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Operating Guidlines For Startup Assam - Govgt Approved Final Ver 1

This document outlines the operating guidelines for implementing the Assam Startup Policy 2017. It details the governance structure for overseeing startups and incubators, including various committees and nodal agencies. It defines key terms like startup and innovation. It lists the eligibility criteria and application process for startups to receive recognition and monetary benefits under the policy. It also provides information on the benefits and application process for incubators. The overall aim is to promote and support entrepreneurship in Assam.

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0% found this document useful (0 votes)
1K views

Operating Guidlines For Startup Assam - Govgt Approved Final Ver 1

This document outlines the operating guidelines for implementing the Assam Startup Policy 2017. It details the governance structure for overseeing startups and incubators, including various committees and nodal agencies. It defines key terms like startup and innovation. It lists the eligibility criteria and application process for startups to receive recognition and monetary benefits under the policy. It also provides information on the benefits and application process for incubators. The overall aim is to promote and support entrepreneurship in Assam.

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Copyright
© © All Rights Reserved
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GOVERNMENT OF ASSAM

DEPARTMENT OF INDUSTRIES & COMMERCE

OPERATING GUIDELINES FOR


STARTUP ASSAM POLICY
ASSAM STARTUP POLICY 2017

APRIL 2, 2018
INDUSTRIES AND COMMERCE DEPARTMENT
Government of Assam Operating Guidelines Industries & Commerce Dept

Table of Contents
I - Governance Structure ............................................................................................................................... 1
Overview ................................................................................................................................................... 1
Process Flow ............................................................................................................................................. 1
II - Startup ..................................................................................................................................................... 2
Definition .................................................................................................................................................. 2
Eligibility Criteria for My Assam Startup Id (MASI) - Startup Recognition ................................................ 2
Application Process for MASI Recognition................................................................................................ 2
Monetary benefits & Eligibility Criteria for MASI Recognized Startups ................................................... 3
Application Process for Availing Monetary Benefits by MASI Recognized Startups ................................ 5
Fund Release Guideline............................................................................................................................. 5
III - Incubator ................................................................................................................................................. 7
Definition .................................................................................................................................................. 7
Benefits to Incubators ............................................................................................................................... 7
Eligibility Criteria ....................................................................................................................................... 7
Application Process for Availing Monetary Benefits to set up an Incubator ............................................ 7
Fund Release Guideline............................................................................................................................. 7
IV – Nodal Agency ......................................................................................................................................... 8
Definition .................................................................................................................................................. 8
Introduction .............................................................................................................................................. 8
Objective ................................................................................................................................................... 8
Selection of the Nodal Agency .................................................................................................................. 8
V -- Terms & Conditions ................................................................................................................................ 9
VI - Annexure – Definitions & Forms........................................................................................................... 10
Annexure - 1 - Definitions ...................................................................................................................... 10
Annexure – 2 – My Assam Startup Id (MASI) Recognition Form ............................................................ 12
Annexure – 3 – Application for Monetary Benefit by MASI recognized Startups .................................. 13
Annexure – 4 –Marketing and Promotion Assistance form.................................................................... 15
Annexure – 5 – Incubator Application Form for Monetary Grant .......................................................... 16
Annexure – 6 – Form for Nodal Agency .................................................................................................. 17
Annexure - 7 – List of Sectors ................................................................................................................. 18
Page |1

I - Governance Structure
Overview
Name of High Level Committee Startup Council Nodal Agencies
Committee
Number of 17 members 10 members 4 Agencies
members (selected on invite basis)
Frequency of At least once a year At least once a month At least once a month &
meeting On-going application
evaluation
Role and - Monitor and evaluate - Administer overall - MASI recognition
responsibility implementation of implementation of applications evaluation
Startup Assam Policy Startup Assam Policy
2017 2017

- Issue directives / - Approve Fiscal and Non- - Monetary benefits


suggestions for Fiscal Incentives applications evaluation
amendment and applications.
effective
implementation of - Council may take up any
policy issues and decisions
relating to incubation
center, sanctioning of
funds, website, helpline
etc. in relation to the
implementation of the
policy

Additional Chairman may invite any Council may invite any Nodal agencies will be
Information expert member for any expert member for any selected by invite only
meeting meeting

Process Flow
Page |2

II - Startup
Definition
1) Entity: Private Limited Company (as per the Companies Act 2013), a Registered Partnership Firm
(under the Partnership Act, 1932) or Limited Liability Partnership (under the Limited Liability
Partnership Act, 2008) or One Person Company (as per the Companies Act 2013).

2) Startup: Startup is an entity involved in crafting repeatable and scalable product or service
making a positive impact in the society, where the solution is not obvious and success is not
guaranteed.

An entity will be considered as Startup under Assam Startup Policy if following conditions are
met:
a. The date of incorporation / registration is not prior to seven years; In case an entity is
engaged in the biotech sector the date of incorporation/ registration should not be prior
to ten years.
b. Annual turnover not exceeding INR 25 crore, for any preceding financial year;
c. Such entity is working towards innovation, development, deployment or
commercialization of new products, processes or services driven by technology or
intellectual property and makes it scalable for achieving commercial success;
d. Incorporated in Assam or employs atleast 50 percent of its total qualified workforce in
Assam, which shall not include contract employees;
e. Such entity is not an extension of an existing family business; or formed by splitting up
or by reconstruction of a business already in existence.

