Lilliput Ppt - Presentation Transcript

1. SUPPLY CHAIN MANAGEMENT

o LILLIPUT

o Anand International

Made by: - 25. Pawan Kumar 29. Prashant Bansal 38. Rohit Chawla
2.
o Lilliput is re-known kidswear manufacturer in india

o Started in 1991 by Mr.Sanjeev Narula

o 135 brand outlets in 18 states, 35 cities

o Tie up with shoppers's stop, pantaloon, lifestyle, reliance etc

o Stores outside the country Bahrain and China

COMPANY OVERVIEW
3. Contd………..

o It has 8 manufacturing units in Delhi & ncr

o More than 4000 employee

o Exports to

o GAP

o MOTHER CARE

o WRANGLER

o & many more

4. ACHIEVEMENTS

o recently awarded as the ‘Reid & Taylor Retailer of the Year’ 2007 (Kidswear category) by Asia Retail
congress

o Brand of the Year‘ 2007 Award (Kidswear category) by Clothing Manufacturers Association of India
(CMAI)

o Pinnacle Award from Shoppers Stop for the Best Brand in the Kids Segment.

5. COMPANY GROWTH

o It had an annual turnover of Rs 182 crores in FY 06-07

o Lilliput is currently growing @ 88.5% YOY

o FY 06-07 the revenue generated from exports was Rs 111 crores and from retail it was Rs 71 crores

6. FUTURE PLAN
 o Increase no of stand alone outlets from 112 to 500 by 2009

o 25 outlets in gulf in coming one and half year

o It will expand by opening 50 stores in the Middle East and 100 stores in China by 2010-11

7. STORE LOCATION IN INDIA

o DELHI/NCR

o BANGALORE

o CHANDIGARH

o JAIPUR

o AJMER

o RAJKOT

o & many more

8. OBJECTIVES

o Provide the high quality products

o Gain the higher market share

o Compete with the international brand

o Earn more foreign currency through exports

o Position itself in international market

9. DEMAND FORCASTING

o They don’t forecast the demand as such as they have predicted demand throughout

o Target decided the by owner of company for the year

o Target given to individual store according to records and sale data

o Demand for the products decided with this

10. S UPPLY CHAIN

o PROCUREMENT

o FABRIC

o Denim: Arvind mill (Ahmadabad)

o Velvet: Pioneer textile (Panipat)

o Canvas: Mandana ltd (Bombay), Vardhman

o 60’s cambrie: LV Textile (Bombay)

 o OTHER ACCESSORIES

o Zip: Tax cap ltd (Delhi), Shruti Raj fashion

o Label: Uni Royal Intel

11. CONTND……..

o Threads: Pashupati and Verdhman

o Hangers: Manity

o Pasting and fussing: Suvi export

o TRANSPORTATION

o Done normally by suppliers

o Used road transportation (truck and tempo)

12. CONTND……….

o DISTRIBUTION

o From the Dispatch Unit A-191 (Okhla) distributed to all the stores in India as well as abroad

o TRANSPORATION COMPANIES USED BY LILLIPUT

o Omax

o Vega

o Andhra cargo

o Times logistic

o V - express

13. WAREHOUSING

o Do not go for long term warehousing

o Usually done at the dispatch unit for some time

o It makes 15% % of the total supply chain cost

14. SYSTEM USED BY LILLIPUT

o ERP SYSTEM (Microsoft Dynamics NAV and LS Retail)

o Software provider: - Polaris Retail Infotech ltd. used in supply chain

o BENEFITS

o Improves efficiency

o Increase in production and demand

15. Suppliers Transportation Production unit By Sea By Air Dispatch unit Road Transport Stores in Domestic market
Stores in international market

16.
o Thank you

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About
Lilliput could well be a misnomer, for there is nothing small about this 160 million USD
kidswear behemoth which currently spans 650,000 sq.ft of retail area across the country
and has inched overseas across the Middle East and Gulf, China, Africa and South East
Asia. Lilliput’s long journey has been a series of baby steps that began 20 years ago.
In 1991, Sanjeev Narula, a young graduate set up a small unit with 25 sewing machines in Delhi’s Govindpuri area.
He employed four people and hired tailors on contract to take up fabrication work for exporters. It required an
investment of Rs.1 lakh which came from his own savings and as a loan from his father. He closed 1990-91 with a
turnover of Rs 8 lakhs and it proved to be a turning point. It was around this time that India also liberalized its
export policy and Narula moved to make the most of the booming industry.
As most orders had been from companies retailing in kidswear , it had by default, become Narula’s expertise. And
upon surveying the Indian market he realized that there was a vacuum in branded garments for kids and the ones
which were available were either expensive or tacky. Hezeroed in on Delhi’s Greater Kailash market for his first
store, which opened in April 2003. Brand Lilliput was finally born.

