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Coimbatore, Tamil Nadu 641035

Syllabus of SEO Training in Coimbatore

MODULE 1: BASICS of DIGITAL MARKETING

 Introduction to  Digital Marketing Course

 Importance of Digital Marketing
 How does Internet Marketing work?
 Difference between Traditional and Digital Marketing
 Importance of Online Marketing in the Real World
 Increasing Visibility by using Internet Marketing
 Improve Visitors’ Engagement
 Bringing Targeted Traffic to business
 Lead Generation Techniques
 Converting Leads
 Overall Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH

 Market Research
 Keyword Research and Analysis
 Types of Keywords
 Tools Used For Keyword Research
 Analytic tools for Keyword Research
 Localized Keyword Research
 Competitor Website Analysis
 Choosing Right Keywords to the Business

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

 Introduction about Search Engine Optimization

 How does Search Engine work?
 SEO Fundamentals & Concepts
 Understanding the Search Engine Result Page (SERP)
 Google Algorithm Processing

MODULE 4: SEO UPDATES AND ANALYSIS

 Google Panda, Penguin, Humming Bird Algorithm

 Recover Website from Google Penalty
 Webmaster Website Analysis Tools
 How to add a website in Analytic Tool
 Web URL Parameters
 Keyword Search Queries
 Remove URLs from the index
 Competitor Website Analysis and Backlinks Building Strategy
 SEO Tools for Website Analysis and Optimization
 Backlinks Tracking, Monitoring, and Reporting

MODULE 5: ON-PAGE OPTIMIZATION

 How to Select Domain?

 How to Select Hosting
 Meta Data Optimization
 URL File Name Optimization
 Internal Linking
 External Linking
 301 Redirection
 404 Error Pages
 Canonical URL Implementation
 Header Tags Optimization
 Anchor Links Optimization
 Website Footer Optimization
 Image Optimization
 Optimize SEO Content
 Check for Plagiarism Content
 Landing Page Optimization
 No-Follow and Do-Follow
 Indexing and Caching
 Creating XML Sitemap
 Creating Robot.Txt
 Free / Paid SEO Tools and Online Software
MODULE 6: OFF-PAGE OPTIMIZATION

 Link Building Tips & Techniques

 Concept of SEO Techniques
 Alexa Rank, Domain
 Page and Domain Authority, Backlinks
 Do’s & Don’ts in Link Building
 Link Acquisition Techniques
 Directory Submission
 Social Bookmarking Submission
 Search Engine Submission
 Web 2.0 Submission
 Article Submission
 Press Release Submission
 Forum Submission
 PPT Submission
 PDF Submission
 Classified Submission
 Business Listing
 Blog Commenting
MODULE 7: CREATING A NEW SIMPLE WEBSITE

 Creating a Simple Website for Your Business

MODULE 8: EMAIL MARKETING

 Using Bulk Email Services to Boost Your Business Products or Services

MODULE 9: MOBILE MARKETING

 Boost Your Business Products / Services by Mobile Marketing Tools

MODULE 10: INTERVIEW PREPARATION

 Digital Marketing Resume Preparation

 Interview Question Preparation
Syllabus of SEM Training in Coimbatore

Module 1: Introduction to Google Ads

 Overview of Google Ads

 Account Setup in Google Ads
 Billing Methods overview
 Old Version vs. New version of Google Ads
 Google Ads Interface Tour
 Basic Google AdWords Terminology
 Recent updates in Google Ads
 Google Ads Account structure
 Account Limits
 Ad Groups and Keywords Setup

Module 2: What is an Ad Group?

