0% found this document useful (0 votes)
331 views12 pages

Tim Cook

The document discusses the leadership qualities of Tim Cook, the CEO of Apple. It highlights that Cook values diversity in leadership, transparency, reading customer emails to understand their needs, focusing on doing a few things exceptionally well, and being willing to admit when he is wrong. Some of the key leadership lessons highlighted from Cook's style are taking risks, listening to others, trusting one's team, embracing diversity, humility, focus, and passion for the company's work.

Uploaded by

dhjhd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
331 views12 pages

Tim Cook

The document discusses the leadership qualities of Tim Cook, the CEO of Apple. It highlights that Cook values diversity in leadership, transparency, reading customer emails to understand their needs, focusing on doing a few things exceptionally well, and being willing to admit when he is wrong. Some of the key leadership lessons highlighted from Cook's style are taking risks, listening to others, trusting one's team, embracing diversity, humility, focus, and passion for the company's work.

Uploaded by

dhjhd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Being a decent pioneer isn't a so easy.

One should have viable authority


characteristics that assist them with accomplishing more significant standards and
goals. Be it obstruction and ingenuity of Mahatma Gandhi or the vision of Elon
Musk.

Lowliness:

Modesty isn't the principal quality that rings a bell when we consider authority. In
any case, it is one of the fundamental characteristics of a decent pioneer. It is on
the grounds that quietude normal gets dominated by the ostentatiousness of the
praised administration characteristics.

Unassuming and adamant pioneers comprehend the way that initiative is tied in
with working for everyone's benefit. They lead to change, not overwhelm. They
know about their qualities and shortcomings and consistently long to learn and
offer more.

Trustworthiness:

One of the fundamental initiative characteristics is the ownership of


trustworthiness. Genuineness is required from pioneers to earn trust and regard
from individuals for unwavering quality. Besides, we look upto individuals who
are faithful to their words and are responsible. Consequently, trustworthiness is the
most esteemed attribute for any business chief or any forerunner overall.

Visionary:

A visionary chief is far-located and driven and motivated by what an organization


can turn into. Visionary pioneers buckle down for everyone's benefit and keep
themselves refreshed with time and change. Guaranteeing a dream for the future
with steadiness and keeping everyone put resources into the interaction is the thing
that a visionary chief does. A visionary chief doesn't keep down to face challenges
and flighty choices

Reasonable Attitude:

We as a whole have individual inclinations. One who can think and act past this
circle is the thing that makes them unique in relation to the group. These
predispositions are one of the elements why most pioneers neglect to accomplish
more prominent statures.
Critical thinking Skill:

Great pioneers have this inborn capacity to react to issues. They are outfitted with
the capacity to distinguish and characterize issues. Make the investigation, use
information, and impart to tackle the issues.

Developing solid critical thinking abilities is essential for any pioneer to kill
obstructions.

Self Motivated:

One of the fundamental administration attributes of good pioneers is their capacity


to rouse others. Great pioneers consistently propel their workers and lift their spirit
when required. They sail their boat easily, even in unsafe circumstances. They
keep themselves self-spurred and set a guide to follow.

Care of Others:

Great pioneers comprehend the worth of the harmony among work and life. They
realize that individuals' wellbeing and health related with the association assume a
significant part in accomplishing achievement.

They motivate their colleagues and ensure the staff, customers, recipients, and
clients feel trusted.

Passionate Intelligence:

Passionate Intelligence is the capacity to distinguish, oversee, assess, and


comprehend our own feelings and individuals around us.

As indicated by the therapist, Daniel Goleman, EI has five segments

Mindfulness

Self-guideline

Sympathy

Inspiration and
Social abilities :

Great pioneers are mindful, act in charge, take determined choices without getting
out of hand. They comprehend other's points of view without being negative. They
are self-persuaded and have solid social abilities, which help them construct
associations and sound connections.