3) Innovation: The process of translating an idea or invention into a good or service that creates
value for which customers will pay. Innovation involves deliberate application of information,
imagination and initiative in deriving greater or different values from resources.

Eligibility Criteria for My Assam Startup Id (MASI) - Startup Recognition


The registration can be done online by simply filling a standard form (Annexure 2)and uploading the
following set of documents:

1. Incorporation certificate.
2. Proof of innovation as per any of the following:
a. DIPP Startup India recognition certificate; or
b. Startup has a patent filed in the entity name and published in the Journal by the India
Patent Office in areas affiliated with the nature of business being promoted; or
c. Sanction / Assurance Letter of funding / grant to the entity by Government of India or
any State Government as part of any specified scheme to promote innovation; or
d. Letter of funding by any Incubation Fund/ Angel Fund/ Private Equity Fund/ Accelerator/
Angel Network duly registered with Securities and Exchange Board of India that
endorses innovative nature of the business; or
e. If an entity doesn’t possess any of the above mentioned four documents,they may
submit a one page write-up / note explaining innovative nature of the applicant entity.
The applicant entityis encouraged to share its business plan along with the note on
innovation.

Application Processfor MASI Recognition


1. The entity will have to submit its application online (Annexure2).
2. The Nodal Agency on satisfaction will recommend the application online within 2-4 weeks which
will be forwarded to the Startup Council. The Nodal Agency may schedule a call or a meeting
with the entity, if it deems necessary.
3. Collated applications will be presented with recommendations to the Startup Council for
consideration and final approval.
4. Result will be published online and also emailed to the concerned Startup.
Page |3

Monetary benefits &Eligibility Criteria for MASI Recognized Startups


A Startup with MASI, meeting the below given eligibility criteria may apply for any of the following
monetary benefits available under Startup AssamPolicy:

i. Annual GST Reimbursement - of state GST paid in sales of goods or services for a period of 3
years up to a maximum of INR 5 lakh per startup per year, if the following conditions are met:
a. The startup should be incorporated in Assam
b. Proof of taxes paid issued by the competent authority must be presented

ii. 100% Reimbursement of Stamp Duty/ Registration Fee/ conversion fee - paid on sale/ lease
deed for first transaction, up to a maximum limit of INR 50,000/-, if the following conditions are
met:
a. Reimbursement would be available only to those who have executed the sale/lease-
deed after the announcement of the Startup Assam Policy and subject to the approval
of the Startup Council
b. The lease deed should be in the name of the startup or one of its directors
c. Reimbursement would be available on the outright purchase/lease or lease cum-sale of
land/built up office space for establishing a facility for the use of the startup
d. Reimbursement would be applicable on the combined levy of registration fee; stamp
duty and transfer of property duty.
e. A self-attested declaration must be submitted ensuring that the land/built up space will
only be used for the purposes of the startup’s business needs for 3 years from the date
of application for the incentive.

iii. Digital Upgradation Subsidy- of 50% of capital expenditure for purchase of computers, related
hardware, purchase of relevant software subject to a ceiling of INR 1 lakh per Startup, if all the
following conditions are met:
a. The startup has got a legal itemized bill as a proof of purchase
b. Date of purchase must be after the notification of the policy
c. A self-attested note must be submitted explaining the use of purchased items and
assuring that the purchased items will not be resold for a minimum period of 1 year
from date of purchase.

iv. Lease Rental Reimbursement for 50% lease rental reimbursement for a maximum period of 3
years subject to a ceiling of INR 5 lakhs, if the following conditions are met:
a. Startup employs at least 5 people on a full-time basis
b. Startup has rented a property for its official use. This may include rent paid to
incubators, co-working or shared spaces
c. Rent / Lease agreement should be in the name of the startup or one of its directors.
d. The startup has proof of rent paid by way of receipts or bank statements.

v. Power Subsidy-at 50% subject to a limit of INR 1 lakh per annum for a period of 5 years, if the
following conditions are met:
a. The startup has got a proper electricity bill in the name of the startup or one of its
directors
b. Only electricity bills generated after the release of the Startup Assam policy will be
considered. Any bill older than 12 months shall not be considered for reimbursement.
c. Startup should have proof of payment against the electricity bill
d. Startups operating out of shared spaces/co-working spaces/incubators where the
startup is charged one single cost which includes power, wifi, seat cost, etc. will not be
eligible for this benefit.