 How to set up Ad Groups in Google Ads

 Keyword Research for Ad Group
 Keyword Match Types Overview
 Broad Match Keyword Type
 Broad Match Modifier Keyword Type
 Phrase Match Keyword Type
 Exact Match Keyword Type
 Negative Match Keyword Type
 Google Ads Keyword Planner Tool
 How to Campaign Setup
Module 3: Types of Google Ads Campaigns

 Search, Display, Video, Shopping, Mobile App

 Location settings and Advanced Target Location settings
 Language, Networks and Devices Settings
 Different Type of Bidding Strategies
 How to do Budget Settings
 Ad Schedule: Start date, end date, ad scheduling
 Ad delivery and Ad Rotation

Module 4: Search Ads Campaign

 What is Google Search Ads

 Objectives of Search Campaign
 Search Ads Bidding Strategies
 Budget Settings in Search Ads
 Audience Targeting Methods in Search Ads
 Demographic Targeting in Search Ads
 How to do select proper Keywords
 Types of Ad Formats in Search Ads
 Conversion Tracking

Module 5: Display Ads Campaign

 What is Google Display Ads

 Objectives of Display Campaign
 Display Ads Bidding Strategies
 Budget Settings in Display Ads
 Audience Targeting Methods in Display Ads
 Demographic Targeting in Display Ads
 Content-based Targeting
 Automated Targeting
 Types of Ad Formats in Display Ads
 Creating Custom Ads
 Conversion Tracking

Module 6: Video Ads Campaign

 Importance of Video Ads Campaign

 Setting a video Campaign
 Youtube Video Promoting methods
 Different Bidding types in Video Ads
 Type of youtube ads
 Reporting and analysis
 Conversion Tracking

Module 7: Mobile App Ads Campaign

 What is Google Mobile App Ads

 Objectives of Mobile App Ads
 Mobile App Ads Bidding Strategies
 Budget Settings in Mobile App Ads
 Audience Targeting Methods in Mobile App Ads
 Demographic Targeting in Mobile App Ads
 How to Upload Mobile App on Google Play Store
 How to Increase Mobile App Download
 Conversion Tracking

Module 8: Shopping Campaign

 What is Shopping Ads

 Objectives of Shopping Ads
 Shopping Ads Campaign Setup
 Google Merchant Centre Overview
 How to Create Product groups
 Different type of Ad Formats
 Reporting and analysis
Syllabus of SMO Course in Coimbatore

Module 1: SMO Introduction

 Introduction to Social Media

 Advantages Over Online Marketing
 Social Media Strategy
 Network Optimization
 Brand Management Strategies
 Network Profile Creation
 Social Media Key Concepts

Module 2: Facebook Optimization

 Latest trends
 Difference between Profiles, Places, Groups and Pages
 Social media and communications strategy
 Open Graph
 Frictionless sharing
 Facebook Connect (Like, Share, Comment)
 Facebook Pages (Creating, Managing, Retention)
 Pages (Dos and Don’ts)
 Facebook Apps
 Measuring and Monitoring
 Sponsored Stories
 Facebook Places and check-ins
 Advantages and challenges

Module 3: Instagram Optimization

 Latest trends
 Difference between Profiles, Places, Groups and Pages
 Social media and communications strategy
 Open Graph
 Frictionless sharing
 Instagram Connect (Like, Share, Comment)
 Instagram Pages (Creating, Managing, Retention)
 Pages (Dos and Don’ts)
 Instagram Apps
 Measuring and Monitoring
 Sponsored Stories
 Instagram Places and check-ins
 Advantages and challenges

Module 4: Twitter Optimization

 Introduction to Microblogging and Twitter

 Twitter Demographics
 Use for reputation, promotion, sales, conversing.
 Who to follow
 Tweeting
 Tracking Code
 Ghostwriters and the importance of disclosure
 Twitter Lists
 Twitter Account Promotion
 Searching tweets and users
 Measuring Influence
 Tools

Module 5: LinkedIn Optimization

 Introduction to LinkedIn
 Creating the right profile and settings
 Increasing reach and visibility
 LinkedIn Groups
 Answers, events, messaging and testimonials
 Company Pages

Module 6: Youtube Optimization

 Online video – content is king

 Viral films and brand
 Defining your goals, metrics and budgets
 Social sharing, comments and reviews
 Getting an audience
 Creating and managing an account
 Using Ads inside Videos
 Promoting YouTube Videos
Syllabus of SMM Training in Coimbatore
Module 1: Introduction to Social Media

 What is Social Media Marketing (SMM)

