other relevant proof of completion of the project to
your Trainer by the agreed date.
1.1 To fulfil the requirements of this Self-Check you are asked to submit a video of you
communicating effectively that provides evidence you can:
1.2. To fulfil the requirements of this Self-Check you are asked to submit evidence of three
conflicts you have handled in a successful manner including:
1.3. To fulfil the requirements of this Self-Check you are asked to submit a written
communication (such as an email, memo, report or letter) between yourself and either a
colleague or customer informing them about a particular issue (you decide the issue that will
be the focus of this Work Project). The submission needs to provide evidence you can:
Take into account the audience you are writing to when preparing the written
communication
Follow standard and establishment protocols for the type of communication you elect to
write.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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ANSWER KEY 1.1-1
Relay information in a clear and concise manner using appropriate communication techniques
Identify who you may communicate with
Understand different types of communication.
Use language and tone appropriate to a particular audience, purpose and situation, taking into
account the relevant factors involved
Identify the difference between an internal and external customer
Understand the need for effective communication
Use verbal communication skills
Identify what we communicate
Use non-verbal communication.
Use active listening and questioning to facilitate effective two-way communication with others
Appreciate importance of listening including active and reflective listening
Establishing questioning techniques including open and closed questions
Understand importance of effective listening.
Identify potential and existing conflicts and seek solutions in conjunction with all involved parties
Identify types of conflict
Identify warning signs
Implement conflict resolution techniques.
Complete routine workplace documentation accurately in a timely manner
Identify purpose of written conflict
Utilise types of written communication
Utilise types of job specific documentation.
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LEARNING OUTCOME 2 Complete relevant work related documents.
CONTENTS:
Basic mathematics
Technical writing
Types of forms
ASSESSMENT CRITERIA:
1. Ranges of forms relating to conditions of employment are completed accurately and legibly.
2. Workplace data is recorded on standard workplace forms and documents.
3. Basic mathematical processes are used for routine calculations.
4. Errors in recording information on forms/documents are identified and rectified.
5. Reporting requirements to superior are completed according to enterprise guidelines.
CONDITION:
Students/trainees must be provided with the following:
Paper
Pencils/ball pen
Reference books
Manuals
ASSESSMENT METHOD:
1. Written test
2. Practical/performance test
3. Interview
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LEARNING EXPERIENCE
Read Information sheet 1.2-1: ESTABLISH This Learning Outcome deals with the
AND MAINTAIN EFFECIVE development of the Institutional Competency
RELATIONSHIPS WITH COLLEAGUES Evaluation Tool which trainers use in evaluating
AND CUSTOMERS their trainees after finishing a competency of the
qualification.
Answer Self Check 1.2-1
Go through the learning activities outlined for
Compare answers to Answer Key 1.2-1 you on the left column to gain the necessary
information or knowledge before doing the tasks
to practice on performing the requirements of the
evaluation tool.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
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Information Sheet 1.2-1
ESTABLISH AND MAINTAIN EFFECIVE RELATIONSHIPS WITH
COLLEAGUES AND CUSTOMERS
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Where you are asked to perform anything that you consider dubious, you should excuse yourself,
and immediately contact management.
Fortunately, most requests from guests are perfectly acceptable and well within our ability to
satisfy.
While it is essential to treat all customers as individuals, every customer defines ‘service’
differently. It is up to you to determine the individual definition of what follows, and provide it.
The following notes will indicate how to service customers, both with and without special needs.
However, some general techniques apply.
There is no doubt that when dealing with customers who have needs you need:
A genuine service ethic
Patience
Excellent communication skills, especially non-verbal
skills
A sense of humour
The ongoing need to be polite and courteous
Warmth and empathy
To know when to back off and allow people to help themselves. By all means make the offer,
but accept that not all people need your help. Don’t let this ‘rejection’ affect your offer the
next time
To be yourself – don’t try to be someone else when dealing with those who have needs
To know your own personal limitations and realise when to:
- Involve another staff member
- Obtain an interpreter
- Refer them to somewhere, or someone, else
- Redirect them to another section, department or area within the store
Consistency. Make an offer to all people with needs so that they are able to rely on your
willingness to help whenever they call in
To research what in-house support exists, or can be obtained, to help you serve these people.
Internal customer needs
As mentioned, ‘internal’ customers are those associated with the
provision of products and services to the ‘external’ customer, and
hence their communal aim is ensuring they have the necessary
resources to be able to complete their job roles and responsibilities
in a professional manner.
Communication amongst internal customers is extremely
important. Teamwork and understanding of each other’s needs is
vital. The saying ‘a team is only as strong as its weakest link’ is very true. An external customer
does not see all the staff involved in the provision of products and services. They only see the end
result. Therefore if a problem exists, it does not matter who is to blame, a problem still exists.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Whilst each ‘internal customer’ has their own needs that relate specifically to their job role, there
are a number of common needs which must be recognised by all staff.
These needs include:
Knowledge –understand and perform their job role, product knowledge, menu knowledge,
external customer preferences, upcoming events, policies and procedures and schedule of
events for particular shifts
Skills – the ability to practically perform selected tasks including making beds, cooking meals
and checking in guests
Training – both practical and theoretical training to ensure staff skills sets are appropriate to
provide quality customer service
Equipment – this can include mechanical equipment (computers, ovens, blenders) and
associated tools of the trade (plates, glassware, pens, cleaning cloths)
Time – staff need adequate time to perform their tasks in the correct manner
Appropriate allocation of work – appropriate allocation of customers per staff member to be
able to deliver quality service. Management must ensure adequate levels of staff are on duty to
perform the necessary
Support – staff must receive support and guidance from management
Fairness – equality in areas of pay, work rate, scheduling of activities.
Identifying internal customer needs
Identification of internal customer needs normally is reflected in the requirements of their job
responsibilities. However, at times these may change. The best method of identifying internal
customer needs is through constant communication:
In meetings, whether at a departmental or senior management level
In staff briefings at the start of a shift
During a shift as needs arise
In staff debriefings at the end of a shift
Through comments in handover documents between shifts
Through emails, memos and telephone calls.
External customer needs
Generic customer needs
Whilst every customer to the organisation has their own individual needs, there are a number of
generic needs that staff must address when providing quality customer service.
