Banking the way we do it

Building the Digital Bank

2 Building the Digital Bank
 Banking the way we do it

Digital now plays a key role in how customers expect to interact and transact with
their banks. Having experienced personalized digital relationships in other aspects
of their lives, banking customers have come to expect the same from their bank,
interacting anywhere and anytime they choose.

Intuitive Design and compelling customer experiences driven by efficient business

processes are essential to maximize end user engagement and optimize digital
investments for the financial institution.

While most banks have already begun their digital journey, keeping pace with digital
consumers is a challenge. According to Capgemini and Efma’s 2015 World Retail
Banking Report i, customers that are likely to leave their banks is up anywhere from
4% to 12% since last year. Customers unwilling to make referrals rose over 9% in
some regions, and the unlikelihood to purchase a second product increased as
much as 25% in Western Europe. Accelerating the digital capabilities of today’s
banks and launching new innovations has become paramount in stabilizing and
growing productive customer relationships.

Aiming to deliver a unified and seamless customer experience, banks are evolving
from providing basic account-based services to more enhanced contextual and
personalized digital services. These services are enabled with advanced social,
mobile, analytics and cloud solutions. Cloud-based solutions help banks provide
24/7 services, and build portable, scalable, and agile solutions. Advanced analytics
enable banks to understand their customers as individuals rather than accounts,
and use predictive analytics to service customers based on their lifestyle and
preferences. Innovations in mobile technology and smart phones enable banks to
simplify their services on mobile devices, as a convenient channel providing a host of
self-servicing facilities to customers. Yet, no amount of social media, mobile services
or cloud-based infrastructure will make a difference if banks cannot leverage that
technology to innovate and ultimately improve business performance.

Likelihood of Customers to Stay, Refer, and Buy from Their Primary Bank, 2015

Unlikely Likely

Stay
6.3% 4.1%

8.7% Refer
3.6%

20.6% Buy 16.5%

Percentage Point Increase from 2014 Percentage Point Decrease from 2014

i World Retail Banking Report, Capgemini and Efma, 2015, https://www.worldretailbankingreport.com/

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 There is now a need, more than ever, to have an inseparable connection between
new technologies and the business processes to deliver a robust yet agile digital
system that simplifies and engages the customers in all his needs.

Digital banking also involves the establishment of a digital workplace for the banks
employees through optimized business processes, content management, digital
channels, and customer relationship solutions. This typically requires upgrading both
front- and back-end technology platforms to fully scale digital capabilities. While
the benefits that digital front-end solutions bring are clear, often banks fall short
of upgrading back-office systems to enable future sustainability. And, while digital
channels offer flexibility and agility, there are also aspects of vulnerability that can
put the customer and the bank at risk. Strengthening digital systems with adequate
monitoring and security measures is critical as threats mature along with the digital
channel.

Digital is about how technology can help you work differently

Customer Experience Operational Efficiency Business Model

Delivering personalized and Improving organizational Disintermediation,
Industry Need

differentiated customer experi- effectiveness, agility new ecosystems,

ence through multiple channels and robustness new sourcing models

Customer insights Process digitalization Digitally-modified business

• Analytics-based segmentation • ECM and E-Documentation • Remote advisor
• Customer Social Insight • Cloud based service • Product/service augmentation
• Digital wrappers
Banking Relevance

Customer touch points Advisor enablement New Digital Businesses

• Wealth Online • Remote workplace • Online business
• Mobile - Tablet Sales • SME Collaboration • Social Broker Platforms
• Self service tools • Community knowledge sharing

Digital Relationship Productivity improvement Digital Globalization

• Digitally-enhanced selling • Workflow automation • Enterprise Integration
• Predictive marketing • Straight through processing • Shared digital services
• Social Media Branding • Data-driven decision-making

4 Building the Digital Bank

 Banking the way we do it

Capgemini’s Digital Services

Capgemini helps banks manage their customers and channels in new,
innovative ways and empower the workforce to deliver better value to
customers as well as the organization. Banks can then leverage Digital to
redefine their existing business processes and the value those processes
deliver. We have a proven ability to operationalize the banks’ digital vision into
a fully executable Digital Transformation that delivers measurable results.