Enthusiasm:

Enthusiasm is a typical authority characteristic found in best pioneers across the


world. They are profoundly energetic about their objectives and goals. They know
what they need and work enthusiastically to accomplish those. Their enthusiasm is
irresistible and furthermore exceptionally rousing. They are profoundly dedicated
to their objectives and furthermore help other people in accomplishing theirs

Steadiness:

Steady pioneers give the direction that you need. Strong pioneers tutor you, guides
you till you need practically no oversight later on. They don't trust in designating
errands and expecting results immediately. They are with you all the while and
support you with their insight and encounters. Steady initiative includes building
trust among the colleagues and urging exchange to keep the cooperation high. The
essentials of strong initiative are, thusly, advancing collaboration, building
connections, and responsibility.

Compassion:

Compassionate pioneers are insightful, and they know about other's sentiments and
thinking. Being compassionate doesn't generally mean to concur on other's
perspectives, however to appreciate and have an ability to comprehend.

Coordinated:

Perhaps the hardest ability of a decent pioneer is having the option to mentor and,
now and again, discipline your colleagues without hurting the relationship
Based on above information we have chosen one of the great leader Tim Cook
( CEO of Apple )

Tim Cook
Everyone's attention was on Apple CEO Tim Cook after he took over from the
notorious and breathtaking Steve Jobs. Individuals didn't really accept that he had
the essential administration characteristics needed to help Apple proceed as a tech
force to be reckoned with. We have immediately understood that this isn't the
situation and Tim Cook is more than equipped for taking Apple to a higher level.

Administration requires abilities that you should keep on refining as you progress
through your profession. To assist you with doing that, here are 11 initiative
exercises we can gain from Tim Cook.

Here are a few Traits from Tim Cook's leadership style:

 Diversity of leadership is massively important. Diversity isn't just an HR


buzzword (or an old wooden ship, either).
 Transparency is key. Cook knew transparency would be key.
 Read customer emails.
 You "can only do a few things great."
 Admit you're wrong.

1. Diversity of leadership is massively important.

Diversity isn't just an HR buzzword (or an old wooden ship, either). In fact, a

plurality of backgrounds among your employees can actually help the revenue of

your company. The idea behind this philosophy is that people bring lots of

different experiences to the table, and companies that can harness the most amount

of creative experiences will be more innovative in their approach to business. Cook


very explicitly recognizes that fact, and has made diversity a cornerstone of his

management philosophy.

"We want diversity of thought," he says. "We want diversity of style. We want

people to be themselves. It's this great thing about Apple. You don't have to be

somebody else. You don't have to put on a face when you go to work and be

something different. But the thing that ties us all is we're brought together by

values. We want to do the right thing. We want to be honest and straightforward.

We admit when we're wrong and have the courage to change."

2. Transparency is key. 

Cook knew transparency would be key. With harsh criticism about the standards of

Apple's global employees (especially through their manufacturing partners at

Foxconn), Cook opened the doors and invited the world to see how Apple's

operations really worked. By doing this, he not only created goodwill around the

company, but set industry standards for other manufacturers.

"Our transparency in supplier responsibility is an example of recognizing that the

more transparent we are, the bigger difference we would make," Cook says. "We

want to be as innovative with supply responsibility as we are with our products.

That's a high bar. The more transparent we are, the more it's in the public space."
3. Read customer emails. (If anything, it humbles you.)

You think you understand your customers...but do you? Even Tim Cook, head of

the world's most valuable company, carves out time to walk around company

stores and read customer e-mails.

"I'll walk around our stores," he says. "You can learn a tremendous amount in a

store. I get a lot of e-mails and so forth, but it’s a different dimension when you're

in a store and talking to customers face to face. You get the vibe of the place...Not

allowing yourself to become insular is very important—maybe the most important

thing, I think, as a CEO."

4. You "can only do a few things great."

Considering the size of Apple, it's pretty remarkable to think about how few

products the company actually creates.

"I mean, if you really look at it, we have four iPods. We have two main iPhones.

We have two iPads, and we have a few Macs. That's it," he says.

