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Chahat Shukla P

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STUDY ON THE COSUMER BEHAVIOR TOWARDS

THE PIZZAHUT

Summer Internship
Survey Report
Pizza Hut Administration
MBA (2019-2021)

Under Supervision of: By:

Mr. Kartikeya Singh Mr Chahat Shukla


Assistance Professor Roll No.- MBA/07/038
INTRODUCTION OF THE
TOPIC

. Pizza HUT is an American restaurant chain.


.International franchise which was founded in
1958 in Wichita, Kansas by Dan and Frank Carney.

.The company is known for its Italian American


cuisine menu including Pizza and Pasta as well as
side dishes and desserts.
INDUSTRY PROFILE
.Pizza HUT entered India in 1996, opened its first
restaurant in Bangalore.

.Pizza HUT now has 95 outlets across 24 cities


in India.

.The yum brand’s operates one of the world’s


largest pizza chains with more than 100
countries worldwide.

. The chain serves variety of pizza styles


, including its flagship Pan Pizza us well as thin
Crispy, Handtossed and ultimate cheesy Crust.
COMPANY PROFILE
REVENUE 840.01 MILLION
FOUNDER DAN AND FRANK CARNEY
HEAD OFFICE U.S.TEXAS
EMPLOYEE 3,00,000
NO.OF LOCATION 18,703 RESTAURANTS
INDUSTRY RESTAURANT
OBJECTIVE

.Customers Satisfaction is for most.


.All business the most important goal of a
company is to increase revenue and profit.

.Making a perfect Pizza and helpful service on


time all the time.

.It focus on brand.


RESEARCH METHODOLOGY
A] Study objective
To study and analyze the customer scarification level of pizza hut
B] Types of research
Descriptive
C] Research Approach
Survey
D] Research Instrument
Questionnaire
E] Sample Size
52
Data Analysis & Interpretation
Q.1) Age Graph?

Findings:
In the survey age group between 18 to 25 age have been participated by 27 %

In this survey age group between 26 to 34 ages have been participated by 17 %

In this survey age group between 35 to 50 ages have been participated by 5 %

In this survey less than 18 age have been participated by 5 %

Data Interpretation
Majority of people are between age group 18-25 who is participated in by 27%.
Q2.) what is your occupation?

Findings
AS for the conducted survey 30% are students & 25% are working people

Data Interpretation
Majority of respondents are Students.
Q3.)what do you prefer in selecting the pizza size?

50 % Regular consumer prefer in selecting the pizza’s size

20 % large consumer prefer in selecting the pizza’s size

20 % Personal consumer prefer in selecting the pizza’s size

10 % Personal, Regular consumer prefer in selecting the pizza’s size

Data Interpretation:
As for the conducted survey 50% Consumers prefer selecting Pizza’s size.
Q4.)what service you usually use?

Findings
4 % delivery service usually use by consumers

10% dine-in service usually use by consumers

0% dine-in delivery service usually use by consumers

0% dine-in dine –in, Delivery service usually use by consumers

15% online ordering service usually use by consumers

1 % online ordering service usually use by consumers

8% take away use service use by consumer

Data Interpretation
As for the conducted survey 4% delivery usually used by consume
Q5.)What are the factor that you are locking in going to pizza hut?

Findings:
40 % cost factors that consumers looking in going to pizza hut

40 % Fast service factors that consumers looking in going to pizza hut

10 % cost, friendly service, fast service meals, factors that consumers looking in going to pizzahut

10 % cost, friendly service, fast service

Data Interpretation:

As for the conducted survey 40% % cost factors that consumers looking in going to
pizza hut
Q6.)what you think about online ordering?

1 % think of online ordering is good

12 % think of onlineordering is great

1 % think of online ordering it is convenient

1 % think of online ordering it is maybe

5 % think of online ordering is not good

1 % think of online ordering is not much good

9 % think of online ordering is very helpful

Data Interpretation

AS for the conducted survey majority of people are interested in online ordering.
Q.7) what do you think about the cost spending in pizza hut?

, factors that consumers looking in going to pizzahut

18 % of consumer think the cost of spending in pizzahut is affordable

14 % of consumer think the cost of spending in pizzahut is expensive

16 % of consumers think the cost of spending in pizzahut is most affordable

2% of consumer think the cost of spending in pizzahut is most expensive

Data Interpretation
As for the conducted survey majority of the of consumer s think the cost of spending in pizzahut is affordable.
LIMITATION

.Sometimes respondent refuse to cooperate and


it may possible that they give biased and
dishonest answer.

.Marketing research takes time and money.


RECOMMENDATIONS

.Increase advertisement in all India.


.Do some welfare for society.
.Try to include student menu which starts with affordable price.
.Open more branches in Varanasi particularly near by business
areas and student residents areas.
CONCLUSION
• Pizza Hut is a complete family restaurant.
• Fast service factors that consumers looking in going to
pizzahut.
• People feel that online ordering is better.
• Most of the people visting Pizza Hut are between 18 to 25.
BIBLIOGRAPHY

Www.googlesearch engine.com
Www.wikipedia.Org
Www.pizzahut.com
Www.about.com

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