Our services for digital transformation fall into four general categories: Customer
and Worker Digital Place; Next-gen Customer Relationship Management (CRM);
Customer & Enterprise Business Process Digitization (BPM); and Enterprise content
management (ECM) & unified customer communications management (CCM).

1. Customer and Worker Digital Place – Our digital solutions help customers
seamlessly connect with the right banking executive so that services can
be experienced in-branch or in self-services through any channel, anytime,
anywhere. Digital workforce enables banks to provide efficient and effective
customer service and collaborate in real time to optimize sales and operational
efficiencies. Some of our specific solutions include:

• Banking Portal and Mobility Solutions – The increasing number of devices

and growing need for mobility are significantly impacting banks web
applications and user interface management, creating great expectations
among customers and employees and these have to be managed despite
significant IT budget constraints. Technology evolution and convergence will
enable IT organizations to more efficiently manage their user applications
while lowering costs. Capgemini helps banks build a consistent and
seamless user experience across devices and situations, with support for Capgemini is ranked as a
mobility and disconnected usage. We are skilled in leveraging both out-of- leader in the The Forrester
the-box development platforms such as Backbase Customer Experience Wave™: Mobile Enterprise
or Adobe Experience Manager and bespoke solutions development using App Services Providers —
Web Oriented Architecture patterns and technologies. Our portal capabilities Large Providers, Q1 2015
include web information portals, rich internet applications, role-based
portals, knowledge portals and portal consolidation. Our mobile banking According to Forrester, leaders in
solutions help banks address customers and digital workforce needs. the full-service mobile enterprise
Mobile customers can experience a plethora of account management application service provider
services, investment portfolio management, transaction services and a host category “combine development
of services. For the digital workforce mobile solutions enable application skills with design and test skills,
extensions on mobile/tablet devices, sales force automation, marketing and back it up with business
campaigns, collaboration and productivity applications are supported by a consulting chops and prebuilt
bring your own device (BYOD) service platform. IP in the form of configurable
apps, development and testing
• Capgemini TRIVEO© to equip advisors for long-term client relationships – frameworks, and high-velocity
TRIVEO© is a unique customer selling tool and approach that enables delivery approaches... the firms
Financial Services (FS) firms to enhance customer intimacy to develop long- that scored top marks in our
lasting relationships, increase advisor efficiency and significantly improve evaluation were able to balance
sales. With TRIVEO©, the advisor and the customer become active partners the broad demands for skills”ii
and create a comprehensive and shared vision of the customer’s financial
situation, identify areas of potential, and finally define ways to develop
and protect the customer’s wealth. TRIVEO© gives managers and their
sales teams more accurate information and indicators from digitized client

ii The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015 by Liz
Herbert and Jeffrey S. Hammond, March 4, 2015

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 interviews that improve the predictability of sales. TRIVEO© is supported by
the TRIPOD, an interactive framework representing all components of the
customer’s wealth in a single view. It can run on desktops and tablets, locally
with the advisor and the customer side by side, remotely with the client at
home, and with the client alone on the Internet.

• Odigo for personalized, experience-driven customer interactions –

Odigo is a Cloud-based, unified access solution that handles and
distributes customer contact via any channel to the right parties within your
organization, the first time. It allows customers to originate a transaction in
one channel and take it forward in another, which, in some cases, might
be a self-service functionality. Fully Cloud-enabled and configurable, Odigo
provides banks with a unified, integrated platform for interacting with clients,
while personalizing client interactions, providing more value-added services,
Give your Customers Something to Love: and ensuring accurate selling of their products. Self-service IVRs and natural
Personalized, Experience-led Banking
language services reduce unnecessary human interaction and increase
routing efficiency in customer handling. All customer information is available
to relationship managers in real time, improving productivity. For more than
190 organizations, Odigo is at the heart of a multi-channel customer contact
operation that enhances customer experience while making operations more
efficient and cost-effective.

