Classification of Research by Method
Classification of Research by Method
A research method comprises the overall strategy followed in collecting and analyzing data.
Although there is some overlap, most research studies follow a readily identifiable strategy. The
largest distinction we can make in classifying research by method is the distinction between
quantitative and qualitative research. Quantitative and qualitative research, in turn, include
several distinct types or methods, each designed to answer a different kind of research question.
Quantitative Approaches
Survey Research
Survey research determines and reports the way things are; it involves collecting
numerical data to test hypotheses or answer questions about the current status of the subject of
study. One common type of survey research involves assessing the preferences, attitudes,
practices, concerns, or interests of a group of people. A preelection political poll and a survey
about community members’ perception of the quality of the local schools are examples.
Survey research data are mainly collected through questionnaires, interviews, and
observations. survey research sounds very simple, there is considerably more to it than just
asking questions and reporting answers. Because researchers often ask questions that have not
been asked before, they usually have to develop their own measuring instrument for each survey
study. Constructing questions for the intended respondents requires clarity, consistency, and tact
Correlational Research
Correlational research involves collecting data to determine whether, and to what degree,
a relation exists between two or more quantifiable variables. A variable is a placeholder that can
assume any one of a range of values; for example, intelligence, height, and test score are
variables.
The purpose of a correlational study may be to establish relations or use existing relations
to make predictions. For example, a college admissions director may be interested in answering
the question “How do the SAT scores of high school seniors correspond to the students’ first-
semester college grades?” If students’ SAT scores are strongly related to their first-semester
grades, SAT scores may be useful in predicting how students will perform in their first year of
college. On the other hand, if there is little or no correlation between the two variables, SAT
scores likely will not be useful as predictors.
Causal–Comparative Research
Experimental Research
Single-Subject Research
Rather than compare the effects of different treatments (or treatment versus no treatment)
on two or more groups of people, experimental researchers sometimes compare a single person’s
behavior before treatment to the behavior exhibited during the experiment. They may also study
a number of people together as one group, rather than as individuals. Single-subject experimental
designs are those used to study the behavior change that an individual or group exhibits as a
result of some intervention or treatment. In these designs, the size of the sample—the individuals
selected from a population for a study—is said to be one.