 Introduction of Social Media Optimization (SMO)
 Overview of Social Media Statistics
 Why use Social Media Marketing
 Benefits of Social Media
 How to Building Social Media Strategy
 Overview of Social media marketing objectives
 How big brands use SMM
 Case studies of Brands
 Impact of Social Media on SEO

Module 2: Facebook Marketing

 How to Facebook account setup

 How to Facebook business page setup
 Overview of Competition analysis
 Tools used for Cover photo designing
 How to increase Facebook Fans.
 How to Create Facebook marketing strategy (Calendar)
 Introduction About Page management options
 Explain Types of Posts and Statistics
 Examples of Facebook Posts
 Analyze engagement metrics
 Overview of Facebook Insights Tools
 What is Facebook Groups
 How to Facebook Apps creation
Module 3: Facebook Advertising

 What is Facebook Advertising

 Explain Objectives of Facebook Ads
 How to Create Likes & Engagements Campaign
 How to Create Clicks & Conversions Campaign
 What is Ad sets & Audience
 Overview of Advanced Audience Targeting
 How to Set Bidding & Budget Settings
 How to Designing FB ads
 What is Conversion Tracking
 What is Remarketing Audience
 How to Create Remarketing Campaign
 What is Reports Management
 How to Create a Business Manager
 Overview of Advanced Facebook settings

Module 4: Twitter Marketing

 What is Twitter Account

 How to Create a Twitter profile
 What are Profile Settings
 What is a Twitter graphics design
 Explain the different types of Post
 Create Posting Strategy for Twitter
 How to use Hashtags
 How to Create and Use Trending Hashtags
 What is Engagement Metrics & Twitter Analytics
 Create Twitter Ads
 Overview of Different Objectives in Twitter Ads
 How to Selecting Target Audience
 How to Creating Ads
 How to Set Budget & Bid Settings
 What is Conversion Tracking
 How to Make Remarketing Strategy
 Twitter Reports Analysis

Module 5: YouTube Marketing

 What is Youtube Video Marketing

 Analyze the Statistics of Video Marketing
 How to Creating a YouTube Channel
 How to Customizing the YouTube Channel
 How to Create a video marketing strategy
 Overview of Viral video examples
 What are the Different Types of Video Posts
 How to create YouTube Videos
 How to Rank YouTube Videos on top
 How to Make Custom settings in videos
 Explain About YouTube Engagement Metrics
 How to Increasing Subscribers
 How to Create End Screens & Cards
 How to use Playlists
 Understanding copyrights and spam
 What is YouTube Creator Studio
 How to Make In-depth Statistics Analysis
 What are the YouTube Tools & Plugins

Module 6: LinkedIn Marketing

 What is LinkedIn Marketing?

 What are the Benefits of LinkedIn Network
 How to Create a LinkedIn profile
 How to Optimizing the LinkedIn profile
 What are Skills and Endorsements
 What are all the Recommendations in LinkedIn
 How to Creating new connections
 How to Posting content in the profile
 Overview of LinkedIn Groups
 How to Finding Jobs in LinkedIn
 How to Creating a LinkedIn company page
 How to Customization of LinkedIn Business Page
 How to Posting in LinkedIn Page
 How to Advertising in LinkedIn
 What are the Different Types of Ad Campaign
 What are the Targeting Options in LinkedIn
 Overview of Bidding & Budget
 How to Make Reports Analysis
Module 7: Instagram Marketing

 What is Instagram Marketing

 What is Instagram statistics
 How to Branding Business Products in Instagram
 How to Identify Popular Instagram topics
 How to Creating an Instagram Account
 What is Tour of Instagram App
 Overview of Content strategy for Instagram
 What are the Types of Content
 How to Make Post Designing
 How to use Stories in Instagram?
 How to Use Hashtags in Instagram?
 What is Engagement Metrics
 What is IGTV on Instagram?
 How to use IGTV on Instagram?
 How to Create Instagram Ads
 Overview of Objectives of Instagram Ads
 How to Make Reports & Analysis

Module 8: Pinterest Marketing

 What is Pinterest Marketing?