These needs include:
Value for money
‘Offering’ reflecting what was advertised
Expectations met or exceeded
To feel respected which is why we use “Sir” and “Madam”
To feel welcomed which is why we give all our customers a warm, genuine and sincere smile
and welcome. We really are pleased to see them
42
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
To be served by friendly staff which is again why we smile and why we spend that extra few
seconds with them, talking about how their day went and so on
To be dealt with in a prompt and courteous manner which is why we don’t keep them waiting
at reception, the bar, for room service, meals etc.
To receive assistance when necessary which is why we have excellent product and local
knowledge and why we look for opportunities to pass this on to them whenever we can, even
without their having to ask
To be in comfortable, clean surroundings which is why we make sure the facilities, rooms,
grounds and equipment are spotless
To feel remembered and recognised which is why we use the customer’s name as often as we
can
To be heard and understood which is why we listen to complaints and adopt the role of their
advocate whenever there is a complaint, problem or dispute. We want to fix their problems,
not create new ones.
Customers have perceived expectations of what level of service they expect when visiting a venue
arising from:
Past visits
Advertisements and promotional messages
Competing hotels
Industry standards
Comments from family, friends and colleagues
Price charged for the offering.
Specific target market needs
A hospitality and tourism business will have customers from a number of different target markets,
each with their own specific needs. It is important that staff recognise the needs of each target
market and tailor their service accordingly.
The following are different target markets and their specific needs:
Business – computer and internet access, newspapers, executive lounges, laundry services,
business or executive centre, business and news channels. Businessmen are more likely to
frequent a hotel bar and eat in the restaurant
Women – hairdryers, larger mirrors, healthier food options, specific bathroom amenities,
fashion magazines, bath. Businesswomen are more likely to use the gym and eat room service
Family – interconnecting rooms, costs, entertainment options, child care facilities, children’s
television programs, package deals and safety
Leisure – cheaper rates, local attractions, concierge services
Elderly – single beds, medical facilities, suitable food options and cheaper rates
Groups – need for large allocation of rooms, cheap rates, meeting rooms, specialised menus,
bus access and parking.
43
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Identifying external customer needs
Identifying needs of the external customer are varied and are not the same for everyone. In fact,
the needs for the same customer may change on a daily basis. It is important staff remain aware of
the satisfaction of customers and look for ways to improve the experience for all customers.
In reality, most customer needs are quite simple and easy to
accommodate. It may relate to needing more pillows or towels,
steak cooked a certain way, accommodation with a specific
view or need for wake up calls or taxis. Quite often customers
will let you know of their needs through the use of direct
questions.
However, some customers will not let you know if their needs
are unmet and will leave a venue disappointed with little or no
prospect of a return visit.
Staff must be pro-active and try to anticipate the needs of guests where possible. This can be
achieved through:
Observation. Quite often the body language of a customer will indicate their true feelings.
They could be looking around for staff to serve them, angry or frustrated, or simply
disappointed in what has been provided
Asking questions. Offer recommendations or find out if they want things done a certain way
Putting yourself in the shoes of the customer. Ask yourself ‘What would I like if I was in their
position?’ If guests have arrived from a long flight and look tired, a speedy check in service is
vital. You may also want to arrange room service dinner for them whilst they are checking in
so they can eat quickly and go to bed sooner.
44
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Disabled customers
In general terms the same approach that is taken with other customers should apply to customers
with a disability:
Don’t ignore them. Ensure you interact with disabled people in the same way as other
customers
Greet them warmly and in a genuine and friendly manner. Don’t reserve your welcomes just
for those without a disability
Make an offer of assistance in relation to what you can offer or do for them. Recognise that
disabled people aren’t stupid, they are disabled. Shouting won’t make you better understood.
Disabled people have similar needs for information as do those who are not disabled
Don’t assume you know what they want. Let them finish sentences and don’t prejudge a
disabled person’s wants from their disability
Ask questions and listen to the responses. Adopt the same professional manner and strategies
as usual
Talk to the disabled person initially and then to their support person if there are difficulties.
Never ignore the presence of the disabled person and never give the impression they aren’t
there or are an irrelevancy
Make an offer of physical assistance where the person is physically disabled. Realise that most
people treasure their independence. Consider sitting when talking with someone in a
wheelchair so that communication levels are equal and you are not adopting a superior
position
Where people with a disability are regular customers, encourage their patronage. Contact their
association to discover if there are any specific steps or actions you can take to facilitate their
experience with you.
Customers who are unable to speak local language
Customers of the hospitality and tourism industry traditionally come from all corners of the globe,
so it is common practice to have many customers on a daily basis who do not understand the local
language.
When faced with a language barrier, staff should attempt to communicate through the use of
gestures, signs or simple words.
While this is obviously not a perfect situation, it does at least show your desire to communicate.
Gestures are preferable to saying nothing and risking the customer feeling ignored.
Attempts at gestures may include:
Pointing to indicate a location
Holding fingers up to establish quantities
Rubbing your hands to indicate temperature
Nodding your head in agreement
Shaking your head in disagreement
Using facial expressions to relay your feelings
Removing adjectives (descriptive words) from your speech
45
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Slowing your speech down and speaking clearly and concisely
Avoiding using local idiom or slang.
Where possible documents should be printed in a variety of languages to enable customers to
understand information relating to the property and the surrounding region. The printing of a
selection of documentation in various languages should include, but not be limited to:
Information compendium
Emergency procedures
Menus.
Most businesses now employ staff who are multilingual. This enables staff to be able to answer
direct questions from customers and be able to provide tailored information to meet their specific
needs.
Finding assistance
When dealing with people from different countries or cultures, it may be necessary to seek
assistance.
The type of assistance or information required can vary a great deal.
Call on the experience of other staff members if you get stuck.
Other sources
Written information on cultures and their differences may be also found through:
The Internet – type key words in the search engine
Media – cultural newspapers, radio stations and magazines
Local cultural centres
Local library – books, tapes and videos
Language centres
Industry groups or organisations
Purchased or borrowed books.
Colleagues
Teachers – in-house industry trainers
Family and friends
Regular customers.
Convey a willingness to assist
Being proactive is the best way to convey willingness, both verbally and non-verbally, to assist
any customers you believe have special requirements.
Verify your perception about their requirements by approaching them and asking them if you can
help them.
Don’t wait for them to come and ask you.
Waiting for them to do so only increases their anxiety and makes their situation worse.
46
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
The important ingredient is ‘equality’. This means treating everyone equally, but treating those
who need it more equally than others.
Being proactive to people with these special needs can easily become your Unique Selling Point
(USP). Word will spread quite quickly and can result in a very profitable surge in sales from this
group of special needs people.
