MEDIA AND INFORMATION LITERACY

ACTIVITY 1: Forget me not

1. Technology Literacy is the ability of an individual to responsibly and effectively use
tools to access, manage, integrate, evaluate, create, and communicate information.
2. Media Literacy is the ability to access, analyze, evaluate, and create media in variety of
forms.
3. Information Literacy refers to the ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its various formats.
4. Literacy involves a continue or learning, wherein individuals are able to achieve their
goals, develop their knowledge and potential.
5-6. Media and Information are essential skills and competencies that allow individuals to
engage with providers as well as develop critical thinking and become active citizens.

WHAT’S NEW
Activity 2: Media then
1. During April 14, 2012 Titanic met an accident and sink.
2. When titanic sank somewhere in the Atlantic Ocean, the news reached the people in
England and New York through the use of telegraph.
3. Telegram is the message transmitted by telegraph while telegraph is an apparatus or a
process, for communicating rapidly between distant points, especially by means of
established visible or audible signals representing words or ideas, or by means of words
and signs, transmitted by electrical means.
4. Through technology, media and information literacy is also on social media. With these
formats people would receive or read the news about titanic.

ACTIVITY 3: MEDIA NOW

1. The world is suffering a pandemic called COVID-19/ Corona virus.
2. People receive or read the news in the whole world today through technology, media, and
information literacy. They have watched it on their televisions, read on news and heard it
on their radios also on social media.
3. People in social media spreads information that can help in crisis that we are facing.
Spreading helpful and not fake news and information. That is how people used social
media.
4. Its duty is to inform, educate, and entertain people. It helps us to know current situation
around the world. The media has a strong social and cultural impact upon society because
of its inherent ability to reach large number of public. It is also widely known and used to
 convey message to build public opinion and awareness. So we need to gain knowledge
about this new media to know how it works and how we can use it.

WHAT’S MORE
ACTIVITY 4: BLAST FROM THE PAST
A. Pre- Industrial B. Industrial Electronic Information
4 Papyrus in Egypt Telegraph 5 Personal computer 3 netbook
Cave Paintings Typewriter 6 Television 8 word press
13 Codex in Mayan Newspaper 9 Overhead projector 12 search engines
Region
15 Acta Diurna in Commercial motion 11 Transistor Radio
Rome picture

ACTIVITY 5: TRACE AND RACE

AGE WHAT WHAT FORMAT/ WHAT FORMAT/
FORMAT/EQUIPMENT EQUIPEMNT DID EQUIPEMNT DID
DID PEOPLE USED TO PEOPLE USED TO PEOPLE USED TO
COMMUNICATE STORE SHARE OR
WITH EACH OTHER? INFORMATION? BROADCAST
INFORMATION?
Pre-industrial age  Cave Paintings  Woodblock, They share or
 In Pre-Industrial printing, clay broadcast
age they use tablets, Acta information by
signs or symbols Diurna in making an
to communicate Rome, Codey information in a
with each other. in the Mayan papyrus material.
Example are they Region
burn or make fire.  They store
information
by using
traditional
paper and
other writing
materials.
Industrial age  Telephone  Gazette,  Telegraph
 In Industrial age printing dress and
they use for mass Newspaper
Telegraph or production,  Uses a
typewriter to newspapers
 communicate typewriter, to share and
each other. punch cards inform
 Printing press people.
and news
papers
Electric age  Television,  The computer  Various
electronic is the most electronic
equipment, common devices (
computers device used large
(personal to store electronic
computer and information. computers),
maintrame  Computers, Transistors
computer television and radio
 In Electronic age radio  In this age it
they uses is easier to
transistor Radio, share
television and information
other electronic by
device. broadcasting
in the
television.
Information Age In Information age they Mobile phones and Posting and sharing
uses Web browser, social medias informations in
blogs, Social networks social media.
and microblogs.

WHAT I CAN DO
Activity 7: ESSAY WRITING
Growing up in the digital age is both a challenge and responsibility. This age really gave
us a lot of benefits and advantages but it is also important to be wise in using it. We should be
more mindful and curious about social media’s effects on our minds and hearts, weighing the
good and bad. We should ask ourselves how social media makes us feel and behave, and decide
whether we need to limit our exposure to social media altogether (by logging out or deactivating
our accounts) or simply modify our social media environment. We should focus more on
reputable news, information, and entertainment sources. Knowing how social media affects our
relationships, we might limit social media interactions to those that support real-world
relationships. Instead of lurking or passively scrolling through a never-ending bevy of posts, we
can stop to ask ourselves important questions, like what are my intentions? And what is this
online realm doing to me and my relationships? We each have to come to our own individual
decisions about social media use, based on our own personal experience. Grounding ourselves in
the research helps us weigh the good and bad and make those decisions. Healthy relationships
with other people are vital to society and our own individual well-being. We would do well to
remember that truth and not put all our eggs in the social media basket. Let’s take advantage this
digital age to use social media in a wisely manner.

ACTIVITY 8: LET’S WRAP UP!

What new and interesting information How can I use and apply this information?
I have learned?
1. I have learned that traditional medias Traditional media taught me on how to use
are also important to study. social media wisely.
2. The most interesting and enjoyable Because of studying the different social media
topic that I have learned is the in the past, I learned on how to appreciate
different social media in the past. how social media started and upgraded. I
believe that learning more about these will
indeed help me in the future.
3. I now know that they also used I will read more and gather additional
different media in the pat. knowledge about it so that I can also share it
to others.

ACTIVITY 9: FILL ME
1. Media democracy focuses on the empowerment of individual citizen and promotion.
2. Watchdog exposes corrupt practices of the government and the private sector.
3. Resource center acts as gateway of information for the society’s consumptions.
4. Media citizes the unpopular policies and program that the government take.
5. Channel provides opportunities for people to communicate, share ideas, and discusses
events taking place in the country and the world.

ACTIVTY 10
Media democracy uses journalism as a means to improve the quality of the life and
promote democratic forms. It serves as a give to mold community together. And it also enhances
the ability and desire to listen to others.
Going to the “root” of power relations and inequality and exposing their negative impacts
upon the quality of everyday life and the health of democracy.
ASSESSMENT
1. A
2. C
3. B
4. A
5. B
6. C
7. D
8. D
9. A
10. B
11. C
12. B
13. D
14. C
15. B

What I KNOW
1. C
2. B
3. A
4. D
5. B
6. A
7. C
8. D
9. C
10. A
11. A
12. D
13. A
14. D/ transistor radio
15. B