2. Customer relationship management (CRM) modernization and

transformation – Next-Gen CRM lays the foundation for sales and marketing
automation, social CRM, customer analytics, tailored offer catalogs, more
effective service and cross selling for the digital business. Capgemini can help
banks implement, upgrade and maintain innovative CRM solutions that enable
FS firms to exceed customer expectations, increase profitability by controlling
cost, and improve sales and marketing ROI through greater effectiveness.
Our systems implementation spans business processes and gap analysis,
design and prototyping, process automation and process re-engineering, data
conversion and cleansing, configuration, deployment and system integration,
performance and load testing. We help FS firms enhance their base application
from both a technical and a business perspective. Capgemini’s methodology and
upgrade offerings include strategies tailored to meet unique needs from business
process impact assessments to instance consolidation, interface conversion
and comprehensive application upgrades. Application maintenance and support
ensures applications are performing as planned and infrastructure is in place to
support business growth in the digital world.

3. Business Process Digitization – Although digital spend in middle- and back-

office is typically seen as an investment in process simplification , its impact
on customer experience is under-estimated. According to a research study by
Capgemini Consulting, 60% of negative customer experiences emanate from
the back-office. Without higher levels of maturity in the middle- and back-
office processes, banks will lack the necessary agility to remain competitive
in meeting customer needs. Capgemini helps banks build intelligent business
processes to be more agile, deliver faster and contextual decisions, as well as
achieve substantial cost savings. We help banks build solutions by leveraging
technologies such as complex-event processors, dynamic case management,
process intelligence, analytics powered and real-time decision engines, social
media integration to shorten product origination and service fulfillment cycles,
enable continuous improvement and improve the efficiency of products and
services.

6 Building the Digital Bank

 Banking the way we do it

4. Enterprise content management (ECM) and customer communications

management (CCM) – Capgemini helps banks build smarter, future-ready
enterprise content and communication systems enabling them to capture,
manage, share and leverage content to gain business insights in real-time and at
reduced costs. Solutions include image and e-document management, inbound
and outbound customer communications management, e-records management
and cloud-based correspondence management, including consolidation of ECM
systems and implementation of shared service models that result in ~100% uptime.

Capgemini’s Digital Readiness Assessment

Preparing for digital transformation means linking business opportunities with
capabilities and ensuring readiness. Critical questions for CIOs and CTOs to address
include whether the organization is prepared to deploy and support digital capabilities
and how various solution alternatives compare in terms of priority, timeframe and cost.
Capgemini helps CIOs and CTOs understand, plan for and manage their firm’s digital
journey through an established Digital Readiness Assessment supported by a specialist
practice team. The process is strategically focused, beginning with the bank’s critical
digital plans and aspirations.

Guided by Capgemini’s Technovision Digital Research we help firms clarify and

translate these plans and aspirations into essential and required digital-enabling
capabilities. Our TechnoVision ideation is a rich set of building blocks for helping
clients understand digital trends and harness their potential. We leverage TechnoVision
to connect digital aspirations to the digital capabilities that businesses will need to
realize them. Firms can then assess these target capabilities relative to their readiness
to support the strategy across relevant domains (e.g., architecture, application
development and information security). The assessment forms the basis for a
systematic transformation roadmap, with a business-aligned and results-oriented path
to readiness (Figure 1).

Figure 1: Capgemini’s Digital Readiness Assessment, Supported by Digital Specialists

DIGITAL VISION & DIGITAL DIGITAL CAPABILITY TRANSFORMATION

EXECUTION
OPPORTUNITIES CAPABILITIES ASSESSMENT ROADMAP

E3 Digital
Op. Anywhere E6
Goal
E5
Customer Hub D4
Enablement

E4
2016
Data Visualize. D3
E1
D2
Information Bus 2015
E2
BYO Device
D1
Deployment 2014

Confirmation of business Gap assessment covering delivery, planning and An actionable plan to All building toward a
strategic direction management capabilities and their readiness to build capabilities needed rapid launch toward
Prioritized digital business support digital business opportunities to support priority readiness
opportunities business opportunities

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 Proven Capabilities and Strong Alliances Accelerate
Business Value
Capgemini blends deep business and digital technology experience with strong
relationships with best-in-class digital technology vendors to accelerate business
value for our clients.