A willingness to be of service to these people may also be conveyed by placing an appropriate
sign somewhere in the property including reception, in-room compendiums and posters.
This may advertise or indicate:
The venue is a supporter of a certain group, club or organisation
The property welcomes people from XYZ
Staff speak XYZ languages
The business is ‘wheelchair friendly’
‘Our staff have kids too!’
‘Senior Citizen’s card accepted here’.
These signs can be duplicated in other media advertisements, in any flyers the venue does, and on
any accounts or newsletters printed or distributed.
Overseas visitors
With the ever-increasing number of overseas travellers to Asia, it is important that we know a
little about the people who are likely to be our customers.
The following information illustrates differences between cultures and nationalities. Take note of
these so that you might learn how to better serve your patrons, to cater to their special needs and
expectations, and to deliver the products, services and information they want.
American
Initial contact via a firm handshake and direct eye contact is acceptable. Men usually wait for
women to offer their hands rather than initiating the handshake
Realise that when an American gives you a detailed food
or drink order (even down to what sort of bread they want
for their toast, and how they want it done), this is what
they do at home. They aren’t trying to be difficult,
obsessive or irritating
Take some time to show an interest in the very fact that
they are American and maintain eye contact during
conversations
They find silence in conversations uncomfortable
Make an effort to explain things to Americans. By their nature they are used to asking
questions before making a buying decision and expect respectful, intelligent and helpful
answers
Americans at home are used to being supplied with a bottomless glass of iced water at table.
Ensure this is supplied where you work.
47
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
German
The initial handshake is usually a brief encounter with only one or two shakes, rather than an
extended affair
Provide quick, efficient, no-frills service
Germans will interpret a sloppy personal appearance and presentation as potential
incompetence
When speaking with them remain polite and treat them respectfully using ‘Sir’ and ‘Madam’
to indicate your recognition of their position
Do not be offended by what you may see as abrupt treatment and speech. There is no hidden
meaning behind it other than an attempt to obtain what they want
They expect as a matter of course to be served quickly and may become annoyed at having to
wait, especially where no reason for the delay in service is provided
An upright thumb, means ‘one’, and rapping of the knuckles by
guests at table is a way of saying hello to the others there
Refrain from attempting to entertain them as there is always the
risk that your humour will either not be appreciated or will be
misunderstood. Leave the entertaining up to professional
entertainers
Attempt to give Germans accurate and decisive information, rather
than vague generalities
Realise that the direct method of communication is the accepted way of Germans and that
there may be little regard for what we may consider to be the niceties of general conversation.
They may not use ‘Please’ and ‘Thank you’ to the same extent that we do but this is not to be
misinterpreted as ill-mannered or uncivil action, but rather a representation of the fact that
different people are, simply, different.
Jewish
There are variations on the degree to which individual Jews adhere to the principles and
requirements of their faith. Do not expect all Jews to act in the same way
Their traditional religious day (the Sabbath) is Saturday. Many Jews will refrain from much
activity on this day including driving a car, and using electrical appliances
Catering may be required to be done by a Rabbi and there may be special requirements
regarding cooking areas, equipment and cutlery
Pork is unacceptable and meat, including chicken, must be specially slaughtered and prepared
– see below
Fruit and vegetables are acceptable, but the modern hybrid types are shunned
Traditional Jews will drink Kosher wine, which is usually presented unopened to allow the
guests to open it themselves
There is an expectation that guests will be able to wash their hands under running water
Jews may bless their food prior to consumption and so may not thank service staff in the same
way that others might
Fish meat should only come from fish with scales and fins.
48
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Kosher food
Jewish customers may wish to eat ‘kosher’ food – meaning food that is deemed by them to be
‘proper’ according to Biblical beliefs and laws.
A full understanding of kosher food is complex and the following notes are designed to provide
an overview rather than a detailed study.
Kosher meat may only be sourced from certain allowed animals such as ruminants with split
hooves, domestic birds (such as chicken and turkey) and fish with fins and removable scales.
All ruminants must be slaughtered by special slaughtermen according to Jewish law, and during
food preparation, other special considerations must be observed such as ensuring that milk and
meat are not mixed together.
Special requirements also apply to the equipment used (that is, making it kosher), including
special cleaning techniques and resting periods between usage.
A limited number of establishments have addressed the needs of those seeking kosher food and
provide all necessary prerequisites, supervision and requirements. They advertise their ability and
capacity to provide these services and a web search will readily identify them.
What timeframes apply?
When dealing face to face with a customer the standard timeframe for meeting requests from
customers and colleagues is ‘as soon as possible’. This generally translates into ‘immediately’
wherever this is practicable.
In other situations, such as dealing with requests that arrive on the internet, fax, by post or as a
result of a telephone request for information the timeline options include:
As soon as possible/immediately
Before the end of your shift
Within 24 hours.
There may be other service requirements for colleagues that have longer timeframes.
For example the preparation of reports, the provision of trading figures, or the ordering of stock
may have to be completed:
Same day
By the end of the week, month or designated trading period
On a nominated day or at a nominated time.
49
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
ASSIST TO RESOLVE WORKPLACE CONFLICT AND MANAGE DIFFICULTIES TO
ACHIEVE POSITIVE OUTCOMES
Introduction
Regardless of how smooth the operations of a hospitality enterprise runs, with endless interactions
and actions taking place on any given day, at times things may not go to plan and conflicts arise.
With everyone having their own expectations and opinions about what quality customer service
involves, there will be instances where disputes will take place.
Workplace conflict can be defined as any conflict that takes place in a workplace. This could be
between:
Staff at all levels of an organisation including line staff,
supervisors and managers.
Staff and suppliers
Staff and customers
One customer and another customer.
It is the role of staff to be able to identify where conflict exists and find a suitable solution as soon
as possible, with an outcome that, hopefully, meets the expectations of all parties concerned.
In essence, a conflict normally will exist where a person feels:
An expected product or service is not as expected
Their opinion, advice, customs or beliefs are more appropriate than that of another person
They were not treated in a fair, helpful or polite manner.