 How is branding use of Pinterest
 How to Creating a Pinterest Account
 How to Customizing the Profile
 How to Make Pinterest Pins Strategy
 What are Boards on Pinterest
 How to Create Pins
 What is the Pinterest Plugins
 Overview of Custom Dimensions
 How to Generating Engagements
 How to Using Infographics
 How to Integrating Pinterest in Site
 Overview Engagement Metrics for Pins
 Overview of Pinterest Analytics
 How to Create Pinterest Ads

Module 9: Quora Marketing

 Introduction of Quora Marketing

 Benefits of Quora Marketing
 How to Creating Personal Quora Account
 Overview of Profile Setup Guidelines
 What is Quora Account Policies
 What are the Following Topics in Quora
 How to Follow & Connect with Contacts
 How to Writing Answers on Quora
 How to Engage with Users
 What is Quora Engagement Metrics
 How to Make Quora Analytics
 How to Creating Quora Business Page
 How to Answering questions as a business
 What is Quora advertising
 What are the Types of Quora Campaigns
 How to Create Reports & Analysis

Module 10: SlideShare Document Marketing & Social Media Management Tools

 What is Document Marketing

 What are the Benefits of Document Sharing
 How to Create SlideShare Account
 What are the Types of Documents
 How to do Keyword Research
 How to Creating a document
 How to Optimizing the Document
 How to Generating Views & Engagement
 How to Make Reports Analysis
 How to Automate Social Media Accounts
 What are the Benefits of Automation
 Overview of the Top social media tools
 How to use Buffer App Automation Tool
 How to use Hoot Suite Automation Tool
 What are the Image Editing Tools used in Social Media
 Overview of Reporting Tools
Syllabus of Email Marketing Course in Coimbatore

Module 1: Introduction to Email Marketing

 What is Email Marketing

 Why use Email Marketing
 How to use Email Marketing
 What are the different types of Emails
 How to use a Professional Email Marketing Service
 Blueprint of Email Marketing
 Why learn Email Marketing
 Importance of Advertising Industry
 Difference Between Email Marketing and Advertising?

Module 2: Email Marketing Process

 How to Plan our Email Campaign

 What is Email Marketing Funnel
 What is an Opt-in email
 What is Double-Opt in
 What is a Broadcast email
 What is the Auto Responder email
 How to Setting up Email Campaigns

Module 3: Email Marketing Tools

 What is Email Marketing Tools

 What are all the Free Email Marketing Tools
 What are all the paid Email Marketing Tools
 How to use Email Marketing Tools
 List out the Features of Good Email Marketing Tools
 How to Choosing the right Email Marketing Tools

Module 4: Email Marketing Tool: Mail Chimp

 MailChimp Basics
 Features MailChimp
 Email Automation Tool Overview
 How to Use MailChimp
 How to use Premium MailChimp

Module 5: How to Create Professional Landing pages

 Design and construction

 Completion, testing and sending emails
 Creating bulk emailing campaign by the tool
 Advanced Tracking Segments
 Tips for Email Campaign
Module 6: Avoid Spam Violates

 Guidelines for CAN-SPAM Compliance

 Tips to send emails directly to the inbox instead of the spam/promotion folder
 Latest email marketing software’s list
 Implementing A/B testing to increase ROI

Syllabus of Google My Business Course in Coimbatore

Module 1: Google My Business Course Syllabus

 Overview of Google My Business

 Google My Business Account setup
 Step by step guide to creating Google My
 Business Page
 Understanding GMB Brand page & Business Listing on Google
 How to create posts on the GMB page
 How to create an Offer on the GMB page
 How to create the trending Google posts
 Tips and tricks to improve Local SEO with your GMB business profile
 Latest updates and features of Google My Business
 Step by Step guide to create GMB website builder
 How to Avoid Making mistakes on Google My Business listing
 How to increase GMB page reviews from customers
 How to use citations, NAP, Reviews
 How to track them for your business
 Track Google My Business Insights
 Google My Business guidelines and listing policy
 Tools to improve Google My Business page
 Q & A Session for GMB