The point is: focus on what you do best, and do it the best you can. "We argue and

debate like crazy about what we're going to do, because we know that we can only
do a few things great," he says. "At the right time, we’ll keep disrupting and keep

discovering new things that people didn’t know they wanted."

5. Admit you're wrong.

Ultimately, Cook's advice for entrepreneurs and CEOs is advice that's pretty

helpful for anyone, really.

"So many people, particularly, I think, CEOs and top executives, they get so

planted in their old ideas, and they refuse or don't have the courage to admit that

they're now wrong," he says. "Maybe the most underappreciated thing about Steve

was that he had the courage to change his mind. And you know—it's a talent. It's a

talent."

11 Leadership Lessons We Can Learn From Tim Cook

 Take risks.
 Focus and listen attentively to those you speak to.
 Trust others around you.
 Diversity is important.
 Be humble.
 Admit when you're wrong.
 Do what you do and do it well.
 Believe in what you're doing and take actions that reflect that.
 Be you and don’t pretend to be anyone else.
 Write your own rules.
 Be transparent.

1. Take risks
The life of a leader is not an easy one. At times leaders must make extremely
difficult decisions that can affect the lives of those around them. Although it’s
difficult, you must be able to trust in your ability to take risks.

Tim Cook understands he must take risks in order to succeed. He believes that
“[w]e take risks knowing that risks will sometimes result in failure, but without the
possibility of failure there is no possibility of success.”

Without the confidence to take calculated risks, it will be almost impossible to


have the full support of those around you.

2. Focus and listen attentively to those you speak to


Steve Jobs was always a boisterous and unique individual, while Tim Cook is far
quieter and reserved. This may be because he is focused and listening attentively to
what those around him are saying. Saeed Magahsooloo, a professor from Auburn
University said, “I hardly ever saw him asking questions. He sat quietly and
studied.” The moment you notice your mind starting to drift away from the
conversation, you should focus and take down the key points.

The old adage goes, you have two ears and one mouth, use them in that proportion.
This is a lesson from Tim Cook that should be implemented by anyone with the
goal of becoming a great leader.

3. Trust others around you


Tim Cook is known as a leader who will trust the opinions and voices of the team
he surrounds himself with.

He is fortunate to have many top executives that can help share the workload of the
business. He understands these individuals are successful people with innovative
and brilliant ideas, and will often allow these executives to take the lead. Philip W.
Schiller, the senior vice president of marketing at Apple, has turned the image and
sales around during his 14 year tenure with Apple. Mr Schiller made an impact on
the company because Mr. Cook allowed him to do so.

Part of being a leader is understanding that you don’t know everything, and
handing some of the workload to others on your team will go a long way in helping
you become a successful leader.

4. Diversity is important
Apple is a company at the forefront of innovation, and that requires different
minded and unique individuals to help create the future.

Tim Cook, as a leader of a company that is founded on innovation, understands he


needs thinkers who can offer a different insight. “We want diversity of thought,”
he said in a recent interview with Businessweek. “We want diversity of style. We
want people to be themselves.”

Bringing the best out of people is not a quality many leaders possess and working
on refining this skill will give people the confidence to follow your lead.

5. Be humble
Never forget where you came from. Tim Cook manages to find the time to visit his
Apple stores and engage with his customers, either face-to-face or by reading their
emails.

It’s easy to get swept away when you are CEO of the biggest company in the world
and it’s important to keep yourself grounded. During the interview Tim Cook did
with Businessweek, he said, “Not allowing yourself to become insular is very
important–maybe the most important thing, I think, as a CEO.” Staying humble
will give you the respect of your employees and is a quality that is necessary to
becoming a great leader.

6. Admit when you’re wrong


Strong leaders need to understand when they are wrong and admit it so that they
can move forward.
Tim Cook strongly believes in admitting when you are wrong. Mr. Cook spoke
about Steve Jobs and his ability to admit wrongs to Businessweek. He said,
“Maybe the most under-appreciated thing about Steve was that he had the courage
to change his mind. And you know–it’s a talent. It’s a talent.”
This is a strong lesson in leadership, having the courage to admit when you are
wrong and avoiding the mistakes of the past.