In Section 2.4, a standard approach to handle workplace conflict is identified. However there are
some issues to keep in mind when trying to resolve workplace conflict:
Consider every conflict as important. Whilst the conflict may seem small or irrelevant to you,
it obviously is not treated as such by the parties involved
Try to handle the conflict as soon as possible. Don’t expect it to go away by itself
If you are unable or do not have the authority to handle the conflict, refer the matter to the
most appropriate person as soon as possible
Every conflict has a solution. Try to approach the experience in a positive manner
Try to look at the situation in a factual manner. Whilst it is important to acknowledge that the
situation contains emotion, try to take the emotion out of it when trying to find a solution
Be flexible in your approach to reach a suitable solution
Involve both parties when trying to reach a suitable solution. What you consider to be a
suitable solution may not appear that way to the parties involved. If they are able to reach a
mutually agreed solution, that will be accepted
Be diplomatic and sensitive. Keep the details of the conflict confidential, and those who are
required to be involved in finding the solution to a minimum.
50
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
USE FORMAL FEEDBACK AND INFORMAL FEEDBACK TO IDENTIFY AND
IMPLEMENT IMPROVEMENTS TO PRODUCTS, SERVICES, PROCESSES OR
OUTCOMES FOR BOTH INTERNAL CUSTOMERS AND EXTERNAL CUSTOMERS
Introduction
Every complaint or conflict identifies a flaw in some aspect of an organisation’s operations and
delivery of service.
Whilst handling conflict is often stressful and difficult on all parties concerned, it is a great
opportunity to address an issue which may lead to improved service to customers.
As the saying goes ‘every cloud has a silver lining’; each complaint or conflict can lead to a
positive outcome for all.
Importance of feedback
It should be imperative that any business, regardless of what it does or provides, actively collects
feedback from all stakeholders of an organisation.
Any comments, whether positive or negative, help direct the operation towards greater success.
The saying ‘a rolling stone gathers no moss’ is a great way to identify the need for gathering
feedback. A business and its operations will always be a ‘work in progress’ and must always find
ways to not only keep up with the demands of its customers, but to have a competitive advantage
over the competition.
When handling complaints or conflict, a large amount of comments, opinions, suggestions and
information will be presented. This is called feedback.
In most cases feedback will come without prompting. The parties involved are happy to get their
point across. Whilst feedback will contain both relevant and irrelevant information, it is a valuable
source of identifying current thoughts about a particular issue.
This feedback can become the template towards change for the better if handled correctly.
At times, however more feedback is required to get an ‘all round’ understanding of an issue.
In this Section we will explore the importance of feedback.
Types of feedback
Feedback can either be defined as positive or negative.
Positive feedback is information confirming that a particular action has been received in a
complimentary manner. It reinforces that the current actions or operations are acceptable and
should be continued. Suggestions or recommendations for improvement are also considered
positive feedback.
Positive feedback validates what customers identify as successful and should be continued.
Negative feedback relates to comments about a poor or inadequate action, comment or
performance. It explains what is ‘bad’ or what was done incorrectly.
In essence, all feedback can be deemed as positive, as it provides an opportunity for improvement.
Collecting feedback
Collecting feedback should be an ongoing activity of all organisations and can be obtained using a
combination of formal and informal avenues.
51
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Formal feedback
This approach is used when established avenues have been established to collect information.
These approaches include:
Customer comment cards. These are established documents aimed at getting responses to a
wide range of questions covering all facets of an operation
General Manager cocktail parties. This approach involves selected guests enjoying
refreshments with senior management. It is common for management to ask questions about
their stay and suggestions for improvement. This approach is also beneficial in finding out
more about the customer, which can be used to provide more personalised service
Interviews and follow up calls. At times management may contact customers to find out about
their experiences or visits
Meetings. Staff meetings are held on a regular basis
and normally will explore the performance of
operations. At these meetings, comment cards from
customers are discussed with strategies for
improvement implemented
Performance reviews. This approach is used by
management when providing feedback to staff
regarding their performance. During these reviews, management will also ask staff for their
suggestions or recommendations for improvement. At times, causes of poor staff performance
will identify faults in the operation (lack of training, understaffing, limited or faulty
equipment) which can be improved.
Informal feedback
This approach is a very effective way to get feedback. This information may come in the form of
‘gossip’ or ‘through the grapevine’, however is the provider of the largest amount of feedback.
Informal feedback involves collecting information and feedback outside the above mentioned
formal avenues. This includes:
General discussion with fellow staff and customers. By interacting with people, you can get a
good feel of what they are thinking
Observations. This is a great form of feedback. Staff need to be encouraged to observe the
actions and reactions of customers and fellow staff. Most people are often uneasy about
truthfully giving negative feedback, so this approach is useful in getting an accurate reading of
what people are thinking in different situations.
52
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
HANDLE COMPLAINTS POSITIVELY, SENSITIVELY AND POLITELY IN
CONSULTATION WITH THE PERSONS MAKING THE COMPLAINT
Introduction
Complaints are a common part of any organisation. Every day complaints will be made by any
stakeholder in the organisation. This includes staff, management, customers, owners, suppliers
and the general public.
Complaints can come in an array of circumstances and be based on endless situations. Regardless
of the situation there is a standard approach which can be applied to help resolve the complaint.
Dissatisfaction
Usually, before someone makes a complaint, they give outward signs of their dissatisfaction.
It is essential to pick up on these signs before an
unnecessary incident occurs.
Some signs of dissatisfaction include negative changes in:
Body language
Voice
Actions.
Taking action to resolve the situation
The following are keys to successfully resolving customer dissatisfaction:
Listening to the issue and making sure you have a full understanding of what is the cause of
the problem. You have to make sure you are treating the root cause and not a symptom
Offering a solution which includes encouraging the customer to identify what will solve the
issue
Agreeing on a solution ensuring that once the agreed solution is implemented, the issue that
gave rise to the dissatisfaction will be finished
Taking action – implementing the agreed solution. This should be done as soon as possible
and must be exactly in accordance with the agreement that has been reached
Checking with the customer to verify that the solution has successfully addressed their
dissatisfaction and that the agreed solution has, in fact, been implemented
Changing any necessary standard operating procedures to help reduce the likelihood that a
similar problem will occur again with a different customer.
This process will be explained in more detail later in this Section.
Scope of authority
Most staff are given guidelines as to what action they can take in the workplace without having to
get special permission from management.
This is referred to as their ‘scope of authority’.
The scope of authority may relate to:
Their ability to act on behalf of the venue
Their authority to spend money on behalf of the venue
53
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Their authority to act in given situations such as when there is a complaint (as well as in
emergencies, accepting bookings, making special deals).
In relation to resolving customer complaints, establishments may give staff standard scopes of
authority to respond in one (or more) standard ways such as:
Offering a free product e.g. a glass of drink or free dessert
Offering a service such as dry cleaning
Offering a set percentage discount on advertised selling prices.
