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Meesho Case Study

Meesho operates an online reselling platform that allows users to start a business without investment by selling various products. Users can onboard, share and sell products listed on Meesho by adding a commission. Meesho handles logistics and ships products to customers, crediting the user with commission within a week. The platform aims to empower sub-urban users by supporting additional languages and tracking metrics like number of users using specific languages. Meesho educates users to build trust before they contact support.

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Jiban Jyoti
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1K views

Meesho Case Study

Meesho operates an online reselling platform that allows users to start a business without investment by selling various products. Users can onboard, share and sell products listed on Meesho by adding a commission. Meesho handles logistics and ships products to customers, crediting the user with commission within a week. The platform aims to empower sub-urban users by supporting additional languages and tracking metrics like number of users using specific languages. Meesho educates users to build trust before they contact support.

Uploaded by

Jiban Jyoti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mini Product Case Study on Meesho

About Meesho : Short for “meri eshop” (My E-Shop)

Meesho operates as an online reselling platform that enables anyone to start a


business without investment. You can find various varieties of products that you
can sell, Basically you onboard as a user and you can start sharing the products
that are on Meesho and add in certain commission that you wanted and book on
the behalf of customer, Meesho will take care of the logistics and it will ship it to
the customer, After a week you will be credited with the commission.
Features & Improvisation
Feature 1
Using Application as a Naive user,
Generally a user would want to know the
glimpse of App without watching or
reading the description.

Rearranging the position of the flash


card above would actually give
everything about the Application in a
short glimpse & makes it easier to
understand.
Improvement
Instead of Final Customer Price, We
could actually make it as a Profit Margin.

This removes the tricky part of


calculating, Lets say, The Order total is
210 and Margin Price to be 100, It sums
up to 310 ( Which is automatically
calculated as Final Price )

A user adding both customer price and


margin would actually give him second
thought to calculate.

Giving an option to enter flat margin


price makes it more simpler.
Improvement

Makeing the feed little minimal and


clean in the Meesho Community.

Showing content to certain extent and


beyond that a Read More to actually
helps in making the experience better
and can have a look around different
posts.

Too much of clutter information looks


messy and spam.
Improvement

Inculcating new languages and


targeting user based on regional
languages.

There is a lot of scope in targeting the


sub urban areas and Meesho can
actually make a difference in
empowering them.

Metrics to track :
Number of users using specific
language
Feature
Showing basic information in a quick
simple way helps user to check
efficiently.

Curiosity in checking the shipment and


profits always helps in retaining users
constantly.

This triggers curiosity to always keep


checking the numbers.

Metrics to Consider :
Number of App Opening previously
and after.
MVP of Meesho
I Actually liked the ideology to educate the users.

By educating you build trust and it makes a lot simpler to know things
before even reaching out to the support.

PS : Not to forget about the great work culture.

Targerting
Targeting Social Media and Gaining users.

Running ads on Youtube helps, Be your own Boss, tagline is something


now every millennial is targeting now.
Thank you!

- Chaitanya Rajeev.

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