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Lesson 5 - Evolution of Communication

Communication has evolved dramatically from slower postal mail and infrequent phone calls to today's fast digital world of social media, messaging, and always-on internet access. The document examines different elements of modern communication like textual, visual, motion, and multimedia components. It also analyzes audience segmentation and how the internet has influenced communication through tools such as email, social networking, blogs, video conferencing, websites, and learning management systems.

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Jomar Yoh
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177 views

Lesson 5 - Evolution of Communication

Communication has evolved dramatically from slower postal mail and infrequent phone calls to today's fast digital world of social media, messaging, and always-on internet access. The document examines different elements of modern communication like textual, visual, motion, and multimedia components. It also analyzes audience segmentation and how the internet has influenced communication through tools such as email, social networking, blogs, video conferencing, websites, and learning management systems.

Uploaded by

Jomar Yoh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EVOLUTION OF

COMMUNICATION
Purposive Communication
Evolution of Communication
◦ Life before is simple. Personal interaction was prevalent, and
communication was unencumbered. Letters would be written and sent
through “snail mail,” sometimes enclosing pictures developed from film
cameras of old. Long-distance telephone calls were a long-awaited weekly
occasion to catch up with parents, siblings, or in-laws.
◦ The internet was a thing of the future. We have now a fast-forward one
generation to the present wherein people have all sorts of electronic
communication technology e.g., social media, wireless messaging, the
internet, etc.
Textual Elements of Multimodal
Communication
◦ Emphasis is the importance or value given to a part of the text-based
content (bold, italicized, enlarged, etc.)
◦ Appropriateness is the suitability of the used text for a specific audience,
purpose, or event (font style).
◦ Proximity is the space or distance of the text elements in information
(spacing).
◦ Alignment is the positioning of the text on the page (left, center, right, or
justified).
Visual Elements of Multimodal
Communication
◦ Consistency is the firmness of the design. The design should be
consistent with its margins, typeface, typestyle, and colors, etc.
◦ Balance is the visual equity in shape, form, value, color, etc.
◦ Forms of visual information:
◦ Photography
◦ Video
◦ Screenshots
◦ Infographics
◦ Data Visualization (charts and graphs)
◦ Memes
Motion/Audio Elements of Multimodal
Communication
◦ Mise-En-Scene is the arrangement of everything that appear on the frame.
◦ Cinematography is the art or technique of motion picture photography.
◦ Editing is the process of manipulating and rearranging the motion pictures
and camera movement.
◦ Examples:
◦ Film, Motion picture, television, interactive video, livestream, social media
Multimedia Elements of Multimodal
Communication
◦ Multimedia is a graphic combination of text, graphics, sound, animation, and video
that is delivered interactively to the user by electronically or digitally manipulated
means.
◦ This includes:
◦ Text, Graphic, Audio, Animation, Video, and Interactivity
AUDIENCE
SEGMENTATION
Evolution of Communication
Audience segmentation
◦ Given the diversity of our audience, the communicator needs to critically
analyze them according to the following:
◦ Demographic Analysis
◦ Psychographic Analysis
◦ Geographic Analysis
Demographic Analysis
◦ This is a parsing of the population of the
target audience according to age,
gender, and racial composition.
◦ If the communicator’s objective is to
persuade and it is known that there will
be a unique demographic group for the
selected audience, it is easy for the
presenter to create a message that is
directed to the target group.
Psychographic Analysis
◦ This is an examination of people’s
behavior towards something.
◦ The communicator should understand
fully the mood or the attitude of the
audience about the information given to
them.
Geographic Analysis
◦ This encompasses an investigation of
the people’s physical location to
determine their cultural beliefs,
traditions, and values.
◦ The communicator may then frame the
message by using language appropriate
to the audience.
INTERNET
INFLUENCE
Evolution of Communication
Electronic Mail (E-mail)
◦ Email is a means of communication
wherein messages are distributed
electronically from one computer user to
one or more recipients using the
internet.
◦ Email has two-fold purpose:
1. Short messages that require immediate
action
2. Email blast
Social Networking Sites (SNS)
◦ SNS are web-based services that allow
online users to construct their own
profile, either public or semi-public,
within a bounded system.
◦ Facebook is the most used social
networking site in the world.
Blogs
◦ It is a similar to an online journal that
includes different entries of a writer or
group of writer’s own experiences,
observations, opinions, etc.
◦ The counterpart of this is the vlogs.
Entries were not in writing format but in
a form of video.
Video Conferencing
◦ Video conferencing is the latest
innovation wherein the online users may
be able to meet virtually.
◦ This can be used for interviews,
meetings, seminar, and a lecture.
Website
◦ Website are a form of new media which
has a page or collection of pages with
multimedia content.
◦ Its domain name provided by an
individual or an organization is how it is
uniquely identified.
Learning Management Systems (LMS)
◦ LMS is either a LAN-based software
application or a Web-based technology
used to plan, implement, and assess a
specific learning process.
Journal # 9
◦ Focus on how the evolution of communication affects your life.

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