Organisation policies
Formal, written policies on dealing with customer complaints are
useful because they:
Provide guidance on what to do in order to resolve situations
Give consistency when dealing with customers
Relieve staff from having to make decisions. The policy sets out
the decisions that management have made.
These policies may address issues such as:
Who should deal with problems or complaints at different levels
When management (or security staff) should be involved
The limits of scopes of authority
Situations under which the property will not try to resolve a
conflict regardless of what the customer may allege
Documentation that needs to be completed to record the complaint
Training that staff should receive before they are expected to resolve issues on their own.
Handling complaints
It is important to deal with all complaints in a friendly, efficient and thorough manner.
You must always give the customer time to explain themselves fully. This
means never cutting them short when they are complaining, or putting words
into their mouth.
Three keys in responding to customer complaints are to be positive,
sensitive and polite at all times.
In short, we must be sensitive to the customer, their needs, the nature of the
complaint and their mood.
The customer, guest or patron must be given the time to explain fully,
without the employee cutting them short or placing words into their mouth.
It cannot be emphasised enough how important it is for the person to say their piece.
Take responsibility for doing something
Having listened fully to the person, ask questions and recap what has been said to verify what has
been said. You should take responsibility for resolving the complaint by telling the customer that
you will do everything in your power to resolve the situation.
54
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
As mentioned above, you may elect to ask the guest what they want done to fix the problem.
By taking this responsibility, it ensures you never ignore complaints, but instead take constructive
measures to ensure they enjoy a speedy and mutually satisfactory resolution.
Establish the nature and details of the complaint
A critical aspect of resolving the complaint is to identify the extent of the complaint.
In most cases, the complainant will tell you what the problem is, but their offering is certain to
leave out relevant information. This information may be information which lessens their case, or
which puts a different slant on their allegations.
Or it may be information that would really help them if they only knew it.
The fact remains that you must talk to the customer. Ask questions to determine the full nature of
the conflict. In the first instance, this detective work may simply serve to alert you to the fact that
the issue is beyond your ability or scope of authority to remedy, thereby indicating that a manager
needs to become involved.
When talking to the person(s) involved you should attempt to find out various bits of information.
The more detailed and accurate the information, the better:
Names of those involved
Promises that the establishment may have made
Service or products that failed to live up to promises or expectations, including how they
failed to deliver on quality or expectations
Timelines relating to the complaint
Costs, money or charges involved
The factual details, as far as can be determined, as to what was said and by whom
Actions – or inactions – taken or not taken by the staff.
In all cases, it is advisable to try to remove the complainant to a private area so that others are
unable to overhear what is being said. Doing this also removes the person from a potential
audience to which they may decide to play. The offer of a cold drink or a coffee may also be
appropriate.
When you have uncovered all the details about the issue, repeat them back to the person to ensure
you have interpreted them correctly and to give them an opportunity to clarify points or to add
further comments.
The next step is to seek agreement about what can or should be done to fix the problem.
Whatever is decided on must be described and explained in detail so that there can be no room for
misinterpretation about what you are going to try to achieve. If you can’t get agreement on the
proposed solution, how is ‘fixing it’ going to resolve the problem?
When such agreement is forthcoming, your next step is to take action to achieve your objective.
Take appropriate action
The commonly used Six-Step Method for dealing with all complaints is the recommended course
of action.
55
CBLM
Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
NTTC No. 161403691200437
“Participate In Workplace Communication”
Some of the points set out below have been covered earlier, but is useful to see the model laid out
in one place in its entirety:
Step 1: Listen carefully
Listen, listen, listen to everything the customer has to say even though it may be the last thing that
you feel like doing! Recognise and respect the customer’s thoughts and feelings. Show genuine
interest in their needs and expectations.
Step 2: Acknowledge
Establish the scope and nature of the problem along with any history that might accompany it, or
the complainant.
Verbally summarise the conflict and ensure that the parties involved agree with your summary.
Step 3: Respond
Inform the customer of the action you wish to take. This course of action may have been proposed
by them, by you, or arisen through negotiation. Check to see if this action is deemed acceptable.
Make sure the action is in line with establishment policies and procedures and that you have the
authority to make that decision. If not, seek information from a higher authority.
Inform them of the timeframe that you expect to apply to implementing the resolution.
Never make up excuses or blame another colleague for a problem – even if it may be true!
Step 4: Take action
This is usually what the guest wants you to do!
You now have to act to implement the agreed upon solution within a
reasonable time frame. If ever there looks like being a delay in executing the
resolution you absolutely must inform the guest at the earliest possible
opportunity and provide a full explanation of the delay.
Never let a delay just drag on and on, without keeping the guest up to date and
informed.
Step 5: Report
It is part of your role to inform a higher authority of a complaint where
necessary.
These instances are usually where the person:
Was very, very irate
Made threats
Indicated they would complain in writing
Damage was done
Is a regular patron.
Step 6: Follow-up
There may be an in-house meeting to debrief with other staff or management, or to complete
relevant documentation as requested by the establishment.
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There is commonly a timeframe within which such follow up must occur – within 24 hours
is common.
Referring complaints
In any situations where you believe a complaint to be beyond either your
expertise to resolve, or outside your area of delegated authority, you must
refer this type of complaint to the appropriate person.
Written policies of the venue together with an understanding about your
individual scope of authority will help you work out whether or not the
complaint needs to be referred.
The appropriate person
The appropriate person, in some situations, may just be a co-worker who has
more experience than you, or it could be the supervisor or manager. In other cases it may be
appropriate to notify security.
Organisational policies and procedures will indicate who should be involved.
Referring complaints is not necessarily an admission of failure on your part. It may quite simply
be the most appropriate thing to do in the given situation. You might simply be unable to do, or
authorise, whatever it is that is required to resolve the complaint.
A key to referring complaints is to do it quickly.
Where you have tried to resolve the situation yourself, and are quite obviously getting nowhere,
you must quickly get someone else in to help.
When a complaint situation has arisen, time is critical, and your failure to notify the relevant
person has the potential to greatly inflame the situation.
And, as we all know, when you are upset or annoyed, one
minute seems like ten.
Finally, no one expects you to be able to manage all complaints
on your own, so don’t try to battle on when you feel you’re out
of your depth.
