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Multinational Companies

1) San Miguel Corporation is the oldest and largest brewer in Southeast Asia, dominating the Philippine beer market with a 90% share. 2) It has diversified over its 110+ year history from beer into various food, beverage and packaging businesses and now generates a significant portion of the Philippines' GDP and tax revenue. 3) Through acquisitions and international expansion since the 1980s, San Miguel now operates manufacturing facilities across Asia and exports its brands worldwide.

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187 views

Multinational Companies

1) San Miguel Corporation is the oldest and largest brewer in Southeast Asia, dominating the Philippine beer market with a 90% share. 2) It has diversified over its 110+ year history from beer into various food, beverage and packaging businesses and now generates a significant portion of the Philippines' GDP and tax revenue. 3) Through acquisitions and international expansion since the 1980s, San Miguel now operates manufacturing facilities across Asia and exports its brands worldwide.

Uploaded by

Kell
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© © All Rights Reserved
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Jasslyne D.

Gildo BSA 3-A

20 Multinational Companies in the Philippines

1. BDO Unibank, Inc


2. Accenture Philippines
3. Nestlé Philippines, Inc
4. San Miguel Corporation
5. Jollibee Food Corporation
6. SM Investments
7. Max's Group
8. Universal Robina Corporation
9. Manila Electric Company
10. PLDT
11. Alliance Global Group
12. Robinsons Land Corporation
13. Cinco Corporation
14. Frontrow Enterprises Philippines, Inc
15. Procter and Gamble Philippines
16. Unilever Philippines
17. Coca-Cola FEMSA Philippines
18. Metropolitan Bank and Trust Company
19. Pilipinas Shell Petroleum Corporation
20. Ford Motor Company Philippines
San Miguel Corporation

Company History
Best known for its internationally distributed beer, San Miguel Corporation can only be
described in superlatives. It is southeast Asia's oldest and largest brewer. It also ranks as the
Philippines' largest and one of its most consistently profitable companies. San Miguel's flagship
beer utterly dominates the Filipino market, with a 90 percent market share. A 1988 brief in the
Economist noted that Filipinos order "beer" at bars and restaurants, knowing that they will
receive a San Miguel. But San Miguel did not make it to the top of the regional heap on good
beer alone. It also makes agricultural feeds, processed and fresh meats, dairy products, coconut
products, hard liquor, nonalcoholic beverages, and packaging products such as glass containers,
corrugated cartons, aluminum cans, and metal crowns and caps. Through wholly or majority-
owned subsidiaries, San Miguel holds dominating market shares in several food and beverage
sectors in the Philippines: 90 percent of carbonated beverages, 58 percent of powdered juice, 56
percent of hard liquor, and more than 80 percent of margarine and butter. By the early 2000s,
beer and other alcoholic beverages constituted only about one-third of San Miguel's annual
turnover. In fact, the conglomerate had, by 2001, grown over the course of its more than 110
years in business to generate 3.6 percent of its home country's gross domestic product and 4.5
percent of government tax revenue.
San Miguel grew to its commanding position in the southeast Asian market in spite of political
upheaval, infrastructure glitches, and high taxes. It achieved its status through aggressive
competitive strategies and shrewd long-range planning over the decades. Having diversified into
agribusiness, foods, and packaging in the mid-20th century, the conglomerate dominated its
domestic markets by the early 1980s. At that time, San Miguel undertook an aggressive program
of international expansion that came to fruition in the mid-to-late 1990s.

Current Growth
Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and
among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San
Miguel subsequently branched out into the food and packaging businesses.
From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since
expanded its portfolio to produce a wide range of popular beverage, food and packaging products
which have–for over a century–catered to generations of consumers’ ever changing tastes. It has
also diversified into heavy industries including power and other utilities, mining, energy, toll
ways and airports.
The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China,
Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets around
the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique
strengths in brands and distribution to weave its products more deeply into the fabric of everyday
life. Not just in the Philippines but in the Asia-Pacific region.

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