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Virtual Assistant

This document provides information about social media management. It discusses the roles of a social media manager and marketer. A social media manager focuses on representing the brand and updating social media accounts, while a marketer focuses on sales and purchases. It outlines common social media platforms and tools used for management. Finally, it provides a high-level overview of setting up and running Facebook ads, including creating accounts and pages, targeting audiences, and types of ad campaigns and sets.

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John Perez
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
231 views

Virtual Assistant

This document provides information about social media management. It discusses the roles of a social media manager and marketer. A social media manager focuses on representing the brand and updating social media accounts, while a marketer focuses on sales and purchases. It outlines common social media platforms and tools used for management. Finally, it provides a high-level overview of setting up and running Facebook ads, including creating accounts and pages, targeting audiences, and types of ad campaigns and sets.

Uploaded by

John Perez
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SOCIAL MEDIA MANAGEMENT

What?
1. Representative of brand on social media
2. Online presence
3. FB, IG, Twitter, Tiktok, LinkedIn, Snapchat, etc.

Why?
1. Cheaper than billboard, TV, radio ads
2. 90% use social media
 Social Media Manager focuses on brand, updating social media
account, likes comments,
 Social Media Marketer focuses on sales and purchases
ROLES
1. Understand your client
2. Understand your audience
a. ASL of market
b. Timezone
c. Business/product
d. Colors & design
e. Communication with followers
f. Giving info
g. Creatives
TASKS
1. Create content (words, designs, surveys, etc.)
2. Schedule posts to all SM platforms
3. Invite
4. Comment reply
5. Read
6. Answering queries
7. Joining to FB groups
8. Post
9. Report

Social Media Platforms


1. FB
2. IG
3. Twitter
4. Tiktok
5. LinkedIn
6. Snapchat
7. Messenger
8. Medium
9. Pinterest
10. Youtube

TOOLS

1. Buffer
2.

Make dropbox account for CV, portfolio


Facebook Ads for Beginners
Why?
1. They don’t know
2. They need extra hand
Where?
You can see sponsored posts
1. News feed on mobile
2. News feed on desktop
3. Right column of Facebook on desktop
4. Messenger ads stories
5. Facebook video ads
4 Steps

1. Facebook Account
2. Facebook Page
-make its name unique
-create page
-create profile picture (CANVA)
-create facebook cover (CANVA)
-Change the button
-Invite all friends if local only. Not necessarily if national.
-Make posts before inviting

3. Facebook Business Manager


go to business.facebook.com/overview
-Create account
-Go to business settings
-Important: Users, Accounts, Payments, Business Info
-Link your page
-Page Roles: Admins and Editors
-------------------------------------------
-Facebook tool
-Payments -Left side of business settings
-Business details/permits
-Invite people - employees
4. Facebook Ad Account
-Ad Account (Left side of business manager)
-Create new ad account
-Add people and set permissions
-Open in ads manager upper right

HOW TO USE
1. 3 tabs-
a. Campaigns- marketing objectives
b. Ads Sets- target ASL and budget for market
c. Ads- photo, video and Carousel ads
CAMPAIGN
1. Awareness
2. Consideration
3. Conversion
Focus on engagement, lead generation, messages, conversion
AD SET
1. Time: tomorrow 3AM
2. Filter age and interest
3. Name by ASL
ADS
1. Ad Name:
2. Facebook page and Instagram account link
3. Single image or video VS Carousel ad
4. Ad Creative – CANVA 1080x1080 emoticon
5. Primary text
6. Headline: Message Us Today
CHATBOT
PUBLISH

RATES
$4 - $20/ hour
10-40 hours/week
$75 - $300/ week
About 15000/month

TASKS
1.
PAGE POSR
1. Business ToolsPage Post
Advertising Policy
https://www.facebook.com/policies/ads
Custom Audience
FBE = Facebook Page Engagers
IGE = Instagram Engagers
API = Add Payment Info
ATC = Add to Cart
IC =Initiate Checkout
VC = View Content
PV = Page View
AWV = All website visitors
PUR = Purchases
VC2 = View Category
ES = Event Segment
CP = Customize Product
5% | 10% | 25% = Visitor by time Spent
CUSTOM AUDIENCE VIDEO VIEWS
VV = Video Views
COPY & PASTE (DUPLICATE ADS)
Different pictures

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