An escalated complaint
An escalated complaint may be seen as one where one or more of the following applies:
The organisational policies specifically call for the complaint to be handled by management or
some other nominated person
Every genuine effort on your part to resolve the issue has been unsuccessful
A situation where the customer is becoming agitated and you believe there is a chance the
situation could further deteriorate into a physical confrontation
A situation where the customer is swearing, making threats or drawing substantial attention
from other customers or members of the public
The customer is alleging impropriety, dishonesty or other fraudulent activity on behalf of a
staff member
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A situation where the customer states they intend taking legal action in relation to the
complaint
A situation where the customer mentions they intend referring the complaint to the authorities
including government agencies such as liquor licensing, health, gaming, other agencies
A situation where the customer mentions they intend taking the issue to the media.
When faced with a guest or work colleague where there is a nationality difference, politeness and
respect are the essentials on which to build.
The initial greeting should generally be formal and direct. You should be ready and prepared to
apologise where difficulties surface.
When using the guests’ names, staff should enquire as to how the guests would prefer to be
addressed, thus taking into account any special overtones the individual may attach to their name
or title.
7) Establishment organisation
The way in which an establishment is organised and the way it functions on a day to day basis can
provide the platform for more effective cross-cultural communication.
The provision of multilingual or bilingual staff is obviously an advantage, especially in key guest-
contact areas such as reception, and food and beverage areas.
For some guests, the language difficulties encountered when travelling overseas can add an
interesting dimension to a holiday. However, communicating basic needs and wants are not a part
of this language play.
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Providing documents in different languages including registration cards, menus, directions,
instructions and maps. The use of multi-language establishment signage will also encourage
overseas guests.
It will also increase their feeling of being made welcome.
Other considerations are:
Supplying food and beverages readily found in their
home countries
Providing news, newspapers and magazines from these
places
Having homeland music available
Employing a selection of staff from different cultural
backgrounds.
Where an establishment does not have any staff proficient in the languages spoken by the
establishment’s guests, a reliable interpreter should always be able to be contacted.
8) Language difficulties
Many visitors will have some knowledge of the local language, and the problem in
communicating can often be traced to difficulties with accents, local dialects and the use of
idioms or slang.
Resorting to written language may sometimes resolve the communication dilemma.
In addition, when speaking with overseas visitors, staff will find it
helpful to:
Speak clearly – but do so without inferring that the person is
stupid
Remember to speak at normal volume – people won’t understand
better if you shout
Avoid idiomatic language as this is frequently extremely
confusing for the foreigner and may be misinterpreted as an
attempt to belittle them
Give the guest your full attention when communicating with them, and show that you are
trying to be of assistance.
Be alert for signs that there has been no real understanding of what you have said. Be prepared to
repeat yourself, restate what you have already said in different terms, or expand on what you have
said.
It is common for some staff to categorise anyone who cannot speak the local language as ‘being
stupid’. Consider how well they would cope in a strange land, speaking a foreign language and
trying to cope with different habits.
Most people gain a lot of information about communication from the non-verbal component.
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They look to body language to help them infer meaning and to help make sense of the spoken
word.
Various non-verbal communications (gestures and eye contact) mean different things to different
peoples.
You should be aware of problems that misinterpretation can cause.
In some countries it is commonplace for people to look each other in
the eye when talking. It is even seen as an expression of the
individual’s honesty. By contrast, other cultures regard that same
direct eye contact as offensive, insolent and even to convey sexual
overtones. In some cultures, avoiding eye contact is a mark of
respect, rather than an indicator of dishonesty or guilt.
Smiling is another non-verbal expression that, especially in the
hospitality, tourism and events industries where staff are encouraged to be friendly, we need to be
careful about. We may find smiling to be representative of happiness, friendliness and a warm and
welcoming approach, but some cultures interpret it as a means of covering up embarrassment,
displeasure or dissatisfaction.
Always try to find out more about the customs and behaviours of people from countries who stay
with you. Talk to friends; visit the countries, read some books.
Another way is to keenly observe individuals from that country and make notes, mental or even
written, about what you see. Check what you have found with other staff members. Critically
analyse your guest’s reactions to what you do.
Do your observation with sensitivity to the fact that you cannot afford to make any assumptions
about what you are likely to find.
Remember that our culture does not apply to others.
10) Stress
Stress occurs in both customers and in staff who are serving them.
Visitors are often under a great deal of stress. They are in a foreign land, confronted with an alien
language and not having even the basic day to day working knowledge that everyone simply takes
for granted.
And the staff who deal with them are also usually a bit stressed by the normal work routine, plus
the challenge of having to cope with a difficult situation.
This situation obviously produces anxiety which can impede effective communications.
To combat stress interfering with cross-cultural communication, the first step is to accept that
feeling a raised level of stress in these situations is normal. It is not an indicator that you are
hopeless or cannot handle the situation.
The next step is to identify, in advance, the possible cross-cultural situations that may arise and do
some preparation that will enable you to cope with them when they do arrive.
Finally, when the situation arises, take steps to create a quiet and calm environment in which to
conduct the communication.
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To conclude
The following will help when attempting to use non-discriminatory attitudes and languages:
Be aware of the potential problems and difficulties. This is the first step in effectively dealing
with cross-cultural communications
Accept that people from different parts of the world will interpret their world, the people in it,
establishments, and actions using a different frame of reference from us
Realise that differences between people are not indicative of superior or inferior status
Endeavour to find out about the culture and communications of the countries of your guests
Be alert to the need for you to clarify what has been said. Speak clearly, rephrase and do not
be afraid to use written communication
Do not approach dealings with people from overseas with an attitude that it is up to them to
learn your language
Make sure you do not allow preconceptions or national stereotypes to influence your attitude
to guests. Guests are individuals and must be treated as such
Do not assume that overseas guests will like or dislike the same things that you or your friends
do. Your values and your way of seeing the world is not the only acceptable and proper way
of seeing it.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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SELF-CHECK 1.2-1
It is a requirement of this Unit you complete Self-Checks as advised by your Trainer. You must
submit documentation, suitable evidence or other relevant proof of completion of the project to
your Trainer by the agreed date.
2.1 To fulfil the requirements of this Self-Check you are asked to submit a video of you
communicating effectively that provides evidence you can:
2.2. To fulfil the requirements of this Self-Check you are asked to submit evidence of three
complaints you have handled in a successful manner including:
2.3. To fulfil the requirements of this Self-Check you are asked to submit a written report
indentifying how feedback from customers and colleagues can result in improvements in
products and services provided to customers. Please explain:
Five types of feedback, either formal or informal, that you would you in the workplace to
gather information from colleagues or customers
Five specific examples of feedback and how you would use.