Banking expertise
Capgemini brings to our clients a deep knowledge of the banking industry and the
business processes. We have extensive experience with both front and back end
bank processes (such as branch transformation, best-in-class process automation
and re-engineering, digital front office, automated tellers, credit loyalty programs,
sales enablement and enterprise content management) that improves the speed
and effectiveness of digital transformation. We have over 20 years of advisory
and technology experience with banks, delivering more than 1,000 projects in the
banking industry. We currently serve eight of the top 15 banks1 and six of the top 10
consumer finance companies and have been named a Top 25 Enterprise Technology
Vendor by American Banker’s Financial Insights since 2005.

Strong alliances with digital technology vendors

Capgemini collaborates with leading vendors across all of our digital solution areas to
bring the best technologies and expertise to each client situation (Figure 2).

Figure 2: Capgemini Collaborates Closely with Best-in-Class Technology Providers

Customer and Business Process

Next-Gen CRM ECM and CCM
Worker Place Digitization
• Adobe • Microsoft CRM • Pegasystems • IBM
• Backbase Dynamics • IBM • Thunderhead.com
• Backelite • Salesforce.com • Software AG • HP Exstream
• Kony Solutions • Pegasystems • TIBCO • Oracle
• Adobe
• EMC

Digital transformation thought leadership, methodologies and

accelerators
Entrenched in working closely with global banks and FS organizations, Capgemini
has built banking use cases and a repository of reusable frameworks and process
accelerators that decrease time to market while reducing risks and costs for our
Capgemini has clients. For example, our Rapid Design Visualization for user experience (UX)
prototyping and simulation reduces user experience rework by up to 50% and
been named as accelerates time to market by up to 20%. We also leverage our FS User Experience
Pega partner of framework and banking portal framework.

the year 2015 To be effective with better, faster and more sustainable results, different units of the
bank need to participate in the process from the start, and leaders need to visualize
the TO-BE (future) state and establish concrete steps toward it from day one. Our
Accelerated Solutions Environment is designed to speed the value creation of
collaborative journeys and deliver what would otherwise take many months using
traditional methods.

1 Ranked by revenue; Forbes “The Global 2000” for 2013

8 Building the Digital Bank

 Banking the way we do it

Capgemini’s FS Insights & Data Innovation Greenhouse provides a collaborative

facility in which Capgemini assists clients in looking two or three steps ahead,
harnessing disruptive technologies in order to bring about innovative and rapid
change to the ways they do business. This incubator model gives companies
a greater degree of certainty of potential outcomes for ideas without needing a
full-fledged pilot, and allows ideas to be refined or discarded before significant
investment is made. The joint nature of the co-innovation model also means that
costs and risks inherent in any innovation process can be shared.

Finally, Capgemini’s Technovision provides deep insights into digital technology

trends and that are shaping today’s digital landscape. Combining these insights
with extensive knowledge of all aspects of information technology and proven
transformational capabilities places Capgemini in a unique position to help
businesses plan and successfully execute their digital journey.

Embracing Digital to Differentiate and Improve

Business Performance
In FS, differentiation rarely comes from products. Instead, distribution and the
customer experience are key differentiators, and thus key areas for digital investment.
Banks need to provide a consistent, highly responsive, multi-channel experience
tailored to customer needs and supported by efficient, smart front and back office
processes. Capgemini helps banks understand, plan for and manage their firm’s
digital journey. By undertaking the right digital initiatives aligned to the banks
strategic objectives, banks can create more personalized customer interactions,
achieve lean and cost effective operations, and provide new ways to go to market
and increase customer intimacy.