vi. 100% reimbursements on patent filing cost - Startups with MASI shall be eligible for
reimbursement up to 100% of the actual costs (including filing fees, attorney fees, search fees,
maintenance fees) for patent filing with a maximum limit of INR 1 lakh for filing a domestic
patent and up to INR 5 lakh for filing an international patent. This reimbursement shall be
payable 75% after the patent is filed and the balance 25% after the patent has been granted.
The startup may avail this benefit if the startup has MASI recognition and if the following
conditions are met:
Page |4

a. For the initial 75% to be reimbursed, the startup must have filed for a patent and should
have a copy of the Application Filing Report (AFR) / Form 1/ Form 5/ Form 18/ any other
invoice receipts (including the relevant forms for international patents).
b. For the balance 25% to be reimbursed, the startup must have a copy of the patent
certificate issued to them.

vii. One time incentive for hiring women, transgenders and differently abled - of INR 5,000 per
woman, transgender, differently-abled employee that is hired by the Startup subject to an upper
limit of INR 1 lakh per startup for a period of 3 years from MASI recognition and if the following
conditions are met:

a. Employee must be a woman, a transgender or a differently abled individual


b. Employee may be a founder or director of the company
c. Employee must be employed for a minimum period of 2 months before the startup
applies for the benefit
d. Startup may apply multiple times, however, total number of employees for which
benefits are applied for must not exceed 20 individuals (INR 5000 x 20 = INR 1 Lakh)

viii. Marketing and promotion assistance - Reimbursements of 50% of the actual marketing and
promotion costs (including travel) incurred by a Start-up in listing fees for online and offline
advertisement, in store promotion, publishing marketing collaterals, providing discounts, digital
marketing, trade show participation, market research, etc. subject to a maximum of INR 5 lakhs
per Start-up.

The following expenses can be claimed for reimbursement:

a. Domestic or International travel cost by air or rail – economy class only


b. Domestic or international event participation cost like delegate fees or participation
fees
c. Stall rental (Upto 16 square meters)
d. Market Research – Receipts/invoices for market research papers that are bought online
or offline must be presented. In case an agency has been engaged for market research
by the start-up, receipts/ invoices must be presented. Upto a maximum of INR 25,000
may be claimed under market research.
e. Other expenses like listing fees, marketing collaterals, etc - Startup must have proof of
expense in the form of copies of receipts/invoices.

The following conditions must be met with in order to claim reimbursement:


a. Detailed statement of expenditure as per Annexure 4 with copies of receipts/invoices of
all expenses clearly showing the names and dates of the expenses, events, etc. must be
presented.
b. In case of travel expenses, boarding passes or tickets must be presented.

ix. Incentive for Entrepreneurs – The entrepreneurs who float Start-ups shall be eligible for a
Sustenance Allowance of INR 20,000/- per month per Start-Up entity for a period of one year.
The following conditions must be met with in order to claim Sustenance Allowance:
a. None of the entrepreneurs of the Start-Up entity shall have an alternate source of
income.
b. The combined family income of all the entrepreneurs of the Start-Up entity shall not be
greater than INR 1,00,000/- per month.
c. There has to be preferably at least one woman entrepreneur in the Start-Up entity,
although absence of woman entrepreneur shall not absolutely bar the entity from
enjoying the privilege.

x. One-Time Idea2POC Grant – amounting to INR 5,00,000/- per Start-up entity for Startups
pursuing an innovative Idea to developing a new product/ service.
The following conditions must be met with in order to claim the Idea2POC Grant:
a. The idea floated by the Start-Up entity must be recognised by the Nodal Agency to have
the potentiality to yield a new product/ service that is technically feasible and
economically viable.
b. The grant should be utilized for R & D towards Proof of Concept.
Page |5

xi. Scale-Up Grant – amounting to INR 50,00,000/- per Start-up entity for raw material purchase,
marketing and other scaling up costs required for supporting the commercialization of products
and services of the Start-up. The total amount of INR 50,00,000/- is inclusive of the one-time
Idea2POC Grant.
The following conditions must be met with in order to claim the Idea2POC Grant:
a. The idea floated by the Start-Up entity must be recognised by the Nodal Agency to have
the potentiality to yield a new product/ service that is technically feasible and
economically viable.
b. The Start-Up should have accomplished the Proof of Concept.
c. Since the Scale Up Grant is inclusive of the Idea2POC Grant – if any Start-Up avails the
one-time Idea2POC Grant, the maximum Scale-Up eligible is INR 45,00,000/- only.

Application Process for Availing Monetary Benefits by MASI Recognized Startups


1. Once a Startup has been recognized and issued a My Assam Startup ID (MASI) (Annexure 2), the
startup can apply for the monetary benefits under Startup Assam Policy by filling a single
standard form online (Annexure 3& 4).
2. The Nodal Agency will review the monetary applications of startups, undertake due diligence of
the requisite documents (Annexure 3 & 4) and will recommend the application online within 2-4
weeks which will be forwarded to the Startup Council. The Nodal Agency may schedule a call or
a meeting with the entity, if it deems necessary.
3. Collated applications will be presented with recommendations to the Startup Council for
consideration and final approval.
4. Result will be published online and also emailed to the concerned Startup.
5. Once approved by the Startup Council, Startup will receive the monetary benefit(s) directly in
the entity’s bank account within 2-4 weeks.

