Event Proposal Template: Our Company and Team
Event Proposal Template: Our Company and Team
As an event planner, you know how to organize and execute any occasion so that it runs smoothly and
offers an excellent experience for guests and hosts alike. However, you might need some help with
developing a professional proposal that you can proudly deliver to potential clients. This template offers a
structure and examples to help you create a clear, comprehensive proposal for any event.
HubSpot Tip: Make specific updates to the template for each new event you are managing. It is
important to provide each client a customized proposal that is specific to the unique requirements of their
event.
Our Services
Give an overview of the types of assistance you offer to clients. This list does not need to be specific to
this particular event proposal; you should include all of the event management services that your
company offers. After giving a brief introduction, you can provide the services in a bulleted list, as shown
below:
Service 1
Service 2
Service 3
1
Your Event
Summary
Provide an overview of the event, describing the different activities that will take place, the type of food
and beverages, and the style of décor. If applicable, explain how the event fits with your client’s strategic
goals.
Details
After giving a brief introduction, present the important details of the event, perhaps using the table below
as a template.
Event Name
Date and Time
Location
Theme
Number of Invitees
Expected Number of Attendees
Key Message
HubSpot Tip: Customize it! The items in the table above are only suggestions. Feel free to edit them
to the specifics of the event you are proposing.
2
Activity Start Date Completion Date
HubSpot Tip: Including a detailed schedule highlights your credibility and shows your ability to
execute the event on time.
Subtotal:
Tax:
TOTAL:
For this type of work, payment often happens on a schedule, with a percentage being owed upon signing
the contract, and then additional amounts being due leading up to the event. You can use a table like the
one below to indicate the proposed payment schedule.
Amount Deadline
Deposit – 20% of total Upon contract signing
25% of total 2 months prior to event
30% of total 1 month prior to event
Final 25% of total 1 week before event
HubSpot Tip: Update the pricing information and payment schedule according to the specifics of the
event.
Contract
Indicate what is needed to move to next steps. Most likely, you will need a signature from the client, and
payment of a deposit. You should also include your company’s specific contract details indicating the
terms and conditions for this work.
3
HubSpot Tip: Consider including your contact information (email address and phone number) so that
the customer can get in touch with you quickly to discuss the proposal, if necessary.
Signatures
Following the contract, you should include a place for signatures by the client.
HubSpot Tip: Include signature lines for everyone who is responsible for approving the proposal.
Include their names and roles to personalize the document.
Gallery
If you have photos of past events, consider collecting and including them at the end of your proposal to
give the client a sense of your style and skillset. You can include photos of the kinds of décor, food,
drinks, and event invitations that you typically offer.
HubSpot Tip: “A picture is worth a thousand words.” While the written word is powerful, never
underestimate the influence of a photo! You might even consider including photos throughout your
proposal to illustrate your points in each section.