IN PRACTICE: Driving Digital Transformation at a Leading Dutch Bank

A leading bank wanted to simplify its IT The team created a combined open and
landscape while optimizing client intimacy closed Internet banking environment and
and establishing itself as a premier online an employee portal environment and
bank in the Netherlands. The bank worked guided the bank towards a mobile strategy.
with Capgemini to guide the bank’s The bank now has a Backbase Portal
business and IT teams through its digital Manager environment managed by the
transformation. Leveraging our on-shore business and is phasing out its costly
and off-shore model, Capgemini migrated legacy CMS solution, developing new
the bank to a Backbase portal environment business value at a sustainable pace and
and Backbase CMS solution. competitive rates.

IN PRACTICE: Optimizing Customer Service at a European Bank

A large national bank with more than more than 600,000 SMS providing stock
10,000 employees and 400 branches market alerts, balance threshold alerts,
implemented the Odigo Voice Portal and security access code notifications and
Outbound Notifications. Contact center other time sensitive messages. Of greatest
resources are able to focus on high value significance is the impact that improved
interactions while new automated services customer service has had on the caller’s
with speech recognition drive appropriate experience. The bank now offers modern,
transactions to self-service. The bank has fast and simple interactions through a
logged more than three million minutes per single Toll Free Number entry point of
year of self-service Interactive Voice contact and speech recognition.
Response (IVR) in areas that bring the Qualification and allocation ensure that
greatest efficiency including authentication, callers are routed to the right destination
credit card activation, branch locators and whether that is self-service, IVR, branch or
account balances. It has also recorded contact center.

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 IN PRACTICE: Redefining the Customer Experience in Bank Branches

A leading French bank wanted to enhance applications on the touch screens and
banking services in its branches and ease tablets. Services were designed to
the process for scheduling of personalize the relationship between the
customer-advisor meetings. customer and the bank through digitalized
Prosodie-Capgemini collaborated with operations enabled by the touch-screen
Backelite on the design, construction, and kiosks. Customers can access the services
operation of three aspects of the New in new branches using multimedia
Definition Branch: the banking services technologies such as product films, and
screen, the reception terminal, and the simulation on loans or insurance products.

IN PRACTICE: Transforming Mobile Banking for Real-Time and

Secured Services

A leading bank in the UK wanted to provide features such as security tips, and a single
a mobile banking application for all major app for checking, saving, credit, and
operating systems (iOS, Android, foreign currency accounts. The mobile
Blackberry) across more than 15 countries. application was built and deployed for
Capgemini collaborated with the client for branch staff across various geographies,
end-to-end product development and and an unstructured supplementary service
implementation, and developed a data (USSD) feature was deployed to
multilingual cross geography Mobile enable mobile banking services in
Banking Application which offers advanced non-Internet zones.

How Can Digital Help Me Work Differently?

Opportunities for digital integration exist across the value chain. These questions will help you consider the best possibilities
for your bank.

• How can I use digital to increase my understanding of customers and improve the customer experience?
• How can digital help me generate greater return from sales and marketing?
• How do I embed digital across all customer touch points?
• Where are the best opportunities to improve performance through process digitization?
• What are the right digital investment priorities for enhancing workforce communication and collaboration?
• How and where do I best use data to facilitate decision-making?
• How can I use digital to flavor my products and services?
• How can I create new digital business models, products and revenue streams?
• What opportunities exist through digital to redistribute decision authority or share services?

10 Building the Digital Bank

Banking the way we do it

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 Banking the way we do it

Get started today

by visiting us at www.capgemini.com/banking or
contacting us at [email protected].

About Capgemini
Now with 180,000 people in over 40 countries, Capgemini is one of the
world’s foremost providers of consulting, technology and outsourcing
services. The Group reported 2014 global revenues of EUR 10.573
billion. Together with its clients, Capgemini creates and delivers
business, technology and digital solutions that fit their needs, enabling
them to achieve innovation and competitiveness. A deeply multicultural
organization, Capgemini has developed its own way of working, the
Collaborative Business Experience™, and draws on Rightshore®, its
worldwide delivery model.

Learn more about us at

www.capgemini.com

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of their respective owners.