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ANSWER KEY 1.2-1
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LEARNING OUTCOME 3 Participate in workplace meetings and discussions
CONTENTS:
Sentence construction
Technical writing
Recording information
ASSESSMENT CRITERIA:
Team meetings are attended on time.
2. Own opinions are clearly expressed and those of others are listened to without
interruption.
3. Meeting inputs are consistent with the meeting purpose and established protocols.
4. Workplace interactions are conducted in a courteous manner appropriate to cultural
background and authority in the enterprise procedures.
5. Questions about simple routine workplace procedures and matters concerning conditions
of employment are asked and responded.
6. Meeting outcomes are interpreted and implemented.
CONDITION:
Students/trainees must be provided with the following:
Paper
Pencils/ball pen
References (books)
Manuals
ASSESSMENT METHOD:
1. Written test
2. Practical/performance test
3. Interview
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LEARNING EXPERIENCE
Read Information sheet 1.1-1: This Learning Outcome deals with the
COMMUNICATE EFFECTIVELY development of the Institutional Competency
Evaluation Tool which trainers use in evaluating
their trainees after finishing a competency of the
Answer Self Check 1.1-1 qualification.
Compare answers to Answer Key 1.1-1 Go through the learning activities outlined for
you on the left column to gain the necessary
information or knowledge before doing the tasks
to practice on performing the requirements of the
evaluation tool.
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Information Sheet 1.3-1
PARTICIPATE IN WORKPLACE MEETINGS AND
DISCUSSIONS
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Examples include:
The arrival of a coach of tourists who all require a quick check-in and their luggage portered
to rooms
A group arrival in the restaurant with all needing to be
seated, supplied with their first drink, and have their
order taken
A sudden rush in the retail shop
The first half hour of trade when the nightclub opens
That one day when every room service tray has been
requested at 8.30am.
Who can you ask for assistance?
The people you may ask to assist can vary, but will commonly include:
Others from your team
People from other, but related, departments
Managers and supervisors.
Reflect on the times when you could not meet your goals
It is always worthwhile taking time to think about situations where you had to ask for assistance.
This process is designed to identify what caused you to ask for help.
Sometimes the cause will be an unexpected interruption to your work such as the need to do extra
duties that were not initially allocated or identified.
Perhaps a team member was absent and you had to take over their duties as well as your own,
perhaps there was some sort of unforeseeable emergency that you had to respond to or perhaps
there was an equipment malfunction.
These issues cannot really be planned for. They just occur and you have to do your best.
However, where these types of issues did not cause you to ask for help, reflecting on the situation
may identify that you need to:
Obtain more training to become more proficient in your work
Do more practice to fine tune the skills you already have
Speak to your supervisor to ask for a reduction in, or alteration to, the duties you are being
given. This is especially significant where you are being allocated tasks that are new to you or
where you are being asked to do work that others normally do in addition to your usual tasks
Spend more time planning your duties with a view to making better use of your time, or
making sure your output integrates properly with others who rely on you.
Providing assistance to other team members, supervisors and managers
In the same way that you may need help from others, you must be similarly prepared to render
assistance to others when it is called for.
Our industry has little room for prima donnas.
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Those who don’t pitch in and help, for whatever reason, will soon find themselves excluded and
shunned by the other staff. You may have a very good reason for not helping when asked to do so
but this is usually not good enough!
Co-workers will judge you by how much they can rely on you in a pinch, and you have to make
the effort to be there when needed.
Your other work has to be reprioritised, and done later.
Offering assistance before it is asked for
Certainly you must be prepared to assist your team mates when asked, but it is always better to
offer help before it is asked for.
This shows your concern for team members and lets them know you are aware of what’s going
on. In addition, when you provide assistance, you need to do it:
Without complaint
Without making a big deal of it
Without constant reference to the fact that you did help - just do it!
Give your assistance freely and fully and then get back to your own tasks.
The intent of helping team members is:
To ensure that team goals are achieved
To deliver excellent service to customers
To prove your commitment to the team
To encourage team members to help you when you need assistance.
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PROVIDE SUPPORT TO COLLEAGUES TO ENSURE ACHIEVEMENT OF TEAM GOALS
Introduction
If you want staff to trust, support and respect you, then first you have to trust, support and respect
them.
You have to walk your talk. You can’t just say you trust, support and respect. You have to do it!
Support and assistance is quite similar and often the two are interlinked. Simply, where assistance
may require you to undertake some activities on their behalf, support may involve:
Providing guidance
Offering encouragement
Making recommendations or suggestions for improvement.
What’s involved in demonstrating trust, support and respect?
In practical workplace terms demonstrating trust, support and respect for others in your team
means:
Never participating in gossip or talking negatively about any staff member
Not spending time with customers who want to criticise work mates
Not blaming any work mates for anything even though you may suspect or even know it was
their fault
Not taking the credit for what another staff member has done
no matter how small the job
Supporting decisions that colleagues have made, for instance,
in refusing to serve a person with alcohol
Treating co-workers in keeping with any cultural individualities
that apply to them.
Teamwork works
A team must work together and it is frightening to see how quickly a team, department or
business can be torn apart by just one person with either an axe to grind because of a real or
imagined act, or a prejudice to air.
The truly sad thing about a lack of trust, support or respect is that no one wins. Someone can be
‘on the winning side’ of a lack of trust, but they still lose.
The keys are to remain detached, stay professional and let your actions speak for themselves:
Trust the people that merit your trust. These are the ones that prove by their actions that they
are genuinely trustworthy themselves
Support those who warrant your support. They are the ones whose actions have shown that
they deserve your support
Respect those who deserve your respect. They are those who have earned it through their
words and their actions.
There may well be times when the customer must truly come first in these situations, too. On
other occasions, you might have to support a colleague even when you don’t want to.
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What do you do in these cases?
You give them the support their position demands. Like it or not, these situations simply ‘come
with the territory’. It is, after all, very much a people business.
Importance of support
You must make sure you demonstrate trust, support and respect for other
staff because:
You need them to do the same for you in your current operational
workplace role
Management and supervisors will always be looking to see if you are
genuinely a team player.
When you achieve promotion within the establishment, you need to have a
team that already has respect for you, who already trust you and who will
support your decisions
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If a solution is clear, put this into place
If no solution is clear, seek the assistance from the necessary colleagues
Notify management and other staff members where required.
The priority when any problems arise, is to find a solution that has the least impact on the
customer and operations of the business.
