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Research Design & Questionnaires

This research employs a non-experimental quantitative design to observe the effectiveness of digital marketing as a business strategy among students. The study uses a descriptive method with a questionnaire to gather information from subjects about digital marketing. The questionnaire includes yes/no and agree/disagree questions regarding digital marketing's ability to reach customers, provide opportunities for small businesses, benefit consumers, and help businesses succeed. Future researchers are advised to find more related, theory-supported literature and ensure topics are fully discussed with multiple sources to improve credibility.

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KYLA MARIE MANALO
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456 views

Research Design & Questionnaires

This research employs a non-experimental quantitative design to observe the effectiveness of digital marketing as a business strategy among students. The study uses a descriptive method with a questionnaire to gather information from subjects about digital marketing. The questionnaire includes yes/no and agree/disagree questions regarding digital marketing's ability to reach customers, provide opportunities for small businesses, benefit consumers, and help businesses succeed. Future researchers are advised to find more related, theory-supported literature and ensure topics are fully discussed with multiple sources to improve credibility.

Uploaded by

KYLA MARIE MANALO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Research Design

The research employs non-experimental research design where the researcher observes the situation as
it is transpire naturally. The design used for this research was quantitative, as it gather quantiable data
and involves computational techniques. The title of this research is "Empirical Study: The Effectiveness
of Digital Marketing as a Business Strategy among ABM 12 students at FAITH Fidelis". Empirical research
is based on observed and measured phenomena and derives knowledge from actual experience rather
than from theory or belief (PennState,2020). This study intend to determine the effeciveness of digital
marketing that used descriptive method. Descriptive research aims to describe a population, situation or
phenomenon accurately and systematically. It can answer what, where, when and how questions, but
not why questions (McCombes,2020). Descriptive type of research are the appropriate method for it will
gather information from the subjects of this research and the researcher will use questionnaire through
google form as the method of collecting data from its subjects.

Questionnaires

(Yes, No)

1. Is using digital marketing among other business strategy can be the most effective way to reach
potential customers?

2. Would you prefer to use digital marketing as your business strategy to reach your target market if
ever you will build one?

3. Does digital marketing provides more benefits and opportunity especially for small businesses
owners?

4. Do you think consumers will also benefit from this strategy?

5. Does using digital marketing will help the business to be successful?

(Agree, Disagree, Strongly Agree, Strongly Disagree)

1. Digital marketing will be a big help for the business to reach more buyers online.

2. Digital marketing is the most effective way to market your business.

3. Digital marketing allows the business to have a strong relationship with its clients.

4. Digital marketing offers a more affordable and cost-effective way.

5. Using digital marketing as a business strategy can build brand awareness to the business.
Practical Implementation and Direction for Future Researchers

To the future researchers, finding more related research literature would be more accurate to support
the study. Find theory who will be more appropriate and necessary for the whole paper and as much as
possible, look for those updated research so that it will be more credible and much easy to understand.
The researchers would want you to fill those other events that wasn't being talked about and lacked in
providing other sources. Always focus on your title, find study who is similar or almost the same in the
study, paraphrasing is a must, giving insight would be better for the paper.

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