Fund Release Guideline

1. Annual GST Reimbursement:


a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account on an annual basis.
2. Reimbursement of Stamp Duty/ Registration Fee/ conversion fee:
a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

3. Digital Upgradation Subsidy


a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

4. Lease Rental Reimbursement


a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

5. Power Subsidy
a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
Page |6

b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

6. Reimbursement of patent filing cost


a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

7. One time incentive for hiring women, transgenders and differently abled
a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

8. Marketing and Promotion Assistance


a. Startup will have to submit details through the online form (Annexure 2, 3 & 4).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.

9. Incentive for Entrepreneurs –


a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, the payment of sustenance allowance may be made directly to eligible
startup registered bank account on a monthly basis.
10. One-Time Idea2POC Grant:
a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, one-time payment may be made directly to eligible startup registered bank
account.
11. Scale-Up Grant:
a. Startup will have to submit details through the online form (Annexure 2 and Annexure 3).
b. If approved, payment may be made directly to eligible startup registered bank account.
Page |7

c. III - Incubator

Definition
1) Incubator: An organization designed to support Startup companies during the early stages to
help develop a scalable business model through business support resources and services such as
physical space, capital, coaching and mentoring, common services including corporate and legal
services and providing networking connections. An Incubator shall also mean a Technology
Business Incubator (TBI) recognized either by the Central or State Government.
a. The incubator entity must be a registered entity falling under one of the following
categories:
I. Society (under The Societies Registration Act,
II. Section 8 Company (under The Companies Act, 2013)
III. Private Limited Company (under The Companies Act, 2013)
IV. Public Company (under The Companies Act, 2013)
V. Limited Liability Partnership (under The Limited Liability Partnership Act, 2008)
b. The incubator entity should facilitate at least 3 months of in person or virtual
interactions between its incubatees and mentors when in operation.

If an entity doesn’t fall in any of the above category, the Startup Council may at its discretion on
case to case basis, after thorough evaluation, include them in the definition.

Benefits to Incubators
Government of Assam shall provide financial assistance to institutes/organizations with maximum 75%
of grant, subject to a maximum of INR 5 crore to encourage setting up of incubation centers by IT,
Engineering colleges, Universities, Bio-technology park, educational institutions, trade & industries
Associations, etc. towards cost of construction of building, equipment, connectivity etc.

Eligibility Criteria
1. Aspiring / Existing incubator established in a University / Educational Institute or a
corporate/PSU will be eligible for a grant of upto 75% of capital cost (excluding the cost of
buying land and/or buying a building but including construction cost) up to a maximum of INR
5.0 crore to set up / scale up an Incubator Facility.
2. Aspiring / Existing incubator should dedicate a minimum of 5,000 sq. feet of carpet area to the
incubatees.

Application Process for Availing Monetary Benefitsto set up an Incubator


1. Existing / Aspiring incubator may apply by registering with Startup Assam initiative (Annexure 5).
2. A Sub Committee (formed on instruction of the Startup Council) will collate all applications,
undertake due diligence of requisite documents and will present with its recommendation to
the Startup Council for final consideration and approval.
3. Startup Council will review applications once in a month.
4. Result will be published online and also emailed to the concerned Incubator.
5. Once approved, by the Startup Council, the incubator will receive the monetary benefit directly
in their bank account.

Fund Release Guideline


a. Online Form for Incubators(Annexure 5) will be submitted to the Sub Committee for the
monetary grant.
b. The grant may be disbursed in a phased manner as per the budget plan submitted by the
applicant and subsequently approved by the Sub Committeeand Startup Council.
Page |8

IV–Nodal Agency
Definition
1) Nodal Agency: Nodal Agency shall mean reputed institutions / organization as approved by the
Startup Council as Nodal Agencies for evaluating applications for MASI and Monetary benefits
by Startups for all categories.

Introduction
In order to avail the benefits announced in the Startup Assam initiative, an entity would be required to
have a My Assam Startup ID (MASI) to be recognized as a Startup. To this effect, the entity would be
required to submit an application online along with a note on innovation. All such registering entities
application’s will be carefully reviewed by an expert committee hosted under the Nodal Agency.

Objective
To review applications for MASI (My Assam Startup ID) Startup recognition and to review the merit of
the Startups’ applications for monetary benefits.

Selection of the Nodal Agency


Nodal Agency selection will be on an invite basis only. The selected Nodal Institute will have to fill up
simple details (Annexure 6).
Page |9

