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Module 2

User Experience Design

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 Course
Intended Reflect on the importance of
User Experience Design in an IT
Learning Solution.

Outcomes

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Topic Outline

Factors that Areas Related to

User Experience User Experience
Influence User Building User
Design: Definition and Usability
Experience Experience

1 2 3 4
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Topic 1

User Experience Design: Definition

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 User Experience
 It refers to the meaningful and relevant
experiences of the user.

 In IT, it refers to the quality of holistic user

engagement to the system in which user
capabilities and limitation are taken in
considerations by the designers and
developers, along with business goals and
context and content.

 The satisfaction of the user’s needs from the

system.

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 User Experience
Design
 A process done to ensure the solution’s
provision of user’s meaningful and relevant
experiences.

 The design of holistic user engagement with

the solution.

 It focuses on the deep understanding of

user’s needs, limitations and abilities as
users.

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 User Experience
Designer
 A UX designer is someone who investigates
and analyzes how users feel about the
products he or she offers them. [1]
 UX designers apply acquired knowledge to
product development in order to ensure that
the user has the best possible experience
with a product. [1]
 UX designers conduct research, analyze
their findings, inform other members of the
development team of their findings, monitor
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findings are implemented, and do much
more. [1]

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Topic 2

Factors that Influence User

Experience
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 Useful

User Experience Usable Desirable

Honeycomb
[2]
Valuable

The factors that influence user experience are Findable Accessible

seen on the User Experience Honeycomb by
Peter Morville.
Credible

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 User Experience
Honeycomb
[2]

Solutions should be creative and innovative

Useful to fulfill the need.

Solutions should be easy to use.

Usable

Use of emotional design to make the solution

Desirable attractive and enticing.

Solutions should be navigational in which

Findable information in the solution can be easily found.

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 User Experience
Honeycomb
[2]

Solutions should be designed also for people

Accessible with disabilities.

Provided information and executed processes

Credible by the solution is true and believable.

Solution must provide benefits that are beyond

Valuable the expectations of the users.

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Topic 3

Areas Related to Building User

Experience
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 Project Management
It focuses on planning and organizing
a project and its resources.
Usability Evaluation
It focuses on how well users can learn
and use a product to achieve their
User Research goals. It also refers to how satisfied
It focuses on understanding user users are with that process.

The Areas
[3]
behaviors, needs, and motivations
through observation techniques, task
analysis, and other feedback
methodologies. User Interface Design
It focuses on anticipating what users
might need to do and ensuring that
the interface has elements that are
Information Architecture (IA) easy to access, understand, and use
to facilitate those actions.
It focuses on how information is
organized, structured, and presented
to users.

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 Interaction Design (IxD)
It focuses on creating engaging
interactive systems with well
thought out behaviors. Accessibility
It focuses on how a disabled
individual accesses or benefits from a
site, system or application. Section
508 is the governing principal for
Visual Design accessibility.

The Areas
[3]
It focuses on ensuring an
aesthetically pleasing interface that
is in line with brand goals.

Web Analytics
It focuses on the collection, reporting,
Content Strategy and analysis of website data.
It focuses on writing and curating
useful content by planning the
creation, delivery and governance
behind it.

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Topic 4

User Experience Design and

Usability
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 Usability

 A sub-discipline of user experience design. [4]

 The ability of the solution to have its user’s

learnability, ease of achieving objective/s
and competence in utilizing the solution.

 Solution features, the user, what the user

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in performing the tasks with the solution
determines the level of usability. [4]

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 Learnability
It should be easy for the user to
become familiar with and
competent in using the user
interface on the first contact
with the solution.

Ease of Achieving Objective Usability

It should be easy for users to
achieve their objective through
using the solution. A usable interface has three main outcomes

Building User’s Competence

It should be easy to recall the
user interface and how to use it
on subsequent visits.

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 Usability Testing

 The practice of testing how easy a design is

to use on a group of representative users. [5]

 It usually involves observing users as they

attempt to complete tasks and can be done
for different types of designs, from user
interfaces to physical products.[5]

 It is conducted in repetition, within the

whole solution development process. [5]

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 Usability Testing

 The main benefit and purpose of usability

testing is to identify usability problems with
a design as early as possible, so they can be
fixed before the design is implemented or
[5]
mass produced.

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 Example Usability Testing
In order to say that the solution is usable, the solution should pass the minimum criteria in the test.
The example below is from Interaction Design Foundation.

Our Design Happy Huzzah’s Getcha There, Inc.

 Users can navigate to “buy” button in 294  Users can navigate to “buy” button in 198
seconds, on average. seconds, on average.
 Returning users navigate to “buy” button in  Returning users navigate to “buy” button in 135
209 seconds, on average. seconds, on average.
 18% of users bought a ticket on finding  32% of users bought a ticket on finding landing
landing page. page.
 42% of users went no further than the  12% of users went no further than the landing
landing page. page.

Observe which has the better values in the criteria. You will notice that
HappyHappy Huzzah’s Getcha There, Inc. has probably better usability than
our design.
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 User Experience
Design Usability

A process done to ensure the solution’s The ability of the solution to have its user’s
provision of user’s meaningful and relevant ease of access, ease of learnability and ease of
experiences. achieving objective/s.

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Summary

User Experience in IT, refers to the quality of holistic user engagement to the
system in which user capabilities and limitation are taken in
considerations by the designers and developers, along with business
goals and context and content.
User Experience Design is a process done to ensure the solution’s provision
of user’s meaningful and relevant experiences.
User Experience Designer is the person that uses his deep understanding of
users’ emotions, capabilities, limitations and needs towards and from
the solution.
The Factors that Influences User Experience are useful, usable, valuable
desirable, findable, accessible, and credible.
The Areas related to building User Experience are Project Management, User
Research, Usability Evaluation, Information Architecture, User Interface
Design, Interaction Design, Visual Design, Content Strategy,
Accessibility, Web Analytics.

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Summary

Usability is the ability of the solution to have its user’s learnability, ease of
achieving objective/s and competence in utilizing the solution.
Usability Testing is the practice of testing how easy a design is to use on a
group of representative users.
In order to say that the solution is usable, the solution should pass the
minimum criteria in the test.

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References

[1] Interaction Design Foundation, “The Basics of User Experience

Design,” [E-book]. Available: Interaction-Design.org
[2] Morville, Peter, “User Experience Design,” SemanticStudios.com, para
3, June 21, 2004. [Online]. Available:
http://semanticstudios.com/user_experience_design/. [Accessed July
27, 2020].
[3] “User Experience Basics,” usability.gov, para 4. [Online]. Available:
https://www.usability.gov/what-and-why/user-experience.html.
[Accesses July 27, 2020].
[4] Soegaard, Mads, “Usability: A Part of User Experience,” interaction-
design.org, para 3, June 29, 2020. [Online]. Available:
https://www.interaction-design.org/literature/article/usability-a-part-
of-the-user-experience. [Accessed July 30, 2020]

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References

[5] Interaction Design Foundation, “Usability Testing,” interaction-

design.org, para 1. [Online]. Available: https://www.interaction-
design.org/literature/topics/usability-testing. [Accessed July 30, 2020]

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 Prepared by:
Mrs. Charlene I. Vergara – Gonzales, MIT

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 Information Technology and
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