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IDENTIFY, PRIORITIZE AND COMPLETE INDIVIDUAL TASKS WITHIN DESIGNATED
TIME LINES
Introduction
Within the overall context of team goals, you will have individual tasks that you will be required
to complete.
These tasks are like the links that make up the chain that comprises your department and the
service it provides.
If you fail to complete your individual tasks then the possibility is that the team will fail to
achieve its overall objectives.
Implicit in completing your tasks is an ability to prioritise them.
What is prioritisation?
Prioritising your tasks means that you will have to determine which tasks are the most important
and should be done first, and which ones can be left until later.
It is the nature of our industry that many tasks are fluid in nature. A task that may not be
important at 5.15pm can become critical at 5.16pm. This means that you have to be flexible in
your approach, realise that such changes are commonplace and strive to respond accordingly.
Given the ‘service oriented’ nature of our industry, which essentially means a person-focussed
approach, this should come as no surprise. We can’t possibly know what customers or guests will
want, but we must nonetheless make every effort to satisfy what they want.
Ways to ensure you complete your allocated tasks
Tips to make this happen are:
Work quickly. Get as much done as fast as possible in keeping with quality, safety, house
standards or noise. The point being that you can’t afford to dawdle or waste time
Practice being interrupted. Accept that many of the things you start will not be able to be
completed without interruption, so work with that understanding. The fact that you get
interrupted demonstrates that there are people there for you to serve. The real worry would be
if you had no one to interrupt you!
Practice tact and diplomacy. There will be instances where you simply can’t stop what you are
doing to do something else, so you must develop a set of responses that lets the customer
know you are busy but you will be with them very shortly
Take a minute to plan and prioritise. Too many people just jump in and start their work
without planning and without giving their tasks a priority order. A minute spent working out
what to do first, second or third, is time well spent as it forces you to identify why tasks have
the urgency you allocate to them. It makes you justify to yourself why things should be done
in a certain order
Ask for help where required.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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ACKNOWLEDGE AND RESPOND TO FEEDBACK AND INFORMATION FROM OTHER
TEAM MEMBERS
Introduction
From time to time your colleagues will provide you with feedback and information. For them not
to do this would mean they are not doing their job.
This feedback and information can be positive or negative, or neutral in nature.
Whilst we have explored the concept of positive and negative feedback in Section 2.3, the focus
of that section explored feedback given by customers. In this Section, the focus will be feedback
given by fellow team members.
Positive feedback
Positive feedback can involve team members passing on a
comment they have heard about your excellent service.
You should take a second or so to rejoice in such feedback.
Accept it and enjoy it because you’ve earned it.
Never simply dismiss it or brush it off. Make the most of it!
Never say something like “Oh, it was nothing”, or ‘Just doing my
job’.
You should thank the person who gave you the compliment or
positive feedback and take a moment to enjoy it. If you let people
know you appreciated their positive comment, it will encourage
them to do more of the same.
If you simply dismiss it, then they will tend not to bother about
giving you any more, even though you may well deserve it.
Negative feedback
Negative feedback is not so much fun but will at least provide you with advice as to how you
might modify your approach in order to provide even better levels of service or cooperation.
Take the negative feedback in the right way. See it as an opportunity to improve and as a
challenge.
Make sure you don’t dwell on the negative message and start getting
everything out of perspective. This is a common and very damaging
response that causes much tension, anxiety and workplace conflict.
Above all, don’t shoot the messenger!
If a staff member delivers this negative message, realise that they are not
making the criticism. They are just doing their job by letting you know,
and, if you think about it, would not be doing their duty if they didn’t
bring the negative matter to your attention.
The keys are to listen to the criticism, determine objectively if there is truth in it and then work
out how to rectify things so that it doesn’t happen again. We are all human after all, so mistakes
will happen. Like the old saying goes “there hasn’t been a world champion who hasn’t had a
glove laid on them”.
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Neutral information
Neutral information can occur when staff members deliver updates or new information about
what’s happening. The result of this information is usually that you will need to factor it into your
work and the priorities you have already set.
For example, you may be told that the group due in at 7pm have cancelled, that the Chandelier
Room will stay open for today’s function until midnight instead of the previously arranged 10pm,
or that due to a problem in the cellar there will be no draught beer for the next 5 – 6 hours!
This information may be presented at a daily staff briefing before work starts for the day, or
during the working day as you are going about your normal duties.
Again, when it happens, don’t shoot the messenger.
Listen to the information, making sure you fully understand all aspects of it, and then determine
how this updated information affects your work plan:
Are there things now that don’t need to be done?
Do things need to be reorganised, priorities changed?
Are there now things to be done that didn’t need to be done
five minutes ago?
Do you now need help?
Are there others who now need your help?
Where you have spare time or capacity, and the situation merits it, be proactive and offer
assistance without waiting to be asked.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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SELF-CHECK 1.3-1
It is a requirement of this Unit you complete Self-Checks as advised by your Trainer. You must
submit documentation, suitable evidence or other relevant proof of completion of the project to
your Trainer by the agreed date.
3.1 To fulfil the requirements of this Self-Check you are asked to submit a video of you
communicating effectively that provides evidence you can:
3.2. To fulfil the requirements of this Self-Check you are asked to write a report explaining three
examples of assistance you have given a colleague:
3.3. To fulfil the requirements of this Self-Check you are asked to submit a written report
indentifying how you effectively undertake your daily activities. Please identify:
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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ANSWER KEY 1.3-1
Request or provide assistance so that work activities can be completed
Understand what is a team
Appreciate why teams are important in the workplace
Requesting assistance from other team members, supervisors and managers
Provide assistance to other team members, supervisors and managers.
Provide support to colleagues to ensure achievement of team goals
Understand what is involved in demonstrating trust, support and respect
Highlight the importance of support.
Discuss and resolve problems through agreed and / or accepted processes
Identify types of problems that occur that are out of your control
Describe the approach you would use to handle these problems.
Recognize and accommodate cultural differences within the team
Appreciate the role of planning
Address cross-cultural misunderstandings between staff
Realise businesses concern themselves with cultural awareness and tolerance.
Identify, prioritize and complete individual tasks within designated time lines
Understand what is prioritisation
Identify ways to ensure you complete your allocated tasks.
Acknowledge and respond to feedback and information from other team members
Understand the types and importance of positive feedback
Understand the types and importance of negative feedback
Understand the types and importance of neutral information.
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Food and Beverage Services NC II Aubrey M. Obando, RN. LPT.
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