V -- Terms & Conditions


a. The incubator will be required to put in place the requisite physical infrastructure
(shared/specific) such as laboratory and workshop facilities, utilities, support services, pre-
incubation services, networking, mentoring and other facilities within a period of six months
from the date of release of funds for capital and operational expenditure
b. The incubator would also put in place a dedicated full time Chief Executive Officer (CEO) with
desired domain and management expertise and other core team/supporting staff for its
successful operations within six months from the date of release of funds. The applicant will
have full freedom to decide the composition, recruitment and compensation of the CEO as well
as the management team of the incubator.
c. The incubator should develop appropriate linkages with other parties to ensure its success.
d. The incubator would evolve a transparent system for selection of incubatees. The incubatees
would be admitted subject to fulfilling the admission criteria and the incubator would enter into
an appropriate agreement with the incubatees.
e. Each incubator would be required to have a website of its own, which should be updated on a
continuous basis.
f. The grantee is required to send online i) progress report; ii) audited statement of accounts and
Balance Sheets to the Sub Committeeat the end of each financial year as well as at the time of
seeking further installments of the grant, if any. However, companies and individuals would be
required to submit a yearly expenditure statement for the full amount (including their own
contribution) to ensure that matching funding is released.
g. The budget plan should take into account all the expenses and tax liabilities and cost of
insurance specified in the work order, levies and other impositions applicable under the
prevailing law.
h. The incubator will be reviewed bi-yearly based on a comparison of the proposed budget plan vs
the actual expenditure and physical performance. The release of grants after the first year and
each subsequent year will be based on satisfactory performance.
i. Concerned officers of the Startup Council or its authorized representatives may visit the
organization periodically for ascertaining the progress of work and resolving any difficulties that
might be encountered in the course of implementation
j. The Startup Council reserves the right to terminate support to the incubator at any stage, if it is
convinced that the grant is not being utilized properly or that appropriate work is not being
made.
k. All the assets acquired or created from the grant should not be disposed-off or encumbered or
utilized for purpose other than those for which the grant has been sanctioned without the prior
permission of the Startup Council.
l. The grantee must not entrust the implementation of the work for which the grant is being
sanctioned to another institution and divert the grant receipts as assistance to the latter
institution.
m. In case any information provided is found to be false, the Startup / Incubator registration will
stand canceled and they will have to repay the assistance already releasedwithin six months else
strict action will be initiated as per government rules and guidelines for recovery.
P a g e | 10

VI - Annexure – Definitions & Forms

Annexure - 1 - Definitions

1) Entity: Private Limited Company (as per the Companies Act 2013), a Registered Partnership Firm
(under the Partnership Act, 1932) or Limited Liability Partnership (under the Limited Liability
Partnership Act, 2008) or One Person Company (as per the Companies Act 2013).

2) Incubator: An organization designed to support Startup companies during the early stages to
help develop a scalable business model through business support resources and services such as
physical space, capital, coaching and mentoring, common services including corporate and legal
services and providing networking connections. An Incubator shall also mean a Technology
Business Incubator (TBI) recognized either by the Central or State Government.
a. The incubator entity must be a registered entity falling under one of the following
categories:
VI. Society (under The Societies Registration Act,
VII. Section 8 Company (under The Companies Act, 2013)
VIII. Private Limited Company (under The Companies Act, 2013)
IX. Public Company (under The Companies Act, 2013)
X. Limited Liability Partnership (under The Limited Liability Partnership Act, 2008)
b. The incubator entity should facilitate at least 3 months of in person or virtual
interactions between its incubatees and mentors when in operation.

If an entity doesn’t fall in any of the above category, the Startup Council may at its discretion on
case to case basis, after thorough evaluation, include them in the definition.

3) Innovation: The process of translating an idea or invention into a good or service that creates
value for which customers will pay. Innovation involves deliberate application of information,
imagination and initiative in deriving greater or different values from resources.

4) Startup: Startup is an entity involved in crafting repeatable and scalable product or service
making a positive impact in the society, where the solution is not obvious and success is not
guaranteed.

An entity will be considered as Startup under Assam Startup Policy if following conditions are
met:
a. The date of incorporation / registration is not prior to seven years; In case an entity is
engaged in the biotech sector the date of incorporation/ registration should not be prior
to ten years.
b. Annual turnover not exceeding INR 25 crore, for any preceding financial year;
c. Such entity is working towards innovation, development, deployment or
commercialization of new products, processes or services driven by technology or
intellectual property and makes it scalable for achieving commercial success;
d. Incorporated in Assam or employs atleast 50 percent of its total qualified workforce in
Assam, which shall not include contract employees;
e. Such entity is not an extension of an existing family business; or formed by splitting up
or by reconstruction of a business already in existence.

5) Nodal Agency: Nodal Agency shall mean reputed institutions / organization as approved by the
Startup Council as Nodal Agencies for evaluating applications for MASI and Monetary benefits
by Startups for all categories.

6) Marketing expense: Expense of the following nature shall be considered as marketing expense:
a. Media purchase to promote startup product / service across digital, print, TV, radio and
Out of Home media.
b. Expense for media development such as creative, jingles, brochures, etc. as may be
required.
P a g e | 11

c. Cost for setting up stall or counter at a business relevant exhibition in India or abroad.
The cost shall include economy class travel / AC three tier and three star stay for the
duration of the event for two individuals working with the company for at least three
months.