With a concrete business plan and an aggressive growth strategy, he did not take the franchising route to grow.
Booking shops in upcoming malls over the country, in seven years, the number of stores across the country
mushroomed to 250.

Understanding the market dynamics well, he opened a store in Bahrain in 2007, since then there has been no looking
back for him and now it has more than 30 stores in 10 countries apart from India.

From 25 sewing machines in a dingy workshop to five manufacturing units in Delhi/NCR, with over 4000 state of
the art machines and over 7500 skilled workforce producing 1 million units per month, Lilliput is all set to uphold its
cult status in times to come.
 Awards and Recognition
1. The Pinnacle Award for Best Brand in Kidswear 08-09, from Shoppers Stop.
2. Brand of the Year “08 Award in the Kidswear category by Clothing Manufacturers Association of
India (CMAI).
3. Brand Entrepreneur of the Year 08 – Mr.Sanjeev Narula
4. Mr. Sanjeev Narula (M.D., Lilliput Kidswear Ltd.) received UDYOG RATTAN for “Excellence in
Retail” Certified by IES in Feb.08.
5. The most prestigious LYCRA Award for “Most admired Brand of the Year “in Jan.08.
6. “Reid & Taylor award” for retail Excellence in Kidswear, Presented by Asia Retail Congress 2008.
7. The Pinnacle Award for Best Brand in Kidswear 07-08, from Shoppers Stop.
8. Kidswear Brand of the Year 07-08 by Central Icons.
9. Bhartiya Shiromani Puraskar to Mr.Sanjeev Narula by the Institute of Economic Studies in January 09.
10. Most Admired brand – Kidswear’ at the Images Fashion Forum ’09, for the second consecutive year
11. Retailer of the year-Kidswear; ’ at Reid & Taylor Excellence Awards09 ’, for the second consecutive
year
12. Glory of India’ Award Presented to Mr. Sanjiv Narula (Managing Director – Lilliput Kidswear Ltd.); ’
at Institute of Economic Studies & (February 2009).’, for the second consecutive year
13. Rashtriya Rattan Award on 23rd May’ 09 to Mr. Sanjeev Narula (Managing Director-Lilliput
Kidswear Ltd.) for outstanding Individual Achievements by Citizens Integration Peace Society
14. Trusted  Brand’ 09 Award on 28th May’ 09 by the Reader’s Digest (Voted by Consumers)
15. Pinnacle Award 09 in August by Shoppers Stop
16. SME of the year by CNBC TV 18 & ICICI Bank’s Emerging India Awards 2009.
17. Most Promising SME-Retail by CNBC TV 18 & ICICI Bank’s  Emerging India Awards 2009.
18. Brand of the Year 2009 by CMAI Apex , For the third consecutive year.

Corporate Information
Exports
Besides being a FAMA approved Company, our prestigious clientele comprises of:

 In USA: Gap, Carters, Gymboree, Oshkosh BGosh, Macys
 In UK: Primark, Gap, Next
 In France: Carrefour, Casino
 In South Africa: Woolworths
 In Germany: Otto, Earnest Fam
Retail
 Buoyed by international acclaim in the kidswear arena, Lilliput opened its first outlet in Delhi in April, 2003. An
early entry into this then untapped market coupled with a superior & trendy range, gave Lilliput an edge over
emerging competition.

Lilliput is on the forefront of the Indian retail industry and leads the pack in the branded kids wear segment
lucratively harnessing the “pester power” of kids.

Considerable market research and insight goes into the product launches so as to maintain the USP of a superior
price value equation.

Strength Statistics:

 Exclusive Brand Outlets: 250

 Shop-in-shops in Multi Brand Outlets: Over 400
 Distributors: 35
 Cities: 153
 Points of Sale: 1000+
International
Lilliputs international debut was with the opening of their first store in Gulf in November 2007.
International Statistics :

 Kingdom of Bahrain: 2
 Kingdom of Saudi Arabia: 1
 Egypt: 10
 China: 10
 Nepal: 3
 Kuwait: 1
 Sultanate of Oman: 1
 Ukraine: 2
 Kingdom of Yemen: 1
Developmental projects in other countries:

 South Africa
 Kingdomof Morocco
 Tunisia
 Dubai
 Malaysia
MANUFACTURING
Strength Statistics:

 State-of-the-art manufacturing facilities : 5

 High-tech Machines : 4000
 Workforce : Above 7000
 Production Capacity : 10,00,000 units per month
 Total Production Area: 4,50,000 sq.ft.
Channel Partners
Lilliput has partnered with all the major large Multi Brand Outlets to ensure the products availability to patrons
everywhere.

Lifestyle Shoppers Stop Pantaloons

Indiabulls Megastore Spencers Reliance Footprint

Relaince Trends Ebony Metro

Ritu Wears Appeal Chunmun

Mochi Regal Hypercity

Big Bazar Central Globus