S.Y.

2020 - 2021
First Quarter
Module 1.2
MEDIA AND INFORMATION LITERACY
Lesson 2: A Historical Overview of Communications
Lesson 3: Communication Vis-à-vis Mass Communication

LESSON 2: A HISTORICAL OVERVIEW OF COMMUNICATIONS

Signaled the development of semi-conductor of devised,
1950’s
From Papyrus to Paper considered the foundation of modern electronics
 Papyrus pages facing one another were bound together instead of IBM has already shipped its first electronic computers called
rolled up for easy reading, because it only meant flipping the pages 1953 701; sold 19 machines to research laboratories, aircraft
companies and the federal government.
instead of unraveling a long papyrus.
ARPANET was created and considered as the predecessor of
 Johan Gutenberg –movable type machine. (The system of printing 1969
the internet.
and typography that uses movable components to reproduce the The transition from ARPANET to internet commenced to
elements of a document  (usually individual letters or punctuation). 1971
serve more purposes other than catering to the military.
 “Doctrina Cristiana” – the first book printed in the Philippines, 1983 Universally adopted the New Media.
written by Fray Juan Plasencia, an Augustinian priest.
Timeline of Internet in the Philippines
Nation-States and the Rise of Newspapers
GUTENBERG printing press – made the possibility for newspapers to March 29, 1994 WWW (World Wide Web) was launched
BBS Bulletin Board System was known, it is a computer system
be produced.
1986 running software that allows users to connect and exchange
FREE PRESS – independent from the control of the government, messages and information using a terminal program.
emerged as a strong rhetoric against authoritarian states. Inter-BBS connectivity was enabled through Philippines
1987
FidoNet exchange.
ADVERSARIAL PRESS – a press that has the ability to conduct dialogue
Email gateways and services broadened, courtesy of some
and even argue with the government. Early year of 90’s
multinational corporations operating in the Philippines.
NEWS PAPERS during the First decade of 19th Century 1993 PhilNet project was launched.
o La Esperanza (December 1, 1846) July 1993 PhilNet project was scaled up.
an additional grant of 12.5 M would flow to purchase of
o Diario de Manila (1846) November 1993
equipment and lease of communication lines.
o Boletin Oficial de Filipinas (1852) The Philippines was formally connected to the Internet, using
March 29, 1994
o La Solidaridad (Spain 1882)- popular newspapers in the history. PLDT network center in Makati City,

From Static to Moving Images LESSON 3: COMMUNICATION VIS-À-VIS MASS COMMUNICATION

George Eastman invented the film and built a company that would be
known as KODAK. COMMUNICATION
Thomas Edison and his assistant, William Dickson who turned the use of
the photographic film (now in a strip) into a material that can be moved Refers to people or groups of people imparting or exchanging
in front of a lens at a constant speed to result into several photographs. messages through speaking, writing, gestures or even using other
symbolic forms by utilizing a variety of channels for sending and receiving.
The STRIP was developed and viewed by the naked eye; it gave the
Communication plays an essential role in our daily lives
illusion of a moving object.
Frenchmen, Louis and Augusto Lumière, further developed the MASS COMMUNICATION
technology of film projectors. Edison would still improve the technology
developed by the Lumière brothers with large screen projecting. By Is the term commonly used to refer communication systems that are
1896, the Edison vitascope was on a public debut in New York, where it configured to create, produce, and disseminate media texts to the
audience.
showed a film entitled Rough Sea at Dover by Robert Paul.
FILM represented leisure, a time distinct from work and livelihood.
The traditional form of Mass Communication consists of newspaper,
RADIO AND TELEVESION followed very closely by 1907, the word radio, television and film.
“television” was already used in a magazine called the Scientific
American. By 1928, the first telecast of a television program took place, The similarity between interpersonal communication and mass
transmitting from the experimental studio of General Electric in New communication is the ability to reach huge numbers of recipients or
York City. By 1930. audience.
The Radio Corporation of America introduced electronic scanning, a much
The difference between interpersonal communication and mass
improved technology from the mechanical scanning introduced earlier.
communication relates to three elements
By 1939, US President Franklin D. Roosevelt became the first president 1. The source of the message
to appear on the tube. 2. The process of transmittal, and
Television 3. The way feedback is generated and sent
o came into being in the United States only in 1946.
o 1946 an exploration on technology of broadcasting.
James Lindenberg, an American engineer, began assembling transmitters
in Bolinao Pangasinan.
Lindenberg and Antonio Quirino both establish the Alto Broadcasting
System the first official Telecast, the latter was launched in October 23,
1953.
o In the Philippines, commercial television was launched in 1953

The Rise of New Media

Traditional Media
7 most common forms of media
1. Books 2. Newspapers
3. Magazine 4. Sound recording
5. Radio 6. Television
7. Film
 S.Y. 2020 - 2021
First Quarter
Module 1.2
MEDIA AND INFORMATION LITERACY

NAME: ________________________________ STRAND: _____________________ SCORE: _______________

A. Illustrate a TIMELINE DIAGRAM with the sequence of The History of Communication.

Sample of a timeline diagram

B. Make a diagram of the flow of communication.