7) University: University means a University established orincorporated by or under a Central Act


or a State Act, and includes any such institution as may be recognized by University Grant
Commission.
P a g e | 12

Annexure – 2 – My Assam Startup Id (MASI) Recognition Form

Sl. No. Fields


Startup Entity Details
a. Entity Name
b. Website URL
As per drop
c. Focus Area - Product / Service
down menu
As per drop
d. Sector
down menu
e. Incorporation Structure Tick any one
- Private Limited
- Limited Liability Company
- Registered Partnership
1 - One Person Company (OPC)
f. Entity Address
g. Director / Promoter’s Name
h. Director / Promoter’s Mobile Number
i. Director / Promoter’s Email Id
MCA -API will
be provided
j. Incorporation Number as per MCA21
for automatic
check
k. Date of Incorporation
l. Are you part of an Incubator? If yes, then mention the name of the
incubator.
m. Total number of employees at present
Self Declaration – Tick if true
a. Self-Declaration - The applicant’s entity revenue is below 25Cr per annum* Tick if true
b. Self-Declaration - The applicant’s entity has not been formed by demerger Tick if true
or reconstitution of an already existing business*
c. Self-Declaration - The applicant’s entity is not a subsidiary company, Tick if true
[2
wherein the parent company is not a startup itself
d. Self-Declaration - The applicant is not a merged entity wherein the Tick if true
combined entity is not a startup
e. Self-Declaration - The applicant is not a franchisee of an existing business Tick if true
f. If not registered in Assam, % of the local employment Mention %
Innovation Proof – Tick the one attached

a. DIPP Startup India recognition certificate

b. Patent filed and published in the Journal by the India Patent Office in areas
affiliated with the nature of business being promoted
c. Sanction / Assurance Letter of funding / Grant to the entity by Government
3 of India or any State Government as part of any specified scheme to
promote innovation
d. Letter of funding by any Incubation Fund/ Angel Fund/ Private Equity
Fund/ Accelerator/ Angel Network duly registered with Securities and
Exchange Board of India that endorses innovative nature of the business.

e. None of the above


Due Diligence of Startup - Attach the following documents as proof
a. Signed Shareholder Agreement and covering letter duly certified by a
registered Chartered Accountant/statutory auditor authorizing the
funding.
b. Enclose copies of Annual Report, Balance Sheets and Profit and Loss
4
Accounts duly certified by a registered Chartered Accountant/statutory
auditor.
c. Workforce Proof: Employee State Insurance (ESI) and Provident Fund (PF)
challan for the startup highlighting the workforce duly certified by a
registered Chartered Accountant/statutory auditor. In case of a new
P a g e | 13

startup (where ESI / PF is not applicable), Enclose a workforce detail in a


Letter from the date of incorporation to till date duly certified by a
registered CA/ Statutory Auditor.
d. Patent certificate.
e. Sanction / Assurance Letter of funding / grant by Government of India or
any State Government.
f. In case of none of the above a note on Innovativeness (not more than 2
MB size to be attached)
Bank Details
a. Bank Name
5 b. Account Name
c. Account Number
d. IFSC Code of the Bank

Annexure – 3 – Application for Monetary Benefit by MASI recognized Startups

Sl.
No. Fields
1 Entity Name
2 Startup’s My Assam Startup Id (MASI)
3 Entity’s Email Id
Amount Tick the Total
Tick the
being ones you amount
ones
Incentive applied for claimed have previously
currently
(in INR) previously claimed
applying
applied till date
for
for
i. Annual GST Reimbursement
ii. Reimbursement of Stamp Duty/
Registration Fee/ conversion fee:
4 iii. Digital upgradation subsidy
iv. Lease Rental Reimbursement
v. Power Subsidy
vi. Re-imbursements on patent filing cost
vii. One time incentive for hiring women,
transgenders and differently abled
viii. Marketing and Promotion Assistance
ix. Sustenance Allowance for Entrepreneurs
x. One-Time Idea2POC Grant
xi. Scale-Up Grant
6 Total amount claimed in INR
Annual SGST Reimbursement
Annual Turnover in the previous financial year
Total amount paid as SGST in the last financial
7
year
Enclose copy of proof of taxes paid issued by Attach
competent authority
Reimbursement of Stamp Duty/ Registration Fee/ conversion fee
Eligibility declaration
8
a. Sale/lease-deed took place after the
notification of the Startup Assam Policy (17th
P a g e | 14

October, 2017)
b. The lease deed is in the name of the startup
or one of its directors

c. Land/built up office space for establishing a


facility will befor the use of the startup
Due Diligence Documents to be attached
a. Copy of the Sale/Lease/Purchase Deed
b. Receipts/Challan paid on the amount of
Registration Fee, Stamp Duty & Transfer of
Property Duty to the Sub-Registrar,
Registration Dept
c. Any other supporting documents.
d. Self Declaration –I/We assure that we will use Yes / No
land/built up space only for the purposes of
the startup’s business needs for a minimum
of 3 years from the date of application for
this incentive.
Digital upgradation subsidy
a. Copy of Itemized bill(s) as a proof of purchase Attach

b. Purchase date(s) isafter the notification of Yes/No


the Startup Assam Policy (17th October’2017)
9 c. Explaining the use of purchased items (self- Text field
attested)