7. Do what you do and do it well


Apple is a company that is built around doing what they do and doing it well. It
may be shocking to believe, but Apple really only creates a few products.

Tim Cook stresses that this focus is a key to Apple’s continued success. “I mean, if
you really look at it, we have four iPods. We have two main iPhones. We have two
iPads, and we have a few Macs. That’s it.” Mr. Cook is patient and understands
that new and unique ideas will come. In the meantime, Apple focuses on
improving its foundation and the products people love.

8. Believe in what you’re doing and take actions that reflect that
To truly be a great leader you must believe in yourself and trust that you are
making the right decisions. Your actions also must reflect the belief you have in
yourself and this is a key attribute of Tim Cook.

Many people are unaware just how much Tim Cook believes in himself to make
the right decision. According to Fox Business, when Apple’s stock was tanking,
Mr. Cook chose to forfeit up to one third of his stock-based compensation (nearly
$130 million over 8 years) if the stock under-performed the S&P 500. There was
no fine print; he chose to lead by example and put his money where his mouth is.

9. Be you and don’t pretend to be anyone else


Succeeding as a leader does not mean you have to give up being who you are in the
process. Staying true to yourself and being the same person will help you become a
strong leader. After all, that’s what got you there.

Many believed Tim Cook didn’t have the right personality to complete the role as
Apple CEO successfully, because of his calm and passive demeanour. But he has
more than proved he is the right man for the job. While Steve Jobs was a far more
aggressive individual, Tim Cook has not changed to fit the mould of CEO before
him; he has stayed true to himself and is completing the job with his own strengths.

10. Write your own rules


If you truly want to excel as a leader you must write your own rules. You will
struggle to find continued success if you lead based on the confines of a textbook.
You will rarely find real life scenarios and problems following those in textbooks.

During a Q & A at Duke University, Tim Cook mentioned you must “write your
own rules”. If you do everything in a formulated manner, then the best you can do
is reach the same position as everybody else. It is a strong lesson in leadership,
knowing when to follow the rules and when to throw them away.

11. Be transparent
Tim Cook knows that transparency is crucial to sustained success. Upon receiving
harsh criticism about the standards of Apple’s global employees, he decided to
open up the doors to the public and allow them to see how Apple’s operation really
works. By doing this he instilled confidence for those in the company and set new
industry standards for manufacturers everywhere.

“We want to be as innovative with supply responsibility as we are with our


products. That’s a high bar. The more transparent we are, the more it’s in the
public space,” Mr. Cook said to Businessweek. Being transparent is a solid
foundation for leadership.

Tim Cook has been an inspiration to many people since taking the role as Apple
CEO. His approach to leadership is admirable and his lessons can teach us all how
to build a solid foundation as a leader.

Conclusion:

CEO Tim cook as an image manager has had implications in whichhe has had to
deal with. As mentioned before, it was stated that Cook was both a director and
navigator change manager. The navigator image reminds the managers of change
thatwhen they are implementing multiple changes, it is likely to bring them into
contact with different groups, interest, and power relationship within the
organization that will require negotiation and navigation though a range of issues
—not all of which they will be able tocontrol (Palmer, Dunford & Akin, 2009).
Likewise, when Cook saw that the company’s market share was decline he decided
to create a share buyback dividend opportunity, which enabled others such as
Billionaire activist Carl Icahn to push for more. Cook May this change but only
time will tell if he will be able to control this outcome with increasedproductivity
and market share or if he will succumb to negotiation (Gallagher, 2013). Apple has
undergone many changes and has found a way to retaliate, whether they have been
successful or not. Over time the company will leave the shadow of Steve Jobs and
be immersed by its new leader Tim Cook, which we can expect a different kind of
great innovative change.

You might also like