d. I/We assure that the purchased items will not Yes/No


be resold for a minimum period of 1 year
from date of purchase
Lease Rental Reimbursement
a. Copy of Form 26AS (Income Tax) of at least 5
employees confirming the no. of the
employees (at least 5)
b. Name and location of leased/rented premises
10 c. Extent of built up space taken (sq. ft.)
d. Total lease rental per annum
e. Copy of receipts/invoices of payment made
to the Landlord or bank statements
confirming the payment of rent
Power Subsidy
a. Copy of electricity bill with date of bill, name
of startup, address of startup, name of
director /amount paid highlighted
11 b. Proof of payment of electricity bill
c. Self Declaration – I/We do not operate out of True / False
any shared space that charges me/us a single
cost for lease of space which includes charges
for power / electricity.
Re-imbursement on patent filing cost
a. Copy of Application Filing Report (AFR), Form Attach
12 1, Form 5, Form 18, any other invoice
receipts.
b. Copy of Patent Certificate Attach
One time hiring assistance to hire women, transgenders or differently abled individuals
a. Copy of Form 26AS (Income Tax) of at least 5 Attach
13 employees confirming the no. of the
employees (at least 5)
b. Number of employees for which hiring
P a g e | 15

assistance is being applied for


c. List of employees with date of Attach
commencement of operations
d. Copy of Aadhar card/Passport/Voter ID/ any Attach
other competent authority office confirming
the gender of the employee
e. None of the employee(s) is/are a True/False
founder/director of the company (Self-
declaration)
Marketing and Promotion Assistance
a. Detailed statement of expenditure with Attach form from Annexure 4 with
copies of receipts/invoices of all expenses verification proof.
clearly showing the names of event, date of
14
event, date of expenditure and amount of
expenditure. In case of expenses like stall
rental, travel, etc. include pictures, boarding
pass, etc. for verification.
Sustenance Allowance for Entrepreneurs
15 a. Detailed Statement of Composite Income of
the families of all partners of the Start-Up
One Time Idea2POC Grant
16 a. Detailed Statement of the Idea and the
Product/ Service proposed to be conceived.
Scale-Up Grant
a. Proof of Concept of the Product/ Service
17
b. Detailed statement of expenditure with
copies of receipts/invoices of all expenses

Annexure – 4 –Marketing and Promotion Assistance form

# Media Type Publisher Duration / Time Frame Amount Objective Remarks


1
2
3
4
5
6
7
8
Total
Exhibition Stall
# Name Location Requirement Dates Amount Objective Remarks
1
2
3
4
5
6
7
8
9
10
11
Total
P a g e | 16

Name of
# Traveler Designation
1
2

1) Media Type: Digital, Print, TV, Radio, Out of Home, Others (please mention)
2) Duration / Time Frame: e.g. number of days, etc.
3) Amount: Total amount for that media type.
4) Objective:
5) Exhibition Name: Name of the conference / exhibition / seminar.
6) Location: City & Country
7) Stall requirement: Yes / No
8) Dates: Duration of the event
9) Traveler Details

Annexure – 5 – Incubator Application Form for Monetary Grant

Sr. No. Fields


1 Name of the Incubator
Name of the University/Organization in which Incubator in
2
situated
2 Website URL
3 Existing / Aspiring Pick one
4 Sector
Incorporation Structure
- Society (under The Societies Registration Act, 1860)
- Section 8 Company (under The Companies Act, 2013)
5 - Private Limited Company (under The Companies Act, 2013)
- Public Company (under The Companies Act, 2013)
- Limited Liability Partnership (under The Limited Liability
Partnership Act, 2008)
6 Entity Address
7 Email ID
8 Phone Number
9 Contact Person Name
10 Designation
11 Mobile
12 Email Id
13 Incorporation Number
14 Incorporation Date
15 Floor Area (In sq. ft.)
16 Laboratory /workshop facilities
17 Internet (Internet speed, Wi-Fi, etc.)
18 Total Manpower for Operations &Management
Details of the Sponsoring Name of the scheme
Achievements
Govt. / Agency / programs
Corporate
19
sponsored
incubation
programs, if
any?
20 Incubatees Graduated
21 Amount being sought
22 If aspiring incubator, please attach a concept note covering:
Proposed Budget Plan
Detailed Business Plan
Location and Floor Plan (in sq. feet)
Registration Certificate of the applicant
Memorandum of Association of the applicant
Audited Statement of Accounts for the last three years
Annual Reports for the last three years
P a g e | 17

Names of the Industries or Individuals that would be


associated with the incubator along with their letter of
intent.
CV/ Resume of Full-time Managing Team (Board, CEO and
other officials)
Registration Certificate of the incubator
Proof of availability of 5,000 sq. feet built up space along
with sale/lease deed in favor of the incubator
List of key mentors providing the designation, qualification
etc.
List of successful startups along with supporting documents,
if any.
Bank Name
Account Name
Account Number
IFSC Code

Annexure–6 – Form for Nodal Agency

Sr. No. Fields


1 Nodal Institute Name
2 Website URL
3 Sector
4 Incorporation Structure
5 Entity Address
6 Director / Promoter Name
7 Director / Promoter Mobile
8 Director / Promoter Email Id
9 Incorporation Number
10 Incorporation Date
11 Expert Committee Details (Multiple Entries)
12 Name
13 Designation
14 Experience
15 Focus Area
16 Bank Name
17 Account Name
18 Account Number
19 IFSC Code
20 Review – Internal Expert or External Expert
21 Name of the External Expert
22 Mobile Number
23 Email ID
24 Sector Focus of the External Expert
P a g e | 18

Annexure - 7 – List of Sectors

Sr. No. INDUSTRY SECTORS


AdTech
1 Advertising
Online Classified
2 Aeronautics/Aerospace &Defence Drones
Dairy Farming
Organic Agriculture
3 Agriculture
Agri-Tech
Food Processing
Machine Learning
4 AI
NLP
Business Intelligence
5 Analytics Big Data
Data Science
Animation n/a
6 AR/VR (Augmented + Virtual Reality) n/a
Architecture/Interior Design n/a
Handicraft
7 Art & Photography Art
Photography
Auto & Truck Manufacturers
8 Automotive Auto, Truck & Motorcycle Parts
Tires & Rubber Products
Commodity Chemicals
Agricultural Chemicals
9 Chemicals
Specialty Chemicals
Diversified Chemicals
Wireless
10 Telecommunication & Networking Integrated communication services
Network Technology Solutions
11 Computer Vision n/a
New-age Construction Technologies
Construction Materials
12 Construction Construction & Engineering
Construction Supplies & Fixtures
Homebuilding
13 Dating/Matrimonial n/a
Web Design
14 Design
Industrial Design
E-learning
Education Technology
15 Education
Skill development
Coaching
Oil & Gas Exploration and Production
Oil & Gas Drilling
16 Non- Renewable Energy
Oil Related Services and Equipment
Oil & Gas Transportation Services
Renewable Solar Energy
Renewable Wind Energy
17 Renewable Energy
Renewable Nuclear Energy
Renewable Energy Solutions
Waste Management
18 Green Technology
Clean Tech
Cloud
ERP
CXM
19 Enterprise Software
SCM
Customer Support
Collaboration
P a g e | 19

Sr. No. INDUSTRY SECTORS


Location Based
Enterprise Mobility
Weddings
20 Events
Event Management
Fashion Technology
Lifestyle
21 Fashion Apparel
Fan Merchandise
Jewelry
Crowdfunding
Mobile wallets/ Payments
Point of Sales
Payment platforms
Trading
Billing and Invoicing
Personal Finance
22 Finance Technology Insurance
Advisory
Business finance
P2P Lending
Bitcoin and Blockchain
Microfinance
Foreign exchange
Accounting
Restaurants
23 Food & Beverages Food Processing
Microbrewery
Embedded
Semiconductor
24 Technology Hardware
Electronics
3d printing
Medical Devices/Biomedical
Health & Wellness
Pharmaceutical
25 Healthcare & Lifesciences
Biotechnology
Healthcare Services
Healthcare IT
Recruitment/Jobs
Training
26 Human Resources Skills Assessment
Talent Management
Internships
Smart Home
27 Internet of Things Manufacturing & Warehouse
Wearables
IT Consulting
BPO
KPO
Web Development
28 IT Services Product development
Application Development
Testing
IT Management
Project Management
Loyalty
Branding
Digital Marketing (SEO/Automation)
29 Marketing
Discovery
Sales
Market Research
30 Media & Entertainment Digital Media News
P a g e | 20

Sr. No. INDUSTRY SECTORS


Digital Media Video
Digital Media Blogging
Digital Media Publishing
Digital Media
Movies
OOH Media
Social Media
Entertainment
31 Nanotechnology n/a
32 Pets & Animals n/a
Environmental Services & Equipment
Commercial Printing Services
Employment Services
33 Professional & Commercial Services
Business Support Services
Professional Information Services
Business Support Supplies
Housing
34 Real Estate
Coworking Spaces
Retail Technology
35 Retail Social Commerce
Comparison Shopping
Auto Vehicles, Parts & Service Retailers
Home Improvement Products & Services Retailers
36 Other Specialty Retailers
Home Furnishings Retailers
Computer & Electronics Retailers
Robotics Technology
37 Robotics
Robotics Application
38 Safety Personal Security
Cyber Security
39 Security Solutions
Home Security solutions
Personal Care
Laundry
40 House-Hold Services
Baby Care
Home Care
NGO
41 Social Impact
Corporate Social Responsibility
42 Social Network n/a
43 Sports Fantasy Sports
Leather Textiles Goods
Non- Leather Textiles Goods
44 Textiles & Apparel Apparel & Accessories
Leather Footwear
Non- Leather Footwear
Freight & Logistics Services
45 Transportation & Storage Passenger Transportation Services
Transport Infrastructure
Holiday Rentals
Hotel
Experiential Travel
46 Travel & Tourism
Ticketing
Hospitality
Facility Management
47 Others n/a

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